Over The Moon Parenting

What Over The Moon Parenting does

Over The Moon Parenting (legal entity New Arrival Educators, LLC; founded 2014 as New Arrival Educators, rebranded 2016) operates a baby, toddler, and parent enrichment center business serving expecting parents and families with children from birth through preschool across the South Shore of Massachusetts, Boston metro, and MetroWest regions. The company runs two owned centers in Norwell and Pembroke, MA and delivers perinatal education at three hospital partner sites — Tufts Medical Center (Boston), Women's Care South (Braintree), and MetroWest Medical Center (Framingham) — relationships established at founding in 2014 by founder Margaret Breen. Core offerings span prenatal classes (childbirth, breastfeeding, newborn essentials, infant CPR), age-segmented infant and toddler enrichment classes (sensory, art, music, child development), drop-off toddler playschool and preschool enrichment, summer camps, parenting workshops, American Heart Association CPR and babysitting certification courses, mom-and-baby fitness, birthday party hosting, and private group events. A companion Newborn Essentials App provides 18-month access to digital educational content bundled with prenatal registrations, and a content blog supports SEO-driven top-of-funnel acquisition.

The business runs on a multi-stream revenue model combining recurring subscriptions (weekly enrichment series, monthly toddler playschool tuition, summer session packages) and one-time fees (prenatal classes, CPR certification, birthday party rentals, drop-in fitness), with per-class pricing ranging from roughly $25 (outdoor music) to $550 (8-week summer playschool) and monthly playschool tuition at $160-$420. Registration, scheduling, and payments are handled through Mindbody Online, a third-party studio management platform; the company operates no public API and has no documented AI/ML capabilities. Distribution is direct-to-consumer via the company website, email newsletter, organic social (Instagram, Facebook), and hospital partner referral channels, with healthcare provider referrals from the three partner hospitals serving as the primary acquisition mechanism for prenatal customers. The company is privately held with 1-10 employees, no external investors, and is led by Founder Margaret Breen and Director of Operations Leigh Craven.

Name

Over The Moon Parenting

Legal name

New Arrival Educators, LLC

Website

https://overthemoonparenting.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Over The Moon Parenting is a Massachusetts-based baby, toddler, and parent enrichment center operating two owned locations and three hospital partner sites, offering prenatal education, infant/toddler enrichment classes, drop-off playschool, CPR certification, and parenting workshops to expecting and new families from pregnancy to preschool.

Ownership category

akta.pro rank

Product category

Early Childhood Parenting Education

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Parenting Skills & Child Development Education (EDACALAA)

akta.pro secondary industries

Infant-Focused Childcare Centers (EDACAAAF), Center-Based Infant Care (0–18 months) (EDACAGAA)

Keywords

• Prenatal education classes
• Toddler enrichment classes
• Child development classes
• Parenting workshops
• Early childhood education

Headquarters

HQ city

Norwell

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Enrichment Classes: Weekly child development classes for infants and toddlers including enrichment, art, and music programs. Offered in 7-8 week series with per-class pricing.
2. Toddler Playschool Programs: Drop-off enrichment programs for toddlers ages 2-3, with monthly tuition payments and annual registration fees. Monthly payment plans with automatic billing.
3. Birthday Party Rentals: Facility rental for children's birthday parties ages 1-3, with basic and enhanced packages at different hourly rates.
4. Certification Courses: Babysitting and CPR certification courses taught by registered nurses, providing certificates upon completion.
5. Summer Programs: Summer toddler playschool and camp day programs with seasonal session fees.
6. Prenatal Classes: Childbirth education, breastfeeding, and newborn care classes offered in-person at centers and hospital partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Over The Moon Parenting is a baby, toddler, and parent enrichment center that delivers in-person prenatal education, infant and toddler developmental classes, art and music programs, drop-off playschool, parenting workshops, and CPR/babysitting certification courses. The company operates two physical centers in Norwell and Pembroke, Massachusetts, plus three hospital partner sites in Boston, Braintree, and Framingham, serving families from pregnancy through preschool.

Product overview

Over The Moon Parenting is a Baby/Toddler & Parent Enrichment Center offering education, community, and fun from pregnancy to preschool. The company operates as a single, unified enrichment center rather than a platform-plus-modules architecture. Its core product portfolio spans prenatal education (Childbirth, Breastfeeding, and Newborn Essentials classes), infant and toddler developmental enrichment classes (Baby Sensory, Little Lunas, Moon Walkers, Curious Comets, Discoverers), caregiver-and-child art and music classes (Little Art Explorers; Rock It Baby, Rock It Toddler, and Rock It Mixed Age music programs), drop-off toddler and preschool enrichment programs (Toddler Playschool and Preschool Enrichment), summer camps and Fun Fridays, parenting workshops (potty training, positive discipline, visual scheduling, sibling harmony), and CPR/babysitting certification courses. The company also provides a companion Newborn Essentials App, hosts birthday parties and private group events, and maintains a parenting blog with educational content. Services are delivered in-person at two Massachusetts locations (Norwell and Pembroke) and at three hospital partner sites (Tufts Medical Center Boston, Women's Care South Braintree, MetroWest Medical Center Framingham). Registration and payments are handled through MindBody Online, a third-party studio management platform. The company does not offer a public API, and no AI/ML capabilities are documented.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenatal Classes In-person childbirth education, breastfeeding, and newborn essentials classes for expecting parents, offered at company centers in Norwell and Pembroke, MA and at three hospital partner locations (Tufts Medical Center Boston, Women's Care South Braintree, MetroWest Medical Center Framingham). A companion Newborn Essentials App with 18 months of access is included with registration.
• Infant and Toddler Enrichment Classes

Quantifiable outcome

• 18-month access to Newborn Essentials App with registration
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tufts Medical CentercoreStrategic or Co-development Partner · 1 January 2014Over The Moon Parenting teaches childbirth classes, breastfeeding classes, and newborn care classes at Tufts Medical Center in Boston, MA. Margaret Breen partnered with Tufts in 2014 to provide perinatal education programs at the hospital's location.
• Women's Care South (Braintree)coreStrategic or Co-development Partner · 1 January 2014Classes including childbirth education, breastfeeding, and newborn care are offered at Women's Care South in Braintree, MA as part of the hospital partnership established in 2014.
• Metro-West Medical Center (Framingham)coreStrategic or Co-development Partner · 1 January 2014Prenatal education classes including childbirth, breastfeeding, and newborn care are offered at Metro-West Medical Center in Framingham, MA as part of the hospital partnership network.
• EmpowerHERminorOthersCommunity fundraising partnership. The Over The Moon community raised $850 for EmpowerHER, a non-profit organization supporting girls who have experienced early loss of their mothers.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Baby Sensory: Franchised sensory development classes for babies 0-13 months emphasizing structured play and developmental milestones—a direct peer to Over The Moon's Baby Sensory and Little Lunas infant enrichment tracks.
• Kindermusik International: Music and movement curriculum licensed to educators serving babies through age 7; comparable to Over The Moon's Rock It Baby/Rock It Toddler series in both curriculum focus and age-segmented class delivery.
• The Little Gym: Franchised parent-child enrichment programs for infants through age 12 offering movement, music, and developmental classes in a center-based model—directly comparable to Over The Moon's age-segmented enrichment and drop-off programming.
• Music Together: Mixed-age and infants-only music class franchise delivered through licensed centers, paralleling Over The Moon's mixed-age sing-alongs and infant music series in target audience and recurring-class business model.
• MyGym Children's Fitness Center: National franchise running structured parent-child classes for early walkers through early elementary, including music, sports, and enrichment—matching Over The Moon's caregiver-and-child class format and age-banding.

Broad incumbents

• Gymboree Play & Music: Globally recognized early childhood play, music, and art program serving infants to age 5 with a similar center-based, multi-format class model; a broader incumbent that competes for the same parent cohort at scale.
• Bright Horizons Family Solutions: Large-scale provider of early education, child care, and employer-sponsored family support programs; a broad incumbent touching the same parents Over The Moon serves but at much larger scale and through employer channels.
• Goldfish Swim School: Franchised children's enrichment focused on swim instruction for infants through older kids, competing for the same parental enrichment dollars but in a single-activity format rather than multi-format programming.
• Primrose Schools: Franchised accredited early education and care provider serving infants through pre-K and after-schoolers—overlaps with Over The Moon's preschool enrichment but operates licensed full-day programs at greater scale.

Emerging players

• Tumble Tots: International preschool physical play program for ages 6 months to 7 years; comparable in target demographic and structured-class format but narrower in scope (gymnastics-focused only).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OverTheMoonParenting
• Instagraminstagram.com/overthemoonparenting
• LinkedInlinkedin.com/company/over-the-moon-parenting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Over The Moon Parenting