Liberto

What Liberto does

Liberto GmbH is a Swiss marketing and communication consultancy founded in July 2019 by Corinne Liberto and headquartered in Hallwil, in the canton of Aargau. The firm provides consulting, design, and brand identity services, anchored by a stated philosophy of treating brand work as a holistic identity process — encapsulated in its proprietary "Identitäter" tool. Its client roster spans large Swiss institutions (SBB, City of Aarau, FUTURA Vorsorge) alongside smaller cultural and SMB clients (Ballet Bacinda, Tanzkompanie YaSalam).

The company operates as a small professional services firm with 1-10 employees, effectively a two-person team led by Corinne Liberto with Marcello Liberto in a supporting role, and is privately held and bootstrapped with no disclosed external funding. Its online presence is hosted on Wix under the liberto.swiss country-code domain, signaling a Switzerland-only market orientation. The firm is a listed partner of the Swonet Foundation, a Swiss women's business network, indicating deliberate ecosystem positioning rather than scale-driven GTM.

The business model is project-based professional services fees typical of boutique consultancies, with no disclosed pricing tiers, retainer program, or productized SaaS monetization beyond the conceptual "Identitäter" offering. There is no disclosed platform architecture beyond a Wix-based marketing site, no acquisitions, and no venture-scale signals. The overall posture reads as a founder-led lifestyle consultancy rather than a venture-backable growth business.

Name

Liberto

Legal name

Liberto GmbH

Website

https://liberto.swiss

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Liberto GmbH is a two-person Swiss marketing and communication consultancy in Hallwil, Aargau, offering brand identity, design, and consulting services to enterprise and SMB clients across Switzerland.

Ownership category

akta.pro rank

Product category

Marketing & Branding Consultancy

NAICS

Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Advertising (7310)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industry

Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Corporate branding services
• Marketing communication consulting
• Visual identity design
• Corporate identity strategy
• Brand development consultancy

Headquarters

HQ city

Hallwil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing & Communication Services: Full-service marketing and communication consultancy. Services include defining corporate Grundwerte (core values/roots), ideation, design and implementation of communication measures, and performance monitoring. Delivered by Corinne Liberto with 20+ years of experience across all marketing disciplines, training, and multilingual presentations.
2. Design Services: Corporate design, logo work, visual identity creation, and branded material production. Services include design for brochures, flyers, websites, and corporate collateral.
3. Identity Services: Corporate identity definition using the Identitäter methodology. Analysis of company history, creed, market, and products to establish core values and communicative positioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Liberto is a Swiss marketing and communication consultancy that helps companies define their corporate identity, sharpen their market profile, and implement end-to-end branding and communication measures. Its services span three pillars — Kommunikation (communication strategy and content), Design (visual identity, logo and print materials) and Identität (corporate identity and value definition) — anchored by a proprietary eight-question diagnostic tool called Identitäter that uncovers a company's roots and competitive advantages.

Product overview

Liberto GmbH is a marketing and communication consultancy offering three integrated service pillars: Kommunikation (communication strategy and content), Design (visual identity and print materials), and Identität (corporate identity development). The services are unified by the company's 'Kopf-Hand-Herz-Ohr' (Head-Hand-Heart-Ear) philosophy based on Pestalozzi's educational concept, emphasizing listening and dialogue as foundational to all work. The Identitäter tool serves as a complimentary diagnostic module that feeds into the paid service engagements by helping clients clarify their corporate values before proceeding to design and communication work. The company provides end-to-end support from value definition through implementation and control of communication measures.

Differentiator

Problem solved

Functional benefit

Brands

• Identitäter: A free tool with eight questions that helps companies discover their roots and sharpen their company profile. Users fill it out and send it to receive a clear overview of what makes their company unique.

Products and services

• Kommunikation (Communication Services) Marketing communication services covering message development, content creation, channel strategy, networking, image-world creation, storytelling and the production of brochures, flyers and other materials to ensure the customer message reaches target audiences across all touchpoints.
• Design Services Visual design services including logo design, corporate design, brochures, flyers and other marketing materials to create consistent brand experiences for Swiss SMEs and founders.
• Identität (Identity Services) Corporate identity development and brand strategy services that analyse company history, creed, market and products to establish core values and an authentic communicative positioning for clients.
• Identitäter (Free Corporate Identity Diagnostic) A proprietary free diagnostic tool consisting of eight questions that helps companies discover their roots and sharpen their corporate profile, providing a clear overview of what makes the company unique and surfacing relevant competitive advantages.

Quantifiable outcome

• 1st place Master of Swiss Web award for sbb.ch project (2012), with jury specifically praising clarity and user orientation
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Swonet FoundationcoreStrategic or Co-development PartnerCorinne Liberto is an active member of Swonet, a Swiss foundation supporting women entrepreneurs and female professionals. She participates in and speaks at the annual Business and Network Day (BND) events organized by the foundation. The partnership provides networking, thought leadership opportunities, and referrals to other entrepreneurs and businesses in the Swiss market.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Jung von Matt: Large Swiss branch of the international Jung von Matt agency network, offering brand strategy, advertising, and digital services. Comparable because Liberto competes for the same Swiss SME and enterprise marketing budgets, but Jung von Matt operates at a vastly larger scale with full-service capabilities.
• Serviceplan Suisse: Swiss branch of Europe's largest independent agency group, offering brand strategy, design, and integrated marketing communications. Comparable to Liberto in service scope (identity, design, communication) but operates as a multinational group across multiple countries.
• KMS Team: Swiss communications agency with a strong reputation in corporate communications, public affairs, and brand strategy. Comparable to Liberto's communications and identity pillars, though KMS operates at national scale with a much larger team.
• Wirz Group: One of Switzerland's largest independent advertising and marketing agencies, offering branding, campaign, and digital services. Comparable because Wirz competes for the same Swiss brand-building and communications mandate that Liberto serves, but at significantly greater scale and breadth.
• Farner Consulting: Switzerland's leading PR and communications consultancy, headquartered in Zurich. Comparable because Farner provides corporate communications, branding, and stakeholder strategy services directly overlapping with Liberto's Kommunikation and Identität pillars, but at a national scale with hundreds of consultants.

Direct peers

• Branders Group: Swiss brand strategy and corporate identity consultancy. Highly comparable to Liberto because both focus on identity-based brand consulting for Swiss SMEs and enterprises, with similar methodologies in positioning and visual identity development.
• Linkgroup: Swiss marketing and communications agency with offices in Zurich and other Swiss cities. Comparable to Liberto in providing integrated marketing, brand, and design services to Swiss SMEs and mid-market clients.
• Sprüngli Kommunikation: Swiss communications and branding agency operating in the German-speaking Swiss market. Directly comparable to Liberto as a similarly sized consultancy offering brand strategy, design, and integrated communications for Swiss SMEs.
• Hofmann und Sury: Swiss creative agency specializing in brand strategy, corporate design, and integrated communications. Highly comparable to Liberto because both are mid-sized Swiss consultancies anchored in identity-first branding and design, serving SME and enterprise clients.

Regional players

• Zumtobel Group (Konzernkommunikation): Austrian-headquartered lighting group with in-house corporate communications and brand work. Compares to Liberto as a DACH-region corporate identity/corporate design consumer and potential partner, though from the buyer side rather than as a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/libertogmbh
• LinkedInlinkedin.com/company/libertogmbh
• Instagraminstagram.com/libertogmbh
• Pinterestpinterest.ch/libertogmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberto