Parque Shopping Bahia Sa

What Parque Shopping Bahia Sa does

Parque Shopping Bahia S.A. is a private Brazilian retail real estate company operating a single large-format regional shopping mall in Lauro de Freitas, Bahia, in the Greater Salvador metropolitan area. Inaugurated on March 17, 2020 under a 'Cidade Parque Shopping' concept that consolidates retail, dining, cinema, indoor entertainment, and sports into one destination, the mall primarily serves mass-market families and general consumers of Lauro de Freitas and the surrounding Salvador metro, drawing an estimated 800,000 visitors per month, alongside tailored programming for distinct segments: women aged 60+ (Miss Melhor Idade), new parents and infants up to 18 months (CineMaterna sessions), and pet owners (Praça Pet dining area and on-site pet-store partner Petz).

The property comprises approximately 144,000 m² of total installed area and more than 50,000 m² of leasable area (ABL), housing 190+ retail operations including 9 anchor stores, 11 megalojas, more than 30 food-court outlets, and 5 gourmet restaurants. Entertainment anchors are unusually concentrated for a regional mall: a 9-screen Cinépolis cinema with VIP and Macro XE premium formats; Magic Games Park, positioned as Brazil's largest indoor amusement park at 7,500 m² with 130+ attractions; the Armazém Convention, a 5,000–8,000-person event venue positioned as the largest air-conditioned entertainment space in North/Northeast Brazil; and a PSG Academy Vilas branded sports complex with FUT7, FUT11, and beach tennis. The underlying technology stack is non-proprietary and operational: a corporate website maintained by GM5 Inovações Digitais, the BeMAll mobile application for promotion registration and loyalty redemption, and cinema ticketing powered by Ingresso.com.

Revenue is generated through multi-stream physical-site operations. The primary stream is recurring rental income from leasing space to 190+ retail and food operators, supplemented by parking fees (R$9–R$11 daily per car, R$5 per motorcycle), an undisclosed share of cinema revenues from Cinépolis, advertising and media sales to brands (marketed against a claimed 650,000+ monthly reach), and event/convention-driven income from Magic Games Park and Armazém Convention. Go-to-market is event-driven and community-anchored, supported by two loyalty programs (Club Desconteria, Club Cinépolis), promotional mechanics such as the 'Acelera Aê, Pai!' Father's Day spend-to-enter campaign, an active Instagram presence, and earned-media coverage from three consecutive years of national ABRASCE awards. Reach is extended modestly via iFood food delivery for approximately 13 food-court tenants; no e-commerce or broader product distribution is operated.

Name

Parque Shopping Bahia Sa

Legal name

Parque Shopping Bahia Sa

Website

https://parqueshoppingba.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Parque Shopping Bahia S.A. is a private Brazilian shopping mall operator running the 'Cidade Parque Shopping' regional mall in Lauro de Freitas (Greater Salvador) with 190+ stores, a 9-screen Cinépolis cinema, Brazil's largest indoor theme park (Magic Games Park), an event venue, and 30+ dining outlets, serving approximately 800,000 consumers monthly.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Real Estate

NAICS

Department Stores (4551), Food and Beverage Retailers (445)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)

Keywords

• Shopping mall operations
• Retail leasing services
• Shopping center management
• Consumer retail destination
• Entertainment venue hosting

Headquarters

HQ city

Freitas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail tenant leasing: The shopping center generates primary revenue by leasing retail space to over 190 operators including anchor stores, megalojas, restaurants, and service providers. Tenants pay rent based on their store size and location within the mall.
2. Cinema operations (Cinépolis): The shopping hosts a 9-screen Cinépolis cinema (including VIP, Macro XE premium formats) generating revenue through ticket sales, concessions, and likely a share of cinema revenues. Tickets can be purchased online via Ingresso.com and at physical totems/billetrie.
3. Food court and restaurant leasing: The shopping leases space to over 30 food court operations and 5 gourmet restaurants (Outback, Five Sport Bar, Torre de Pizza, Kawai Poke Bar), generating rental income from dining tenants.
4. Parking fees: The shopping charges for parking: R$11 flat rate for cars, R$9 daily rate (07h-23h), R$30 overnight; R$5 daily for motorcycles. First 15 minutes free. Parking generates a meaningful ancillary revenue stream.
5. Advertising and media sales: The shopping sells advertising and media space within the mall to brands. The 'Quero Anunciar' contact page invites businesses to advertise and reach 'more than 650,000 clients per month'.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Parque Shopping Bahia is a physical shopping mall located in Lauro de Freitas, Bahia, Brazil, near Salvador. It operates as a retail and entertainment destination, leasing commercial space to a portfolio of retail tenants, dining establishments, a Cinépolis cinema, family entertainment venues (Magic Games Park, Arenas Evo), and an events/convention venue (Armazém Convenções). The mall also offers parking services and serves as a community gathering hub with amenities such as accessibility services and free Wi-Fi.

Product overview

Parque Shopping Bahia is a comprehensive shopping mall offering a unified retail, entertainment, and dining experience. The mall features over 190 retail stores across various categories, diverse dining options through its Alameda Gourmet (upscale restaurants) and Praça de Alimentação (food court with 30+ operations), and extensive entertainment offerings including Cinépolis cinema (9 screens with VIP and Macro XE), Magic Games Park (largest indoor amusement park in Latin America), Arenas Evo sports complex, and Armazém Convention event venue. The shopping center also provides pet-friendly services including pet carts, dedicated pet areas, and Praça Pet dining space. Social responsibility initiatives include sustainability programs such as recycling stations, pet surgery sponsorship, and clothing donation projects. Additional conveniences include free Wi-Fi, family facilities, electric vehicle charging, and accessibility services.

Differentiator

Problem solved

Functional benefit

Brands

• Cidade Parque Shopping: Conceito integrado de compras, gastronomia, entretenimento e experiências que reúne o maior mix de entretenimento, esporte e lazer do estado da Bahia.

Products and services

• Retail Tenant Leasing Leasing of commercial retail space within the shopping mall to retail brands, dining operators, and service providers seeking a high-traffic physical retail location in the Salvador metropolitan area.

Quantifiable outcome

• More than 4 tonnes of food donated to local institutions via Barion Drift social cause campaign (2025 Abrasce case)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Darana RPcoreOthersDarana RP is the official press agency for Parque Shopping Bahia. They handle all media inquiries, interview requests, and press-related communications for the shopping center on behalf of its marketing team.
• RECICLO (recycling partner)minorOthersRECICLO is a recycling company partner for the 'Estação Sustentável' initiative. The shopping's sustainability station collects recyclable materials (metal, glass, plastic, paper, cardboard) and forwards them to RECICLO and other specialized recycling companies for proper environmental disposal.
• IVOMAX (recycling partner)minorOthersIVOMAX is a recycling company partner for the 'Estação Sustentável' initiative, receiving recyclable materials collected at the shopping's sustainability station alongside RECICLO and BIOTANK.
• BIOTANK (oil recycling partner)minorOthersBIOTANK partners with the shopping for two sustainability initiatives: (1) the 'Estação Sustentável' recycling station receiving e-waste (batteries), and (2) the 'Troca de Óleo' program where customers exchange 2 liters of used cooking oil for 1 bottle of 500ml liquid detergent. BIOTANK handles proper disposal of the collected oil.
• REMCA (Rede de Mobilização Pela Causa Animal de Lauro de Freitas)coreStrategic or Co-development PartnerREMCA is a local animal welfare organization in Lauro de Freitas. The shopping's TamPet project collects plastic bottle caps and can tabs which are recycled and the proceeds fund free veterinary surgeries for street animals assisted by REMCA. This is a social impact partnership that combines community engagement with animal welfare.
• Humana Brasil (Repense e Reuse)minorStrategic or Co-development PartnerHumana Brasil is the implementing partner for the 'Repense e Reuse' textile recycling project. The project encourages community members to donate clothes, shoes, accessories, and textiles in good condition which are processed for reuse, recycling, or transformation. Collection points are at Piso L1 (Petz North entrance, SmartFit South entrance) and Piso L2 (Donna Boutique entrance).
• CinépoliscoreChannel Partner/ Reseller/ DistributorCinépolis operates the shopping's cinema — a 9-screen complex including VIP, Macro XE premium, and standard auditoriums. The partnership includes the 'Club Cinépolis' loyalty program offering cashback, birthday free tickets, and online advance ticket purchasing. Cinépolis is one of the world's largest cinema operators and a key entertainment anchor for the mall.
• Paris Saint-Germain (PSG Academy Vilas)coreStrategic or Co-development PartnerPSG Academy Vilas operates a sports complex inside the shopping (L4) under the Paris Saint-Germain brand, offering football (FUT7, FUT11) and beach tennis. This is a branded entertainment partnership bringing European football methodology to the regional market. The complex is represented by Team Águia and is described as the largest sports complex inside a shopping in Brazil.
• CineMaternaminorStrategic or Co-development PartnerCineMaterna is a national Brazilian initiative that organizes baby-friendly cinema sessions for new parents and their infants (up to 18 months). The shopping partnered with CineMaterna to host monthly sessions at its Cinépolis cinema (L3), marking the first CineMaterna venue in Lauro de Freitas. CineMaterna has impacted more than 252,000 families nationwide.
• MLPCDI (Movimento de Luta das Pessoas com Deficiência e Idosas de Lauro de Freitas)minorStrategic or Co-development PartnerMLPCDI is a local disability and elderly advocacy organization in Lauro de Freitas. It was a community partner for the 'Miss Melhor Idade' project (2023 and 2024 editions), helping organize the beauty pageant and conversation circles for women aged 60+ that won the Abrasce Gold Award 2024.
• ALALF (Academia de Letras e Artes de Lauro de Freitas)minorStrategic or Co-development PartnerALALF is a local literary and arts academy in Lauro de Freitas. Partnered with the shopping on the 'Miss Melhor Idade' project that won the Abrasce Gold Award 2024.
• NAC (Núcleo de Apoio às Comunidades)minorStrategic or Co-development PartnerNAC is a community support organization in Lauro de Freitas. Partnered with the shopping on the 'Miss Melhor Idade' project (Abrasce Gold 2024).
• iFoodminorChannel Partner/ Reseller/ DistributoriFood is Brazil's leading food delivery platform. Multiple food court tenants at the shopping offer delivery services via iFood, extending the mall's reach beyond physical visitors. Approximately 13 of the food operations have iFood integration.
• GM5 Inovações DigitaiscoreTechnology or IntegrationGM5 Inovações Digitais is credited as the digital innovation partner that built and maintains the Parque Shopping Bahia website (parqueshoppingba.com.br). The website footer credits GM5 for 'digital innovation' and 'usage license granted to Parque Shopping Bahia.'

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Iguatemi S.A. Brazilian shopping center operator focused on premium and upper-middle-class malls. Comparable as an incumbent mall operator in the same broader retail-real-estate category, with greater scale and brand-portfolio leverage.
• BR Malls: Brazil's largest dedicated shopping center company, operating malls nationwide. Comparable in mall operating model (rental income, services, parking, media), with greater scale, geographic diversification and public-company reporting.
• Multiplan: One of Brazil's largest publicly listed shopping center operators with a national portfolio. Comparable as a Brazilian mall operator/landlord monetizing rental, parking and media revenue, though it serves many markets beyond Bahia.

Direct peers

• Shopping Barra: Salvador-based shopping center operating with a department store anchor, cinema and food court. Directly comparable in retail/entertainment format and regional catchment.
• Shopping da Bahia: Largest shopping mall in the Salvador metropolitan area and the most direct head-to-head competitor. Operates a similar anchor-tenant, cinema, food court and entertainment-led model targeting the same Greater Salvador consumer base as Parque Shopping Bahia.
• Shopping Paralela: Salvador-area shopping mall with a broad tenant mix, dining options and entertainment attractions, targeting overlapping consumers across the metropolitan region and competing for share of retail and leisure spend.
• Salvador Shopping: Established Salvador shopping center competing for the same regional shoppers. Anchored by major retail brands with a multi-format cinema and food court, directly comparable in operating model and target demographics.
• RioMar Salvador: Large, modern Salvador shopping center with a strong mix of retail, dining, and entertainment. Comparable in scale and aspirational positioning, drawing from the same Greater Salvador demographic.
• Iguatemi Salvador: Premium Salvador shopping center with a higher-end anchor mix and loyalty-driven retail experience. Comparable in full-format shopping mall operations targeting the regional upper-middle-class consumer.

Regional players

• Shopping Recife / RioMar Recife: Large Northeast Brazilian shopping centers with retail, dining, cinema and entertainment anchors. Comparable in operating model and target customer, but serving the Recife rather than Salvador metropolitan area.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/parqueshoppingba
• LinkedInlinkedin.com/company/parqueshoppingba

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parque Shopping Bahia Sa