Parkware A/s
Parkware A/S is a Danish digital parking management company founded in 2017 that provides ANPR camera systems, access control hardware, and an all-in-one platform for parking enforcement, permits, and mobile payment to property owners across Denmark.
- Company typePrivate
- Founded2017
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Parkware A/s does
Parkware A/S is a Danish digital parking management company founded in 2017 and headquartered at Bella Center in Copenhagen. The company operates an all-in-one platform that combines ANPR (Automatic Number Plate Recognition) camera systems and ADK (Access Control) hardware with a cloud-based software layer connecting property owners and parkers digitally. Its core platform includes a customer portal for real-time monitoring and permit management, mobile payment integration across multiple payment applications, digital parking permits for residents, guests, employees and contractors, a self-observation app allowing property owners to issue parking fines, pre-booking of parking spaces, and a flexible-rental module for monetizing unused capacity. Parkware serves businesses, housing associations, institutions, and parking garage operators, with select named customers including DFDS and the Menu restaurant chain.
The company holds authorized parking company status in Denmark with membership in Parkeringsklagenævnet (the Parking Complaints Board) and Dansk Industri (the Confederation of Danish Industry), and operates regional offices in Jutland, Funen, and Zealand in addition to its Copenhagen headquarters, providing nationwide 24/7 parking control across Denmark. The company markets itself as Danish-owned and operates the Plot Park sub-brand for its consumer-facing mobile payment product.
Parkware generates revenue through a mix of recurring and transactional streams: recurring subscriptions for parking control services and platform access, hardware sales and maintenance for ANPR camera and ADK installations, tiered consumer parking subscriptions (Day Parking, 24/7 Full-time, Evening+Weekend, VIP), and transaction-based administration fees on parking violations (kontrolafgifter). The company runs a hybrid go-to-market combining direct sales-led outreach with a self-serve digital platform, and notably offers free parking control to property owners as a customer acquisition strategy, monetizing instead through platform access, hardware sales, and enforcement fee administration. Headcount is reported at 1–10 employees, and no external funding rounds, acquisitions, or partnerships are disclosed in the available data.
Parkware A/s firmographics
Firmographics- Name
- Parkware A/s
- Legal name
- Parkware A/S
- Website
- https://parkware.dk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Parkware A/S is a Danish digital parking management company founded in 2017 that provides ANPR camera systems, access control hardware, and an all-in-one platform for parking enforcement, permits, and mobile payment to property owners across Denmark.
- Ownership category
- akta.pro rank
Parkware A/s industry classification
Industry- Product category
- Parking Management Services
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- akta.pro primary industry
- Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)
- akta.pro secondary industries
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)
Keywords
Where Parkware A/s is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
Parkware A/s business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Parking Control Services: Core revenue stream from providing parking control services to property owners including trained parking guards who enforce parking rules. Services include 24/7 monitoring, violation ticketing, and compliance enforcement.
- Digital Platform & Software Access: Revenue from providing access to the all-in-one digital parking platform including customer portal, ANPR/ADK systems, mobile payment processing, and administrative tools.
- ANPR Camera & Hardware Systems: Revenue from installation and maintenance of ANPR camera systems and access control hardware for parking facilities.
- Parking Subscriptions: Recurring subscription revenue from parking passes including Day Parking (Dagsparkering), 24/7 Full-time, Evening+Weekend, and VIP solutions offered to end consumers.
- Parking Fines/Administration Fees: Revenue from control fees (kontrolafgifter) issued for parking violations. These cover the administration of the parking scheme.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free parking control service for property owners |
| Subscription | Monthly | Day Parking (Dagsparkering) - 7:30-16:30 weekdays |
| Subscription | Monthly | 24/7 Full-time - Round-the-clock access |
| Subscription | Monthly | Evening+Weekend - 16:30-7:30 on weekdays + weekends |
| Subscription | Monthly | VIP Solution - Dedicated fixed parking space |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Parkware A/s product offering
Product offeringCore offering
Parkware A/S provides digital parking management, parking control, and enforcement services for property owners (businesses, housing associations, institutions, and parking garages) across Denmark, delivered through an all-in-one platform integrating ANPR camera systems, access control, mobile payments, digital permits, and a customer portal. The company complements its technology platform with 24/7 trained and uniformed parking guards performing physical enforcement, and offers subscription-based parking products (Day Parking, 24/7 Full-time, Evening+Weekend, VIP) to individual drivers. Revenue is generated through a freemium acquisition model where parking control is offered free to property owners, with monetization from platform access, hardware sales, administration fees, and consumer subscriptions.
Product overview
Parkware A/s operates as a Danish parking management company offering an All-in-one Platform that provides end-to-end parking solutions. The core platform encompasses multiple integrated modules including mobile payment, customer portal administration, ANPR camera and access control systems, digital parking permits, reception solutions, and flexible rental capabilities. The company also offers subscription-based parking products (Dagsparkering, 7x24 Fuldtid, Aften+Weekend, and VIP Løsning) as sub-products, along with self-observation and guest permit applications. Parkware serves diverse customer segments including businesses, residential associations, institutions, and parking facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Plot Park: Mobile payment application for parking services.
Products and services
- Parkware All-in-one Platform
Quantifiable outcome
- Increased revenue through flexible rental of empty parking spaces
- +3 more outcomes
Companies that use Parkware A/s
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
Parkware A/s technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Parkware A/s partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Parkware A/s competitors and assessment
Company assessmentEmerging players
- JustPark: UK-based parking marketplace and software provider for driveways, commercial operators, and B2B parking management. Comparable pre-booking, mobile-pay, and operator-software mechanics to Parkware's flexible-rental and consumer-subscription features.
- Park+: German smart-parking platform focused on digital permits, ANPR, and operator SaaS for residential and commercial properties. Overlaps Parkware's housing-association and property-management use cases with a similar digital-first product approach.
- Evopark: Germany-based digital parking platform combining mobile payments, ANPR, and operator dashboards for B2B parking facilities. Comparable product surface (digital platform + ANPR + enforcement) and similar target customers in property and residential parking.
Direct peers
- EasyPark Group: Swedish-founded digital parking payments and enforcement platform operating across Europe. Closest direct peer to Parkware: offers mobile parking payments, ANPR-backed enforcement, digital permits, and operator SaaS in a multi-country rollout — the same one-stop stack Parkware is building, but at much greater scale.
- Flowbird (formerly Parkeon): Global supplier of parking meters, pay stations, ANPR/LPR sensors, and back-office enforcement software to municipalities and operators. Comparable to Parkware's hardware-plus-software ANPR/ADK + enforcement stack, with broader international reach.
- Aimo Park (Sweden / Denmark): Nordic parking operator with direct Danish operations and a digital platform for permits, payments, and parking management. Directly competes with Parkware on Danish housing-association, commercial, and consumer subscription accounts.
- ParkMan (EasyPark-owned): Finnish-born digital parking and mobility platform (now part of EasyPark Group) covering residential permits, ANPR enforcement, and consumer parking apps across Northern Europe. Closely comparable to Parkware's residential permits, ANPR, and platform-led GTM in a nearby market.
Regional players
- T2 Systems: North American provider of parking management software, ANPR/LPR enforcement, permits, and parker mobile apps to universities, municipalities, and operators. Comparable SaaS-style enforcement and permit platform, but operating primarily in the US/Canada rather than competing head-to-head in Denmark.
Broad incumbents
- Q-Park: Large European parking operator with Danish garage and mobility-services operations, providing enforcement, permits, and digital payment. Competitor for parking-garage and commercial B2B contracts where Parkware is active.
- Apcoa Parking Denmark: Europe's largest parking operator with a Danish footprint and a broad service portfolio covering on-/off-street operations, digital payments, and B2B parking management. Overlaps with Parkware's commercial and parking-garage customer segments but at materially larger scale and with broader services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Parkware A/s social profiles
Digital presenceParkware A/s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parkware A/s leadership team
Management profileNumber of profiles
Parkware A/s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parkware A/s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parkware A/s
What does Parkware A/s do?
Parkware A/S provides digital parking management, parking control, and enforcement services for property owners (businesses, housing associations, institutions, and parking garages) across Denmark, delivered through an all-in-one platform integrating ANPR camera systems, access control, mobile payments, digital permits, and a customer portal. The company complements its technology platform with 24/7 trained and uniformed parking guards performing physical enforcement, and offers subscription-based parking products (Day Parking, 24/7 Full-time, Evening+Weekend, VIP) to individual drivers. Revenue is generated through a freemium acquisition model where parking control is offered free to property owners, with monetization from platform access, hardware sales, administration fees, and consumer subscriptions.
Is Parkware A/s a public or private company?
Parkware A/s is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parkware A/s founded?
Parkware A/s was founded in 2017. It employs 1 to 10 people.
Where is Parkware A/s based?
Parkware A/s is headquartered in Copenhagen, Denmark, in the Europe region.
How does Parkware A/s make money?
Five revenue lines are on record. Parking Control Services are the primary driver. The others are digital Platform & Software Access, ANPR Camera & Hardware Systems, parking Subscriptions and parking Fines/Administration Fees.
Who are Parkware A/s's main competitors?
Emerging players on record are JustPark, Park+ and Evopark. Direct peers are EasyPark Group, Flowbird (formerly Parkeon), Aimo Park (Sweden / Denmark) and ParkMan (EasyPark-owned). T2 Systems is listed as a regional player. Broad incumbents are Q-Park and Apcoa Parking Denmark.
Does Parkware A/s have an API?
No public API is recorded for Parkware A/s.
What industry is Parkware A/s in?
Parkware A/s's product category is Parking Management Services. Its primary akta.pro industry code is TLAJAIAE, Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt), with a secondary code of TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics). Its NAICS code is 812930.