Van Der Sar Import B.v.
Van Der Sar Import B.v. is a Dutch B2B wholesale manufacturer and importer of sustainable pots, baskets, vases, and bowls serving growers, wholesalers, interior landscapers, supermarkets, and garden centre chains across English and German-speaking markets via owned brands including Terima Kasih, CERA GOOD, Very Potter, and XXL-Products.
- Company typePrivate
- Founded2010
- HeadquartersDe Lier, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Van Der Sar Import B.v. does
Van Der Sar Import B.v. is a privately held Dutch B.V. headquartered in De Lier, Westland, Netherlands, that manufactures and imports sustainable pots, baskets, vases, and bowls for the international plant sector. The company operates a vertically integrated model: it owns a rattan factory on Java, Indonesia (~80 employees) under the Terima Kasih brand, sustainably manages approximately 80 hectares of rainforest in Kalimantan and Sulawesi in partnership with local villagers, and runs an in-house design team producing themed ceramic collections launched twice yearly. It also operates an own facility in De Lier (built 2014, 100% energy neutral) and was the world's first company to receive Indonesian NTFP certification for sustainable rattan production in March 2022.
The product portfolio spans five registered brands: Terima Kasih (certified rattan and natural-material baskets), CERA GOOD (sustainable ceramics with kilns powered by green energy and ~500 color options), Very Potter (gift concept with Stone Paper cards), XXL-Products (large-format baskets 35-100cm diameter), and TC Concept (a modular merchandising plan for garden centre retailers). Core product lines include ceramic pots (e.g., MA 910 SS Line, Valerie Line, BM 125 Line) updated twice yearly to match interior fashion and color trends. A recurring design feature is that all pots and baskets are sized so standard grower pots fit perfectly.
The business model is B2B wholesale, selling exclusively in full pallets to growers, wholesalers, interior landscapers, supermarkets, and garden centre chains across English and German-speaking markets. Distribution is via dedicated account managers serving from the De Lier office, supplemented by a showroom visitable by appointment and twice-yearly open days (January and June) for new collection launches. Pricing is negotiated privately with business customers; no public pricing exists. The company is founder-owned (Gerard van der Sar), with no disclosed institutional funding, M&A, or public market activity.
Van Der Sar Import B.v. firmographics
Firmographics- Name
- Van Der Sar Import B.v.
- Legal name
- Van der Sar Import B.v.
- Website
- https://vandersar.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Van Der Sar Import B.v. is a Dutch B2B wholesale manufacturer and importer of sustainable pots, baskets, vases, and bowls serving growers, wholesalers, interior landscapers, supermarkets, and garden centre chains across English and German-speaking markets via owned brands including Terima Kasih, CERA GOOD, Very Potter, and XXL-Products.
- Ownership category
- akta.pro rank
Where Van Der Sar Import B.v. is headquartered
LocationHeadquarters
- HQ city
- De Lier
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Van Der Sar Import B.v. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Wholesale distribution of pots and baskets: Van der Sar Import generates revenue through wholesale distribution of pots, baskets, vases, and bowls. Products are sold exclusively in full pallets to enable efficient operations and keep costs low. The company targets B2B customers including growers, wholesalers, interior landscapers, supermarkets, and garden centre chains.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Van Der Sar Import B.v. product offering
Product offeringCore offering
Van Der Sar Import B.v. manufactures and imports decorative pots, baskets, vases, and bowls made predominantly from rattan and ceramics for the European plant sector. The company combines an Indonesian factory footprint with Dutch-based import and wholesale operations, supplying growers, wholesalers, interior landscapers, supermarkets, and garden centre chains with both standard and designer container collections.
Product overview
Van Der Sar Import B.v. is a manufacturer and importer of pots, baskets, vases, and bowls based in De Lier, Netherlands (Westland region). The company operates with its own designers and production facilities, offering a portfolio of brands including Terima Kasih (sustainable rattan and natural material baskets), CERA GOOD (sustainable ceramic pots), Very Potter (gift-pot concept), and XXL-Products (large-format baskets). Supporting these brands is the TC Concept modular merchandising plan service. The core product lines include ceramic pots in themed collections (MA 910 SS Line, Valerie Line, BM 125 Line) launched twice yearly. The company's unique selling proposition is that grower pots fit perfectly into all pots and baskets. Products are sold in full pallets to growers, wholesalers, indoor landscapers, supermarkets, and garden center chains.
Differentiator
Problem solved
Functional benefit
Brands
- Terima Kasih: Sustainable products brand meaning 'thank you' in Indonesian. Includes certified rattan baskets and baskets made from other natural materials (seagrass, jute, palm leaf, banana leaves) that have been strictly selected for low environmental footprint.
- Very Potter
- XXL-Products
- TC Concept
- CERA GOOD
Products and services
- Rattan baskets Decorative woven baskets made from rattan, intended for use as plant containers, sourced through the company's certified sustainable rattan supply chain and produced at its Indonesian factory.
- CERA GOOD ceramic pots Branded collection of ceramic pots and planters marketed through the Van Der Sar wholesale channel to growers, retailers, and interior landscapers.
- Terima Kasih ceramic pots Indonesian-themed branded ceramic pot line sold to wholesale buyers in the European plant sector.
- Very Potter product line Van Der Sar brand of decorative pots and containers supplied through the wholesale distribution channel.
- XXL-Products Large-format decorative planters and containers offered as part of Van Der Sar's wholesale product range.
- TC Concept Concept product line of decorative plant containers distributed to European wholesale buyers.
Quantifiable outcome
- World's first certified sustainable rattan production - received March 8, 2022
- +3 more outcomes
Companies that use Van Der Sar Import B.v.
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
Van Der Sar Import B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Van Der Sar Import B.v. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Indonesian NTFP (Non-Timber Forest Products)coreIndonesian government body that certified Van der Sar Import's sustainable rattan production process in March 2022. The certification covers the entire production chain from rainforest harvesting to finished product.
- Local villagers (Kalimantan and Sulawesi)corePartnership with local villagers for sustainable rattan harvesting. Villagers manage approximately 80 hectares of rainforest and harvest rattan year-round with fair compensation and guaranteed employment.
- ASR InsuranceminorSustainable insurance provider chosen after examining policies of various insurers. Selected based on criteria of where they invest money and what standards they apply.
- FairphoneminorMobile phone provider used by Van der Sar Import. Fairphone manufactures phones with 100% responsibly produced components and materials, using cobalt exclusively from slavery-free mines.
- Pieter PotminorOnline supermarket from which Van der Sar Import purchases products, known for only delivering products in reusable packaging.
Scale indicators11 records
Recent moves9 records
Expansion highlights5 records
Van Der Sar Import B.v. competitors and assessment
Company assessmentDirect peers
- Desch Plantpak: Dutch producer of plastic and bio-based plant pots, trays, and packaging serving growers and retailers across Europe. Comparable as a Westland-region horticultural-packaging supplier with similar Dutch grower/wholesaler customer segments.
- Deroma: Italian manufacturer of terracotta and plastic pots, planters, and vases with a pan-European distribution footprint. Comparable as a long-established European pot manufacturer/wholesaler serving garden centre and horticultural retail channels.
- Scheurich: German manufacturer of indoor ceramic planters, vases, and decorative pots sold through garden centres and retail chains across Europe. Comparable as a European ceramic-pot specialist serving similar supermarket and garden centre customers.
- Pottery Pots: Netherlands-based manufacturer and wholesaler of terracotta and ceramic pots and planters for the international horticultural trade. Highly comparable as a Dutch ceramic-pot wholesaler with similar B2B distribution model and overlapping product/customer base.
- Modiform: Netherlands-based manufacturer of plant pots, trays, and cultivation systems primarily serving professional growers. Comparable as a Dutch horticultural-packaging manufacturer with overlapping grower and wholesaler customer base, though focused on plastic propagation products.
- elho: Dutch designer and manufacturer of plastic pots, planters, and accessories for indoor and outdoor gardening. Directly comparable as a Netherlands-based B2B pot/planter supplier serving similar European horticulture retail customers, though elho focuses on plastics rather than ceramics and rattan.
- Crespi Bonsai: Italian manufacturer of ceramic bonsai and plant pots sold across European garden retail. Comparable as a European decorative ceramic-pot maker with overlapping product aesthetics and similar distribution through garden centres and wholesalers.
Broad incumbents
- Keter: Israel-headquartered global manufacturer of resin-based outdoor and indoor planters and home products. Comparable as a large-scale planter manufacturer in the same end-use category, though positioned toward mass-market plastic/resin rather than sustainable ceramic and rattan.
- IKEA: Swedish home furnishings giant with a substantial indoor-plant-pot assortment (e.g., MUSKOT, INGEFÄRA, FEJKA) sold globally. Comparable at the category level — pots for the home plant sector — but operates a vastly larger retail concept and is not a direct wholesale supplier to growers.
Others
- Steenks Group: Netherlands-based supplier of horticultural logistics and handling equipment for greenhouse operations. Comparable as a Westland-region B2B horticulture services provider to the same grower customer base, though Steenks focuses on internal-transport equipment rather than consumer-facing pots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Van Der Sar Import B.v. social profiles
Digital presenceVan Der Sar Import B.v. compliance and trust
Trust signalCompliance1 record
Van Der Sar Import B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Der Sar Import B.v. leadership team
Management profileNumber of profiles
Profiles1 record
Van Der Sar Import B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Der Sar Import B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Der Sar Import B.v.
What does Van Der Sar Import B.v. do?
Van Der Sar Import B.v. manufactures and imports decorative pots, baskets, vases, and bowls made predominantly from rattan and ceramics for the European plant sector. The company combines an Indonesian factory footprint with Dutch-based import and wholesale operations, supplying growers, wholesalers, interior landscapers, supermarkets, and garden centre chains with both standard and designer container collections.
Is Van Der Sar Import B.v. a public or private company?
Van Der Sar Import B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Van Der Sar Import B.v. founded?
Van Der Sar Import B.v. was founded in 2010. It employs 1 to 10 people.
Where is Van Der Sar Import B.v. based?
Van Der Sar Import B.v. is headquartered in De Lier, Netherlands, in the Europe region.
How does Van Der Sar Import B.v. make money?
One revenue line is on record: wholesale distribution of pots and baskets.
Who are Van Der Sar Import B.v.'s main competitors?
Direct peers on record are Desch Plantpak, Deroma, Scheurich, Pottery Pots, Modiform, elho and Crespi Bonsai. Broad incumbents are Keter and IKEA. Steenks Group is listed as an others.
Does Van Der Sar Import B.v. have an API?
No public API is recorded for Van Der Sar Import B.v..