Norsk Akuttmedisin AS

What Norsk Akuttmedisin AS does

Norsk Akuttmedisin AS is a Norwegian private limited company founded in 2023 and headquartered in Knapstad, Norway. It operates as an integrated provider of first aid and emergency medicine training, medical equipment retail, event medical services (sanitet/medic), and legevaktsbil (emergency response vehicle) operations. The training portfolio spans accredited first aid courses, AED/hjertestarter courses, sector-specific emergency courses (legevakt personnel, home care, doctors' offices, dental clinics, electrical industry, childcare), Tactical Emergency Casualty Care, and a Prehospital Ultrasound (APUS) course co-developed with the College of Remote & Offshore Medicine. The company is an approved course organizer by Helsedirektoratet for the mandatory practical component of emergency medicine courses for legevakt personnel, and its catalog is aligned with Norsk Standard SN-NSPEK 10501:2023 and NRR guidelines.

The product and equipment catalog is distributed through a WooCommerce-based e-commerce storefront and includes Cardiolife and Lifeline AEDs, electrode pads, Rotaid indoor/outdoor AED cabinets, NORSE RESCUE IFAK trauma bags, TyTek decompression needles, RCR Medical tourniquets, and Laerdal training manikins (Little Anne, AED Trainer). Hardware sales are complemented by an installation/cabinet ecosystem and consumables with multi-year replacement cycles. Services revenue comes from sanitet and medic-supervisor staffing for events, legevaktsbil vehicle-and-driver contracts to municipal emergency clinics, and customized simulation/training programs.

The go-to-market is sales-led and direct: course registration via an online course calendar, on-site course delivery nationwide, phone/email-driven enterprise quotes, and e-commerce for retail. Customer mix spans municipal governments (Nordre Follo, Ullensaker, Grong, Oppdal, Sel kommune), healthcare providers, dental clinics, schools, event organizers, and individual/SME equipment buyers. The company is founder-owned, led by CEO Mia Caroline Sandøy and owner/Chair/COO Christian Ødegård, with a six-person core clinical team serving as both instructors and operational staff.

Name

Norsk Akuttmedisin AS

Legal name

Norsk Akuttmedisin AS

Website

https://nor-akutt.no

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Norsk Akuttmedisin AS is a Norwegian Helsedirektoratet-approved provider of first aid and emergency medicine training, AED and medical equipment retail, event sanitet services, and legevaktsbil operations, serving municipalities, healthcare providers, dental clinics, and event organizers across Norway.

Ownership category

akta.pro rank

Product category

Emergency Medical Training Services

NAICS

Ambulance Services (621910)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

akta.pro secondary industries

Event Medical Services & Standby Coverage (HLAFANAG), Ambulance Fleet, Equipment & Logistics Services (HLAFANAN)

Keywords

• First aid training
• AED equipment sales
• Event medical services
• Emergency medical courses
• Medical equipment supply

Headquarters

HQ city

Knapstad

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Training & Courses: Revenue from delivering accredited first aid and emergency medicine courses to healthcare professionals, organizations, and the public. Includes mandatory courses for legevakt personnel (approved by Helsedirektoratet), specialized courses for home care, dental clinics, doctors' offices, and general first aid. Courses priced per group (up to 20 participants) with custom on-site delivery.
2. Product Sales - AEDs and Medical Equipment: Revenue from selling AEDs (Cardiolife AED-3100, Lifeline AED variants), electrode pads, medical bags, first aid supplies, training equipment (Laerdal manikins), and accessories. Sold through e-commerce storefront.
3. Sanitet & Medic Services for Events: Revenue from providing first aid personnel, medics, medic-supervisors, and medical emergency preparedness for events of various sizes. Personnel includes doctors, nurses, paramedics, ambulance staff, and medics.
4. Legevaktsbil Services: Revenue from providing emergency vehicle drivers and paramedic assistants along with vehicles to legevakt (emergency clinics). Operating in partnership with legevakt doctors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Norsk Akuttmedisin AS is a Norwegian provider of first aid and emergency medicine training, sells AEDs (defibrillators) and related medical equipment through e-commerce, and delivers on-site event medical coverage (sanitetstjeneste) along with legevaktsbil (emergency response vehicle) services for municipalities, enterprises, healthcare facilities, and event organizers across Norway.

Product overview

Norsk Akuttmedisin AS is a comprehensive provider of emergency medicine products and training services based in Norway. The company offers a diversified portfolio consisting of training courses (Førstehjelpskurs, Hjertestarterkurs, Akuttmedisinkurs for various healthcare settings, Prehospitalt Ultralydkurs, Tactical Emergency Casualty Care) and medical devices/products (defibrillators from Cardiolife and Lifeline brands, medical bags, IFAK trauma equipment, tourniquets, decompression needles, training manikins, and AED cabinets). Services include sanitation/medical supervision for events and emergency vehicle services. The company operates as an approved course provider by Helsedirektoratet, following Norsk Standard SN-NSPEK 10501:2023.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid Training Courses
• AED and Defibrillator Sales
• Medical Bags and Equipment
• Event Medical Services (Sanitetstjeneste)

Quantifiable outcome

• Mandatory emergency medicine courses certified and approved by Helsedirektoratet for legevakt personnel - a regulatory requirement for all Norwegian emergency clinic staff
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LHL-førstehjelpcoreChannel Partner/ Reseller/ DistributorLHL-førstehjelp (LHL First Aid) is a product partner providing AEDs and first aid equipment sold through Norsk Akuttmedisin's online store. LHL-førstehjelp is recognized for expertise and experience in first aid and medical equipment. The company offers Cardiolife AED products from Nihon Kohden and other quality first aid supplies.
• College of Remote & Offshore Medicine (Corom)coreStrategic or Co-development PartnerCo-developed the APUS (Austere and Prehospital Ultrasound) course - a two-day diagnostic ultrasound course specifically designed for remote, austere, and resource-limited environments. The course is co-organized with Corom and taught in English. The course is approved by UEMS for EUCME and recognized for FAWM and CAPCE certifications.
• HolmyminorStrategic or Co-development PartnerHolmy (holmy.no) is listed as a collaboration partner on the About page. Nature of collaboration is not further specified in available source material.
• Norsk Resuscitasjonsråd (NRR)coreTechnology or IntegrationNRR is a professional council under the Norwegian Medical Association (Den Norske Legeforening) that manages Norwegian guidelines for CPR (HLR) on behalf of the European Resuscitation Council (ERC). All AED products sold comply with NRR recommendations. Hel-automatic AEDs are not recommended per NRR guidelines.
• HelsedirektoratetcoreTechnology or IntegrationThe Norwegian Health Directorate (Helsedirektoratet) has approved Norsk Akuttmedisin AS as an official course organizer for the practical component of mandatory emergency medicine courses for legevakt personnel. This regulatory approval is fundamental to the company's training business.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Falck Norge: Norwegian arm of the Scandinavian ambulance and emergency-services operator; provides ambulance and patient transport services including legevakt-style response. Directly comparable for the legevaktsbil managed-service line and adjacent on-site medical coverage.
• Røde Kors Førstehjelp: Norwegian Red Cross's first-aid training division; the largest national provider of first-aid courses and AED familiarization in Norway. Directly competes for the same organizational and individual training customers across the country.
• LHL-førstehjelp: The first-aid arm of the Norwegian Heart and Lung Association; supplies AEDs and first-aid equipment and is the company's own product partner. Directly competes with Norsk Akuttmedisin on equipment resale and overlaps on first-aid training delivery to Norwegian organizations.

Broad incumbents

• Stiftelsen Norsk Luftambulanse: Norwegian Air Ambulance Foundation, a broader incumbent operating prehospital physician and air-ambulance services nationwide. Overlaps with Norsk Akuttmedisin on the prehospital/emergency-medicine training segment but operates at significantly greater scale and scope.

Emerging players

• College of Remote & Offshore Medicine (Corom): Specialty training provider focused on remote, austere, and offshore medicine; co-develops the APUS prehospital ultrasound course with Norsk Akuttmedisin. Comparable as a niche, English-language emergency-medicine educator targeting similar clinician segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nor-akutt

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norsk Akuttmedisin AS