Oxigen Business Group Pty Ltd

What Oxigen Business Group Pty Ltd does

Oxigen Business Group Pty Ltd is a privately held Australian fitness-industry consulting firm founded in 2014 by Trish Freeman, who holds the distinction of being the first certified MINDBODY Business Consultant in Australia. The firm delivers advisory and operational services — including a structured 12-Week Invigorate Program, 1:1 bespoke consulting sessions, MINDBODY platform optimization, marketing strategy, sales systems, business reporting, and managed database and workflow automation — to fitness studios and health clubs ranging from independent boutique operators to multi-location clubs and global franchises. Its deepest disclosed relationship is with F45 Training, where it has worked with 250+ franchisees.

The business is operated by a small team of approximately five named members led by Trish Freeman (Founding Director) and Danielle Freeman (Managing Director), supported by heads of client services, client operations, and content marketing. Service delivery is remote-first, anchored in weekly consulting calls, with a sales-led go-to-market that begins with a free 30-minute consultation. Pricing is quote-based and not publicly disclosed, consistent with a professional services model.

The firm is based in Sydney (mailing address PO Box 3224, Wareemba NSW 2046) and serves clients primarily in Australia with an established footprint in the United Kingdom, including F45 Henley-On-Thames and FS8 Finsbury Park. Marketing relies on organic content via the company blog and Instagram, plus earned media, with no paid acquisition channels disclosed. No external funding, AI/ML capabilities, patents, or acquisitions are evident in the source data.

Name

Oxigen Business Group Pty Ltd

Legal name

Oxigen Business Group Pty Ltd

Website

https://www.oxigenbusinessgroup.com

Company type

Private

Operating status

Operating

Short description

Oxigen Business Group is an Australian consulting firm that delivers MINDBODY platform optimization, marketing, sales systems, and managed operations services to fitness studios, health clubs, and global franchises, primarily in Australia and the UK.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Provides consulting services to fitness business owners including business management, MINDBODY optimization, marketing strategy, and operational support. Revenue generated through structured consulting programs and bespoke advisory sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Oxigen Business Group provides consulting, marketing, and operations support to fitness studios and health clubs. The firm specializes in MINDBODY platform optimization, sales systems, marketing strategy, and backend administration to help fitness businesses scale. Its offerings span a structured 12-week consulting program, 1:1 bespoke advisory sessions, and ongoing implementation services for clients ranging from independent studios to global franchises.

Product overview

Oxigen Business Group is a fitness industry consulting firm offering a portfolio of advisory and implementation services centered on MINDBODY platform expertise. The core offering consists of consulting programs (12 Week Invigorate Program, 1:1 Bespoke Sessions, MINDBODY Optimization) complemented by operational support services (Database Management, Online Forms), and growth-focused capabilities (Marketing, Sales Systems, Business Insights). Rather than a unified software product, the portfolio is a service-based model where certified MINDBODY consultants apply proven frameworks and hands-on support to help fitness studios scale.

Differentiator

Problem solved

Functional benefit

Products and services

• 12 Week Invigorate Program A structured 12-week consulting program that delivers one high-impact strategy or framework per week with accountability support, designed to break stagnation cycles and drive measurable, sustainable growth for fitness businesses.
• MINDBODY Optimization Expert optimization of MINDBODY platform setup and configuration, leveraging 16+ years of certified consulting experience to improve conversions, streamline operations, and enable scalability for fitness studios.
• 1:1 Bespoke Consulting Sessions Personalized consulting sessions tailored to specific client goals, priorities, and growth opportunities, providing targeted advice for immediate wins and long-term success.
• Marketing Services Structured marketing strategy development focusing on consistent, measurable approaches for attracting and converting the right clients, without reliance on paid ads or guesswork.
• Sales Systems Implementation of clear, structured sales systems enabling teams to consistently follow up, convert leads, and drive revenue with predictable growth outcomes.
• Business Insights & Reporting Data analysis and reporting services that transform business numbers into actionable stories, enabling smarter decisions, stronger teams, and sustainable growth.
• Database Management MINDBODY experts manage client databases and daily administrative processes to ensure accuracy, visibility, and alignment with business goals.
• Online Forms & Workflow Automation Automation of workflows through streamlined online forms, making businesses more efficient, reliable, and scalable by replacing manual processes.

Quantifiable outcome

• 117% billed member growth for Hii.Club Newcastle
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MINDBODYcoreTechnology or IntegrationOxigen Business Group holds the distinction of being the first certified MINDBODY Consultant in Australia. They specialize in MINDBODY optimization, helping fitness studios maximize their use of the MINDBODY platform for business management, member tracking, and operational efficiency. MINDBODY is their primary technology platform of expertise.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mindbody (ClassPass): Leading fitness/wellness software platform and parent of ClassPass. Direct technology partner and platform anchor for Oxigen, and a broader incumbent that could internalize or disintermediate consulting services.
• Les Mills International: Global fitness content and programming company with a broad club network. Overlaps with Oxigen's fitness franchise and multi-location operator segment as a broader incumbent with consulting-adjacent partner programs.
• Daxko (formerly ABC Financial): Large-scale fitness club management software and services provider serving enterprise health clubs. Represents a broader incumbent with overlapping capabilities in member management, billing, and operations consulting.

Emerging players

• Glofox: Boutique fitness studio management software platform with growing partner/consultant ecosystem. Comparable studio-software specialization and an emerging alternative platform that could absorb Oxigen's consulting attention.
• Mariana Tek: Boutique fitness studio management software with growing presence in the boutique fitness market. Comparable software-plus-services intersection and a potential alternate platform specialization for Oxigen.

Direct peers

• Athletic Business Revolution (ABR): Fitness business consulting and education provider for studio and gym owners. Comparable service model combining consulting with marketing and operations support for fitness SMBs.
• Active Management Group: Boutique fitness consulting firm offering sales, operations, and marketing support to studios. Comparable advisory-led delivery model targeting small-to-mid fitness operators.
• Two Brain Business: Large fitness business consulting and mentorship firm serving gym owners worldwide. Highly comparable to Oxigen in target customer (independent fitness studio owners), service offering (business consulting, marketing, operations), and growth-stage scaling focus.
• Gym Launch (now Strategic Fitness): Fitness business consulting firm specializing in launch, marketing, and member acquisition for independent gyms and studios. Direct competitor in the same SMB fitness studio segment with analogous consulting-led delivery model.
• Kirsch Consulting (Chris Kirsch): Independent fitness business consulting practice focused on boutique studios and gym marketing. Comparable niche consulting positioning and similar target customer base of independent fitness operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oxigen.businessgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxigen Business Group Pty Ltd