Fairphone
- Company typePrivate
- Founded2010
- HeadquartersAmsterdam, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fairphone does
Fairphone B.V. is a Dutch sustainable electronics manufacturer founded in 2010 and headquartered in Amsterdam. The company designs and sells modular, repairable smartphones built around user-replaceable batteries, screens, and camera modules, with the flagship Fairphone (Gen. 6) running either standard Android or the privacy-focused /e/OS de-Googled fork in partnership with Murena. The product portfolio extends to audio devices (Fairbuds XL over-ear headphones and Fairbuds earbuds), accessories, and a spare parts / LongevityPack ecosystem designed to extend device lifespans, with software support commitments of up to 7 years (Fairphone 6 through June 2033).
Fairphone generates revenue almost exclusively through hardware sales, priced at $899 for the Fairphone 6 in the US (via Murena) and $229 for the Fairbuds XL globally. The go-to-market motion is primarily product-led and direct-to-consumer via shop.fairphone.com, supplemented by Amazon US marketplace entry (November 2025), a Murena channel partnership for /e/OS smartphones, and a secondary B2B motion via fairphone.com/business targeting ESG-driven corporate procurement. Distribution spans approximately 38 European countries plus the US, with Indian market entry flagged as a future target.
In 2025, Fairphone delivered €73.3M in revenue (35% YoY growth), shipped 145,000+ units (42% YoY growth), reached cash-positive status, and halved net losses year-over-year. The company has raised over $93M cumulatively from impact investors including Invest-NL, ABN AMRO Sustainable Impact Fund, and Quadia, and is structurally positioned ahead of EU Battery Regulation 2023/1542 (effective February 2027) due to its user-replaceable battery and modular component architecture.
Fairphone firmographics
Firmographics- Name
- Fairphone
- Legal name
- Fairphone B.V.
- Website
- https://fairphone.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Fairphone industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Telephone Apparatus Manufacturing (33421)
- SIC
- Electronic Components & Accessories (3670), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Rugged & Specialized Smartphones/Feature Phones (Industrial, Outdoor, Secure) (CRACALAJ)
- akta.pro secondary industries
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)
Keywords
Where Fairphone is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fairphone business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fairphone Smartphone Sales: Primary revenue stream from direct sales of modular smartphones (Fairphone 3, 4, 6) to consumers and B2B customers via the official web store and Amazon.
- Fairbuds XL Headphones Sales: Sales of modular, repairable over-ear headphones (Fairbuds XL Gen 1 and Gen 2) available globally including US market via Amazon.
- Spare Parts: Spare parts and accessories (cables, chargers, cases, screen protectors) sold through the Fairphone accessory shop.
- B2B / Business Sales: Corporate sales channel via fairphone.com/business targeting organizations with ESG and sustainability mandates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Fairphone 6 (Gen 6) smartphone |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Fairphone product offering
Product offeringCore offering
Fairphone designs, manufactures, and sells modular, repairable smartphones (Fairphone Gen. 6 in Android and /e/OS variants), modular over-ear headphones (Fairbuds XL), and earbuds (Fairbuds), complemented by accessories and a spare parts program. Revenue is generated primarily through direct hardware sales to consumers and businesses via the official web store, Amazon, Murena (US partner), and physical retail. The company's defining offering is its modular architecture that lets users replace batteries, screens, and camera modules to extend device lifespan.
Product overview
Fairphone is a Dutch smartphone manufacturer founded in 2010, offering a portfolio of modular, repairable smartphones and audio products designed for longevity and sustainability. The core product line includes the Fairphone (Gen. 6) smartphone, available with standard Android or privacy-focused /e/OS operating system, complemented by family-friendly smartphone options. Audio offerings include the Fairbuds XL modular over-ear headphones and Fairbuds modular earbuds. The ecosystem is supported by a comprehensive accessory lineup including cables, chargers, protective cases, screen protectors, and spare parts. All products emphasize ethical sourcing, repairability, and reduced electronic waste through modular design principles.
Differentiator
Problem solved
Functional benefit
Brands
- Fairphone Gen 6: Sixth generation modular and repairable smartphone running Android, designed for longevity with up to seven Android version updates and security patches through June 2033.
- Fairbuds XL
- Fairbuds
- Keep Club
Products and services
- The Fairphone (Gen. 6)
Quantifiable outcome
- 42% increase in shipments delivering over 145,000 units in 2025
- +4 more outcomes
Companies that use Fairphone
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Fairphone technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fairphone partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- FeyenoordminorAffiliate marketing partnership between Fairphone and Feyenoord football club, leveraging co-marketing to reach sustainability-minded consumers in the Netherlands.
- MurenacorePartnership with Murena to deliver /e/OS privacy-focused Android fork on Fairphone 3, extending security updates through 2028. Murena also serves as the exclusive US distribution partner for Fairphone smartphones with /e/OS preinstalled, available at $899 for Fairphone 6.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Fairphone competitors and assessment
Company assessmentDirect peers
- Teracube: US-based sustainable smartphone maker offering mid-range devices with a 4-year warranty and replaceable batteries. Direct competitor to Fairphone in the ethical smartphone category, with overlapping ESG value propositions and longevity-focused design.
- Shiftphone: German modular, repairable smartphone manufacturer (Shift6mq, Shiftphone 8) targeting the same ethical/sustainable niche as Fairphone. Closely comparable in product architecture, sustainability narrative, and European direct-to-consumer distribution model.
Broad incumbents
- Apple: Dominant global smartphone OEM whose iPhone line sets the consumer benchmark for hardware, software support length, and resale value. Competes with Fairphone in the premium smartphone category and is increasingly subject to the same EU repairability regulations.
- Samsung Electronics: World's largest Android smartphone OEM, which must now comply with EU Battery Regulation 2023/1542 by shipping user-replaceable batteries. Represents both the competitive threat and the validation of Fairphone's modular philosophy at scale.
- Google (Pixel): Pixel smartphone line from Google, leading the Android software-update benchmark (7 years of OS updates on Pixel 8+) that Fairphone directly competes with on longevity messaging. Competes for the same privacy- and sustainability-aware Android buyer.
Others
- iFixit: Global repair community and parts retailer whose repairability scoring and right-to-repair advocacy directly reinforce Fairphone's modular narrative. An adjacent ecosystem player rather than direct competitor; co-beneficiary of EU/US repair regulations.
Regional players
- Murena: US distribution partner for Fairphone smartphones with /e/OS pre-installed; also sells its own Murena-branded de-Googled devices. Operates as both a channel partner and a partial competitor in the privacy-OS smartphone space in North America.
Emerging players
- Framework Computer: Modular, repairable laptop manufacturer built on the same right-to-repair and user-upgradeable philosophy as Fairphone. Comparable in mission and product architecture philosophy, but operating in the laptop category with a different consumer audience.
- Purism: US privacy-focused hardware company making the Librem 5 phone with de-Googled OS. Comparable to Fairphone's /e/OS Murena offering in targeting privacy-conscious consumers with an ethical hardware alternative.
- Nothing: London-based consumer tech brand (Nothing Phone, Nothing Ear) competing in the same design-forward mid-premium smartphone and audio segments as Fairphone, though without the modular/repairable differentiation.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fairphone social profiles
Digital presenceFairphone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairphone leadership team
Management profileNumber of profiles
Profiles5 records
Fairphone funding detail
Funding detailFunding overview
Funding rounds11 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairphone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairphone
What does Fairphone do?
Fairphone designs, manufactures, and sells modular, repairable smartphones (Fairphone Gen. 6 in Android and /e/OS variants), modular over-ear headphones (Fairbuds XL), and earbuds (Fairbuds), complemented by accessories and a spare parts program. Revenue is generated primarily through direct hardware sales to consumers and businesses via the official web store, Amazon, Murena (US partner), and physical retail. The company's defining offering is its modular architecture that lets users replace batteries, screens, and camera modules to extend device lifespan.
Is Fairphone a public or private company?
Fairphone is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fairphone founded?
Fairphone was founded in 2010. It employs 101 to 250 people.
Where is Fairphone based?
Fairphone is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Fairphone make money?
Four revenue lines are on record. Fairphone Smartphone Sales are the primary driver. The others are fairbuds XL Headphones Sales, spare Parts and B2B / Business Sales.
Who are Fairphone's main competitors?
Direct peers on record are Teracube and Shiftphone. Broad incumbents are Apple, Samsung Electronics and Google (Pixel). iFixit is listed as an others. Murena is listed as a regional player. Emerging players are Framework Computer, Purism and Nothing.
Does Fairphone have an API?
No public API is recorded for Fairphone.
What industry is Fairphone in?
Fairphone's product category is Consumer Electronics. Its primary akta.pro industry code is CRACALAJ, Rugged & Specialized Smartphones/Feature Phones (Industrial, Outdoor, Secure), with a secondary code of CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts). Its NAICS code is 33421 and its SIC code is 3670.