CBW Reifengroßhandel

What CBW Reifengroßhandel does

CBW Reifengroßhandel GmbH is a privately held German B2B tire and rim wholesaler founded in 1989 in Nonnweiler-Otzenhausen, Saarland. The company distributes passenger-vehicle tires (including premium brands such as Michelin, Continental, Goodyear, Dunlop, and Pirelli) and rims (AEZ, Imperial, Wheelworld) to regional auto dealerships, workshops, and European wholesale customers. Its core products are individual tires, rims, and pre-configured complete wheels (Kompletträder).

The company maintains an inventory of over 100,000 tires and rims across more than 10,000 sqm of warehouse space (7,000 sqm main plus external and partner facilities) and runs a WordPress-based corporate site alongside a dedicated online dealer shop and Komplettradkonfigurator at komplettradprofi.de. The configurator lets dealers virtually fit rims to specific vehicles and returns price, delivery time, TÜV certification status, and mounting instructions. Supporting technical resources include a tire size calculator (Reifenrechner), pressure tables, and runflat/RDKS documentation. The company has held CrefoZert creditworthiness certification for four consecutive years (2022-2025), placing it in the top 2% of German companies by Creditreform criteria.

CBW generates revenue through transactional wholesale distribution with individual quotes for bulk seasonal stocking, freight-free delivery from one unit in its regional service area, and parcel/freight-forwarder dispatch across Germany and Europe. It operates an owned delivery fleet for Saarland, Rhineland-Palatinate, and Luxembourg, supplemented by Spedition and Paketdienst for wider reach. The business is founder-family-owned by the Colling family; John Colling became sole managing director in 2019 after Josef Colling transitioned to Prokurist. Assembly operations were divested in 2019 to concentrate on wholesale, and ongoing capacity expansion has supported incremental regional and cross-border growth.

Name

CBW Reifengroßhandel

Legal name

CBW Reifengroßhandel GmbH

Website

https://cbw-reifengrosshandel.de

Company type

Private

Founded year

1989

Operating status

Operating

Short description

CBW Reifengroßhandel is a family-owned German B2B wholesaler of tires, rims, and complete wheels serving regional auto dealerships and workshops in Saarland and Rhineland-Palatinate, with broader European distribution via its own fleet and partner carriers.

Ownership category

akta.pro rank

Product category

Tire and Rim Wholesale Distribution

NAICS

Tire and Tube Merchant Wholesalers (42313)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

akta.pro secondary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Tire wholesale
• Rim distribution
• Complete wheels
• Automotive B2B
• Dealer supply

Headquarters

HQ city

Nonnweiler

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tire and Rim Wholesale: B2B wholesale distribution of tires and rims to regional auto dealerships and workshops in Saarland, Rhineland-Palatinate, and across Europe. Revenue generated from product sales with individual pricing for bulk seasonal stock orders.
2. Complete Wheel Sales: Sale of complete wheels (Kompletträder) configured to customer specifications via online configurator, combining tires and rims as bundled products
3. Surplus/Insolvency Inventory Purchase: Purchasing surplus tires and rims from overstock, insolvency inventories, or remaining stock lots (no used goods). Revenue model involves buying inventory at distressed prices for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CBW Reifengroßhandel is a B2B tire and rim wholesaler that stocks over 100,000 tires and rims from brands such as Michelin, Continental, Goodyear, Dunlop, Pirelli, AEZ, Imperial, and Wheelworld, selling these as well as pre-configured Kompletträder (complete wheels) to regional auto dealerships and workshops in Saarland, Rhineland-Palatinate, and across Europe. The company supports its offering with a Händlershop dealer shop and Komplettradkonfigurator at komplettradprofi.de, plus freight-free own-fleet delivery from one unit in the regional service area.

Product overview

CBW Reifengroßhandel operates as a tire and rim wholesale company offering a portfolio of tires (Reifen), rims (Felgen), and complete wheels (Kompletträder). The core products are supplemented by the Komplettradkonfigurator online tool for virtual wheel fitting and the Händlershop dealer portal for ordering. The company maintains inventory of over 100,000 tires and rims and supplies dealers throughout Germany and Europe via its own logistics fleet and parcel services.

Differentiator

Problem solved

Functional benefit

Products and services

• Reifen (Tires) Tires in various sizes and brands for passenger vehicles, including premium brands such as Michelin, Continental, Goodyear, Dunlop, and Pirelli. CBW specializes in E- and S-marked tires certified for the German and European market, sold wholesale to auto dealerships and workshops.
• Felgen (Rims) Rims in various designs and sizes from brands including AEZ, Imperial, and Wheelworld, typically combined with tires to form complete wheel sets, sold wholesale to dealers and workshops.
• Kompletträder (Complete Wheels) Pre-configured complete wheel sets combining tires and rims, available through the Komplettradkonfigurator tool and intended for dealer and workshop buyers.

Quantifiable outcome

• Delivery in the morning (vormittags) for orders placed by previous day 4:30 PM
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Inter-Sprint: European tire wholesaler distributing passenger car, truck, and specialty tires through pan-European channels. Comparable to CBW in B2B wholesale focus and product range, with broader geographic reach and a tier-1 scale advantage in procurement.
• Delticom (ReifenDirekt): Germany-headquartered online tire and wheel wholesaler/retailer, operating consumer and B2B platforms across Europe. Comparable to CBW in product mix (tires, rims, complete wheels) and target segments, but competing through a digital-first, pan-European model rather than regional own-fleet logistics.
• Pneuhage Reifendienste: One of Germany's largest independent tire wholesalers and retailers, operating a multi-regional wholesale and retail network. Closest direct competitor to CBW in B2B tire distribution with comparable target customers (workshops, dealerships) and overlapping geographic footprint in southwestern Germany.
• Vergölst: German tire retail and service network with hundreds of partner workshops across Germany. Comparable to CBW in its focus on tire distribution and workshop supply, but operating a fully retail/service-oriented model rather than a B2B wholesale core.
• Reifen Müller: German tire wholesale and retail chain with a regional footprint in Baden-Württemberg and surrounding areas. Directly comparable B2B tire distribution model, serving workshops and dealers with comparable inventory, logistics, and configurator-style ordering workflows.
• Point S Deutschland: German arm of the European Point S cooperative, combining wholesale tire supply with affiliated retail/service workshops. Comparable to CBW in supplying dealers and workshops with tires and rims, though primarily through a franchise model rather than independent wholesale.

Regional players

• Premio Reifen + Autoservice: German tire retail and service franchise network focused on regional dealer/workshop supply. Comparable to CBW in product focus (tires, rims, complete wheels) and customer base, but distributes through a partner network rather than regional wholesale logistics.

Broad incumbents

• Euromaster Deutschland: Subsidiary of Michelin, operating a Germany-wide network of tire and vehicle-service centers. Comparable to CBW as a tire distribution and service provider with broader automotive maintenance offerings, but operating at substantially larger scale and as part of a global manufacturer group.
• ATU (Auto Teile Unger): Germany's largest chain of automotive service centers selling tires and parts alongside broader vehicle maintenance. Overlaps with CBW in tire/rim retail supply to end customers but operates a fundamentally broader automotive service model rather than a wholesale B2B core.

Emerging players

• Tyre24: European B2B tire and wheel online marketplace that connects workshops with multiple wholesalers. Comparable to CBW in serving workshops and dealerships, but operates a digital marketplace model rather than stocking inventory or running own logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBW Reifengroßhandel