Hall Realty, Inc.

What Hall Realty, Inc. does

Hall Realty, Inc. is a privately held real estate brokerage founded in 1978 and headquartered at 269 South Gunnison Avenue, Lake City, Colorado, in Hinsdale County. The firm assists clients in buying and selling residential homes, mountain cabins, custom-built log homes, vacant land parcels, mining claims, large acreage ranches, and commercial properties across Lake City, Hinsdale County, and Gunnison County in southwestern Colorado. Its broker team has historically included founder Bill Hall, Jeff Worthen, Danielle Worthen, Donna Bohnsack, and Annette, with multi-decade tenure in the regional mountain property market.

The company distributes services through a traditional field-sales model — brokers conducting property showings, consultations, and transaction management — combined with a self-serve consumer website at hallrealty.net that offers IDX Broker-powered MLS property search and a content-heavy blog covering Lake City history, area attractions, and community events. Supporting technology is limited to standard real estate web infrastructure (IDX Broker, Agent Image for web design, AddToAny for social sharing); no proprietary technology, AI features, or APIs are offered. A sub-brand, Hall Realty Vacation Rentals, manages short-term cabin and home rentals in the Lake City area, functioning as an add-on revenue stream alongside the core brokerage.

Hall Realty generates revenue through two streams: real estate sales commissions on residential, land, and commercial transactions (transaction-fee model) and recurring rental management income from vacation properties. Pricing is quote-based and not publicly disclosed, and the firm serves individual consumers rather than institutional accounts. There is no external funding, no parent company, and no evidence of equity investment; ownership appears to rest with the operating brokers/family. Marketing relies on organic SEO, a content-rich website, community involvement (Lake City DIRT, Main Street America), and referrals from past clients.

Name

Hall Realty, Inc.

Legal name

Hall Realty, Inc.

Website

https://hallrealty.net

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Hall Realty, Inc. is a privately held, Lake City, Colorado-based real estate brokerage founded in 1978 that helps individual buyers and sellers transact residential, land, ranch, and commercial mountain properties across Hinsdale and Gunnison Counties, and manages vacation rentals in the same market.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels & Motels (7011)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Residential real estate brokerage
• Mountain property sales
• Vacation rental management
• Land and ranch sales
• Commercial property brokerage

Headquarters

HQ city

Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage收取销售佣金 for residential and commercial property transactions in Lake City, Hinsdale County, and Gunnison County markets.
2. Vacation Rental Management: Manages vacation rental properties in the Lake City area, providing property owners rental management services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Hall Realty is a full-service real estate brokerage that helps clients buy and sell residential homes, ranches, land parcels, mining claims, and commercial properties in Lake City, Hinsdale County, and Gunnison County in southwestern Colorado. The firm also manages vacation rental properties, offering cabin and home rentals in the Lake City area, with services supported by an IDX-powered MLS property search tool on the company website.

Product overview

Hall Realty, Inc. is a full-service real estate brokerage founded in 1978, specializing in residential, land, and commercial properties in Lake City and southwestern Colorado. The company's core product is its brokerage services, which includes assisting clients in buying and selling homes, ranches, vacant land parcels, and commercial properties across Hinsdale County and Gunnison County. Supporting the brokerage is an IDX-powered MLS Property Search tool that allows consumers to browse available listings directly on the Hall Realty website. Additionally, the company operates a Vacation Rentals division that manages cabin and home rentals in the Lake City area. Together, these offerings provide a comprehensive real estate solution spanning property sales and short-term leasing.

Differentiator

Problem solved

Functional benefit

Brands

• Hall Realty Vacation Rentals: Vacation rental property management service offering cabins and homes for short-term rental in the Lake City area.

Products and services

• Hall Realty Brokerage Services Full-service real estate brokerage assisting individual buyers and sellers in transactions involving residential homes, ranches, land parcels, mining claims, and commercial properties in Lake City, Hinsdale County, and Gunnison County, Colorado.

Quantifiable outcome

• Assisted clients successfully buying and selling Lake City real estate with friendly, professional and trustworthy experience

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Redfin: Tech-first brokerage with a lower-fee, digital-native model serving broader U.S. markets including Colorado. Comparable residential brokerage business, but with a disruptive commission structure that pressures traditional brokerages like Hall Realty.
• Compass: Tech-forward national brokerage expanding into luxury and mountain markets with proprietary technology and agent-focused tools. Comparable core brokerage business, but with technology differentiation and a digital-first operating model that contrasts with Hall's traditional approach.

Direct peers

• Telluride Sotheby's International Realty: Mountain Colorado real estate brokerage serving Telluride, a destination market with comparable dynamics to Lake City (ski/summer tourism, second-home buyers, luxury mountain parcels). Comparable as a regional full-service brokerage operating in a remote Colorado mountain town.
• Slifer Smith & Frampton Real Estate: Long-established Vail Valley real estate brokerage serving luxury mountain property buyers and sellers in a Colorado destination market. Closely comparable to Hall Realty in its full-service brokerage model, destination-resort focus, and reliance on deep local expertise in mountain property characteristics.
• Aspen Snowmass Sotheby's International Realty: Brokerage serving Aspen and Snowmass in a Colorado high-elevation destination market with similar resort-town property dynamics. Comparable in its focus on luxury mountain homes, vacant land parcels, and resort-driven buyer demand.

Others

• Evolve Vacation Rental: National vacation rental management company serving mountain and destination markets. Comparable to Hall Realty's vacation rental management service line, but operating at much larger scale as an adjacent vacation rental management provider rather than a direct local competitor.

Broad incumbents

• Vacasa: National vacation rental management company operating in mountain and destination markets. Comparable to Hall Realty's secondary vacation rental management division (Hall Realty Vacation Rentals), but at materially greater scale and broader geographic coverage.
• RE/MAX Mountain Properties: Franchise real estate brand with significant presence in Colorado mountain markets including resort destinations. Comparable full-service residential brokerage serving similar buyer segments, though with national brand recognition and broader geographic coverage.
• Berkshire Hathaway HomeServices Colorado Properties: National real estate brand with significant Colorado mountain market presence, offering full-service brokerage for residential and luxury properties. Comparable core brokerage business model serving Colorado mountain buyers, though operating at a substantially larger scale.
• Coldwell Banker Mountain West: National real estate brand serving Colorado mountain markets including resort and lifestyle destinations. Comparable full-service brokerage approach to Hall Realty, though with greater geographic coverage and brand-driven lead generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hall Realty, Inc.