Interbet International (pty) Ltd

What Interbet International (pty) Ltd does

Interbet International (Pty) Ltd is a Cape Town-headquartered online gambling operator licensed by the Western Cape Gambling Board as both a bookmaker and manufacturer, with software certified by the South African Bureau of Standards under SANS1718 Part 4. Founded in 2000 and operated under registration number 2000/011570/07, the company runs a unified multi-vertical platform at interbet.co.za spanning fixed-odds sports betting (soccer, rugby, tennis, and more), pari-mutuel pools (Tote and Soccer 6), a peer-to-peer Exchange, online casino slots and live dealer content, the Aviator crash game, and Lucky Numbers.

The technology stack is a standard web/mobile/app delivery layer (interbet.co.za, interbet.mobi, dedicated iOS/Android app) integrated with third-party content providers — Evolution for live dealer, Pragmatic Play for slots — via shared network promotions. A notable distribution element is the Data Free Platform, which zero-rates traffic on MTN, Vodacom, Cell C, and Telkom, materially lowering customer-acquisition friction for South African mobile users.

The business model is a B2C transactional/take-rate wagering business: revenue is generated from betting margins on fixed-odds sports, the house edge on casino and Aviator, takeout on tote and Soccer 6 pools, and the spread on the Exchange. The deposit rail is unusually deep for a sub-50-employee operator, spanning Mastercard/Visa (via DPO), Apple Pay, Samsung Pay, Ozow instant EFT, direct EFT with the five major South African banks (FNB, Nedbank, Standard Bank, Absa, Investec) and six prepaid voucher systems (OTT, 1Voucher, Blu, Easyload, 4 All, and a proprietary Interbet Voucher). Customer acquisition is direct-to-consumer via organic social (Facebook, Instagram, X), promotional campaigns, voucher/affiliate programmes, and email, with retention supported by the Savvy Saver loyalty program that returns 5% of net losses as weekly points. The operator is restricted to South African residents aged 18+.

Name

Interbet International (pty) Ltd

Legal name

Interbet International (Pty) Ltd

Website

https://www.interbet.co.za

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Interbet International (Pty) Ltd is a Cape Town-based, Western Cape Gambling Board-licensed online betting operator serving South African consumers with sports fixed-odds, casino, horse racing tote, peer-to-peer exchange, and Lucky Numbers products via web, mobile, app, and a Data Free telco-integrated channel.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Online sports betting
• Online casino gaming
• Horse racing wagering
• Mobile betting app
• Lottery number betting

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Sports Fixed-Odds Betting: Fixed-odds betting on live and pre-match sports events including soccer, rugby, tennis, and other sporting events globally. Revenue generated from betting margins (juice/vig) on placed wagers.
2. Casino Gaming: Online casino games including slots, table games, and game shows from providers like Evolution and Pragmatic Play. Revenue from house edge on casino games.
3. Horse Racing (Fixed Odds & Tote): Betting on horse racing with both fixed odds and totalisator (tote) betting options.
4. Lucky Numbers: Numbers-based betting game allowing customers to bet on number outcomes.
5. Soccer Tote: Pool betting on soccer matches with dividend payouts.
6. Casino Promotional Participation: Revenue partially derived from players participating in network promotions like Casino Champions Cup and Drops & Wins, powered by Evolution and Pragmatic Play respectively.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Interbet International (Pty) Ltd operates interbet.co.za, an online betting platform for South African consumers offering fixed-odds sports betting (pre-match and live), horse racing (fixed odds and Tote), pari-mutuel Soccer 6, peer-to-peer Exchange betting, online casino slots and live dealer games from Evolution and Pragmatic Play, the Aviator crash game, Spin Games, and Lucky Numbers lottery-style betting. Access is provided through web, mobile web, a dedicated app and a Data Free mobile platform across MTN, Vodacom, Cell C and Telkom networks, with a Savvy Saver loyalty programme returning 5% of net losses.

Product overview

Interbet International (Pty) Ltd operates a unified online gambling platform combining sports betting and casino gaming. The core offering consists of a Sports Betting platform with pre-match and live wagering on international soccer, horse racing, and various leagues; a Casino featuring slots and live dealer games from Evolution and Pragmatic Play; and specialty products including Aviator (crash game), Soccer 6, Exchange (peer-to-peer betting), Tote (horse racing pools), and Lucky Numbers. The platform is complemented by a Savvy Saver loyalty program returning 5% of net losses, a Data Free service for South African mobile users, and an Interbet Mobile App. All offerings are accessed through interbet.co.za and are governed by Western Cape Gambling Board licensing.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Evolution GamingcoreTechnology or Integration · 1 June 2026Evolution gaming powers the Casino Champions Cup network leaderboard promotion with R1,000,000 prize pool. Provides access to live dealer games including Lightning Roulette, Auto Roulette, Crazy Time, XXXtreme Lightning Roulette, Infinite Blackjack, MONOPOLY Big Baller, Speed Roulette, Ice Fishing, Immersive Roulette, Auto Roulette VIP, No Commission Baccarat, and Red Door Roulette.
• Pragmatic PlaycoreTechnology or Integration · 4 March 2026Pragmatic Play powers the Drops & Wins promotion offering R500,000,000+ in prizes across 5,000,000+ rewards. Includes daily leaderboard tournaments and weekly Wheel Drops on selected slot titles.
• Western Cape Gambling BoardcoreOthersLicenses Interbet as both a bookmaker and manufacturer. Regulatory oversight for responsible gambling compliance.
• South African Bureau of StandardsminorOthersCertifies Interbet software in terms of SANS1718 Part 4 standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Betway South Africa: Betway South Africa is a leading international online sportsbook with a strong South African presence, competing head-to-head with Interbet on sports betting, casino, and live in-play products. Operates under similar dual bookmaker/manufacturer licensing and shares the same Gauteng/Western Cape regulatory landscape.
• Gbets: Gbets is a South African online sportsbook and casino operator offering sports betting, live in-play, and casino games. Directly comparable to Interbet as a similarly positioned licensed operator in the same market.
• Playabets: Playabets is a South African online sportsbook and casino operator licensed by the Western Cape Gambling Board, offering a similar product suite (sports, casino, lucky numbers) to Interbet. Direct competitor in the same geographic and regulatory market.
• Hollywoodbets: Hollywoodbets is the largest South African online sportsbook and gaming operator, directly competing with Interbet across sports betting, casino, and horse racing for the same South African consumer base. Both operate under Western Cape Gambling Board licensing and target the same GTM motion.
• Sportingbet South Africa: Sportingbet is a long-established online sportsbook in South Africa offering sports betting, casino, and live betting. Comparable to Interbet as a multi-product online operator targeting the same regulatory jurisdiction and consumer market.
• Supabets: Supabets is a South African online sportsbook and casino offering sports betting, live betting, and virtual games. Direct competitor to Interbet in the same South African market with similar product positioning and customer targeting.
• Betfred South Africa: Betfred is a UK-based bookmaker with operations in South Africa offering sports betting and casino products. Comparable to Interbet as a foreign operator leveraging global brand presence in the South African online gambling market.
• SunBet (Sun International): SunBet is the online sportsbook and casino of Sun International, a major South African gaming and hospitality group. Comparable to Interbet in product mix (sports, casino, live betting) but with the backing of an established land-based gaming brand.
• Easybet: Easybet is a licensed South African online sportsbook and casino targeting the same consumer base as Interbet with comparable product offerings including sports, casino, and live betting. Both are mid-sized operators with similar GTM motions.

Broad incumbents

• Flutter Entertainment (Betway parent): Flutter Entertainment is a global online gambling operator portfolio (Paddy Power, Betfair, FanDuel) competing broadly in sports betting and casino across multiple markets including Africa. Comparable to Interbet as a broader industry incumbent serving overlapping customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/interbet1
• Facebookfacebook.com/interbet.co.za
• Instagraminstagram.com/interbet_sa
• LinkedInlinkedin.com/company/interbet-international-pty-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interbet International (pty) Ltd