Hortus S.A.
Hortus S.A., founded in 1956 in Peru and subsidiary of Chile's Grupo Anasac, sells crop protection, plant nutrition, seeds, and environmental/veterinary products to agricultural producers nationwide through 25-30 branches and digital channels.
- Company typePrivate
- Founded1956
- HeadquartersLima, Peru
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hortus S.A. does
Hortus S.A. is a Peruvian agribusiness founded in 1956 and headquartered in Lima, operating as a subsidiary of Chilean conglomerate Grupo Anasac since 1995. The company supplies agricultural producers across Peru through five coordinated business lines: Fitosanitarios (crop protection / phytosanitary products), Bienestar Vegetal (plant wellness / nutrition), Semillas (seeds), Ambiental (environmental and veterinary products), and Soluciones Integrales por Cultivo (integrated crop-specific solutions covering 17 crops). Distribution is carried out through a network of 25-30 branches nationwide, supported by a workforce of approximately 190 employees, and complemented by digital channels including the Hortus App mobile platform and an e-commerce portal for ordering and customer service.
The business model centers on direct-to-producer sale of crop protection chemicals, plant nutrition inputs, seeds, and environmental/veterinary products, augmented by technical advisory, producer training (14,344 producers trained in 2021 alone), and crop-specific agronomic programs that bundle inputs with guidance. Revenue is generated through unit sales across the product portfolio rather than subscription or licensing arrangements, with no named enterprise anchor customers and broad exposure across many crop categories. The company also engages in R&D collaboration — most notably a partnership with the International Potato Center (CIP) involving approximately US$250,000 in late blight research — and runs international technical symposiums such as the I Simposio Internacional Hortus de Vid to reinforce technical authority in priority crop verticals.
As of 2018, Hortus was projected to reach approximately US$33 million in revenue with 6% year-on-year growth; no later revenue disclosures are available in the input. Recent operational signals — the 2021 inauguration of a new distribution center, the rollout of the Hortus App and e-commerce platform, ongoing branch network buildout, and the 2025 introduction of the Rastop product line — indicate continued investment in distribution capacity and product portfolio breadth, though the company shows no disclosed AI/ML capability beyond basic digital channel operations.
Hortus S.A. firmographics
Firmographics- Name
- Hortus S.A.
- Legal name
- Hortus S.A.
- Website
- https://hortus.com.pe
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hortus S.A., founded in 1956 in Peru and subsidiary of Chile's Grupo Anasac, sells crop protection, plant nutrition, seeds, and environmental/veterinary products to agricultural producers nationwide through 25-30 branches and digital channels.
- Ownership category
- akta.pro rank
Hortus S.A. industry classification
Industry- Product category
- Agricultural Crop Protection and Plant Nutrition Products
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Exterminating and Pest Control Services (561710)
- SIC
- Agricultural Chemicals (2870), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Agriculture, Greenhouse & Nursery Commercial Pest Services (HSAMAKAO)
- akta.pro secondary industries
- Regulatory Compliance, Certification & Documentation (Quarantine/Export) (AFAOAIAM), Biologicals Regulatory, Testing & Quality Assurance Services (AFABAEAO), OMRI-Listed Crop Protection (Botanical & Mineral Pesticides) (AFABAKAA)
Keywords
Where Hortus S.A. is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Hortus S.A. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Crop Protection Products: Sale of phytosanitary products including insecticides, herbicides, fungicides, acaricides, molluscicides, nematicides, and plant growth regulators
- Plant Nutrition Products: Sale of fertilizers, foliar nutrition, biostimulants, and soil amendments for crop nutrition
- Seeds: Sale of seeds including vegetables, forage crops (alfalfa varieties), corn, and other agricultural seeds
- Environmental Products: Rodenticides, disinfectants, pest control products for domestic, industrial and public health applications
- Veterinary Products: Animal health and veterinary product line
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business-to-business agricultural products sold through direct sales channels |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Hortus S.A. product offering
Product offeringCore offering
Hortus S.A. supplies agricultural inputs across Peru through five business lines: crop protection (insecticides, herbicides, fungicides, acaricides, growth regulators, molluscicides, nematicides), plant nutrition (biostimulants, foliar fertilizers, soil amendments, biopesticides), seeds (vegetables, forage/alfalfa, corn), environmental health (rodenticides, pest control insecticides, disinfectants, garden products), and veterinary products. The company also delivers integrated crop-specific programs covering 17 crops and provides technical advisory services to agricultural producers nationwide.
Product overview
Hortus S.A. is an agricultural solutions company with over 60 years in Peru, offering an integrated portfolio of five core business lines: (1) Fitosanitarios — chemical crop protection including insecticides, herbicides, fungicides, acaricides, growth regulators, molluscicides, and nematicides with 121+ products; (2) Bienestar Vegetal — plant nutrition and biostimulants using Lignovertech and poliol-based technologies, with 80+ products including Phyllum seaweed extracts, bioestimulants, and foliar fertilizers; (3) Semillas — seeds including proprietary alfalfa varieties (Hortus 401/901/1001/1002), DEKALB hybrid corn, and Seminis watermelon, with 73+ products; (4) Ambiental — environmental health products for rodent control (Rastop, Glexrat), pest control (Dorvox fumigant), disinfectants (Clorodos Plus), and garden products with 40+ products; and (5) Soluciones Integrales por Cultivo — 17 crop-specific integrated programs (maize, rice, potato, avocado, grape, blueberry, coffee, etc.) bundling appropriate products and technical support. The company operates a mobile app (Hortus App) and web platform (Hortus Web) for customer access, catalog browsing, and technical consultation. Hortus is a subsidiary of Chilean group Anasac.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitosanitarios (Crop Protection Products)
- Bienestar Vegetal (Plant Nutrition and Health Solutions)
- Semillas (Seeds)
- Ambiental (Environmental Health and Pest Control Products)
- Soluciones Integrales por Cultivo (Integrated Crop Programs)
- Rastop Rodenticida (Brand)
- Alfalfa Hortus Varieties (401, 901, 1001, 1002)
- Phyllum (Bioestimulante - Seaweed Extract)
- PK Plus (Defense Inductor)
- Hortus App (Mobile Application)
Quantifiable outcome
- 60% reduction in fungicide applications through defense inductor product
- +3 more outcomes
Companies that use Hortus S.A.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Hortus S.A. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hortus S.A. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Asociación Civil Campo LimpiocorePartnership for responsible management of empty pesticide containers. Hortus Chancayllo branch serves as a collection center for empty containers from small farmers, with proper auditing and certification process ensuring environmental protection.
- Centro Internacional de la Papa (CIP)coreResearch partnership for developing biological controllers for late blight disease (tizón tardío) affecting potato crops. Research resulted in a defense inductor product based on vegetable oils that reduces fungicide applications by 60%.
- Un Millón de Niños Lectores (formerly Recreo)minorEducation partnership supporting the Sembrando Talento program which establishes school libraries in rural areas. Partner provides reading programs while Hortus provides funding and implementation support, targeting one million child readers.
- Advisors Present in 30 CountriesminorInternational network of advisors from parent company group present in 30 countries, providing access to global agricultural expertise and best practices shared across markets.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Hortus S.A. competitors and assessment
Company assessmentBroad incumbents
- Yara International: Global fertilizer and plant nutrition leader with Latin American operations. Competes in foliar nutrition and fertilizer categories adjacent to Hortus's Bienestar Vegetal plant nutrition business.
- Bayer Crop Science: Global crop protection and seeds multinational whose DEKALB brand is already distributed by Hortus. Bayer is simultaneously a partner (in seeds) and a competitor in crop protection chemistry across Peru's agricultural market.
- Syngenta Group: Global crop protection and seeds leader with deep Peru presence. Competes directly with Hortus's Fitosanitarios and seed categories while operating at meaningfully greater scale with deeper R&D and marketing budgets.
- Corteva Agriscience: Crop protection and seeds multinational competing across multiple Hortus product categories, including hybrid corn and crop protection chemistry distributed through Latin American agricultural retailers.
- FMC Corporation: Specialized crop protection multinational with strong Latin America presence. Competes directly with Hortus's Fitosanitarios line in insecticides, fungicides, and acaricides across Peru.
- UPL Limited: Indian crop protection multinational with broad Latin America distribution footprint following the Arysta acquisition. Competes across Hortus's crop protection, plant nutrition, and seed treatment categories.
- SQM (Sociedad Química y Minera de Chile): Chilean specialty plant nutrition company with regional Andean distribution strengths. Competes in Hortus's Bienestar Vegetal (biostimulant and foliar nutrition) categories and is a comparable regional LatAm plant nutrition player.
- ADAMA: Global generic crop protection company with significant Latin American distribution. Competes on price across Hortus's phytosanitary categories and is a comparable mid-size regional distributor in ag inputs.
- BASF Agricultural Solutions: Crop protection and plant nutrition multinational with significant Latin American distribution. Competes across Hortus's phytosanitary and biostimulant product categories through established Peru channels.
Direct peers
- Anasac: Chilean agricultural solutions conglomerate and Hortus's parent company since 1995. Operates the same business model — crop protection, plant nutrition, seeds, environmental products — with distribution across Latin America, making it the closest structural comparable for Hortus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hortus S.A. social profiles
Digital presenceHortus S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hortus S.A. leadership team
Management profileNumber of profiles
Profiles7 records
Hortus S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hortus S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hortus S.A.
What does Hortus S.A. do?
Hortus S.A. supplies agricultural inputs across Peru through five business lines: crop protection (insecticides, herbicides, fungicides, acaricides, growth regulators, molluscicides, nematicides), plant nutrition (biostimulants, foliar fertilizers, soil amendments, biopesticides), seeds (vegetables, forage/alfalfa, corn), environmental health (rodenticides, pest control insecticides, disinfectants, garden products), and veterinary products. The company also delivers integrated crop-specific programs covering 17 crops and provides technical advisory services to agricultural producers nationwide.
Is Hortus S.A. a public or private company?
Hortus S.A. is a private company. It is classified as corporate owned and is currently operating.
When was Hortus S.A. founded?
Hortus S.A. was founded in 1956. It employs 51 to 100 people.
Where is Hortus S.A. based?
Hortus S.A. is headquartered in Lima, Peru, in the Latin America region.
How does Hortus S.A. make money?
Five revenue lines are on record. Crop Protection Products are the primary driver. The others are plant Nutrition Products, seeds, environmental Products and veterinary Products.
Who are Hortus S.A.'s main competitors?
Broad incumbents on record are Yara International, Bayer Crop Science, Syngenta Group, Corteva Agriscience, FMC Corporation, UPL Limited, SQM (Sociedad Química y Minera de Chile), ADAMA and BASF Agricultural Solutions. Anasac is listed as a direct peer.
Does Hortus S.A. have an API?
No public API is recorded for Hortus S.A..
What industry is Hortus S.A. in?
Hortus S.A.'s product category is Agricultural Crop Protection and Plant Nutrition Products. Its primary akta.pro industry code is HSAMAKAO, Agriculture, Greenhouse & Nursery Commercial Pest Services, with a secondary code of AFAOAIAM, Regulatory Compliance, Certification & Documentation (Quarantine/Export). Its NAICS code is 32532 and its SIC code is 2870.