Passion Fine Jewelry, Inc.

Fine Jewelry Retailpassionfinejewelry.com

Passion Fine Jewelry is a Solana Beach, CA-based independent luxury jewelry retailer selling multi-brand fine jewelry, engagement rings, custom pieces, and luxury watches via one showroom and a Shopify e-commerce site serving US and global buyers.

Company typePrivate
Founded2010
HeadquartersSolana Beach, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Passion Fine Jewelry, Inc. does

Passion Fine Jewelry, Inc. is a privately held, independent luxury jewelry retailer founded in 2010 and headquartered in Solana Beach, California, with a staff of 1-10. The company operates a single physical showroom at 324 South Cedros Avenue, Solana Beach, supplemented by a Shopify-powered e-commerce storefront that ships globally with full transit insurance. Its core business is multi-brand retail of fine jewelry, engagement rings, custom pieces, and luxury timepieces, sourced from authorized partnerships with Alex Sepkus, Hearts On Fire, Mariposa, Lang & Heyne, Laine Watches, and Memoire, alongside a small set of in-house Passion branded items. The catalog spans 1,705 SKUs across rings (626), earrings (470), necklaces (427), bracelets (111), and watches (10), with prices ranging from approximately $475 to $170,605.

Passion Fine Jewelry, Inc. firmographics

Firmographics

Name: Passion Fine Jewelry, Inc.
Legal name: Passion Fine Jewelry, Inc.
Website: https://passionfinejewelry.com
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 1–10 employees
Short description: Passion Fine Jewelry is a Solana Beach, CA-based independent luxury jewelry retailer selling multi-brand fine jewelry, engagement rings, custom pieces, and luxury watches via one showroom and a Shopify e-commerce site serving US and global buyers.
Ownership category
akta.pro rank

Passion Fine Jewelry, Inc. industry classification

Industry

Product category: Fine Jewelry Retail
NAICS: Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)
SIC: Retail-Jewelry Stores (5944)
akta.pro primary industry: Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
akta.pro secondary industries: Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA), Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK)

Keywords

Fine jewelry retail
Engagement rings
Luxury watches
Designer jewelry
Custom jewelry services

Where Passion Fine Jewelry, Inc. is headquartered

Location

Headquarters

HQ city: Solana Beach
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Passion Fine Jewelry, Inc. business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

Jewelry and Watch Sales: One-time transaction sales of luxury jewelry pieces including rings, earrings, necklaces, bracelets, and watches. Many pieces are handcrafted and made-to-order, with production lead times of up to 6 weeks. The company carries multiple designer brands including Alex Sepkus, Hearts On Fire, Mariposa, Lang & Heyne, and Laine Watches.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Hearts On Fire - Entry level bands from $475 to $64,000
Unit Pricing	Pay-as-you-go	Alex Sepkus - From $1,190 to $170,605
Unit Pricing	Pay-as-you-go	Mariposa - Range from $1,300 to $35,720
Unit Pricing	Pay-as-you-go	Lang & Heyne Watches - From $26,000 to $125,300

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Passion Fine Jewelry, Inc. product offering

Product offering

Core offering

Passion Fine Jewelry, Inc. is a jewelry retailer that designs, sells, and services engagement rings, fine jewelry, custom/made-to-order jewelry, and luxury timepieces from multiple designer brands. The company curates a multi-brand portfolio including Alex Sepkus, Hearts On Fire, Mariposa, Lang & Heyne, Laine Watches, and Memoire, offering approximately 1,705 products across rings, earrings, necklaces, bracelets, and watches.

Product overview

Passion Fine Jewelry, Inc. is a premier jewelry store in Solana Beach offering a curated portfolio of luxury fine jewelry across multiple brands. The store operates as a multi-brand retail platform featuring Alex Sepkus (1,304 products) as the largest collection, Hearts On Fire (229 products) featuring branded diamonds, Mariposa (129 products) with gemstone and nature-inspired pieces, Lang & Heyne (11 products) German luxury watches, Laine Watches (10 products), and Memoire (3 products), plus 19 in-house Passion Fine Jewelry pieces. Product categories span rings, earrings, necklaces, bracelets, watches, and engagement rings. Collections include Earth, Air, H2O, Celestial, Happy Ankh, Bespoke Butterflies, and Eternity themes. The store offers made-to-order pieces with up to 6-week lead times and provides full shipping insurance.

Differentiator

Problem solved

Functional benefit

Products and services

Alex Sepkus Jewelry Collection Signature jewelry line featuring intricately detailed, textured, and distinctive designs with artistic craftsmanship. Includes rings, earrings, necklaces, and bracelets with timeless, one-of-a-kind pieces. Approximately 1,304 products priced from $1,190 to $170,605.
Hearts On Fire Jewelry Collection Branded diamond jewelry offering engagement rings, wedding bands, and fashion jewelry featuring diamonds with exceptional brilliance and cut quality. Includes Love Code bands starting at $555 and high-end pieces like Aurora Triple Tier Hoop Earrings at $64,000. Approximately 229 products.
Mariposa Jewelry Collection Jewelry collection featuring gemstone pieces including sapphires, tourmalines, emeralds, opals, and diamonds with nature-inspired and celestial themes. Offers engagement rings and fashion jewelry. Approximately 129 products ranging from $1,300 to $35,720.
Lang & Heyne Watches German luxury timepieces honoring Saxon tradition with modern innovation. Precision watches designed for collectors who appreciate horological artistry. Approximately 11 products ranging from $26,000 to $125,300.
Laine Watches Luxury watch brand offering timepieces with distinctive dial designs including guilloche patterns and specialized finishes. Approximately 10 products.
Memoire Jewelry Jewelry line offering diamond pieces for commemorative occasions. Approximately 3 products.
Engagement Rings A selection of engagement rings including halo, solitaire, three-stone, and custom designs from Hearts On Fire and in-house collections. 626 rings available in total across the catalog.
Eternity Bands Eternity and wedding bands featuring diamonds and gemstones in various settings including channel, prong, and bezel configurations.
Bespoke and Made-to-Order Jewelry Custom and bespoke jewelry creation including themed collections like Earth, Air, H2O, Celestial, Happy Ankh, and Bespoke Butterflies featuring colored diamonds, sapphires, rubies, and mother of pearl. Handcrafted with up to 6-week production lead times.

Companies that use Passion Fine Jewelry, Inc.

Customer profile

Segments2 records

Ideal customer profiles3 records

Passion Fine Jewelry, Inc. technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Passion Fine Jewelry, Inc. partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Passion Fine Jewelry, Inc. competitors and assessment

Company assessment

Broad incumbents

Tiffany & Co. Iconic global luxury jewelry brand and retailer offering fine jewelry, engagement, and watches. Comparable as a benchmark for luxury fine jewelry positioning and customer experience, though operating at vastly larger scale and with proprietary branded product.
Jared (Signet Jewelers): Large multi-brand fine jewelry chain under Signet Jewelers selling engagement rings and designer jewelry across the U.S. Comparable because it carries similar designer brands (including Hearts On Fire) and serves overlapping bridal and fine jewelry demand, but at far greater scale.

Direct peers

Brilliant Earth: Online-direct fine jewelry retailer specializing in engagement rings and bridal jewelry with vertically integrated supply. Comparable to Passion Fine Jewelry because both sell DTC fine jewelry online with custom design options, though Brilliant Earth is significantly larger and exclusively online.
Robbins Brothers: Multi-store engagement ring and bridal jewelry retailer in California with a high-touch showroom experience. Comparable to Passion Fine Jewelry because both focus on engagement and bridal fine jewelry with personalized in-store service and multiple designer brands.
Blue Nile: Large online fine jewelry and diamond retailer offering engagement rings and fashion jewelry direct to consumers. Comparable because it competes for the same luxury fine jewelry customers via an e-commerce-led model and carries similar branded diamond collections.
Ben Bridge Jeweler: Multi-brand fine jewelry retailer operating showrooms primarily in the western United States, selling designer and bridal collections. Comparable because of the multi-brand luxury boutique retail format with both physical stores and e-commerce.
Mayors Jewelers: Multi-brand luxury fine jewelry retailer with showrooms in the southeastern U.S., carrying brands like Rolex, Mikimoto, and designer fashion jewelry. Comparable due to similar multi-brand luxury boutique format and overlapping customer demographic of affluent fine jewelry buyers.
Borsheims Fine Jewelry: Luxury fine jewelry retailer based in Omaha, Nebraska, offering high-end designer brands and engagement jewelry in a curated showroom format. Comparable because both operate as multi-brand luxury boutiques focused on premium designer jewelry rather than mass-market assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Passion Fine Jewelry, Inc. financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Passion Fine Jewelry, Inc. leadership team

Management profile

Number of profiles

Passion Fine Jewelry, Inc. funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Passion Fine Jewelry, Inc. M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passion Fine Jewelry, Inc.

What does Passion Fine Jewelry, Inc. do?

Is Passion Fine Jewelry, Inc. a public or private company?

Passion Fine Jewelry, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Passion Fine Jewelry, Inc. founded?

Passion Fine Jewelry, Inc. was founded in 2010. It employs 1 to 10 people.

Where is Passion Fine Jewelry, Inc. based?

Passion Fine Jewelry, Inc. is headquartered in Solana Beach, United States, in the North America region.

How does Passion Fine Jewelry, Inc. make money?

One revenue line is on record: jewelry and Watch Sales.

Who are Passion Fine Jewelry, Inc.'s main competitors?

Broad incumbents on record are Tiffany & Co. and Jared (Signet Jewelers). Direct peers are Brilliant Earth, Robbins Brothers, Blue Nile, Ben Bridge Jeweler, Mayors Jewelers and Borsheims Fine Jewelry.

Does Passion Fine Jewelry, Inc. have an API?

No public API is recorded for Passion Fine Jewelry, Inc..

What industry is Passion Fine Jewelry, Inc. in?

Passion Fine Jewelry, Inc.'s product category is Fine Jewelry Retail. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones), with a secondary code of CRAKAHAA, Bespoke Fine Jewelry (Precious Metals & Gemstones). Its NAICS code is 458310 and its SIC code is 5944.