Hoora Technologies Private Limited

What Hoora Technologies Private Limited does

Hoora Technologies Private Limited operates a Vehicle 360° platform providing on-demand doorstep car and bike care services across 85+ Indian cities. Founded in 2020 in Nagpur by Yashwant alongside co-founders Khaled and Harsh, the company began as a Rs 99 doorstep car wash service launched during COVID-19 and has since evolved into an integrated super-app covering four consumer verticals: car/bike wash and interior deep cleaning, doorstep garage and repair services, D2C auto care products (microfiber towels, ceramic detailers, polish, accessories) via shop.hoora.in, and insurance renewal plus traffic e-challan services. The technology stack is built on a MERN (MongoDB, Express.js, React.js, Node.js) foundation with iOS and Android mobile applications, an automated customer-booking and technician-dispatch system, and a live partner dashboard providing franchisees real-time visibility over jobs, revenue, and payouts. A proprietary waterless car cleaning technology reduces water consumption by 70-75% versus traditional washing centres.

The business model blends direct-to-consumer mobile bookings with a franchise-partnership distribution engine comprising Master Franchisees (₹31L+ investment, exclusive city-cluster rights), Partner Managers (₹3.2L+ investment, area-level rights), Channel Partners, and Workshop Franchisees. The company centrally manages tech dispatch, marketing (Meta, Google, YouTube, Radio, print), 24/7 customer care, and supply chain distribution, while franchisees operate on-ground service fleets and technician hiring. Revenue streams include one-time franchise/license fees and equipment kit sales (Power Kit ₹90,000, Light Kit ₹20,000), service transaction commissions (with a "zero commission until ROI recovery" clause), D2C auto care product sales, insurance/challan referral commissions, and supply chain markups. Marquee enterprise customers include Maruti Suzuki (official doorstep care and detailing partner) and Zoomcar (official vehicle care and sanitation partner for urban rental fleets). The company claims 5 lakh+ customers served, 25 lakh+ app downloads, 1,000+ active service partners, and a 4.8/5.0 app rating, operates on a bootstrapped/funding-free model, and was featured on Shark Tank India Season 3.

Name

Hoora Technologies Private Limited

Legal name

Hoora Technologies Private Limited

Website

https://hoora.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Hoora Technologies is an Indian doorstep vehicle care platform offering app-based car/bike wash, garage repair, auto care products, and insurance services across 85+ cities via a franchise-partner distribution model and a MERN-based super-app.

Ownership category

akta.pro rank

Headquarters

HQ city

Nagpur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Franchise Fees & Territory Rights: Revenue from Master Franchisee investments (₹31L+ for city-level exclusive rights) and Partner Manager investments (₹3.2L+ for area-level rights). Additional revenue from sale of Power Kits (₹90,000) and Light Kits (₹20,000) to franchise partners. Initial stock allocation ranges ₹1.5L to ₹10L based on business scale.
2. Service Transaction Revenue: Commission or revenue share from doorstep car wash, bike wash, interior deep cleaning, ceramic coating, and garage & repair services performed by certified technician partners. Zero commission until franchisee's initial investment is recovered.
3. D2C Auto Care Products: E-commerce sales of premium auto care products including microfiber towels, ceramic detailers, polish, car accessories, and branded consumables through Hoora's Shopify/website platform.
4. Insurance & Challan Services: Commission revenue from motor insurance renewals and traffic e-challan payment services integrated within the super app platform.
5. Supply Chain Distribution: Central warehouse delivery of high-grade auto care consumables, branded shampoos, washing gear, and technician uniforms to franchise partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hoora operates a unified Vehicle 360° doorstep auto care platform via its mobile Super App, providing on-demand car and bike wash, interior deep cleaning, ceramic coating, and certified doorstep garage & repair services. It supplements these with D2C e-commerce sales of premium auto care products, integrated motor insurance renewals and traffic e-challan services, and sells Master Franchise and Partner Manager business opportunities distributed through a central tech dispatch, marketing, and supply chain infrastructure across 85+ Indian cities.

Product overview

Hoora Technologies Private Limited operates a unified Vehicle 360° platform — a multi-module ecosystem built around its core Hoora Super App, which serves as the central customer-facing mobile application for doorstep car and bike care. The platform integrates four primary service verticals: (1) Hoora Super App for on-demand car/bike wash, interior deep cleaning, and ceramic coating; (2) Garage & Repair for certified doorstep mechanic services including denting, painting, and AC repair; (3) Auto Care Products (D2C) for e-commerce sales of premium car care merchandise via shop.hoora.in; and (4) Insurance & Challan Services for e-challan checks and motor insurance renewals. Hoora extends its reach through two franchise platforms — the Hoora Master Franchise (city-cluster territory ownership with ₹31L+ investment) and the Hoora Partner Manager (area-level operations with ₹3.2L investment) — both supported by centralized tech dispatch, supply chain, and marketing systems. The company holds the position of India's #1 Car & Bike Care App, serving over 1 lakh customers across 85+ cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoora Super App India's #1 Car & Bike Care mobile application (iOS/Android) enabling on-demand doorstep car wash, bike wash, interior deep cleaning, and ceramic coating bookings. The platform serves as the central hub connecting customers with certified service partners across 85+ cities.
• Garage & Repair Doorstep garage and repair services covering general maintenance, denting & painting, and AC repairs through a verified partner mechanic network. Provides certified mechanics for on-demand vehicle servicing at the customer's location.
• Auto Care Products (D2C) E-commerce platform for premium microfiber towels, ceramic detailers, polish, and essential car accessories sold directly to consumers through the Hoora shop (shop.hoora.in).
• Insurance & Challan Services Instant e-challan traffic checks and automated motor insurance renewal reminders within the Hoora app. Includes insurance vertical services for auto insurance policy issuance and management.
• Hoora Master Franchise Exclusive master franchise ownership model granting territory rights over designated city clusters. Master franchise owners receive automated tech dispatch, central supply chain, marketing support, hiring assistance, and live dashboards for managing doorstep service partner fleets, with investment starting at ₹31 Lakhs.
• Hoora Partner Manager Business partnership model enabling individuals to manage and scale doorstep vehicle care operations in an allocated area. Partners receive qualified leads, marketing assistance, sales support, operational kits, and technician training with investment starting at ₹3.2 Lakhs.

Quantifiable outcome

• 70-75% water savings compared to traditional car wash centres
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Shark Tank India (SonyLIV)coreGTM or Marketing PartnerHoora was featured on Season 3 of Shark Tank India, presenting its water-saving backpack technology and doorstep auto care business model. This national television feature provided significant brand visibility and credibility for the startup.
• Maruti SuzukicoreStrategic or Co-development PartnerOfficial doorstep care and detailing partner for India's largest automotive manufacturer. Hoora provides vehicle care services to Maruti Suzuki's network, customers, and possibly their own fleet.
• ZoomcarcoreStrategic or Co-development PartnerOfficial vehicle care and sanitation partner powering key urban rental fleets for India's leading self-drive car rental platform. Hoora provides regular vehicle cleaning and maintenance services for Zoomcar's fleet.
• IIT BombayminorStrategic or Co-development PartnerFeatured at the premier IIT Bombay E-Summit startup showcase, providing access to technology expertise, mentorship, and student talent pipeline.
• IIT IndoreminorStrategic or Co-development PartnerSupported by the IIT Indore Innovation & Technology Incubation ecosystem, providing access to research collaboration, technology expertise, and startup incubation resources.
• IIM Kashipur (FIED)minorStrategic or Co-development PartnerMentored and accelerated by FIED (Foundation for Innovation & Entrepreneurship) at IIM Kashipur, providing business mentorship and acceleration support.
• Bharat PitchathonminorStrategic or Co-development PartnerWon top honors at Bharat Pitchathon 2.0, a national startup competition that validates Hoora's scalable startup innovation and provides networking opportunities with investors and mentors.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• JustDial: India's leading local services marketplace connecting consumers with nearby providers across categories including auto care. Serves as a broad incumbent alternative for customers searching for car wash and repair services.
• CarDekho: Major Indian auto platform spanning new/used car listings, reviews, financing, and service content. While not a direct doorstep service competitor, it owns key digital real estate in the Indian auto consumer journey and could expand into services.

Direct peers

• GoMechanic: India's largest doorstep car repair and servicing platform, offering multi-brand car service, maintenance, and repairs via a nationwide workshop and partner network. Directly overlaps with Hoora's garage and repair vertical and competes for the same urban Indian car owner.
• Washos: US-based mobile car wash and detailing platform offering on-demand doorstep washes. Closest direct comparable to Hoora's core doorstep car wash service in product offering and customer experience.
• YourMechanic: US-based on-demand mobile car repair service that sends certified mechanics to the customer's location. Directly mirrors Hoora's garage and repair vertical in business model and customer use case, differing mainly by geography.
• RepairSmith: US-based mobile car repair and maintenance service providing full-service vehicle repair at the customer's home or office. Comparable to Hoora's garage and repair offering in concept, technology-enabled dispatch, and target customer.
• Urban Company: India's leading on-demand home services super-app. While broader in scope (cleaning, beauty, repairs), Urban Company demonstrates the same playbook of centralized tech dispatch + partner-managed doorstep service that Hoora applies to auto care, making it a closely comparable business model.

Emerging players

• Housejoy: Indian on-demand home services platform offering cleaning, appliance repair, and beauty services. Comparable to Hoora via the centralized-tech + distributed-partner service model, though not focused on auto care.
• CarTrade Tech: Indian automotive digital marketplace spanning new and used vehicles, financing, and dealer services. Operates in the broader Indian auto ecosystem and could extend into maintenance/services verticals.
• Spinny: Indian used car platform that has expanded into ancillary services and inspections. Adjacent to Hoora's auto care ecosystem and could become a channel partner or competitor for vehicle maintenance services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hoora
• YouTubeyoutube.com/hoora
• LinkedInlinkedin.com/company/hoorait
• Instagraminstagram.com/hoora.in
• Facebookfacebook.com/hooraservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoora Technologies Private Limited