Modcup Coffee

What Modcup Coffee does

Modcup Coffee (legal entity modcup, llc, incorporated in New Jersey) is a specialty coffee roaster operating from Jersey City with a dual-channel direct-to-consumer model: a Shopify-powered e-commerce storefront (modcup.com) and four physical cafés spanning Jersey City and Hoboken. The company's product portfolio is organized into three tiers — Traditional Blends (e.g., The OG, The Shadow, Secret Affair 2.0, Decaf Blend at $22.50), Modern Coffees (Sunburst Blend, Strawberry Shadow, CGLE Sidra Washed at $30-$35), and Wild Coffees (Andrés Martínez Blackberry Co-Ferment) — sourced through direct-trade relationships with elite producers in Colombia and Ecuador, including Granja Paraíso 92, Café Granja La Esperanza, Finca Soledad, and Andrés Martínez, as well as importer partner Unblended. Advanced processing techniques such as thermal shock fermentation, TyOxy washing, and co-fermentation underpin the modern and wild tiers, while the Deepcuts monthly program showcases limited micro-lots to drive exclusivity-driven demand. The technology stack is intentionally lean: Shopify for storefront, checkout, and subscription management; Square for in-store gift card processing; Google Analytics and Shopify Audiences for marketing; and hCaptcha for form protection — no proprietary platform technology is built or claimed. The business model generates revenue through one-time coffee product sales at $22.50-$70 per SKU, recurring subscription orders with flexible weekly, bi-weekly, or 3-4 week cadences, online gift cards in $10-$200 denominations, and in-café beverage and merchandise sales across the four locations, with free shipping offered on orders over $75 within the US.

Name

Modcup Coffee

Legal name

modcup, llc

Website

https://modcup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Modcup Coffee is a Jersey City-based specialty coffee roaster selling single-origin and experimental processed coffees directly through a Shopify e-commerce site and four cafés in the Jersey City/Hoboken area, supplemented by subscriptions and gift cards.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industries

Coffee Blending & Flavoring (AFAFADAC), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Direct trade coffee
• Coffee subscription service
• Small batch roaster

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Coffee Product Sales: Direct sales of roasted coffee beans through e-commerce and physical café locations. Products are sold in various formats (250g boxes, 1kg kilos, 5lb bags) across multiple roast levels and processing styles.
2. Coffee Subscription Service: Recurring subscription model allowing customers to subscribe to their favorite coffees with customizable delivery frequencies (weekly, bi-weekly, every 3-4 weeks). Multiple coffees can be grouped into a single subscription order.
3. Gift Cards: Online gift cards sold in denominations of $10, $25, $50, $100, and $200. Separate in-store gift card options available through Square.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Modcup Coffee roasts and sells specialty single-origin coffees, signature blends, and experimental processing lots direct-to-consumer through the Shopify-powered modcup.com store and four physical café locations in Jersey City and Hoboken, New Jersey. The portfolio spans Traditional Blends (e.g., The OG, The Shadow, Secret Affair 2.0, Decaf Blend) at $22.50, Modern Coffees featuring advanced processing, Wild Coffees of cutting-edge experimental lots, plus a monthly Deepcuts program of exclusive limited releases, customizable subscription deliveries, and digital gift cards.

Product overview

Modcup Coffee is a specialty coffee roaster offering a diverse portfolio of single origin coffees, signature blends, and experimental processing lots. The product lineup is organized across three expressions: Traditional Blends (year-round comfort coffees including The OG, The Shadow, Secret Affair, and Decaf at $22.50), Modern Coffees (exotic and progressive coffees featuring advanced fermentation techniques including Strawberry Shadow, Sunburst Blend, and CGLE varieties at $30-35), and Wild Coffees (cutting-edge experimental lots like Andres Martinez Blackberry Co-Ferment). They also offer seasonal and limited releases, with Deepcuts being their monthly exclusive releases program featuring unique direct-trade coffees. Additional offerings include Online Gift Cards, Cafe/Shop Gift Cards via Square, and a fully customizable Coffee Subscription service with flexible delivery frequencies. Coffee varieties range from $22.50 for standard blends to $40+ for premium single origins, with subscription options providing free shipping over $75. The company operates multiple physical cafe locations in Jersey City and Hoboken, NJ.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffees Specialty single-origin coffees sourced directly from elite producers worldwide, featuring unique varietals, origins, and processing methods including washed, natural, and experimental fermentations for home-brewing enthusiasts.
• Traditional Blends Year-round coffee blends designed for familiar, comforting profiles (The OG, The Shadow, Secret Affair 2.0, Decaf Blend), priced at $22.50 each, for everyday coffee drinkers.
• Modern Coffees Exotic and progressive coffees featuring advanced processing techniques and experimental fermentation methods for specialty coffee enthusiasts.
• Wild Coffees Cutting-edge exotic coffees with advanced processing and experimental fermentation techniques for connoisseurs seeking rare micro-lots.
• Deepcuts Exclusive Releases Program Monthly exclusive coffee release program featuring limited, unique coffees sourced through direct trade relationships with producers worldwide, providing priority access for signed-up specialty coffee collectors.
• Coffee Subscription Service Customizable subscription service for recurring coffee deliveries with flexible frequency (weekly, bi-weekly, every 3-4 weeks); customers can subscribe to any traditional, modern, or single-origin option with multiple coffees grouped into one order.
• Online Gift Cards Digital gift cards redeemable in the online store in denominations of $10, $25, $50, $100, and $200, delivered via email to recipients.
• Café Beverage Service (4 locations) In-store drip coffee and espresso-based beverage service at four physical café locations in Jersey City and Hoboken, NJ (Senate Place Roastery, Jersey City Heights, Bergen-Lafayette, and Modcup x Hoboken) for walk-in customers.

Quantifiable outcome

• Free shipping threshold of $75

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core.

• UnblendedcoreStrategic or Co-development PartnerImporter partner connecting Modcup with innovative producers like Andrés Martínez. Unblended works with boundary-pushing producers in both flavor and coffee processing, enabling Modcup to access exclusive micro-lots and experimental lots. Featured in London Fog (first collaboration with Unblended) and Andres Martinez Blackberry Co-Ferment releases.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store (modcup.com). Provides the technology infrastructure for product sales, payment processing, checkout, customer accounts, and order management. Modcup's online operations are built on Shopify's platform.
• Andrés Martínez (Producer)coreStrategic or Co-development PartnerProducer from Cauca, Colombia specializing in advanced fermentation techniques. Produces Caturra varieties with progressive co-fermentation methods. Featured in London Fog blend and Blackberry Co-Ferment releases. Known for technical precision with experimental processing.
• Granja Paraíso 92 (Wilton Benítez)coreStrategic or Co-development PartnerHighly innovative coffee farm in Piendamó, Cauca, Colombia led by Wilton Benítez. Features on-site microbiology and quality labs, terraces, and drip irrigation. Produces Pink Bourbon thermal shock and Natural Decaf offerings using advanced fermentation including two-stage anaerobic fermentation and thermal shock washing.
• Café Granja La Esperanza (CGLE)coreStrategic or Co-development PartnerPioneering Colombian producer known for decades of innovation with rare varietals and experimental processing. Operates Las Margaritas Farm in Valle del Cauca. Produces Sidra varietal and Gesha Hybrid coffees with meticulous fermentation control and precision drying techniques.
• Pepe Jijón (Finca Soledad)coreStrategic or Co-development PartnerProducer from Imbabura, Ecuador developing the TyOxy washed process for coffee fermentation. Cultivates Typica Mejorado variety at Finca Soledad. The TyOxy method focuses on controlled oxygen exposure during fermentation to shape acidity, sweetness, and aromatic lift.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Intelligentsia Coffee: Pioneering third-wave roaster built on direct trade, single-origin storytelling, and barista training. Directly comparable as a specialty roaster competing for the same educated coffee consumer in cafes and DTC.
• Heart Coffee Roasters: Small-batch Portland-based third-wave roaster with cafes, a direct-trade focus, and minimal-intervention processing. Comparable in scale, ethos, and product mix to Modcup.
• Verve Coffee Roasters: Specialty roaster with cafes, a strong DTC subscription business, and a farm-to-cup narrative featuring named producers. Closely mirrors Modcup's cafe-plus-subscription hybrid and single-origin focus.
• Joe Coffee: NYC-based specialty roaster with cafes across the metro area plus a DTC and wholesale business. Comparable urban cafe-plus-roaster model competing for the same Northeast specialty consumer.
• Onyx Coffee Lab: Competition-grade specialty roaster known for advanced processing lots (thermal shock, co-ferments) and limited releases — directly comparable to Modcup's 'Wild' and 'Modern' tiers and producer-forward storytelling.
• Devoción: Specialty roaster operating flagship cafes plus a DTC subscription business with farm-direct sourcing. Comparable hybrid cafe-plus-online model targeting the same premium urban coffee consumer.
• Counter Culture Coffee: Third-wave specialty coffee roaster with a similar direct-trade sourcing model, subscription program, education-led marketing, and cafe/wholesale presence. Most closely comparable in ethos, product tiering, and Deepcuts-style limited releases.

Broad incumbents

• Blue Bottle Coffee: Nationally scaled specialty roaster and cafe operator (Nestlé-owned) with deep DTC, subscription, and retail cafe presence. Represents the scaled version of the same cafe-plus-DTC thesis Modcup pursues.
• La Colombe Coffee Roasters: Specialty roaster with national cafe footprint, DTC, and wholesale channels including major retail partnerships. Comparable third-wave positioning but at materially larger scale and channel breadth.
• Stumptown Coffee Roasters: Pioneering third-wave roaster (now owned by Peet's/Lavazza) with broad national distribution, cafes, and a wide product line. Overlaps with Modcup's third-wave positioning but operates at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/modcup-coffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modcup Coffee