Name

Hyundai Danmark

Legal name

Hyundai Bil Import A/S

Website

https://hyundai.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Passenger Vehicle Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Passenger Car Rental (532111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

EV Passenger Vehicle Leasing (Cars/SUVs) (TLABAAAH)

akta.pro secondary industry

Electric Vehicle (EV) Personal Auto Insurance (FSAJAAAH)

Keywords

• Passenger vehicle retail
• Automotive import distribution
• Electric vehicle sales
• Vehicle financing leasing
• Automotive aftersales service

Headquarters

HQ city

Denmark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Hyundai vehicles (electric, plug-in hybrid, and conventional) through authorized dealer network in Denmark. Revenue is generated from retail vehicle transactions.
2. Vehicle Financing and Leasing: Hyundai Finans offers financing and leasing solutions to both private individuals and business customers through dealer partners.
3. Service and Maintenance: Authorized Hyundai workshops provide maintenance, repairs, and parts replacement services. Revenue generated from workshop services and spare parts.
4. Hyundai Insurance: Vehicle insurance products offered through authorized dealers for Hyundai vehicles up to 15 years old.
5. Charging Solutions Partnership Revenue: Partnership revenue from Charge myHyundai, Clever, and OK charging solutions offered to electric vehicle buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Hyundai Danmark imports and distributes Hyundai passenger vehicles in Denmark, retailing electric, plug-in hybrid, and conventional models (INSTER, IONIQ 3/5/6/9, IONIQ 5 N, IONIQ 6 N, KONA Electric, STARIA Electric, BAYON) through an authorized dealer network. The company also provides vehicle financing and leasing (Hyundai Finans), insurance (Hyundai Forsikring), roadside assistance (Hyundai Vejhjælp), connected car services (Bluelink), and an owner membership program (minHyundai).

Product overview

Hyundai Danmark is the Danish importer for Hyundai vehicles, operated by Nic. Christiansen Gruppen. The product portfolio consists of electric vehicles (IONIQ family: IONIQ 3, IONIQ 5, IONIQ 6, IONIQ 9, IONIQ 5 N, IONIQ 6 N; KONA Electric, STARIA Electric, INSTER), compact SUVs (BAYON), and previously available models (i10, i30, TUCSON, SANTA FE). Supporting services include Bluelink connected car technology, minHyundai owner program, Hyundai Finans (financing/leasing), Hyundai Forsikring (insurance), Hyundai Vejhjælp (roadside assistance), and charging solutions through Charge myHyundai, Clever, and OK partnerships. All new vehicles come with 5-year warranty without mileage limitation, with 8-year battery warranty for electric/hybrid vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• minHyundai: Ownership program offering service reminders, digital service book, roadside assistance access, and member benefits for Hyundai owners in Denmark.
• Hyundai Finans
• Hyundai Forsikring
• Charge myHyundai
• Hyundai Vejhjælp

Products and services

• INSTER Compact electric city car from Hyundai, starting from 174,995 kr, marketed as a small urban EV for private buyers in Denmark.
• IONIQ 3 Compact, innovative electric vehicle newly added to the IONIQ family in the Danish market.
• IONIQ 5 Electric SUV featuring the 800 Volt battery system for ultra-fast charging, starting from 279,995 kr; World Car of the Year 2022 winner.
• IONIQ 6 Aerodynamic electric sports sedan with 800 Volt battery architecture for ultra-fast charging, starting from 279,995 kr; World Car of the Year 2023 winner.
• IONIQ 9 Large flagship electric SUV seating up to 7 passengers, starting from 509,995 kr.
• IONIQ 5 N High-performance electric vehicle based on the IONIQ 5, designed for driving enthusiasts, starting from 539,995 kr.
• IONIQ 6 N High-performance electric sports sedan variant of the IONIQ 6 with sport-tuned handling, starting from 539,995 kr.
• KONA Electric Compact family electric SUV starting from 219,995 kr; named Årets Brugtbil (Used Car of the Year) 2023 in Denmark.
• STARIA Electric Electric minivan offering flexibility for passenger or cargo transport, newly launched in the Danish market.
• BAYON Compact SUV for practical family transportation, starting from 229,995 kr.
• Hyundai Finans Financing and leasing solutions for both private individuals and business customers, distributed through authorized Hyundai dealers in Denmark.
• Hyundai Forsikring Vehicle insurance products for new and used Hyundai vehicles up to 15 years old, available through authorized Hyundai dealers.
• Hyundai Vejhjælp Complimentary roadside assistance covering Denmark and Europe (excluding Greenland and Faroe Islands), available throughout the vehicle's lifetime when service intervals are maintained at authorized workshops.
• Charge myHyundai Single charging card providing Hyundai EV and plug-in hybrid owners access to public charging stations across Europe.
• Bluelink Connected car service allowing Hyundai owners to remotely control vehicle functions via the myHyundai smartphone app, including climate control, charge status monitoring, and other connected services.
• minHyundai Owner membership program providing digital service book, service reminders, roadside assistance access, and seasonal campaign benefits for Hyundai owners in Denmark.
• Hyundai Garanti (Warranty) Factory warranty program providing 5-year unlimited mileage coverage on all Hyundai vehicles and 8-year coverage up to 160,000 km on electric and hybrid vehicle batteries.

Quantifiable outcome

• IONIQ 5 won 26+ international awards including World Car of the Year 2022, World Electric Vehicle of the Year 2022, and World Car Design of the Year 2022
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Six partnerships are on record, tiered core.

• ClevercoreStrategic or Co-development PartnerHyundai partners with Clever, Denmark's largest and fastest-growing EV charging network, to provide home and public charging solutions for Hyundai electric and plug-in hybrid vehicle buyers. Clever One subscription includes unlimited charging on the Clever network plus home charging box installation. Hyundai dealers act as a distribution channel for Clever's products, with savings of up to 5,000 DKK on installation costs compared to direct purchase. The partnership covers both home charging (Clever Box and Clever One with home box) and public fast charging across Denmark.
• OK (OK Energiselskab)coreStrategic or Co-development PartnerHyundai partners with OK to provide flexible home charging solutions for Hyundai EV owners. OK offers home charging packages with pay-per-use billing, recommended for customers who primarily charge at home. The partnership complements the Clever offering by providing an alternative flexible charging solution.
• Charge myHyundaicoreStrategic or Co-development PartnerCharge myHyundai is Hyundai's own charging solution providing a single card for access to nearly all public charging stations across Europe. This is the recommended option for customers who want the convenience of charging anywhere and anytime across European public networks.
• Hyundai EuropecoreTechnology or IntegrationHyundai Bil Import A/S receives vehicle supplies and shares customer/vehicle data with Hyundai Europe as the European representative of Hyundai Motor Group (South Korea). Customer vehicle data is transferred for warranty purposes, statistics, and reporting under GDPR-compliant data sharing agreements.
• SOS InternationalcoreStrategic or Co-development PartnerSOS International takes over assistance cases when Hyundai vehicles cannot be repaired within 3 working days abroad, transferring the vehicle to the customer's preferred Hyundai dealer in Denmark via the vehicle's comprehensive insurance. SOS International is also involved in traffic accident cases abroad, with assistance managed through the vehicle's comprehensive insurance.
• Nic. Christiansen GruppecoreOthersHyundai Bil Import A/S operates as part of the Nic. Christiansen Gruppe, a Danish automotive group. The Nic. Christiansen Gruppe encompasses multiple automotive subsidiaries and is defined by its CVR registry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ford Danmark: Imports Ford passenger cars including Mustang Mach-E and Explorer EV. Direct competitor in the family SUV and EV crossover segments where Hyundai KONA Electric and IONIQ 5 compete.
• KIA Danmark: Sister importer within the Hyundai Motor Group, distributing EV6, EV9, Niro EV, and other models in Denmark. Closest internal comparable — same Korean parent, parallel dealer financing, identical EV technology platforms.
• Volkswagen Danmark: Danish importer for Volkswagen, offering ID.3, ID.4, ID.5, ID.7 and combustion models through a similar authorized dealer network. Direct competitor to Hyundai Danmark across the same EV and ICE segments in Denmark.
• Stellantis Danmark: Distributes Peugeot, Citroën, Opel, Fiat, and Jeep brands in Denmark, with EVs such as e-208, e-2008, Mokka e and ë-C4. Multi-brand competitor covering most of Hyundai Danmark's price and segment positioning.
• BMW Danmark: Imports BMW and MINI, including iX1, iX3, i4, i5, iX, and i7 EVs. Competitor in the premium EV segment where Hyundai's IONIQ 9 and N models compete head-to-head.
• Tesla Danmark: Direct EV competitor in Denmark selling Model 3, Model Y, Model S, and Model X through showrooms and online channels. Most direct comparable for Hyundai Danmark's IONIQ EV lineup in the Danish retail market.
• Mercedes-Benz Danmark: Imports Mercedes-Benz passenger cars and EQ-series EVs (EQA, EQB, EQC, EQE, EQS) in Denmark. Premium-segment competitor to Hyundai Danmark's high-end IONIQ and N offerings.
• Toyota Danmark: Imports Toyota and Lexus vehicles including bZ4X EV and full hybrid range. A long-standing competitor in Denmark with strong fleet and hybrid market share that Hyundai Danmark also targets.

Emerging players

• Polestar Danmark: Premium EV-only brand distributing Polestar 2, 3, and 4 in Denmark. Emerging direct competitor in the design- and performance-oriented EV segment where Hyundai IONIQ 6 and N models compete.
• BYD Danmark: Distributes BYD's ATTO 3, Seal, Dolphin, and SEAL U EVs in Denmark. Emerging Chinese competitor priced aggressively against Hyundai's INSTER, KONA Electric, and IONIQ 5 in the value and mid-market EV segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Danmark