Visit Gdansk
Visit Gdansk is the official destination marketing organization for Gdańsk, Poland, operated by the non-profit Gdańska Organizacja Turystyczna. It provides tourist information, city guides, and Tourist Card services to leisure visitors and business event organizers through a multi-platform digital ecosystem.
- Company typePrivate
- Founded-
- HeadquartersGdansk, Poland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Visit Gdansk does
Visit Gdansk is the official leisure-tourism brand of Gdańska Organizacja Turystyczna (GOT), a non-profit association (Stowarzyszenie) established on May 15, 2002 and headquartered at ul. Niterów 3, Hala 31B in Gdańsk, Poland. The organization operates as the city's official destination marketing organization (DMO), providing tourist information, city guides, Tourist Card services, and a convention bureau to help visitors plan and experience Gdańsk attractions. It serves two principal markets: leisure tourists through the Visit Gdansk portal and resident engagement via the Gdańsk Card (Karta Mieszkańca), and business event organizers through the Gdańsk Convention Bureau covering MICE (Meetings, Incentives, Conferences, Events).
The product ecosystem is digital-first and multi-channel. It includes the official tourism portal (visitgdansk.com), the Gdańsk Convention Bureau portal (gcb.visitgdansk.com), an e-shop (sklep.visitgdansk.com), iOS and Android mobile applications, and the custom-built Treevent conference management system. Core commercial products are the Tourist Card (Karta Turysty), offered in SOLO, DUET, and QUARTET tiers with free entries and discounts at partner venues, and the Gdańsk Card (Karta Mieszkańca) serving 350,000+ residents. Adjacent product lines include the Smaki Gdańska culinary-tourism initiative, the Gdańskie Questy location-based mobile app with AR objects in four languages, an Events Calendar published across visitgdansk.com and jestemzgdanska.pl, and seasonal e-books (Spring, Autumn).
Revenue mechanics span membership fees from 180+ tourism member organizations, Tourist Card sales, merchandise and promotional materials, and commission-based consignment sales. The 180+ member ecosystem (hotels, restaurants, attractions, transport, guides) functions as both distribution network and primary B2B relationship layer. As a non-profit association, ownership is distributed among its members rather than concentrated in equity holders; no parent company, funding rounds, or M&A history are disclosed. Strategic direction for 2025-2030 is anchored in a published Sustainable Tourism Development Strategy built from 1,724 resident surveys, 1,464 visitor inputs, and 170+ industry consultations, with operationalized commitments including carbon-neutral events via TerGo, waste upcycling via Zeroban, and Green Key-certified venue partnerships.
Visit Gdansk firmographics
Firmographics- Name
- Visit Gdansk
- Legal name
- Gdańska Organizacja Turystyczna
- Website
- https://visitgdansk.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Visit Gdansk is the official destination marketing organization for Gdańsk, Poland, operated by the non-profit Gdańska Organizacja Turystyczna. It provides tourist information, city guides, and Tourist Card services to leisure visitors and business event organizers through a multi-platform digital ecosystem.
- Ownership category
- akta.pro rank
Visit Gdansk industry classification
Industry- Product category
- Destination Marketing and Tourism Services
- NAICS
- Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), MICE Travel Technology & Program Management (Apps, Communications, Tracking) (THAHADAN)
Keywords
Where Visit Gdansk is headquartered
LocationHeadquarters
- HQ city
- Gdansk
- HQ country
- Poland
- HQ region
- Europe
Offices3 records
Markets served
Visit Gdansk business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others
Revenue model
- Membership Fees: Gdańska Organizacja Turystyczna generates revenue through membership fees from its over 180 member organizations in the tourism industry.
- Tourist Card Sales: Sale of Tourist Cards (Karta Turysty) in SOLO, DUET, and QUARTET packages providing free entries and discounts at partner attractions, restaurants, and activities.
- Merchandise and Promotional Materials: Sale of promotional items, souvenirs, and branded merchandise through the e-shop (sklep.visitgdansk.com).
- Commissions: Commission-based sales through the consignment model where partners sell selected products on behalf of the organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time | Tourist Card SOLO - Single person access |
| Subscription | One time | Tourist Card DUET - Two people access |
| Subscription | One time | Tourist Card QUARTET - Four people access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Visit Gdansk product offering
Product offeringCore offering
Visit Gdansk is the official destination marketing organization (DMO) for the city of Gdańsk, Poland. It operates the official tourism portal visitgdansk.com and a Tourist Card (Karta Turysty) discount system offering free entries and discounts at partner attractions, restaurants, and activities. It also runs a Gdańsk Card resident loyalty program and a dedicated business tourism unit (Gdańsk Convention Bureau) that supports MICE event organizers with venue sourcing, RFP processing, and sustainable event planning.
Product overview
Visit Gdansk operates a multi-platform tourism ecosystem consisting of the main Visit Gdansk tourism portal, the Tourist Card discount system, the Gdańsk Card loyalty program for residents, and the Gdańsk Convention Bureau for business tourism. Additional offerings include an Events Calendar, the Tastes of Gdańsk culinary initiative, the Gdańsk Questy mobile app for gamified exploration, and the Treevent conference management system. The organization functions as a tourism marketing and management body for the city of Gdańsk, not a traditional software product company.
Differentiator
Problem solved
Functional benefit
Brands
- Visit Gdansk: Official tourism portal for Gdańsk, providing information on attractions, events, restaurants, accommodations, and travel planning for visitors
- Gdańsk Convention Bureau
- Karta Turysty / Tourist Card
- Gdańska Karta Mieszkańca
- Treevent
- Smaki Gdańska (Tastes of Gdańsk)
- Gdańskie Questy
- ESG Handbook for GOT
Products and services
- Visit Gdansk Tourism Portal The official tourism portal of Gdańsk, providing visitors with comprehensive information about historical attractions, active tourism, dining, accommodations, events, and travel-planning resources across multiple languages.
- Tourist Card (Karta Turysty) A discount card for tourists offering free entry to attractions, discounts at restaurants, and reduced prices on activities at partner venues across Gdańsk. Available as a mobile app and physical card in SOLO, DUET, and QUARTET packages for one, two, or four people.
- Gdańsk Card (Karta Mieszkańca) A loyalty card program for Gdańsk residents providing access to discounts and special offers at local partner businesses, serving more than 350,000 enrolled residents.
- Gdańsk Convention Bureau (GCB) A specialized business tourism unit promoting MICE (Meetings, Incentives, Conferences, Events) in Gdańsk and connecting event planners with local venues, hotels, PCO/DMC companies, guides, and service providers. Free consulting, RFP processing, and coordination services are offered.
- Gdańsk Questy Mobile App A mobile application for gamified city exploration featuring location-based quests (terrain games) with riddles, audio files, graphics, and augmented reality objects. Available in Polish, English, German, and Russian.
- Tastes of Gdańsk (Smaki Gdańska) Culinary Packages A culinary tourism initiative promoting local gastronomy through packages (SOLO, DUET, QUARTET) offered via the Tourist Card platform, showcasing local ingredients and traditional recipes from 19th-century Gdańsk cookbooks in partnership with local restaurants.
Quantifiable outcome
- Sustainable Tourism Development Strategy developed with input from 1,724 residents, 1,464 visitors, and 170+ tourism companies
- +2 more outcomes
Companies that use Visit Gdansk
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Visit Gdansk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Visit Gdansk partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TerGocoreTerGo specializes in carbon accounting and CO₂ reduction. They partner with Gdańsk Convention Bureau to measure and offset carbon footprint of events, including the annual New Trends in Tourism conference. The partnership enables climate-neutral event certification.
- ZerobanminorZeroban specializes in upcycling, transforming event banners, roll-ups, and promotional materials into bags and accessories. They partner to reduce waste from events.
- Tricity Food Bank (Bank Żywności Trójmiasto)minorFood bank that distributes surplus food to people in need. Event organizers can donate leftover food after events.
- St. Brother Albert Association - Gdańsk BranchminorOrganization supporting people experiencing homelessness. Partner for food donation from events.
- Zakład Utylizacyjny w Gdańsku (Gdańsk Waste Disposal Plant)minorModern composting facility processing green and bio-waste into compost. Partnership for sustainable event waste management.
- European Solidarity Centre (ECS)coreVenue partner for the New Trends in Tourism conference. Holds Green Key certification. Symbolically represents Gdańsk's heritage and Solidarity history.
- Tastes of Gdańsk Project Partners (Restaurants)coreLocal restaurants participating in the Smaki Gdańska project, offering dishes based on 19th-century recipes. Catering providers for Gdańsk Convention Bureau events.
- 180+ Member OrganizationscoreTourism businesses including hotels, restaurants, attractions, transport providers, and guides that are members of Gdańska Organizacja Turystyczna. Partners in the Visit Gdańsk and Gdańsk Card programs.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Visit Gdansk competitors and assessment
Company assessmentBroad incumbents
- Visit Finland: Country-level tourism organization with broader geographic mandate but comparable mission of destination marketing, sustainable tourism strategy, and member-based partner ecosystem.
Direct peers
- Vienna Convention Bureau: Mature Central European convention bureau with comparable service offerings — venue sourcing, event planning support, and sustainable event initiatives.
- Visit Berlin: Berlin's official tourism organization, operating the Berlin Welcome Card and visitBerlin Convention Partner. Larger scale but directly comparable model combining tourist discount card, convention bureau, and member ecosystem.
- Visit Kraków: Official destination marketing organization for Kraków, Poland. Operates a Kraków City Card, convention bureau services, and member business network — directly comparable scope, structure, and product mix to Visit Gdańsk.
- Visit Warsaw: Official tourism portal and DMO for Warsaw. Runs a Warsaw City Card, convention bureau (Warsaw Convention Bureau), and member partnerships — closely mirroring Visit Gdańsk's multi-segment leisure-plus-MICE model.
- Amsterdam Convention Bureau: MICE-focused bureau operating under amsterdam&partners. Comparable scope to Gdańsk Convention Bureau for venue sourcing, RFP processing, and event organizer support.
- Barcelona Convention Bureau: Established European CVB comparable to GCB in providing venue catalogs, RFP services, and DMC coordination for meeting planners.
- Visit Copenhagen: Official DMO for Copenhagen with Copenhagen Card and Meeting Copenhagen convention bureau. Closely comparable sustainability positioning and Nordic/European city DMO structure.
- Visit Tallinn: Official DMO for Tallinn, Estonia. Baltic peer city with similar scale, tourism mix (medieval heritage, coastal proximity), and member-based destination marketing structure.
Others
- Simpleview: Primary CRM, CMS, and digital platform provider for DMOs and CVBs globally. Adjacent rather than competitive — supplies technology infrastructure similar to what Visit Gdańsk has built with Treevent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Visit Gdansk social profiles
Digital presenceVisit Gdansk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visit Gdansk leadership team
Management profileNumber of profiles
Profiles1 record
Visit Gdansk subsidiaries and ownership
Company hierarchySubsidiaries6 records
Visit Gdansk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visit Gdansk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visit Gdansk
What does Visit Gdansk do?
Visit Gdansk is the official destination marketing organization (DMO) for the city of Gdańsk, Poland. It operates the official tourism portal visitgdansk.com and a Tourist Card (Karta Turysty) discount system offering free entries and discounts at partner attractions, restaurants, and activities. It also runs a Gdańsk Card resident loyalty program and a dedicated business tourism unit (Gdańsk Convention Bureau) that supports MICE event organizers with venue sourcing, RFP processing, and sustainable event planning.
Is Visit Gdansk a public or private company?
Visit Gdansk is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Visit Gdansk founded?
Visit Gdansk was founded in -1. It employs 1 to 10 people.
Where is Visit Gdansk based?
Visit Gdansk is headquartered in Gdansk, Poland, in the Europe region.
How does Visit Gdansk make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are tourist Card Sales, merchandise and Promotional Materials and commissions.
Who are Visit Gdansk's main competitors?
Visit Finland is listed as a broad incumbent. Direct peers are Vienna Convention Bureau, Visit Berlin, Visit Kraków, Visit Warsaw, Amsterdam Convention Bureau, Barcelona Convention Bureau, Visit Copenhagen and Visit Tallinn. Simpleview is listed as an others.
Does Visit Gdansk have an API?
No public API is recorded for Visit Gdansk.
What industry is Visit Gdansk in?
Visit Gdansk's product category is Destination Marketing and Tourism Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAHADAE, Venue & Special Event Site Sourcing (Unique Venues, Permitting). Its NAICS code is 561591.