Visual Persuasion, LLC

What Visual Persuasion, LLC does

Visual Persuasion, LLC (doing business as Persuasion LLC) is a privately held, founder-led litigation support firm headquartered in New Orleans, Louisiana, founded in 2009 by Scott Newnam. The company provides specialized trial presentation, digital forensics, video production, custom graphics and animation, equipment rental, and expert witness services to law firms and corporate legal departments handling civil and criminal matters. Its core differentiator is the cross-disciplinary background of its team, combining graphic design, computer forensics, and television production expertise to produce courtroom-ready demonstrative evidence and integrated trial technology for complex and high-stakes cases, including MDLs and class actions.

The underlying technology stack is centered on trial presentation hardware and software integration rather than proprietary platforms: courtroom equipment (projectors, flat panels, laptops, document cameras, audio systems) is sourced from third parties and rented to clients, while the firm's intellectual value lies in evidence preparation workflows, custom demonstrative design, and digital forensic acquisition and analysis services. The business operates on a professional services revenue model with quote-based, project-level pricing tied to case scope, duration, and travel requirements; equipment rental provides an ancillary revenue stream. The firm employs 1-10 staff, generates revenue through a referral-driven enterprise field sales motion, and travels nationally to deliver on-site support at courthouses, war rooms, and arbitration venues.

Customer concentration is high, anchored by repeat engagements from regional and national plaintiff and defense law firms (e.g., Johnson, Johnson, Barrios & Yacoubian; Jones Walker; Herman, Herman & Katz; Adams & Reese) on marquee matters including the FEMA Formaldehyde MDL, Chinese Drywall litigation, and pharmaceutical product liability cases. The company has no disclosed institutional funding, no subsidiaries, and no M&A activity, consistent with a bootstrapped boutique model reliant on the founder's reputation and a small, repeat-client base for revenue continuity.

Name

Visual Persuasion, LLC

Legal name

Persuasion LLC

Website

https://persuasionllc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Persuasion LLC is a New Orleans-based litigation support firm founded by Scott Newnam in 2009 that provides trial presentation, digital forensics, custom graphics, video production, equipment rental, and expert witness services to US law firms on a project-based, on-site delivery model.

Ownership category

akta.pro rank

Product category

Litigation Support Services

NAICS

Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHALAG

Litigation Support & Expert Witness Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Litigation support services
• Trial presentation technology
• Digital forensics services
• Courtroom equipment rental
• Demonstrative graphics design

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Litigation Support Services: Professional services revenue from providing trial presentation technology, digital forensics, video production, graphics/animation, and consulting services to law firms on a project or retainer basis.
2. Equipment Rental: Rental of courtroom equipment including projectors, flat panels, laptops, audio systems, and document cameras for trials, war rooms, and arbitrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Visual Persuasion, LLC is a litigation support firm that provides trial presentation services to attorneys and law firms. Its offerings span pre-trial preparation, in-court trial presentation, courtroom equipment rental, digital forensics, audio/video services, demonstrative graphics, and expert witness support. Customers are law firms and corporate legal teams that need technology, technicians, and visual aids presented during trials, mediations, arbitrations, and depositions.

Product overview

Persuasion LLC is a litigation support company offering an integrated suite of trial presentation and technology services for civil and criminal cases. The core service pillars are Pre-Trial Services (case preparation, evidence management, video depositions, custom graphics), Trial Services (in-court presentation technology and support), Digital Forensics (data acquisition, analysis, incident response, expert testimony), and Equipment Rental (projectors, flat panels, laptops, audio systems, document cameras). Supporting service modules include Audio/Video Services (video editing, surveillance enhancements, settlement tapes, CD/DVD production, digitization), Graphics Services (animations, custom graphics, medical illustrations, demonstratives, exhibit boards, timelines), and Expert Services (expert witness testimony, affidavits). The company leverages over 15 years of courtroom experience and talent from graphic design, computer forensics, and television production backgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Trial Services Pre-trial preparation support for attorneys, including development of demonstratives and trial materials ahead of courtroom proceedings.
• Trial Services In-court trial presentation support for attorneys, including on-site technicians who operate courtroom presentation systems, including remote operation of trial technology.
• Equipment Rental Rental of courtroom presentation hardware and related equipment to attorneys and law firms for use in trials, mediations, arbitrations, and depositions.
• Digital Forensics Digital forensic services supporting litigation, including data extraction and analysis relevant to legal cases handled by the firm's attorneys and law firm clients.
• Audio/Video Services Audio and video production services for legal proceedings, including editing and presentation of audio/video evidence for trials, mediations, arbitrations, and depositions.
• Graphics Services Graphic design services producing demonstratives and visual exhibits used by attorneys and law firms during pre-trial preparation and courtroom presentation.
• Expert Services Expert witness support services for attorneys and law firms engaged in litigation.

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• HaystackID: Specialized digital forensics, eDiscovery, and data recovery firm focused on complex litigation and investigations. Most directly comparable to Persuasion's digital forensics practice and expert testimony offering, though HaystackID is larger and more forensics-centric.
• Reveal: AI-driven eDiscovery and digital forensics platform provider. Comparable as a litigation technology vendor that combines digital forensics capabilities with technology-led presentation/review workflows, addressing the same law firm and corporate legal market.

Broad incumbents

• UnitedLex: Legal services and technology firm providing litigation support, eDiscovery, and managed legal services. Comparable in targeting law firms and corporate legal departments with end-to-end litigation support solutions.
• Epiq: Large global legal services business solutions provider offering eDiscovery, document review, and litigation support. Comparable to Persuasion as a one-stop litigation support provider serving law firms and corporate legal departments, but at vastly greater scale and breadth.
• Consilio: Global eDiscovery, document review, and legal consulting firm. Comparable to Persuasion's digital forensics and litigation support work, especially for matters requiring expert testimony and forensic evidence handling, but at much larger enterprise scale.
• Lighthouse: eDiscovery, document review, and litigation support firm with strong digital forensics and expert services. Comparable to Persuasion on the forensics and expert testimony side, serving similarly complex litigation matters.
• KLDiscovery: Provider of eDiscovery, data recovery, and information governance services with a strong digital forensics practice. Directly comparable to Persuasion's digital forensics offering (data acquisition, preservation, analysis, expert testimony) and serves similar corporate legal and law firm customers.
• Magna Legal Services: Litigation support provider offering court reporting, record retrieval, trial services, and staffing to law firms. Comparable as a full-service trial/litigation support vendor with on-site presentation capabilities analogous to Persuasion's.
• Veritext Legal Solutions: National court reporting and legal services firm offering deposition, records, and trial support. Comparable as a litigation support vendor serving law firm clients with both technology and on-site services, though Veritext's core is court reporting rather than trial presentation.

Others

• Exterro: Legal governance, risk, and compliance software platform with a strong eDiscovery and digital forensics product suite. Adjacent/technology-vendor peer to Persuasion, competing for the same litigation technology budgets at law firms and corporate legal departments but through software rather than services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/persuasionllc
• LinkedInlinkedin.com/company/persuasion-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visual Persuasion, LLC