Omnium Aps

What Omnium Aps does

Omnium ApS is a Danish privately held manufacturer of cargo, messenger, and utility bicycles, headquartered in Rødovre with assembly operations and two retail/showroom locations in Copenhagen. The firm was founded in 2012 and operates with 11-50 employees, designing and assembling short-wheelbase cargo bikes that are positioned as faster, more manoeuvrable, and easier to park than conventional long-wheelbase cargo bikes. Its core product architecture rests on Double Butted Chromoly Steel frames, a proprietary V3.1 fork with thru axles, and a modular adjustable rocker dropout system compatible with QR, thru-axle, and internal gear hub configurations. Six bike families form the catalog (Cargo, Mini-Max, Mini, Nano, CXC, Day Ripper), each available in standard, SHIMANO STEPS electric-assist, and custom titanium variants, supplemented by a frame-kit line for DIY builders and a broad proprietary components and accessories catalog spanning cockpit, drivetrain, wheels, racks, lighting, and apparel.

The company's revenue model is hardware sales across four streams (complete bikes, frame kits, components, accessories) priced between roughly €890 and €5,900 inclusive of VAT, with a 6-week build lead time on complete bikes and 3 weeks on parts. Go-to-market is predominantly direct-to-consumer through omniumcargo.com, supplemented by a separate B2B wholesale portal (ws.omniumcargo.com), a dealer network across multiple countries, localized regional sites for the EU, Germany, Denmark, and the United States, and two physical stores in Copenhagen. Customer segments are horizontal across use cases: urban commuters, cargo/family transport users, and bikepacking enthusiasts, with a primary value proposition of compact footprint, customizability, and proprietary components. Key supplier and go-to-market partners include SHIMANO (motors), DT Swiss (wheelsets), Ortlieb (bags), Cinelli (co-branded Supercargo), and Frisbii (payments). UK consumer sales are currently paused due to Brexit regulatory friction.

Name

Omnium Aps

Legal name

Omnium ApS

Website

https://omniumcargo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnium ApS is a Danish manufacturer that designs, assembles, and sells short-wheelbase cargo, messenger, and utility bicycles, including electric and titanium variants, selling globally via its own e-commerce site, B2B wholesale portal, dealer network, and two Copenhagen retail stores.

Ownership category

akta.pro rank

Product category

Cargo Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

Cargo & Utility Bike Retail (CRAMAHAF), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Cargo bicycles
• Utility bikes
• Electric cargo bikes
• Titanium bike frames
• Bike components

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Complete Bike Sales: Sale of fully assembled cargo bikes including standard and electric models with SHIMANO STEPS motors
2. Frame Kit Sales: Sale of frame-only kits for customers to build custom bikes with their own components
3. Components: Wide range of proprietary and third-party components including cockpit, drivetrain, wheels, and frame spares
4. Accessories: Accessories including webbing, bags, apparel, lights, locks, and bike-specific equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Omnium Aps designs, assembles, and sells cargo, messenger, and utility bicycles through its own e-commerce shop, two Copenhagen retail stores, and a global dealer network. Its lineup includes six core bike families (Cargo, Mini-Max, Mini, Nano, CXC, Day Ripper) in standard chromoly steel, electric variants with SHIMANO STEPS motors, and premium custom titanium builds, alongside frame kits, components, and branded accessories. All complete bikes are assembled to specification in Copenhagen after order placement.

Product overview

Omnium Aps is a Danish cargo bike manufacturer offering a diverse portfolio of cargo and urban bikes designed for carrying loads and daily commuting. The product lineup includes six main bike families: Cargo (standard and electric), Mini-Max (compact short-john style), Mini (agile urban bike), Nano (ultra-compact loader), CXC (versatile), and Day Ripper. Each model is available in standard chromoly steel, electric versions with SHIMANO STEPS motors, and premium titanium custom builds. The company also sells complete bikes, frame kits for custom builds, and a comprehensive range of proprietary components and accessories including cockpit parts, drivetrain components, wheels, cargo webbing systems, lighting (Supernova), racks, kickstands, and branded apparel. All bikes are designed and assembled in Copenhagen, Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Omnium Bikes – Bikes with a Purpose: Company tagline used in terms and conditions referencing the cargo bike product line.

Products and services

• Cargo V3 Flagship chromoly steel cargo bike with a shorter, more compact wheelbase for snappier turns and smaller parking spots, featuring a front rack for cargo. Priced from €3,180. Designed for urban commuters and families needing practical cargo transport.
• E-Cargo V3 Electric version of the Cargo V3 equipped with a SHIMANO STEPS motor strong enough to handle the steepest hills. Priced from €5,900. Targeted at urban commuters wanting motor-assisted cargo hauling.
• Mini-Max V3 Compact 'short-john' chromoly steel bike with a shorter and more compact wheelbase than the Cargo, designed as a fast, manoeuvrable bike that can carry surprisingly heavy loads. Priced from €3,180.
• E-Mini-Max V3 Electric version of the Mini-Max V3 with SHIMANO STEPS motor assistance. Priced from €5,900. Designed for urban riders needing assisted compact cargo transport.
• Mini V3.1 Fast, agile reimagining of the short-john bike with a 29-inch rear wheel and updated V3.1 fork with thru axles, designed to handle heavy loads while riding like a regular bike. Priced from €2,480.
• Nano V1 Extra-compact loader bike with 20-inch wheels and a smaller footprint, designed for zipping around the city running daily errands and integrating with public transportation.
• CXC V4 Super-sharp and versatile Omnium bike with broad cycling applications. Priced from €1,985. Targeted at riders wanting a single bike for multiple use cases.
• Day Ripper Versatile Omnium bike model in the lineup for varied urban riding.
• Big Bad Jumbo Frame Limited-edition 29+ hardtail mountain bike frame with a special crackle coating, designed for 120-140mm suspension forks and 3-inch tires. Designed by founder Jimmy.
• Titanium Custom Bike Builds Premium custom titanium-framed builds available for any Omnium model, including Titanium Cargo (from €5,060), Titanium Mini-Max (from €5,060), and Titanium CXC (from €3,690). Targeted at buyers wanting a higher-end, lightweight titanium frame.
• Frame Kits Frame-only kits that let customers build their own custom bikes with their own components, available for all Omnium models (Nano V1 Frame Kit €1,130; Mini V3.1 Frame Kit from €1,190; CXC V4 Frame Kit from €890; Cargo V3 Frame Kit from €1,600).

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• CinelliflagshipStrategic or Co-development PartnerCollaborative product partnership producing Cinelli x Omnium Supercargo bikes. Features co-branded frames and accessories including Supercargo messenger bags, caps, water bottles, and cycling socks.
• DT SwisscoreTechnology or IntegrationOfficial wheelset and component partnership. Omnium-branded DT Swiss cargo wheelsets, dynamo wheels, rim sets, and freehub bodies available through the shop.
• OrtliebcoreTechnology or IntegrationPartnership for duffle bags and cargo straps. Omnium by Ortlieb 89L and 49L Duffle RC bags available.
• VorovaminorImplementation/ SI/ Consulting PartnerPrinting service partner for Omnium Billboard customization. Vorova offers intuitive folio solutions allowing customers to design custom graphics for their bike billboards.
• FrisbiicoreTechnology or IntegrationPayment gateway provider for secure credit and debit card processing on the Omnium webshop.
• SHIMANOcoreTechnology or IntegrationSHIMANO STEPS electric motor system used in E-Cargo and E-Mini-Max models. STEPS motor described as powerful enough to handle steepest hills.

Scale indicators2 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Urban Arrow: Dutch premium e-cargo bike maker directly competing with Omnium's E-Cargo and E-Mini-Max lines, targeting urban families and commercial delivery customers across Europe.
• Butchers & Bicycles: Copenhagen-based premium cargo bike maker with a distinctive tilting cargo platform; competes head-to-head with Omnium in the Danish and Northern European urban family segment.
• Tern Bicycles: Makers of compact, urban-focused cargo and utility bikes (e.g. GSD, HSD, Quick Haul) directly competing for the same urban family/commuter customer as Omnium Cargo and Mini-Max.
• Larry vs Harry: Danish cargo-bike maker behind the Bullitt platform — same home market as Omnium, similar front-loading short-john geometry and messenger/utility customer base.
• Benno Bikes: Utility-focused e-bike brand with the eJoy and Boost models targeting urban utility riders; closely comparable positioning to Omnium's Mini and CXC urban line.
• Riese & Müller: German premium e-bike and cargo bike manufacturer competing in the same high-end urban-cargo segment, with broader dealer reach and deeper e-drive integration partnerships.
• Yuba Bicycles: US-based cargo and utility bike brand (Kona, Boda Boda, Spicy Curry) competing for the same family-hauler and small-business use cases as Omnium, primarily across the North American market.

Broad incumbents

• Specialized: Global premium bicycle brand with an e-cargo offering (Haul LT/ST) that overlaps Omnium's urban utility use case, leveraging much broader distribution and brand spend.
• Gazelle: Large Dutch bicycle incumbent with a growing e-cargo range (e.g. Makki, Cargo); broader portfolio and dealer network than Omnium, overlapping on urban family transport customers.
• Trek Bicycles: Global bicycle incumbent whose Fetch+ cargo line competes in the same premium e-cargo segment as Omnium, with vastly larger scale, dealer footprint and marketing budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@omniumcargo
• Facebookfacebook.com/OmniumCargo
• Instagraminstagram.com/omnium
• LinkedInlinkedin.com/company/omniumcargo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnium Aps