Volando Vengo. Marketing Consciente

What Volando Vengo. Marketing Consciente does

Volando Vengo. Marketing Consciente is a Madrid-based creative agency operating as a Spanish sociedad limitada (VOLANDO VENGO S.L., CIF B83134304) since its founding around 2002–2004. Co-founders Rut Suso (Strategy Director) and María Pavón (Executive Producer) lead a team of 11–50 delivering strategic communication, conscious marketing, event production, branded content, transmedia campaigns, and audiovisual storytelling. All work is executed under 'Moviethinking', an unregistered proprietary co-creative methodology positioned as the agency's central differentiator: a process of fusing with clients in a space of freedom to understand pain points and desires, then producing outcome-driven creative even where no precedent exists.

The agency serves three primary segments. Large enterprises (Amazon, Grupo Tecnocasa, Cinfa, UCB, Sandoz, DHL Express, Admiral/DKV/Reale Seguros, Wayra/Telefónica, Havas Media, IPG Mediabrands, Levi's, Samsung, Mercedes-Benz, Lefebvre, Great Place to Work, Travel Club) engage the agency for brand campaigns, internal culture events, and branded content. Government and public institutions (Ministerio de Igualdad, Ministerio de Industria, Universidad Complutense de Madrid) commission institutional launches, equality campaigns, and public-awareness initiatives. NGOs and social organizations (Alboan, ECCA, Entreculturas, SJM, Federación de Mujeres Progresistas) partner on social-impact and awareness campaigns. Notable outputs include the 1,000-attendee Amazon Family Day at MAD4, the '¿Qué llevabas puesto?' exhibition for the Ministerio de Igualdad, and a multi-NGO 'Conectadas' campaign that generated ~100,000 organic reach.

Revenue is generated on a project-based professional-services model: bespoke, fixed-fee engagements scoped per deliverable (brand films, campaigns, events, transmedia projects). Pricing is not publicly disclosed and is negotiated on scope and client size. Go-to-market is direct enterprise sales, founder-led, with no intermediary channel structure. The agency's portfolio is its primary marketing vehicle, supported by an active social presence. Distribution is exclusively direct, primarily serving Spain with occasional international project elements (Panama summit, European cinema campaigns, Telefonica global campaign). A separate entity, Volando Vengo Transformación Social, houses social-impact work, suggesting a dual-entity operating structure.

Name

Volando Vengo. Marketing Consciente

Legal name

VOLANDO VENGO S.L.

Website

https://volandovengo.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Volando Vengo is a Madrid-based creative agency delivering strategic communication, conscious marketing, event production, branded content, and transmedia campaigns under its proprietary Moviethinking methodology, serving large enterprises, Spanish government ministries, and NGOs.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

Keywords

• Creative agency services
• Branded content production
• Transmedia campaign design
• Corporate event production
• Audiovisual storytelling

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Professional Services: Volando Vengo generates revenue by providing creative and strategic services to clients, including branded content production, transmedia campaign design, event conceptualization and production, storytelling audiovisual creation, and social impact campaign development. Revenue is project-based, typically structured as fixed-fee engagements for specific deliverables (e.g., a brand film, an event, a campaign). The agency serves large corporations, government institutions, and NGOs on an ongoing project basis. The company also develops proprietary social impact projects (e.g., Confessional Room, Orgullo Nacional) which may generate indirect revenue through licensing or grants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Volando Vengo is a Madrid-based creative agency that produces strategic communication, branded content, transmedia campaigns, audiovisual storytelling, corporate events, exhibitions, and social-impact/gender-equality campaigns for enterprises, government institutions, and NGOs. The agency's work is anchored in its proprietary "Moviethinking" co-creative methodology and delivered as scoped, fixed-fee projects by an in-house team of strategists, producers, and creatives.

Product overview

Volando Vengo is a creative marketing agency offering a portfolio of six interconnected service offerings: Eventos (event production), Branded Content, Campañas Transmedia (transmedia campaigns), Storytelling Audiovisual (audiovisual storytelling), Diversidad y Género (diversity and gender campaigns), and Artefactos Ad Hoc (custom artifacts). All services are unified under their proprietary Moviethinking methodology, which emphasizes co-creation with clients and strategic problem-solving to achieve impactful results.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventos (Event Production) End-to-end event organization and production services, including corporate events, galas, conventions, anniversaries, awards ceremonies, and experiential marketing activations for enterprises, ministries, and NGOs.
• Branded Content Content creation and storytelling services that connect brands with audiences through authentic, meaningful narratives, including TV spots, branded content series, and digital-first campaigns for corporate clients.
• Campañas Transmedia (Transmedia Campaigns) Transmedia campaign development that extends brand stories across multiple platforms and touchpoints, combining online and offline channels for integrated audience experiences.
• Storytelling Audiovisual Audiovisual storytelling production including video content, corporate films, music videos, multimedia narratives, and event audiovisual coverage for brands, institutions, and cultural clients.
• Diversidad y Género (Diversity and Gender) Specialized campaigns and content focused on gender equality, diversity, inclusion, and social transformation, including awareness campaigns, exhibitions, and branded content on sensitive social topics.
• Artefactos Ad Hoc (Custom Artifacts) Custom-designed physical and digital artifacts created for specific campaigns and client needs, including bespoke stage designs, exhibition pieces, and tailored creative objects.

Quantifiable outcome

• The ITEC cinemas campaign achieved full weekly capacity in 8 Spanish cinemas during February-March 2022, across a 16-venue European network
• +3 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Alboan, ECCA, Entreculturas, SJMcoreStrategic or Co-development PartnerFour social organizations—Alboan, ECCA, Entreculturas, and SJM—partnered with Volando Vengo to produce the 'Conectadas: Redes que Transforman' digitalization-for-social-change campaign. The partnership involved co-creating a campaign identity that could represent all four organizations, developing a branded content series of 5 episodes, and organizing a hybrid in-person/streaming event under the theme 'La Tecnología al Servicio del Cambio Social.' The campaign generated approximately 100,000 direct organic reach.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pingüino Torreblanca: Madrid-based independent creative agency focused on brand campaigns and creative storytelling. Comparable to Volando Vengo in size, market, and creative-agency focus.
• David Madrid: Independent creative agency in Madrid focused on creative effectiveness and integrated campaigns. Comparable to Volando Vengo in offering, geography, and approach to iterative creative methodologies.
• Lola MullenLowe: Madrid-headquartered creative agency network with global reach. Similar offering to Volando Vengo but with greater scale and international footprint; a comparable Spanish creative peer.
• Sra. Rushmore: Independent Spanish creative agency producing brand campaigns, branded content, and social impact work. Highly comparable in offering, market, and creative-driven approach.
• La Despensa: Madrid-based independent creative agency known for integrated brand campaigns, branded content, and award-winning creative work. Closely comparable to Volando Vengo in size, geography, and full-service creative agency positioning.
• Shackleton: Madrid-based independent creative agency producing integrated campaigns, branded content, and events. Comparable in size, geography, and creative-agency service mix.
• CHINA (Lola MullenLowe Group): Spanish independent creative agency within the Lola MullenLowe network, focused on creative campaigns and brand storytelling. Comparable in size, market, and creative-driven campaigns approach.

Broad incumbents

• TBWA\España: Spanish arm of the TBWA global network, offering full-service advertising including creative campaigns and branded content. Larger incumbent with overlapping capability, but not niche-focused on conscious/social impact.
• Contrapunto BBDO: Madrid-based creative agency within the BBDO/Omnicom network. Wide offering across advertising, content, and events; a larger incumbent comparable to Volando Vengo's category but without its social-impact specialization.

Emerging players

• 72andSunny: Independent creative agency known for cultural brand storytelling and progressive campaigns. Comparable to Volando Vengo in approach (independent, creative-driven, brand purpose), though positioned at a larger scale and in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/volando-vengo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volando Vengo. Marketing Consciente