What MS DYNAMICS CONSULTING LTD does

MS Dynamics Consulting Ltd is a privately held, UK-based Microsoft consultancy specialising in Dynamics 365 and Power Platform implementations for small and mid-size businesses and nonprofit organisations. Founded around 2015 and operating with 1–10 employees, the firm offers a services portfolio spanning CRM and ERP deployment, custom Power Apps and Power Automate development, Microsoft 365 integration (Teams, SharePoint, Outlook, Copilot), Azure migrations, training and adoption, and SLA-backed managed services. The company is a Microsoft Solutions Partner and participates in the Microsoft for Nonprofits Programme, which it uses to source donated and discounted licences for eligible clients.

The firm's technology stack is built natively on the Microsoft ecosystem — Dynamics 365, the Power Platform (Power Apps, Power Automate, Power BI, Power Pages, Dataverse), Microsoft 365, and Azure — augmented by two proprietary products. ColorGrid, launched in 2023, is a managed-solution add-on for Dynamics 365 grids that enables no-code conditional formatting via a dedicated model-driven configuration app; it is sold as a $299 one-time licence with unlimited users and lifetime updates. MSDC Toolbox, released in 2024, is an Electron-based Windows desktop application built with React 18.3 and TypeScript 5.7, providing 11 Power Platform administration plugins (data sync, FetchXML testing, role comparison, etc.) authenticated via Microsoft Entra ID using OAuth 2.0.

Revenue is generated through project-based consulting engagements, ongoing managed services retainers (with discounted rates for nonprofits), training services, and self-serve product sales. Distribution is primarily direct to UK and European SMBs and nonprofits via the company website, free consultation funnel, phone and email outreach, and Microsoft partner referrals. ColorGrid and MSDC Toolbox are sold globally through self-serve online channels with Stripe payment processing. The company has not disclosed funding, revenue, or external investment and appears to be bootstrapped and founder-owned.

Name

MS DYNAMICS CONSULTING LTD

Legal name

MS Dynamics Consulting

Website

https://msdynamicsconsulting.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MS Dynamics Consulting Ltd is a UK-based Microsoft Solutions Partner specialising in Dynamics 365 and Power Platform consulting, implementation, and managed services for small and mid-size businesses and nonprofit organisations, complemented by two proprietary products: ColorGrid and MSDC Toolbox.

Ownership category

akta.pro rank

Product category

Microsoft Business Applications Consulting

NAICS

Computer Systems Design and Related Services (54151), Management Consulting Services (54161), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Dynamics 365 consulting
• Power Platform services
• Microsoft 365 integration
• ERP implementation consulting
• Managed support services

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dynamics 365 Consulting & Implementation: End-to-end consulting services for Microsoft Dynamics 365 implementations including CRM and ERP deployments, customisations, and migrations. Revenue generated through project-based consulting engagements with fixed scope and deliverables.
2. Power Platform Consulting: Custom application development using Power Apps, workflow automation with Power Automate, and dashboard creation with Power BI. Project-based consulting engagements tailored for SMBs and nonprofits.
3. Microsoft 365 Integration: Integration services connecting Microsoft 365 tools (Teams, SharePoint, Outlook) to Dynamics 365 environments. Includes tenant setup, migration, security configuration, and adoption training.
4. Support & Managed Services: Ongoing support plans ranging from ad-hoc fixes to fully managed services with proactive monitoring. Includes SLA-backed helpdesk support, performance optimisation, and continuous improvement retainers. Discounted rates offered for nonprofits and charities.
5. ColorGrid Product Sales: One-time purchase of ColorGrid license for $299 per Dynamics 365 environment. Includes unlimited users, lifetime updates, and email support. No recurring subscription required.
6. Training & Adoption Services: Tailored training programmes, documentation, and change management planning to ensure user adoption. Champions programme and end-user training services.
7. Azure Services: App hosting, cloud migrations, and Azure integrations. Scalable infrastructure services alongside Dynamics 365 and Power Platform stack.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

MS Dynamics Consulting provides end-to-end Microsoft Dynamics 365 (CRM and ERP), Power Platform (Power Apps, Power Automate, Power BI, Power Pages), and Microsoft 365 consulting, implementation, customization, integration, training, and managed support services targeted at small and mid-size businesses and nonprofits. The firm also sells two proprietary add-on products: ColorGrid (conditional formatting for Dynamics 365 grids) and MSDC Toolbox (Power Platform administration toolkit).

Product overview

MS Dynamics Consulting Ltd offers a portfolio of Microsoft-focused consulting services and two proprietary add-on products. Their core offerings are Microsoft Dynamics 365, Power Platform, and Microsoft 365 consulting services for SMBs and nonprofits, complemented by two desktop tools: Color Grid (a conditional formatting add-on for Dynamics 365 grids) and MSDC Toolbox (a Power Platform administration toolkit with 11 plugins for Dataverse environment management). The company positions itself as a specialist consultancy delivering end-to-end implementation, integration, training, and ongoing managed services alongside its software products.

Differentiator

Problem solved

Functional benefit

Brands

• ColorGrid: Conditional formatting tool for Microsoft Dynamics 365 grids that allows users to apply color coding to records based on custom conditions.
• MSDC Toolbox

Products and services

• Microsoft Dynamics 365 Consulting CRM and ERP implementation consulting services for SMBs and nonprofits covering Dynamics 365 Sales, Customer Service, Field Service, Finance, and Business Central.
• Power Platform Consulting Custom application development with Power Apps, workflow automation with Power Automate, dashboard creation with Power BI, and Power Pages implementation services.
• Microsoft 365 Integration Integration services connecting Microsoft 365 applications (Teams, SharePoint, Outlook, Copilot) to Dynamics 365 and Power Platform environments, including tenant setup, migration, security configuration, and adoption training.
• Support & Managed Services Ongoing support plans including Dynamics 365 Health Check, SLA-backed helpdesk support, performance optimisation, legacy refactoring, continuous improvement retainers, and licensing cost optimisation; discounted rates offered for nonprofits and charities.
• Microsoft Azure Services App hosting, cloud migrations, and Azure integration services delivered alongside the Dynamics 365 and Power Platform stack.
• Training & Adoption Services Tailored training programmes, documentation, change management planning, and a Champions programme designed to ensure end-user adoption of Dynamics 365 and Power Platform solutions.
• Color Grid for Microsoft Dynamics 365 A conditional formatting solution for Microsoft Dynamics 365 grids that lets users apply cell and row colours, bold/italic text, and prefix/suffix text based on custom conditions without code; includes a dedicated model-driven app for configuration. Sold as a one-time $299 licence per environment with unlimited users and lifetime updates.
• MSDC Toolbox A free Windows desktop administration toolkit for the Microsoft Power Platform with 11 plugins (Data Sync, Entity Metadata Compare, FetchXML Tester, Flow Parity, Record Compare, Record Count, Ribbon Compare, Role Matrix, User Profile, User Role Compare, and Web Resource Compare). Built with Electron, React 18.3, and TypeScript 5.7; uses MSAL for Microsoft Entra ID authentication.

Quantifiable outcome

• Pipeline visibility increased by 300% and sales cycle reduced by 40% for Hargreaves Consulting Group
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreStrategic or Co-development PartnerMicrosoft Solutions Partner status. Certified consultants across Dynamics 365 and Power Platform. Direct Microsoft escalation paths for complex issues. Early visibility of platform updates.
• Microsoft for Nonprofits ProgrammecoreChannel Partner/ Reseller/ DistributorHelps eligible nonprofits and charities access donated and deeply discounted Microsoft licences through Microsoft's nonprofit programme. The company assists with programme application and implementation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sycor Technologies: Microsoft-focused consultancy delivering Dynamics 365, Power Platform, and Azure projects across Europe with similar SMB focus and managed services wrap.
• Hitachi Solutions: Mid-tier global consultancy specializing in Microsoft Dynamics 365 ERP and CRM implementations across SMB and mid-market segments. Operates a similar fixed-scope delivery model with regional offices in the UK.
• PowerObjects (Kerv): Dedicated Microsoft Dynamics 365 and Power Platform consultancy focused exclusively on the platform, serving similar SMB and mid-market verticals with implementation and managed services.
• CloudFronts Technologies: SMB-focused Microsoft Dynamics 365 and Power Platform consultancy with similar fixed-scope implementation model and productized offerings; comparable in size and customer profile.
• Arbela Technologies: Microsoft Dynamics 365 and Power Platform partner focused on SMB and mid-market clients with US presence; similar boutique consultancy delivery model and customer size range.
• Velosio: US-headquartered Microsoft Dynamics 365 ERP and CRM Gold Partner providing implementation, support, and managed services for SMB and mid-market clients. Closest peer in business model, customer segment, and product-focused delivery.
• Alithya: Mid-tier Microsoft Dynamics 365 and Power Platform partner serving SMB and mid-market organizations across North America and Europe with implementation and managed services.

Broad incumbents

• BDO Digital: UK arm of BDO's digital consulting practice delivering Microsoft Dynamics 365 implementations for SMB and mid-market clients; overlaps directly with MSDC's UK geographic and vertical focus.
• KPMG Microsoft Practice: Big Four advisory delivering Dynamics 365 and Power Platform transformations as part of broader enterprise transformation mandates; competes for mid-market and nonprofit sector opportunities.
• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft technology services, including Dynamics 365 and Power Platform implementations. Largest global Dynamics 365 partner, competing for the same SMB and mid-market engagements MSDC targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ms-dynamics-consulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MS DYNAMICS CONSULTING LTD