Direct Your Bookings

What Direct Your Bookings does

Direct Your Bookings (legally RevANALYTICS OÜ) is a privately held, founder-owned boutique hospitality consultancy founded in 2019 and headquartered in Tallinn, Estonia, with operations distributed globally. The company serves independent hotels seeking to grow revenue by 25-40% within six months through a proprietary methodology called the SGMS (Single-Goal-Micro-Strategy) method, which adapts hotel distribution and marketing strategy to seasonal demand patterns rather than applying a uniform 'direct bookings only' approach. Its service portfolio comprises four core pillars: SGMS-based seasonality strategy, smart channel mix optimization balancing direct bookings against OTA visibility, dynamic hotel advertising with seasonal campaign adjustment, and revenue-focused performance tracking that de-emphasizes vanity metrics.

The business model is professional services: bespoke consultancy engagements sold directly to independent hotels via a sales-led motion, supported by an extensive content-marketing funnel (blog, gated e-books, free templates, courses, social media, and a Google Partner badge). Pricing is quote-based and undisclosed publicly, with multi-year contracts indicated. The team is small (1-10 employees) and led by founder Alessandro Crotti, who also co-founded Empori, a separate venture building AI assistants for hotels — representing an adjacent AI product line tied to the founder's hospitality expertise but legally and operationally distinct from Direct Your Bookings. Geographic reach spans EMEA (Germany, Switzerland, UK, Turkey, Estonia, Russia) and the US, with multilingual site support (EN/IT). The firm is bootstrapped with no disclosed funding rounds, investors, or parent entities.

Name

Direct Your Bookings

Legal name

RevANALYTICS OÜ

Website

https://directyourbookings.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Direct Your Bookings is a Tallinn-based boutique consultancy that helps independent hotels grow revenue 25-40% in six months through its proprietary SGMS seasonality-based distribution methodology, balancing direct bookings and OTA visibility.

Ownership category

akta.pro rank

Product category

Hospitality Marketing & Distribution Consulting

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

Keywords

• Hotel revenue management
• Hospitality marketing consulting
• Distribution strategy
• Direct booking optimization
• OTA channel management

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Hotel Marketing Consultancy Services: Revenue generated from consulting engagements with independent hotels seeking to optimize their distribution strategy, increase direct bookings, and improve revenue performance through bespoke advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Direct Your Bookings is a boutique hospitality consulting firm that helps independent hotels increase revenue through a contrarian, seasonality-based distribution strategy called the SGMS (Single-Goal-Micro-Strategy) method. It balances direct bookings against OTA visibility per season and is supported by smart channel mix optimization, dynamic advertising guidance, and revenue-focused performance tracking. The firm also distributes free educational e-books, GPT-based templates, and courses for hoteliers.

Product overview

Direct Your Bookings, operated by RevANALYTICS OÜ, is a hotel marketing and distribution consulting company that offers a suite of strategic services and free resources for independent hotels. The core offering includes the proprietary SGMS (Single-Goal-Micro-Strategy) Method for seasonality-based distribution strategy, Smart Channel Mix Optimization, Dynamic Hotel Advertising, and Advanced Performance Tracking. The company also provides free downloadable tools including the Blue Ocean Strategy Canvas for Hotels, M&DER Calculator templates, and Meta Ads Copy templates, along with educational e-books and mini guides covering topics like SEO for hotels, Blue Ocean Strategy, and marketing psychology. The approach is specifically designed for independent hotels seeking to increase revenue by 25-40% in 6 months through positioning differentiation and strategic channel management rather than competing on price with OTAs.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Sessions & Consulting

Quantifiable outcome

• Revenue increase of 25-40% in 6 months for implementing hotels
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• EmporiminorStrategic or Co-development PartnerAI assistant company co-founded by Alessandro Crotti, the founder of Direct Your Bookings. Empori builds AI assistants for hotels, representing a strategic alignment between consultancy insights and technology product development.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Triptease: Direct booking conversion and metasearch platform serving independent hotels globally. Closest direct competitor because both target the same pain point: helping independents grow direct bookings and reduce OTA dependency via digital tools plus marketing strategy.
• Lighthouse (formerly OTA Insight): Hotel rate intelligence, distribution analytics, and revenue management platform. Highly comparable on the data-driven distribution strategy and revenue performance tracking that Direct Your Bookings emphasizes.
• Hotelchamp: Direct booking technology and personalization platform for hotels. Comparable as a direct-booking-focused vendor for independent hotels, competing for the same marketing and distribution budget.
• Avvio: Direct booking platform and digital marketing services for hotels and groups. Closely comparable offering combining booking-engine tech with strategic consulting for independent properties.
• Duetto: Cloud-based revenue management and pricing platform for hotels. Overlaps in the revenue optimization and channel-mix decisioning space that Direct Your Bookings advises clients on.
• Bookassist: Provider of hotel booking engines, digital marketing, and distribution consulting for independent hotels and groups. Comparable on both the technology (booking engine) and consultancy angles.
• SHR (SHR Group): Hotel CRM, distribution, and direct booking technology provider. Comparable on the distribution-strategy and channel-management layer relevant to Direct Your Bookings' advisory work.

Broad incumbents

• IDeaS Revenue Solutions: Large, established hotel revenue management software vendor. Comparable in targeting hotels' revenue and pricing decisions but as a much broader incumbent SaaS suite rather than a niche consultancy.

Emerging players

• Atomize: Hotel revenue management software with a dynamic pricing engine. Comparable as a more productized, emerging alternative to consultative distribution/revenue advice for hotels.
• PriceLabs: Dynamic pricing and revenue management tool primarily for vacation rentals and boutique stays. Comparable on seasonality-based, data-driven revenue strategy for non-chain properties, an adjacent vertical Direct Your Bookings' SGMS method could extend into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/DirectYourBookings
• Facebookfacebook.com/AlessandroCrottiDYB
• LinkedInlinkedin.com/company/direct-your-bookings-revanalytics
• Instagraminstagram.com/alessandrocrottidyb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Your Bookings