What Precision Plumbing & Heating Systems, Inc. does

Precision Plumbing & Heating Systems, Inc. is a privately held, family-owned residential trade services company headquartered at 3233 Cass Road, Traverse City, Michigan, founded in 2000 and co-owned by Bob Roe and Leslie Roe. It delivers HVAC, plumbing, water heater, and electrical installation, repair, and emergency services across five counties in Northwest Michigan — Grand Traverse, Leelanau, Benzie, Antrim, and Kalkaska — through a 24/7/365 dispatched field-service operation staffed by NATE-certified technicians trained in part through the company's own Precision Apprentice Academy.

The service portfolio covers furnaces, boilers, heat pumps, ductless mini-splits, central air conditioning, indoor air quality products (Trane CleanEffects, Reme Halo), radiant floors, tank and tankless water heaters, plumbing repairs and fixtures, and residential electrical work including generators, panel upgrades, EV chargers, and whole-home surge protection. As an authorized Trane dealer, the company pairs premium equipment with manufacturer-validated sales performance across categories such as variable speed, TruComfort, XLi, and Nexia connected-home solutions, and supports larger-ticket purchases via GreenSky and Michigan Saves financing.

Revenue is generated through four streams: one-time service and repair, equipment installation and replacement, the subscription-style Precision Plus Maintenance Program, and affiliate financing referrals. Distribution is entirely direct-to-homeowner via field technicians, with secondary demand from licensed builder partners for residential new-construction HVAC and plumbing installs. The company invests in community-facing brand-building activity, including the Precision Cares monthly charity giveaway and an annual Precision Furnace Makeover program, and has accumulated multiple regional awards, including the BBB Torch Award for Ethics (2020) and consecutive Record Eagle "Simply the Best" first-place wins in HVAC and plumbing (2022, 2024, 2025).

Name

Precision Plumbing & Heating Systems, Inc.

Legal name

Precision Plumbing & Heating Systems, Inc.

Website

https://precisiontc.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Precision Plumbing & Heating Systems is a family-owned residential trade services company in Traverse City, Michigan that delivers HVAC, plumbing, water heater, and electrical installation, repair, and 24/7 emergency services to homeowners across five Northwest Michigan counties.

Ownership category

akta.pro rank

Product category

Residential HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

akta.pro primary industry

Plumbing & Pipefitting Contracting (IMAFALAC)

akta.pro secondary industries

Boiler & Hydronic Heating Repair & Service (HSAOAHAG), Hydronic/Baseboard Radiant Heating Service (HSAOACAE), Expansion Tank, Circulator Pump & Zone Valve Service (HSAOACAG)

Keywords

• Residential HVAC services
• Plumbing services
• Heating system installation
• Air conditioning services
• Home maintenance programs

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Service & Repair: One-time service calls for plumbing, heating, and air conditioning repairs available 24/7. Revenue generated from diagnostic fees, labor, and parts.
2. Installation & Replacement: Installation of new HVAC systems, water heaters, and plumbing fixtures. Includes free estimates and load calculations for proper system sizing.
3. Precision Plus Maintenance Program: Annual membership program with multiple tiers providing preventive maintenance services, discounts, and priority scheduling.
4. Financing Services: Partnership with GreenSky and Michigan Saves providing financing options for installations, generating referral/affiliate revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Precision Plumbing & Heating provides residential HVAC, plumbing, water heater, and electrical services in Northwest Michigan, including installation, repair, and maintenance of furnaces, boilers, heat pumps, central air, ductless mini-splits, plumbing fixtures, traditional and tankless water heaters, and small electrical projects. Service is delivered through certified technicians via 24/7 emergency response, with free estimates, load calculations, and financing options through partner programs.

Product overview

Precision Plumbing & Heating Systems is a locally-owned residential service company offering a unified portfolio of home comfort solutions. The core offerings include Heating Services (furnaces, boilers, heat pumps), Air Conditioning Services, Plumbing Services, Water Heaters, and Electrical Services—all delivered by NATE-certified technicians. These services are supported by a Precision Plus Maintenance Program that provides annual tune-ups (21-point furnace tune, 19-point AC tune), priority scheduling, and service discounts. The company also offers financing options through GreenSky and Michigan Saves to support equipment purchases and installations.

Differentiator

Problem solved

Functional benefit

Brands

• Precision Plus Maintenance Plan: A multi-level home maintenance membership program providing annual furnace and air conditioning tune-ups, discounts on services, and peace of mind for homeowners
• Annual Precision Furnace Makeover
• Precision Cares

Products and services

• Heating Services Installation, repair, and maintenance of residential heating systems including furnaces, boilers, and heat pumps, delivered by NATE-certified technicians with 24/7 emergency availability.

Quantifiable outcome

• Heating bills reduced from $500/month to $115/month after new efficient system installation (2010 Shumar family case study)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• TranecoreChannel Partner/ Reseller/ DistributorAuthorized Trane dealer providing sales, installation, and service of Trane HVAC systems including furnaces, air conditioners, heat pumps, and air purification products (CleanEffects). Received multiple Trane awards including Distinguished Dealer, Top 10 Dealer, and various sales performance awards.
• GreenSkycoreGTM or Marketing PartnerFinancing partner providing installment and replacement financing options. Offers no interest if paid in full within 18 or 36 months for installations. Plans available for service-related needs.
• Michigan SavesminorGTM or Marketing PartnerEnergy financing partner providing capital through network of lenders with favorable terms for retrofit customers. Contractor ID# 101536 required for applications.
• NATE (North American Technical Excellence)coreTechnology or IntegrationTechnician certification organization. All service technicians are NATE certified ensuring nationally-recognized standards of knowledge and excellence.
• Home Builders Association of Grand Traverse Area (HBAGTA)coreOthersIndustry association membership providing networking, education, and community involvement. Multiple award recipient including Humanitarian of the Year.
• Better Business BureauminorOthersBBB accredited business with A+ rating. Recipient of Integrity Awards (2009, 2010) and Torch Award for Ethics (2020).
• FergusonminorChannel Partner/ Reseller/ DistributorSupplier partner providing water heaters for furnace makeover recipients (mentioned in 2011 and 2023 recipients).
• Bigelow Carpet & Duct CleaningminorOthersCommunity partner that donated free duct cleaning services to furnace makeover recipients (2023 and 2024 recipients).
• Dave Webster ConstructionminorStrategic or Co-development PartnerConstruction partner for 2012 furnace makeover recipient, providing building repairs and accessibility improvements alongside Precision's HVAC installation.
• NexiacoreTechnology or IntegrationConnected home solutions provider. Multiple Top Performer awards for connected home solutions sales (2018, 2019, 2021, 2022).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roto-Rooter: National plumbing and drain service franchise providing 24/7 residential plumbing, sewer, and water heater services with a similar one-stop service model and 24/7 emergency dispatch as Precision.
• Coolray Heating & Cooling: Regional residential HVAC, plumbing, and electrical services company in the Southeast with a similar multi-trade home services model and maintenance membership structure.
• ARS / Rescue Rooter: Large multi-state residential HVAC, plumbing, and drain services operator with a 24/7 emergency model that mirrors Precision's combined HVAC + plumbing + water heater service stack.
• One Hour Heating & Air Conditioning: Neighborly franchise providing residential HVAC installation, repair, and maintenance with strong brand standards — directly comparable to Precision's heating and cooling core offering.
• Service Experts Heating & Air Conditioning: National residential HVAC service, installation, and maintenance franchise with a comparable Precision Plus-style membership program and Carrier-affiliated positioning similar to Precision's Trane affiliation.
• Mr. Rooter Plumbing: Neighborly-owned residential and commercial plumbing franchise offering installation, repair, and maintenance — directly comparable in service mix and customer base to Precision's plumbing line.

Broad incumbents

• Carrier: Global HVAC and refrigeration manufacturer competing in the same residential heating and cooling equipment category as Trane; relevant as an alternative OEM a dealer like Precision could align with or face from competing dealers.
• The Home Depot Home Services: National home improvement retailer offering HVAC and water heater installation services with broad marketing reach — competes for the same residential install customer that Precision targets.
• Trane: Global HVAC manufacturer and the primary OEM partner of Precision; defines the equipment portfolio, dealer program economics, and award credentials that anchor Precision's positioning.

Others

• Ferguson Enterprises: Largest U.S. wholesale distributor of plumbing, heating, and water heating supplies and a Precision supplier partner (per community program references) — comparable as the upstream distribution layer in the same value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Precision-Plumbing-and-Heating-Systems-Inc-105725429450606
• Instagraminstagram.com/precisionplumbingtc
• LinkedInlinkedin.com/company/precision-plumbing-heating-systems-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Plumbing & Heating Systems, Inc.