Pie Five Pizza Co
Pie Five Pizza Co is a fast-casual restaurant chain and subsidiary of RAVE Restaurant Group (NASDAQ: RAVE) that serves made-to-order personal pizzas in under five minutes through 33 franchised and company-owned domestic locations and digital ordering channels.
- Company typePublic
- Founded2011
- HeadquartersLubbock, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pie Five Pizza Co does
Pie Five Pizza Co is a fast-casual restaurant chain founded in 2011 as a brand of RAVE Restaurant Group, Inc. (NASDAQ: RAVE), specializing in made-to-order personal pizzas prepared in under five minutes using proprietary oven technology, house-made daily dough, proprietary marinara, and house-shredded whole milk mozzarella. Its menu spans signature craft pizzas, build-your-own configurations with more than 28 toppings and six sauce options, five crust varieties (including gluten-free and cauliflower), salads, calzones, breadsticks, and a kids' bundle, with notable category-firsts including the first fast-casual stuffed crust (Parmesan Crunch, 2021), an Impossible plant-based pizza (2021), and a permanent cauliflower crust.
The company operates a hybrid company-owned and franchised model, with 33 domestic units across Texas, Illinois, Oregon, Kentucky, Mississippi, and other states as of Q3 FY2022, and ancillary placements inside KidZania USA's Frisco, Texas location. Revenue is generated through company-operated restaurant sales, franchise royalties and development fees, and centralized supply and distribution services to franchisees, with pricing anchored at unit-pricing tiers (e.g., $5 personal pizzas, $9.99 large two-topping, $2.99-$3.99 cauliflower crust surcharge). Distribution channels include a website and Olo-powered online ordering, iOS and Android mobile apps, ezCater catering, and franchise development targeting North and South Carolina.
Digital infrastructure includes the Circle of Crust loyalty program on the Thanx platform, a gift card program via MyGuestAccount, and a nutrition calculator. Q3 FY2022 reported total Pie Five domestic retail sales up 19.5% year-over-year and comparable store sales up 21.4%, with eight consecutive quarters of profitability cited at the parent level; more recent Q3 FY2026 reporting shows an 11.6% decline in same-store sales. The brand holds multiple industry recognitions including Nation's Restaurant News Hot Concepts (2012), QSR Best Franchise Deal (2015), three consecutive years on Fast Casual's Top Movers & Shakers, and Franchise Times Future 50 (2019).
Pie Five Pizza Co firmographics
Firmographics- Name
- Pie Five Pizza Co
- Legal name
- Pie Five Restaurants, Inc.
- Website
- https://piefivepizza.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pie Five Pizza Co is a fast-casual restaurant chain and subsidiary of RAVE Restaurant Group (NASDAQ: RAVE) that serves made-to-order personal pizzas in under five minutes through 33 franchised and company-owned domestic locations and digital ordering channels.
- Ownership category
- akta.pro rank
Pie Five Pizza Co industry classification
Industry- Product category
- Fast Casual Pizza Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industry
- Pizza QSR (THAFAAAB)
Keywords
Where Pie Five Pizza Co is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Pie Five Pizza Co business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Company-Operated Restaurant Sales: Revenue generated from company-owned Pie Five locations through direct pizza sales to consumers
- Franchise Royalties and Fees: Franchise development and licensing fees from franchise operators, including area development agreements and franchise fees
- Supply and Distribution: Supply chain and distribution revenue from providing ingredients, equipment, and operational support to franchise locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Personal Pizza - Limited Time Promotion |
| Unit Pricing | Pay-as-you-go | Everyday Value Menu |
| Unit Pricing | Pay-as-you-go | Cauliflower Crust Surcharge |
| Unit Pricing | Pay-as-you-go | Build Your Own Pizza |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Pie Five Pizza Co product offering
Product offeringCore offering
Pie Five Pizza Co is a fast-casual restaurant chain specializing in handcrafted personal pizzas made-to-order in under five minutes using proprietary oven technology. Customers customize individual pizzas from 28+ fresh toppings, 6 savory sauces, and multiple crust options including cauliflower and gluten-free varieties, with dine-in, takeout, delivery, and catering available through company-owned and franchise locations.
Product overview
Pie Five Pizza Co is a fast-casual pizza restaurant chain offering made-to-order personal handcrafted pizzas ready in under five minutes. The core product is customizable individual pizzas built from scratch with house-made dough, fresh ingredients, and a choice of five crust options including gluten-free and cauliflower varieties. The menu extends to signature specialty pizzas, handcrafted salads, calzones, and sides/desserts. Digital offerings include a Circle of Crust loyalty program (powered by Thanx), online ordering via Olo, and mobile apps for iOS and Android. Additional services encompass catering (via EZ Cater), gift cards, and a nutrition calculator. The brand operates as a franchise model under parent company RAVE Restaurant Group (NASDAQ: RAVE).
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Handcrafted Pizzas Individual handcrafted pizzas made-to-order in under five minutes with house-made dough, fresh ingredients, and customizable toppings, served to dine-in, takeout, and delivery customers.
- Signature Pizzas Pre-designed specialty pizzas including Five Star, Old World Maggie, Mike's Sticky Fingers, Not Your Father's Veggie, Five-Alarm Fire, High Five-Meat, and Athenian varieties.
- Build-Your-Own Pizza Custom pizza builder offering 28+ fresh toppings, 6 savory sauces, and 5 crust choices (Crispy Thin, Panzano Pan, Parmesan Crunch Stuffed Crust, Traditional Italian, Gluten-Free/Cauliflower Crust) with unlimited toppings for one price.
- Handcrafted Salads Handcrafted salads built on fresh romaine or spring mix lettuce, including Italian (with chicken, pepperoni, mozzarella, banana peppers, balsamic), Apple Pecan (with chicken, candied pecans, blue cheese), and Parmesan Caesar varieties.
- Calzones Oven-baked folded pizzas available in three varieties: Loaded Italian, Double Pepperoni, and Meatball, designed for on-the-go consumption.
- Breadstix and Sides Breadstick sides available in Garlic Butter, Cheesy, and Bacon Cheesy varieties, served as accompaniments to pizzas and meals.
- Desserts Dessert offerings including Whoopie Five Pies, Cinnamon Stix, and Marshmallow Crispy Bars available at Pie Five locations.
- Circle of Crust Loyalty Program Rewards program powered by Thanx enabling automatic point earning (10 points per dollar) via registered credit/debit cards, with redemption through a Rewards Marketplace and a Buy One Get One Free pizza reward for new signups.
- Catering Catering orders for corporate and group events placed via the ezCater platform for participating Pie Five locations.
- Gift Cards Physical and digital (eGift) cards available at locations or via myguestaccount.com; eGift cards emailed to recipients with customizable amounts and messages, with balance check capability.
- Franchise Program Multi-unit franchise development opportunities for new and existing franchisees, offered under parent company RAVE Restaurant Group, with development incentives available for operators building at least five locations.
- Impossible Tuscan Pizza Plant-based pizza featuring Impossible Meatballs made from Impossible Meat, including Tuscan marinara sauce, ricotta, house-grated mozzarella, grape tomatoes, fresh arugula, and lemon dressing.
- Panzano Pan Pizza Pan crust pizza featuring house-made dough finished with a garlic buttery blend including Parmesan and Romano cheeses and Italian seasoning, with a thick and crispy exterior and fluffy center.
- Parmesan Crunch Stuffed Crust Pizza Stuffed crust pizza stuffed with real mozzarella cheese and topped with house-grated parmesan, positioned as the first national fast-casual stuffed crust pizza product.
- Cauliflower Crust Pizza Gluten-free, vegetarian cauliflower crust pizza option with only 40 net carbs (less than half of other crusts), available as a permanent menu item for low-carb and dietary-restricted customers.
Quantifiable outcome
- Made-to-order pizzas ready in under 5 minutes
- +2 more outcomes
Companies that use Pie Five Pizza Co
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Pie Five Pizza Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Pie Five Pizza Co partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Uber EatsminorThird-party delivery partnership with Uber Eats was terminated in Q3 FY2026. Company cited the need to protect franchisee profitability after Uber Eats raised fees.
- ThanxcoreUpdated Circle of Crust rewards program powered by Thanx platform. Allows automatic point earning ($1 = 10 points) when using registered credit/debit cards. Rewards marketplace for redemption and Buy One Get One Free pizza reward for new signups.
- Siltanen & PartnerscorePie Five engaged Siltanen & Partners (S&P) creative agency for brand refresh and redefinition project. S&P founder Rob Siltanen previously wrote 'To the Crazy Ones' for Apple and created successful campaigns for Nissan. The partnership aims to redefine the brand and more precisely articulate the consumer proposition. S&P was instrumental in helping Panda Express achieve category-defining growth.
- KidZaniacorePie Five signed partnership with KidZania, the leading global brand of interactive education and entertainment centers for children. Pie Five has two locations inside KidZania USA's first U.S. location at Stonebriar Centre in Frisco, Texas - one where children role-play as chefs making pizzas, and another restaurant on the mezzanine level for guest dining. KidZania operates locations in 21 countries serving nearly a million children annually.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pie Five Pizza Co competitors and assessment
Company assessmentDirect peers
- MOD Pizza: Direct fast-casual pizza competitor offering made-to-order personal pizzas with unlimited toppings for one price; closest analog to Pie Five's value proposition and customization model.
- Blaze Pizza: Fast-casual artisanal pizza chain with build-your-own, oven-fired personal pizzas similar to Pie Five's positioning around speed, freshness, and customization.
- &pizza: Fast-casual pizza concept focused on custom personal pies with a tech-forward, design-led brand experience; competes for similar millennial/Gen Z fast-casual diners.
Broad incumbents
- Domino's Pizza: Global pizza QSR leader and dominant delivery/share-of-stomach competitor; broad incumbent with overlapping pizza category but mass-market delivery model rather than fast-casual dine-in.
- Pizza Hut: Long-established pizza QSR incumbent with dine-in, carryout, and delivery; competes for the same pizza occasions as Pie Five but with legacy sit-down and digital-delivery strengths.
- Papa John's: Major pizza chain with strong delivery and digital ordering; a broad incumbent in the pizza category that vies for share-of-stomach across dine-in and off-premise occasions.
Emerging players
- Marco's Pizza: Fast-growing franchise pizza chain with dine-in, carryout, and delivery; competes in similar pizza category with a more traditional product versus Pie Five's customization model.
- Papa Murphy's: Take-and-bake pizza franchise concept; adjacent competitor for at-home pizza occasions, overlapping in pizza category but distinct in cook-at-home model.
- Donatos Pizza: Edge-to-edge pizza chain with dine-in and delivery; emerging player comparable in product craft quality and franchise growth model.
Regional players
- Mountain Mike's Pizza: West Coast-focused casual/fast-casual pizza chain with sit-down heritage; regional peer with overlapping dine-in pizza positioning in markets where Pie Five also operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pie Five Pizza Co social profiles
Digital presencePie Five Pizza Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pie Five Pizza Co leadership team
Management profileNumber of profiles
Profiles3 records
Pie Five Pizza Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pie Five Pizza Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pie Five Pizza Co
What does Pie Five Pizza Co do?
Pie Five Pizza Co is a fast-casual restaurant chain specializing in handcrafted personal pizzas made-to-order in under five minutes using proprietary oven technology. Customers customize individual pizzas from 28+ fresh toppings, 6 savory sauces, and multiple crust options including cauliflower and gluten-free varieties, with dine-in, takeout, delivery, and catering available through company-owned and franchise locations.
Is Pie Five Pizza Co a public or private company?
Pie Five Pizza Co is a public company. It is classified as corporate owned and is currently operating.
When was Pie Five Pizza Co founded?
Pie Five Pizza Co was founded in 2011. It employs 101 to 250 people.
Where is Pie Five Pizza Co based?
Pie Five Pizza Co is headquartered in Lubbock, United States, in the North America region.
How does Pie Five Pizza Co make money?
Three revenue lines are on record. Company-Operated Restaurant Sales are the primary driver. The others are franchise Royalties and Fees and supply and Distribution.
Who are Pie Five Pizza Co's main competitors?
Direct peers on record are MOD Pizza, Blaze Pizza and &pizza. Broad incumbents are Domino's Pizza, Pizza Hut and Papa John's. Emerging players are Marco's Pizza, Papa Murphy's and Donatos Pizza. Mountain Mike's Pizza is listed as a regional player.
Does Pie Five Pizza Co have an API?
No public API is recorded for Pie Five Pizza Co.
What industry is Pie Five Pizza Co in?
Pie Five Pizza Co's product category is Fast Casual Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of THAFAAAB, Pizza QSR. Its NAICS code is 722513 and its SIC code is 5812.