What Hideaway Pizza does

Hideaway Pizza is a privately held, full-service casual dining pizza restaurant chain founded in 1957 by Richard "The Big Kahuna" Dermer and his wife Marti in Stillwater, Oklahoma, near the Oklahoma State University campus. The company operates 26 company-owned restaurant locations across three contiguous U.S. states — Oklahoma, Arkansas, and Texas — offering a unified menu of specialty pizzas, Build-Your-Own pizzas, starters, salads, sandwiches, baked pastas, desserts, and a full bar with craft beer. Differentiating preparation methods include a three-day rising dough process and a slow-simmered classic red sauce, both positioned as long-standing proprietary recipes. Locations increasingly feature rooftop patios, two full bars, and happy hour programming, particularly newer Texas stores.

The business model is straightforward consumer transaction revenue: dine-in, carryout, curbside pickup, and delivery sales at physical restaurant locations, supplemented by corporate and event catering (minimum $200 order, $10 delivery fee), branded merchandise sold through an online store (tie-dyed apparel, kites, board games, to-go cups), and e-gift cards via Toasttab. Distribution is entirely through owned retail storefronts and an in-house online ordering platform (OrderExperience), with no franchise, licensing, or wholesale channels disclosed. Pricing is unit-based with $3 upcharges for gluten-free or cauliflower crusts and tiered pizza sizing (10"/13"/16"). Customer segments are horizontal — families, individual diners, and event/groups — with no enterprise or institutional customer concentration.

The company has been owned since February 2006 by co-owners Darren Lister and Brett Murphy, who acquired it from the Dermer family; the original Stillwater flagship remains separately owned by the Dermer family. Hideaway has expanded from 6 restaurants (2006) to 26 (2026), entering Arkansas in 2016 and Texas in 2023, entirely through organic growth with no external funding rounds. Operations support is based at 1631 S. Boston Ave., Tulsa, OK. The company employs approximately 1,000 people and has no disclosed parent company, subsidiaries, or institutional investors.

Name

Hideaway Pizza

Legal name

Hideaway-2, Inc.

Website

https://hideawaypizza.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hideaway Pizza is a privately held, family-casual pizza restaurant chain founded in 1957, operating 26 company-owned locations across Oklahoma, Arkansas, and Texas. It serves families, individual diners, and event groups with signature pizzas, Build-Your-Own options, full bars, catering, and merchandise.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Casual dining restaurant
• Pizza restaurant chain
• Italian restaurant
• Food catering services
• Pizza delivery

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Restaurant Sales: Full-service casual dining with dine-in experience at restaurant locations featuring full bars, craft beer, and family-friendly atmosphere
2. Online Ordering (Carryout/Delivery): Online ordering platform for carryout, curbside pickup, and delivery orders
3. Catering Services: Corporate events, parties, business meetings, birthdays, weddings, and game day events with minimum $200 order and $10 delivery fee
4. Merchandise Sales: Online store selling tie-dyed merchandise, branded apparel, kites, board games, and Hideaway to-go cups
5. E-Gift Cards: Digital gift cards available for purchase

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hideaway Pizza operates a chain of casual dining restaurants serving made-from-scratch pizzas on three-day-rising dough, alongside pastas, salads, sandwiches, desserts, and a full bar. The company also offers catering, online ordering for pickup and delivery, branded merchandise, and gift cards across 26-plus locations in Oklahoma, Arkansas, and Texas.

Product overview

Hideaway Pizza is a casual dining pizza restaurant chain founded in 1957, operating a multi-location footprint across Oklahoma, Arkansas, and Texas. The company offers a unified dining experience centered on its core specialty pizza offerings (including signature pizzas like The ATW, The Xtreme, Da Bomb, and Big Country) and a Build Your Own Pizza customization option. Complementing the pizza menu are starters (notably Famous Fried Mushrooms), salads, sandwiches, baked pastas, and desserts (including the 'Sweetza' cookie and Frozen Lemonade Pie). The company provides additional services including catering, merchandise (tie-dyed apparel and branded items), gift cards, and craft beer/full bar service at most locations. Some newer locations feature rooftop patio bars. The product portfolio is unified under a single brand with no modular/separate platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Made-from-scratch pizzas Signature pizza offerings made from scratch using a three-day-rising dough and slow-simmered sauce, served across dine-in, pickup, delivery, and catering channels in OK, AR, and TX.
• Pastas Pasta dishes offered alongside pizzas as part of the core Italian-leaning casual dining menu.
• Salads Salad options available as appetizers, sides, or entrees within the casual dining menu.
• Sandwiches Sandwich menu items complementing pizza and pasta offerings in the restaurant lineup.
• Desserts Dessert offerings served in-restaurant and via catering to round out the meal experience.
• Bar service Full bar service available on-premises at Hideaway Pizza locations, offering alcoholic beverages alongside food service.
• Catering Catering service providing pizza, pasta, salads, and desserts for group events and parties served by Hideaway Pizza locations.
• Hideaway Pizza merchandise Branded merchandise items sold through the company for fans of the Hideaway Pizza brand.
• Hideaway Pizza gift cards Gift cards redeemable at Hideaway Pizza restaurants, fulfilled online via the Toasttab platform.
• Online ordering for pickup and delivery Direct online ordering channel for pizza pickup and delivery from local Hideaway Pizza restaurants.

Quantifiable outcome

• 67+ years of continuous operation since founding in 1957
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Kids Across AmericaminorStrategic or Co-development Partner · 22 April 2024From April 22nd to April 28th, 2024, Hideaway Pizza donated $2.00 of every large specialty pizza sold at all locations to Kids Across America, a non-profit organization dedicated to empowering and enriching the lives of children across the nation through sports camps and leadership development programs.

Scale indicators4 records

Recent moves11 records

Expansion highlights2 records

Emerging players

• MOD Pizza: Fast-casual pizza chain with build-your-own model and craft beer offerings. Comparable to Hideaway's Build-Your-Own concept and casual dining atmosphere, though positioned at lower price point.
• Blaze Pizza: Fast-casual build-your-own pizza chain with rapid-fire oven cooking. Comparable in customization model and craft beer offerings, though operates at much larger national scale than Hideaway.
• Pie Five Pizza: Fast-casual personal pizza chain with build-your-own concept. Comparable in customization model and casual dining positioning, though with different price point and footprint strategy.

Direct peers

• Mellow Mushroom: Casual dining pizza chain with full bar service and craft beer focus, similar positioning to Hideaway's dine-in experience. Comparable in atmosphere and family-friendly casual dining model, though concentrated in the Southeast.
• Pizza Hut: One of the largest pizza chains in the U.S., offering dine-in, carryout, and delivery. Directly comparable as a multi-state pizza restaurant brand targeting families, though Pizza Hut operates at much larger scale with global footprint.
• Marco's Pizza: Fast-growing pizza franchise with strong presence in the Midwest and Southern U.S. Comparable to Hideaway as a regional/multi-state pizza chain with dine-in and delivery offerings, with similar focus on fresh, made-from-scratch ingredients.
• Godfather's Pizza: Omaha-based pizza chain with strong Midwest and Southern presence. Comparable as a family-focused pizza chain with dine-in and delivery, with similar heritage and regional concentration.

Regional players

• Mazzio's Pizza: Tulsa, Oklahoma-based pizza chain operating primarily in Oklahoma, Kansas, Missouri, and Texas. Highly comparable regional peer operating in overlapping markets with similar casual dining positioning and family-friendly atmosphere.
• Simple Simon's Pizza: Oklahoma-based pizza chain with locations across the Southern U.S. Comparable as a regional pizza competitor with dine-in and delivery, operating in overlapping Oklahoma/Arkansas/Texas markets.

Broad incumbents

• Papa John's: National pizza chain with delivery-focused model. Comparable in core product (pizza) but operates at significantly larger scale with international footprint and franchise-heavy model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hideawaypizza
• YouTubeyoutube.com/user/HideawayPizza/videos
• Facebookfacebook.com/HideawayPizza
• Instagraminstagram.com/hideawaypizza
• LinkedInlinkedin.com/company/hideaway-pizza

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hideaway Pizza