Stiftelsen Norsk Luftambulanse

What Stiftelsen Norsk Luftambulanse does

Stiftelsen Norsk Luftambulanse is a Norwegian nonprofit foundation (ideell stiftelse) established in 1979 and headquartered in Oslo, dedicated to advancing prehospital emergency medicine in Norway. The foundation funds research, training, public education, and innovation in helicopter emergency medical services (HEMS), while its wholly-owned operating subsidiary Norsk Luftambulanse Helikopter runs all 13 doctor helicopter bases in Norway under a direct state contract renewed in 2025; a technology-focused sibling subsidiary, Norsk Luftambulanse Teknologi, supports clinical device development.

The foundation's product portfolio spans free digital tools, training programs, and consumer goods. The Hjelp 113 mobile app — co-developed with Helsedirektoratet — has been downloaded more than 1.75 million times and routes roughly 200 emergency calls daily with automatic GPS transmission to dispatch. Akutt-ABC is a free online first aid course covering cardiac arrest, stroke, drowning, hypothermia, and traffic accidents; Nødchat provides emergency chat access for deaf and hearing-impaired users; and the 'Når det haster' first aid kit, co-developed with Snøgg AS, is sold via the foundation's nettbutikk. R&D is anchored by an AW169 development helicopter used as a flying laboratory and active research collaborations with St. Olavs hospital, NTNU, and UiO on cardiac arrest (Dual Defib Trial), hypothermia (Northerm HAT hood), and prehospital diagnostics.

The foundation operates a hybrid go-to-market combining community-led and product-led growth. It runs the akutthjelper program — over 6,000 trained volunteer first responders deployed across ~330 municipal fire stations since 2010 — and delivers recurring donor revenue through monthly støttemedlem subscriptions, one-time gifts (Vipps, SMS, bank), testamentary bequests, and corporate partnerships including a flagship alliance with Orkla (announced November 2025). The foundation is approved by Innsamlingskontrollen, holds Innsamlingskontrollen certification for responsible fundraising, operates a 2,200 sqm training and development center at Ås opened in August 2024, and serves a primary customer base of Norwegian citizens, emergency responders, municipal fire services, and medical researchers.

Name

Stiftelsen Norsk Luftambulanse

Legal name

Stiftelsen Norsk Luftambulanse

Website

https://norskluftambulanse.no

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

Stiftelsen Norsk Luftambulanse is a Norwegian nonprofit foundation that advances prehospital emergency medicine through research, training, and public education, while its subsidiary operates all 13 doctor helicopter bases in Norway under state contract and serves Norwegian citizens, emergency responders, and medical researchers.

Ownership category

akta.pro rank

Product category

Air Ambulance Services

NAICS

Voluntary Health Organizations (813212), Emergency and Other Relief Services (62423), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

akta.pro secondary industries

Community Paramedicine & Mobile Integrated Healthcare (MIH/CP) Programs (HLAFANAI), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Air ambulance services
• Helicopter emergency medical services
• Prehospital emergency medicine
• First aid education
• Emergency response applications

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Støttemedlem (Member/Donor): Monthly or annual recurring donations from individual supporters. Members receive communications and updates about the foundation's work. This is a primary recurring revenue stream.
2. Enkeltgaver (One-Time Gifts): One-time monetary donations via bank transfer (konto 1617.20.74689), Vipps (2113), SMS (GAVE to 2113, 200kr), and online donation forms. Also includes minnegave (memorial gifts) given in memory of deceased individuals.
3. Nettbutikk (Online Store): Sale of first aid kits ('Når det haster' developed with Snøgg AS) and branded merchandise. Proceeds support the foundation's mission.
4. Testamentariske gaver (Testamentary Bequests): Inheritance and legacy gifts left through wills. The foundation actively promotes testamentary giving as a significant long-term funding source.
5. Bedriftssamarbeid (Corporate Partnerships): Corporate sponsorships and partnerships — e.g., Orkla as hovedsamarbeidspartner (main cooperation partner) supporting the foundation's charitable mission. Includes financial support and potentially GTM collaboration.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels12 records

Core offering

Stiftelsen Norsk Luftambulanse is a Norwegian nonprofit foundation that operates Norway's nationwide doctor helicopter emergency medical service (HEMS) through its wholly-owned subsidiary Norsk Luftambulanse Helikopter at 13 bases under direct state contract, while funding research, training, and public education programs in prehospital emergency medicine. The foundation also develops and distributes free digital emergency tools (Hjelp 113 app, Akutt-ABC first aid course, Nødchat) and sells physical first aid kits and merchandise through its online store, sustained by donations, membership contributions, corporate sponsorships, and testamentary bequests.

Product overview

Stiftelsen Norsk Luftambulanse operates primarily as a charitable foundation (nongovernmental organization) advancing prehospital emergency medicine. Its product and service portfolio centers on three pillars: (1) emergency technology products — the Hjelp 113 app (free national emergency app with GPS auto-transmission and integrated AED registry), Nødchat (emergency chat for deaf/hearing-impaired users), and weather camera technology; (2) education and training products — Akutt-ABC (free digital first aid course), Akuttjournalen podcast, Akuttmagasinet magazine, Akutthjelperprogrammet (trained first-responder network), and the Trenings- og utviklingssenter (2,200 sqm training center opened 2024); and (3) consumer products — the 'Når det haster' first aid kit (developed with Snøgg AS), Nødplakat emergency poster, and general merchandise via the online store. The foundation also conducts research into cardiac arrest treatment, hypothermia, and emergency diagnostics. The subsidiary Norsk Luftambulanse Helikopter operates all 13 physician-staffed helicopter bases in Norway under state contract.

Differentiator

Problem solved

Functional benefit

Products and services

• Doctor Helicopter Emergency Medical Services (HEMS)

Quantifiable outcome

• Estimated 20 lives can be saved annually if everyone uses the 113 app for emergency calls
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• OrklaflagshipGTM or Marketing Partner · 1 November 2025Orkla is the main cooperation partner (hovedsamarbeidspartner) of Stiftelsen Norsk Luftambulanse. The partnership aims to support the foundation's charitable work of improving prehospital emergency medicine through research, training, and public education.
• St. Olavs hospitalcoreStrategic or Co-development PartnerSt. Olavs hospital is a key research partner in the Dual Defib Trial, investigating early use of two AEDs for out-of-hospital cardiac arrest. The hospital's emergency and cardiology departments collaborate with foundation researchers and NTNU.
• NTNU (Norges teknisk-naturvitenskapelige universitet)coreStrategic or Co-development PartnerAcademic research partner in cardiac arrest studies. NTNU professor Andreas Krüger co-supervises the Dual Defib Trial alongside St. Olavs hospital and the foundation.
• Universitetet i Oslo (UiO)coreStrategic or Co-development PartnerUiO professor Marius Rehn serves as co-supervisor on the Dual Defib Trial, providing academic oversight alongside St. Olavs and NTNU.
• Snøgg AScoreStrategic or Co-development PartnerNorwegian company that co-developed 'Når det haster' (When It's Urgent) first aid kit with the foundation. The product is sold through the foundation's online store.
• NAKOS (Nasjonal kompetansetjeneste for prehospital akuttmedisin)coreStrategic or Co-development PartnerNAKOS, part of Oslo University Hospital, is responsible for the national AED registry (113.no). The foundation assists NAKOS in increasing AED registration rates and improving data quality in the registry.
• Helsedirektoratet (Norwegian Directorate of Health)flagshipStrategic or Co-development PartnerThe foundation conducts akutthjelper training on behalf of Helsedirektoratet as part of the national initiative 'Sammen redder vi liv' (Together We Save Lives). Helsedirektoratet funds and oversees this public health program.
• Polar KraftminorGTM or Marketing PartnerPartner that co-hosted a family day event in Narvik with the foundation's development helicopter.
• StatnettminorStrategic or Co-development PartnerPower grid operator that conducted joint training exercises with the foundation's development helicopter crew, practicing hoist operations near power line infrastructure.
• Lars BerrumminorGTM or Marketing PartnerNorwegian TV personality and influencer who collaborated with the foundation on a campaign to raise awareness about registering AEDs in the national registry.
• Cecilie SkogminorGTM or Marketing PartnerMountain climber and adventurer serving as ambassador for the foundation's Akuttaksjonen (Emergency Action) campaign, promoting first aid knowledge and the Hjelp 113 app.
• Casper RuudminorGTM or Marketing PartnerNorwegian world tennis star who donated a signed tennis racket for an auction supporting the foundation's campaign to bring CT scanners into helicopters.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Air Methods: Largest U.S. air ambulance provider, operating helicopters across a national footprint. Comparable in core HEMS operations but commercial rather than nonprofit, and U.S.-focused.
• American Red Cross: Large U.S. humanitarian organization providing emergency assistance, disaster relief, and first aid training. Comparable as a mass-membership nonprofit with a major public brand, training programs, and digital reach, though far broader in scope.
• Falck: Largest private ambulance and emergency services operator in Europe, with significant operations in Denmark and Scandinavia. Comparable as a commercial emergency medical services and training provider in the same Nordic geography, though for-profit and broader in scope.

Direct peers

• ÖAMTC Flugrettung: Austrian automobile club's helicopter air rescue operation. Comparable as a membership-funded nonprofit HEMS operator providing nationwide emergency medical helicopter services in a mountainous European country.
• Royal Flying Doctor Service: Australian nonprofit aeromedical organization providing emergency medical and primary health care services to remote and rural areas. Comparable as a nonprofit air ambulance operator reliant on public donations and government contracts, serving geographically dispersed populations.
• REGA (Swiss Air-Rescue): Swiss nonprofit foundation that operates a nationwide helicopter air rescue and air ambulance service funded largely by individual patrons. Directly comparable as a charitable foundation that both funds and operates a national HEMS network, with a strong public membership model and patron-driven funding.
• Johanniter Unfall-Hilfe: German humanitarian nonprofit providing ambulance services, first aid training, and emergency response. Comparable as a volunteer-based first aid and emergency medical charity operating across a national territory.
• DRF Luftrettung: German nonprofit air rescue operator running a nationwide helicopter emergency medical service. Comparable as a nonprofit HEMS organization with state-mandated emergency missions and public-donor funding, structurally very close to Norsk Luftambulanse.
• ADAC Luftrettung: German helicopter air rescue nonprofit funded largely through ADAC membership. Comparable as a membership-funded HEMS nonprofit operating a national helicopter rescue network, structurally similar to Norsk Luftambulanse's støttemedlem model.
• St. John Ambulance: International charitable organization providing first aid training, volunteer emergency response, and ambulance services. Comparable as a volunteer-driven first aid and emergency response charity that also trains the public and develops digital first-aid content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/luftambulansen
• YouTubeyoutube.com/user/norskluftambulanse
• Facebookfacebook.com/stiftelsennorskluftambulanse
• LinkedInlinkedin.com/company/stiftelsen-norsk-luftambulanse
• Instagraminstagram.com/stiftelsen_norsk_luftambulanse

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stiftelsen Norsk Luftambulanse