Peninsula Seniors
Peninsula Seniors is a 501(c)(3) non-profit membership organization founded in 1982 that provides social, fitness, educational, cultural, and travel programs to 1,100+ primarily senior members on the Palos Verdes Peninsula through annual dues, event fees, and donations.
- Company typePrivate
- Founded1982
- HeadquartersRolling Hills Estates, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Peninsula Seniors does
Peninsula Seniors is a 501(c)(3) non-profit membership organization founded in 1982 and headquartered in Rolling Hills Estates, California. It serves approximately 1,100+ members, primarily senior adults living on the Palos Verdes Peninsula and surrounding community, with social, educational, fitness, cultural, and travel programs. The organization's stated differentiation is that no other Peninsula-wide entity offers a comparable range of activities.
The product portfolio includes the Connections Newsletter, Hot Deals (a member discount network with local businesses), PV Walkers (a walking program operated in collaboration with Providence Little Company of Mary), Social Activities (ping pong, mahjong, ukulele, writer's group), Health & Fitness classes (e.g., Fitness Fun at $90 per 3 months), Day Trips, Cultural Events, Continued Learning classes (Conversational Japanese, Italian), a Lecture Series, and Extended Travel & Cruises. The technology stack is minimal: a WordPress-style website (pvseniors.org), an event calendar with online registration, email newsletter distribution, and Stripe for payment processing; no proprietary platform or AI capabilities are disclosed.
The business model is membership-supported: annual dues that do not auto-renew provide baseline recurring revenue, supplemented by per-event fees, members-only add-on class fees, and tax-deductible donations. GTM is community-led via the website, monthly newsletter, event calendar, and member referrals, with self-serve online signup plus offline mail/fax options. Operating geography is restricted to the Palos Verdes Peninsula; the organization employs 1-10 staff and operates from a single office at 602 Deep Valley Drive, Suite 310, Rolling Hills Estates.
Peninsula Seniors firmographics
Firmographics- Name
- Peninsula Seniors
- Legal name
- Palos Verdes Peninsula Seniors
- Website
- https://pvseniors.org
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Peninsula Seniors is a 501(c)(3) non-profit membership organization founded in 1982 that provides social, fitness, educational, cultural, and travel programs to 1,100+ primarily senior members on the Palos Verdes Peninsula through annual dues, event fees, and donations.
- Ownership category
- akta.pro rank
Peninsula Seniors industry classification
Industry- Product category
- Senior Community Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)
- akta.pro secondary industry
- Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Peninsula Seniors is headquartered
LocationHeadquarters
- HQ city
- Rolling Hills Estates
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Peninsula Seniors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Dues: Annual membership dues that do not auto-renew. Members receive access to programs, events, and Hot Deals discounts with local businesses.
- Event Fees: Some programs and activities have additional fees beyond membership, such as fitness classes (e.g., $90 for 3 months for Fitness Fun) and members-only events.
- Donations: As a 501(c)(3) non-profit organization, Peninsula Seniors accepts tax-deductible donations from supporters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Fitness Fun class - $90 for 3 months |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Peninsula Seniors product offering
Product offeringCore offering
Peninsula Seniors is a 501(c)(3) non-profit membership organization that delivers social, educational, fitness, travel, and cultural programs for senior adults living on the Palos Verdes Peninsula and surrounding community. Members access a calendar of recurring activities including fitness classes, language learning, day trips, cultural events, lecture series, and extended travel/cruises, plus the Hot Deals discount program with local businesses and the Connections newsletter.
Product overview
Peninsula Seniors is a senior community organization offering a unified membership-based program portfolio. The organization provides social, educational, fitness, and travel activities for seniors on the Palos Verdes Peninsula. Core offerings include the Connections Newsletter, Hot Deals discount program, and membership access to various programs including day trips, cultural events, fitness classes, language learning, and extended travel/cruises. The organization operates as a 501(c)(3) non-profit with over 1,100 members.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Membership Annual membership program providing access to all Peninsula Seniors activities, events, Hot Deals discounts with local businesses, and the Connections newsletter for senior adults on the Palos Verdes Peninsula and surrounding community.
- Social Activities Recurring social gatherings including ping pong, mahjong, ukulele strum & sing, and writer's group for member community engagement.
- Health & Fitness (Fitness Fun) Instructor-led Fitness Fun classes providing gentle toning and body strengthening suitable for all fitness levels, available as a members-only add-on activity.
- Day Trips Organized single-day excursions and outings for members to local destinations and points of interest.
- Cultural Events Cultural enrichment programming including art gallery visits and related cultural activities for members.
- Continued Learning (Language Classes) Instructor-led conversational language classes such as Conversational Japanese and Conversational Italian, designed for social and educational engagement.
- Lecture Series Educational presentations and lectures designed for intellectual engagement and lifelong learning among members.
- Extended Travel & Cruises International travel programs including multi-day cruises and extended trips to destinations around the world for members.
- PV Walkers Walking program organized in collaboration with Providence Little Company of Mary, meeting weekly at the Peninsula Center Library.
- Hot Deals Discount Program Discount program offering members savings at local businesses throughout the Palos Verdes Peninsula community using the Peninsula Seniors membership card.
Companies that use Peninsula Seniors
Customer profileSegments1 record
Ideal customer profiles1 record
Peninsula Seniors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Peninsula Seniors partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Peninsula Seniors competitors and assessment
Company assessmentEmerging players
- Senior Planet (AARP Foundation): AARP-affiliated program offering technology training, social activities, and wellness classes for older adults, both in-person and online. Comparable to Peninsula Seniors' combined fitness/learning/social mix, with a more digitally-delivered model.
- Encore.org: Non-profit focused on engaging older adults in purpose-driven work, social engagement, and intergenerational programs. Addresses a similar 'active aging / community engagement' thesis to Peninsula Seniors, though at a national advocacy and pilot level.
- Older Adults Technology Services (OATS) from AARP: Non-profit providing technology training and digital literacy programs for older adults. Comparable as a programming-focused senior enrichment organization, though narrower in scope (tech only) than Peninsula Seniors' broader portfolio.
Direct peers
- Osher Lifelong Learning Institutes (OLLI): University-affiliated lifelong learning programs for older adults offering lectures, courses, and study groups. Highly comparable to Peninsula Seniors' Continued Learning and Lecture Series offerings, focused on the same 60+ enrichment segment.
- Shepherd's Centers of America: National network of interfaith, volunteer-driven community centers offering social, educational, fitness, and travel programs for older adults. Operates on essentially the same model as Peninsula Seniors — broad program portfolio, local autonomy, member-funded non-profit structure.
- Road Scholar: Educational travel organization (formerly Elderhostel) offering learning-focused trips and cruises for older adults. Directly comparable to Peninsula Seniors' Extended Travel & Cruises program and overall lifelong-learning orientation.
Regional players
- Beach Cities Health District: Public health district serving the adjacent Beach Cities (Hermosa, Manhattan, Redondo Beach) with community wellness, fitness, and senior programming. Operates the same kind of in-person, region-bounded senior programming model in a neighboring affluent coastal market.
Others
- Meetup: Online platform that hosts thousands of local interest-based groups, including many for older adults (fitness, language, social). Adjacent competitor in that it provides a lower-cost, self-organized alternative to Peninsula Seniors' structured in-person programming.
Broad incumbents
- National Council on Aging (NCOA): National non-profit delivering programs, resources, and advocacy for older adults across health, financial security, and social engagement. Comparable as a larger, broader-scoped incumbent in the senior services space Peninsula Seniors addresses locally.
- AARP: The dominant national membership organization for adults 50+, providing benefits, discounts, advocacy, and programming. Overlaps with Peninsula Seniors' value proposition (membership, discounts via Hot Deals, programming) at a national scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Peninsula Seniors social profiles
Digital presencePeninsula Seniors compliance and trust
Trust signalCompliance1 record
Peninsula Seniors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peninsula Seniors leadership team
Management profileNumber of profiles
Peninsula Seniors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peninsula Seniors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peninsula Seniors
What does Peninsula Seniors do?
Peninsula Seniors is a 501(c)(3) non-profit membership organization that delivers social, educational, fitness, travel, and cultural programs for senior adults living on the Palos Verdes Peninsula and surrounding community. Members access a calendar of recurring activities including fitness classes, language learning, day trips, cultural events, lecture series, and extended travel/cruises, plus the Hot Deals discount program with local businesses and the Connections newsletter.
Is Peninsula Seniors a public or private company?
Peninsula Seniors is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Peninsula Seniors founded?
Peninsula Seniors was founded in 1982. It employs 1 to 10 people.
Where is Peninsula Seniors based?
Peninsula Seniors is headquartered in Rolling Hills Estates, United States, in the North America region.
How does Peninsula Seniors make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are event Fees and donations.
Who are Peninsula Seniors's main competitors?
Emerging players on record are Senior Planet (AARP Foundation), Encore.org and Older Adults Technology Services (OATS) from AARP. Direct peers are Osher Lifelong Learning Institutes (OLLI), Shepherd's Centers of America and Road Scholar. Beach Cities Health District is listed as a regional player. Meetup is listed as an others. Broad incumbents are National Council on Aging (NCOA) and AARP.
Does Peninsula Seniors have an API?
No public API is recorded for Peninsula Seniors.
What industry is Peninsula Seniors in?
Peninsula Seniors's product category is Senior Community Services. Its primary akta.pro industry code is HSABANAK, Senior Social Clubs & Community-Based Day Programs (Non-Clinical), with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 624120 and its SIC code is 7997.