Visacar

What Visacar does

Visacar (legal name: Visacar Aluguer de Veículos Motorizados, S.A.) is a Portuguese car rental and used-vehicle sales company founded in 1991 and headquartered in Albufeira in the Algarve region. It operates three core service lines: self-drive car rental (Aluguer de Viaturas) across a fleet of more than 600 vehicles spanning 25 brands and 80+ models; chauffeur-driven rental and transfers (Aluguer com Condutor) covering airport, hotel, and golf-course routes; and the sale of semi-new and used vehicles (Venda de Viaturas) from an inventory of more than 300 cars with an 18-month warranty. Ancillary offerings include GPS rental, baby seats, supplemental insurance products (SCDW, RDW, LCDW, TDW), additional-driver fees, and a Vehicle Operating Leasing (AOV) product.

The company runs a hybrid direct-to-consumer distribution model: customers book through the online portal booking.visacar.pt with online check-in, or transact at one of seven physical offices in Albufeira (HQ), Vilamoura, Faro Airport, Portimão, Carvoeiro, Lisbon, and Seia/Tourais, with airport pickup/drop-off supported at Faro, Lisbon, and Porto. Visacar is part of the Masterent Group, which integrates five rent-a-car companies with access to thousands of vehicles, and sits within the broader Enolagest Group (38 companies, 400+ employees) that also encompasses real estate, insurance, construction, and property management businesses. An in-house workshop supports fleet maintenance and warranty servicing.

The revenue model combines recurring per-day rental fees (with unit pricing tiered by vehicle category and security deposits from €750 to €2,500), one-time used vehicle sales with warranty, and transactional ancillary fees. Customers are primarily international and domestic tourists in the Algarve, supplemented by Portugal residents, expatriates, and used-car buyers. Hotel and resort partnerships (Vilamoura hotels, Balaia Golf Village) plus tourism association memberships (ATA, APAL) generate referrals, while the company also operates a registered credit intermediation license with Banco de Portugal to support vehicle financing.

Name

Visacar

Legal name

Visacar Aluguer de Veículos Motorizados, S.A.

Website

https://visacar.pt

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Visacar is a Portuguese car rental and used vehicle sales company founded in 1991, headquartered in Albufeira. It operates seven offices across the Algarve, Lisbon, and Seia, serving tourists and residents with self-drive rentals, chauffeur services, and warranty-backed vehicle sales.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Limousine Service (485320)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industry

Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Car rental services
• Chauffeur driven transport
• Used vehicle sales
• Airport transfer services
• Vehicle operating leasing

Headquarters

HQ city

Albufeira

HQ country

Portugal

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Car Rental: Revenue generated from renting vehicles on a daily basis with various vehicle categories including city cars, sports cars, luxury vehicles, SUVs, family cars, and commercial vehicles. Pricing includes unlimited kilometers, VAT, and insurance coverage.
2. Car Rental with Driver: Chauffeur-driven rental services for airport transfers, hotel shuttles, golf course transfers, and general transportation needs.
3. Car Sales: Sale of semi-new and used vehicles with warranty. The company offers more than 300 vehicles for sale across various makes and models. All vehicles are national with maintenance history and include 18-month warranty.
4. Ancillary Services: Additional revenue streams include excess insurance supplements (SCDW, RDW, LCDW, TDW), baby seats, GPS devices, young driver fees, and airport pickup/dropoff charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Visacar is a Portuguese car rental and sales company founded in 1991, providing self-drive vehicle rentals across the Algarve region, chauffeur-driven transport services (airport transfers, hotel shuttles, golf course transfers), and the sale of semi-new and used vehicles with 18-month warranties. The company operates a fleet of over 600 rental vehicles across 25 brands and 80+ models, plus a sales inventory of more than 300 pre-owned vehicles, supported by an in-house workshop and integrated booking platform (booking.visacar.pt).

Product overview

Visacar is a Portuguese car rental and sales company operating since 1991, offering three core services: car rental (Aluguer de Viaturas), car rental with driver (Aluguer com Condutor), and vehicle sales (Venda de Viaturas). The company is part of the Masterent Group and integrates five rent-a-car companies with access to thousands of vehicles for fast deliveries throughout the Algarve, Lisbon, and Porto. The rental operations are supported by a booking platform (booking.visacar.pt) with online check-in, while the sales division offers over 300 semi-new and used vehicles with 18-month warranties. Additional services include GPS device rental, insurance add-ons, golf shuttle transportation, and vehicle operating leasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Aluguer de Viaturas (Car Rental)

Quantifiable outcome

• 18-month vehicle warranty on all car sales under Decree Law 84/2021
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core, strategic and minor.

• Masterent GroupcoreStrategic or Co-development PartnerParent company that integrates five rent-a-car companies whose fleet sums thousands of vehicles distributed by various segments. This partnership enables fast deliveries anywhere in the Algarve and national airports.
• ATA (Algarve Tourism Bureau)strategicGTM or Marketing PartnerActive participation in the main associations linked to tourism. ATA promotes the Algarve region and works with car rental partners for visitor transportation needs.
• ARAC (Association of Industrials of Car Rental without Driver)strategicStrategic or Co-development PartnerPortuguese association of car rental companies without drivers, providing industry representation and best practices.
• APDCA (Portuguese Automobile Trade Association)minorStrategic or Co-development PartnerNational association of automobile trade providing industry networking and representation.
• Access AlgarveminorGTM or Marketing PartnerVoucher book partnership offering over 400 vouchers and 200+ Buy-1-Get-1-Free deals for tourists in the Algarve region.
• Enolagest GroupcoreStrategic or Co-development PartnerParent holding company founded in 2001 with 38 companies and over 400 employees. Provides synergies in real estate investment, construction, restoration, interior design, laundry, property management, insurance, education, training, and temporary work.
• Balaia Golf VillagestrategicChannel Partner/ Reseller/ DistributorMajor resort and golf destination in Vilamoura that relies on Visacar for vehicle rentals for its guests and tourists visiting the golf courses.
• Hotels in VilamourastrategicChannel Partner/ Reseller/ DistributorNetwork of hotels in Vilamoura that recommend and facilitate Visacar car rental services for their guests.
• Autódromo Internacional do AlgarveminorGTM or Marketing PartnerPartnership for Moto GP and DTM racing events at Portimão circuit, providing vehicles for event attendees.
• Garvetur Properties & HolidaysminorStrategic or Co-development PartnerReal estate agent licensed by IMPIC since 1983, anchor company of Enolagest group offering turnkey services and global investment advice.
• EG SegurosminorStrategic or Co-development PartnerInsurance company partner providing preferential conditions for clients seeking vehicle and other insurance coverage.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Others

• Uber Portugal: Global ridesharing platform operating in Lisbon and Porto. Adjacent competitor primarily impacting Visacar's chauffeur-driven services and airport transfer business, especially for price-sensitive customers.

Direct peers

• Guerin: Portuguese car rental company with national presence including airports and tourist regions. Directly comparable as a domestic competitor offering self-drive rentals across Portugal with similar customer overlap in the Algarve.
• AutoJardim: Portuguese car rental and sales company with presence in Madeira and mainland Portugal. Comparable regional player with overlapping self-drive rental, chauffeur services and used vehicle sales offerings.
• Goldcar (Europcar): Large leisure-focused car rental brand operating across Iberia including Faro and Lisbon airports. Directly competes for tourist self-drive rentals at major Algarve and Lisbon airport pickup points.
• Drive on Holidays: Algarve-based car rental company focused on tourist rentals with airport pickup. Direct competitor serving the same tourist segment in the same geography with similar fleet and pricing model.
• Centauro Rent a Car: Iberian-focused rental company with airport locations in Faro, Lisbon and other tourist destinations. Direct competitor in the tourist self-drive rental segment with similar online booking model.

Broad incumbents

• Sixt Rent a Car Portugal: International premium car rental brand with locations across Portugal. Comparable offering focused on airport-based premium rentals for both leisure and business travelers.
• Hertz Portugal: Global car rental brand operating at Faro, Lisbon and Porto airports. Larger established competitor offering premium and standard self-drive rentals to overlapping tourist and business customer segments.
• Europcar: Global car rental incumbent with significant presence at Portuguese airports. Larger established player with broader portfolio and brand recognition, competing directly in the same self-drive rental space as Visacar.

Emerging players

• Localrent: Online car rental aggregator and direct supplier focused on southern Europe including the Algarve. Emerging digital-native competitor leveraging aggregator and online booking to capture tourist rental demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visacar.rentacar
• LinkedInlinkedin.com/company/visacar-aluguer-e-venda-de-autom%C3%B3veis/about
• Instagraminstagram.com/visacar_sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visacar