Hermosa Beach Chamber of Commerce

What Hermosa Beach Chamber of Commerce does

The Hermosa Beach Chamber of Commerce & Visitors Bureau is a 501(c)(6) nonprofit organization founded in 1912 and headquartered at 120 Pier Ave, Hermosa Beach, CA. It serves as the sole chamber of commerce and visitors bureau for Hermosa Beach, representing and advocating for local businesses — primarily small, independent establishments in the hospitality, retail, food and beverage, and professional services sectors. The organization operates a tiered annual membership program (Civic, Nonprofit, Artist, Solo Entrepreneur, Small Business, Large Business, Corporate, and a $10,000 Hermosa Partner tier) with 400+ members, and provides advocacy that includes direct access to city leadership on permits, conditional use permits, outdoor dining, and signage.

The Chamber generates revenue through membership dues, event sponsorships (11 annual events including Fiesta Hermosa attracting 125,000+ attendees and the 30th annual St. Patrick's Day Parade), the Truly Hermosa tourism brand (printed destination guide, consumer website, and social channels), a promotional email program ($150 per send to 10,000+ subscribers), and donations to its 501(c)(3) arm, the Hermosa Beach Chamber Foundation formed in 2021. The technology stack is built on ChamberMate (third-party membership management portal), supplemented by Square for e-commerce, Google Forms, Canva, and standard social media platforms, with no proprietary AI/ML capabilities. The organization is staffed by two paid employees (President/CEO Michelle Crispin and Marketing & Operations Manager Shelby Forier) supported by a volunteer board and committee structure, with Chairman Kathy Knoll (Uncorked) and Vice Chair Finance Erika Newman leading governance. The Chamber also runs the HERmosa Circle women+ in business networking sub-brand and is certified as a Green Business by the City of Hermosa Beach Green Business Program.

Name

Hermosa Beach Chamber of Commerce

Legal name

Hermosa Beach Chamber of Commerce & Visitors Bureau

Website

https://hbchamber.net

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hermosa Beach Chamber of Commerce & Visitors Bureau is a 501(c)(6) nonprofit, founded in 1912, that serves 400+ local businesses in Hermosa Beach, CA through tiered membership, advocacy, the Truly Hermosa tourism brand, and 11 annual events including Fiesta Hermosa.

Ownership category

akta.pro rank

Product category

Chamber of Commerce Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural & Community Festivals (Ticketed) (THAJAFAI)

akta.pro secondary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Chamber of commerce
• Business membership services
• Community event management
• Business advocacy services
• Tourism marketing services

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees ranging from $100 (civic/nonprofit/artists) to $800 (corporate/chains), with a premium Hermosa Partner tier at $10,000 annually. Optional PLUS Membership add-on for $200 provides additional benefits.
2. Event Sponsorships: Sponsorships for signature events including Fiesta Hermosa ($25,000-$1,000), Hermosa for the Holidays ($20,000-$1,000), Sidewalk Sales ($2,000), Best of Hermosa ($2,000), and St. Patrick's Day Parade. Also annual Hermosa Partner sponsorship at $10,000.
3. Promotional Email Program: Members can purchase promotional email sends to 10,000+ subscribers at $150 per email, maximum 6 per year. Average 40% open rate.
4. Truly Hermosa Magazine & Advertising: Official destination guide distributed to hotels, visitor centers, and local businesses. Members receive listing included with membership; advertising available with 10% member discount.
5. Foundation Donations: The Hermosa Beach Chamber Foundation (501(c)(3)) accepts donations and founding memberships to support community events. Founding Members: $1,000 (business) or $500 (family/individual) annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

The Hermosa Beach Chamber of Commerce provides tiered annual memberships to local businesses and individuals, delivers business advocacy and city-level representation, and produces signature community events such as Fiesta Hermosa, the St. Patrick's Day Parade, Hermosa for the Holidays, Sidewalk Sales, and the Best of Hermosa Awards. It also operates the Truly Hermosa tourism brand, a printed destination guide, and a ChamberMate member portal offering directory listings, networking, and marketing support for members.

Product overview

The Hermosa Beach Chamber of Commerce operates as a membership-based organization offering tiered annual memberships (Civic, Nonprofit, Artist/Musician, Solo Entrepreneur, Small Business, Large Business, Corporate/Chain, and Hermosa Partner at $10,000) plus optional PLUS Membership add-on. The Chamber provides business advocacy services, ribbon cutting ceremonies, and access to the Chamber Business Directory via ChamberMate platform. Marketing services include the Truly Hermosa tourism brand (Truly Hermosa Magazine, website, social media @TrulyHermosa), Beach Bulletin newsletter, promotional email program, and personal referrals. Signature events include Best of Hermosa Awards, three annual Sidewalk Sales, Fiesta Hermosa (Labor Day/Memorial Day festivals), St. Patrick's Day Parade, and Hermosa for the Holidays. The HERmosa Circle program serves women in business networking. The Hermosa Beach Chamber Foundation (501(c)(3)) supports community events. Sponsorship opportunities include Hermosa Partner annual marketing partnerships and event-specific sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• Truly Hermosa: Official Visitors Bureau platform of the Hermosa Beach Chamber of Commerce & Visitors Bureau, showcasing local businesses, events, dining, shopping, and experiences for residents and visitors.
• HERmosa Circle

Products and services

• Chamber Membership Tiered annual membership program for Hermosa Beach businesses and individuals providing advocacy, networking, marketing exposure, event participation benefits, and access to the Chamber Business Directory via ChamberMate.
• PLUS Membership Add-On Optional $200 annual add-on to any membership tier providing 5 additional business representatives, free or discounted Fiesta booth, 50% St. Patrick's Day Parade discount, 2 promotional emails per year, free scavenger hunt inclusion, and 10% discount on Truly Hermosa magazine ads.
• Best of Hermosa Awards Annual award ceremony recognizing outstanding Hermosa Beach businesses and community leaders across 11 categories including Person of the Year, Chamber Member of the Year, Best of Hermosa, Artist, Best Bite, Legacy, Nonprofit, Retail Renegade, Rising Star, and others.
• Sidewalk Sales Three annual sidewalk sales events (January, April, August) featuring 30+ local shops, pop-up vendors on Pier Plaza, local eateries, and live music, providing member businesses with booth space to reach shoppers.
• Fiesta Hermosa Three-day festival over Memorial Day and Labor Day weekends featuring The Garden, Carnival, Makers Mercado, Food Fair, Beer Garden, live beach concert, and 200+ vendors attracting 125,000+ attendees.
• St. Patrick's Day Parade 30th annual parade tradition featuring 75+ parade participants, marching bands, floats, and local organizations, with 15,000+ attendees; produced by the Hermosa Beach Chamber Foundation in partnership with the City of Hermosa Beach.
• Hermosa for the Holidays Three-day holiday festival the weekend before Thanksgiving featuring pop-up vendors, Ferris wheel, live music, photos with Santa, Letters to Santa station, Tree Lighting Ceremony, Giving Village nonprofit showcase, and Elf on the Shelf scavenger hunt, attracting 25,000+ attendees.
• HERmosa Circle Inclusive women+ in business networking group offering four annual events (Galentine's Gathering, Women's Month Celebration, Summer Celebration, Holiday Party), networking opportunities, and community building for women entrepreneurs in Hermosa Beach.
• Truly Hermosa (Tourism Brand) Official consumer-facing tourism platform including the Truly Hermosa Magazine (annual destination guide distributed to South Bay hotels, visitor centers, and local businesses), website at trulyhermosa.com, and social media channels (@TrulyHermosa).
• Beach Bulletin Newsletter Bi-weekly community newsletter reaching 16,000+ subscribers promoting member businesses, with new members automatically featured and ad placement available in the Local Highlights section.
• Chamber Business Directory Online directory of Hermosa Beach Chamber of Commerce members, frequently used by members, locals, and visitors, providing business listings with contact information for 400+ local businesses.
• Business Advocacy Services Advocacy support for businesses on matters including permitting, opening new businesses, commercial encroachments, outdoor dining decks, licensing, signage, parking impacts, and city-related business matters through the Advocacy Committee.
• Business Resources Guidance and information on permits, regulations, local initiatives, and economic development including Green Business Program certification support, Conditional Use Permit guidance, outdoor music ordinance information, and SCORE Los Angeles mentoring access.
• Ribbon Cutting Ceremonies Complimentary grand opening and milestone celebration service for members including social media promotion, Beach Bulletin feature, coordination with local elected officials, and ceremony setup with ribbon and scissors provided.
• Promotions Email Program Optional add-on allowing members to send dedicated promotional emails to 10,000+ subscribers with average 40% open rate at $150 per email, maximum 6 per year, exclusive to members.
• Hermosa Partner Sponsorship $10,000 annual marketing partnership including membership dues, logo on website footers, logo in bi-weekly newsletter, cover recognition on printed promos, regular social media recognition, opportunity to host member event, and 20% off all other sponsorship opportunities.
• Hermosa Beach Chamber Foundation 501(c)(3) nonprofit arm of the Chamber created in 2021 to fundraise, plan, and produce community traditions including St. Patrick's Day Parade and Hermosa for the Holidays; accepts donations and founding/general memberships.

Named customers27 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

20 partnerships are on record, tiered core, minor and flagship.

• SCORE Los AngelescoreStrategic or Co-development PartnerSCORE is a nonprofit organization and resource partner of the U.S. Small Business Administration that helps entrepreneurs start, grow, and succeed. The Chamber provides access to SCORE's free mentoring, workshops, webinars, online courses, and business templates through its Resources page.
• City of Hermosa Beach Green Business ProgramcoreStrategic or Co-development PartnerThe Chamber is certified as a Green Business by the City of Hermosa Beach Green Business Program and is part of the California Green Business Network. This partnership supports sustainable business practices among Chamber members.
• HermosaOne (Musician Directory)minorStrategic or Co-development PartnerThe Chamber created a Musician Directory on HermosaOne.com for businesses to explore local talent. This directory is self-submitted and designed to connect local musicians with businesses seeking entertainment.
• SkechersflagshipGTM or Marketing PartnerSkechers is a past sponsor of Best of Hermosa Awards and Title Sponsor of the Tree Lighting Ceremony at Hermosa for the Holidays. Major corporate sponsor of Chamber events.
• Cal WaterflagshipGTM or Marketing PartnerPast Hermosa Partner sponsor and longtime supporter of Chamber events. Logo appears on multiple event materials.
• The Zebrowski GroupflagshipGTM or Marketing PartnerTitle Sponsor of the 30th Annual St. Patrick's Day Parade (2026). Primary event sponsor for one of Hermosa's largest community events.
• Beach Cities Health DistrictcoreGTM or Marketing PartnerSponsor of Letters to Santa station at Hermosa for the Holidays, supporting family activities.
• Marlin Equity PartnerscoreGTM or Marketing PartnerSponsor of Photos with Santa at Hermosa for the Holidays event.
• Caskey Real Estate GroupflagshipGTM or Marketing PartnerChamber Foundation President Dave Caskey's business. Parade sponsor and founding member of the Chamber Foundation. Key supporter of St. Patrick's Day Parade.
• Edison InternationalcoreGTM or Marketing PartnerPast sponsor of Sidewalk Sales events.
• SkyOne Federal Credit UnioncoreGTM or Marketing PartnerPast sponsor of Sidewalk Sales events and Hermosa Partner supporter.
• Kinecta Federal Credit UnioncoreGTM or Marketing PartnerPast sponsor of Sidewalk Sales events.
• Athens ServicescoreGTM or Marketing PartnerChamber Foundation founding member and sponsor of St. Patrick's Day Parade.
• Kona IceminorGTM or Marketing PartnerFiesta Hermosa sponsor - beverage/treat vendor at festival events.
• Coca-ColacoreGTM or Marketing PartnerBeverage sponsor for Fiesta Hermosa festival.
• ChevroncoreGTM or Marketing PartnerCorporate sponsor for Fiesta Hermosa festival.
• T-MobileminorGTM or Marketing PartnerCorporate sponsor for Fiesta Hermosa festival.
• LA ChargerscoreGTM or Marketing PartnerSponsor for Hermosa for the Holidays event, bringing professional sports association to the community festival.
• BMWminorGTM or Marketing PartnerSponsor for Hermosa for the Holidays event.
• Lauren Forbes GroupcoreGTM or Marketing PartnerSponsor for Best of Hermosa Awards event.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Los Angeles Area Chamber of Commerce: Regional incumbent chamber operating at metropolitan scale with much larger staff, budget, and policy-advocacy footprint. Comparable membership-organization function but covers a vastly larger geography and member base.
• Visit California: State destination marketing organization operating the visitor-promotion function at scale comparable to the Chamber's Truly Hermosa tourism brand. Comparable in marketing-channel strategy and destination-guide model though operating globally rather than locally.
• California Chamber of Commerce: State-level chamber providing policy advocacy, compliance resources, and member services to California businesses. Adjacent comparable at the trade-association level rather than the local-chamber level; useful benchmark for advocacy-product scope.

Others

• South Bay by Jack: Regional South Bay community/marketing publisher covering the same beach-city geography with content, events, and local-business promotion. Adjacent comparable for the marketing/content-monetization angle rather than the chamber-membership angle.

Regional players

• Downtown Long Beach Alliance: Regional business improvement district and visitor-promotion organization for downtown Long Beach with events, marketing, and member services. Comparable in combining member services, signature events, and visitor promotion though structured as a BID rather than a 501(c)(6) chamber.
• Santa Monica Chamber of Commerce: Regional LA-Westside chamber running a similar membership-plus-events-plus-advocacy model. Comparable in function but serves a substantially larger, more urbanized coastal economy with different member demographics.

Direct peers

• El Segundo Chamber of Commerce: Nearby South Bay chamber operating the same member-based nonprofit model with tiered dues, signature events, and local business advocacy. Comparable in scale and structure though serving a more industrial/commercial rather than beach-tourism economy.
• Manhattan Beach Chamber of Commerce: Neighboring South Bay beach city chamber offering the same membership, advocacy, event, and visitor-bureau services to Manhattan Beach businesses. Most direct comparable given similar size, geography, and member profile of small independent businesses.
• Redondo Beach Chamber of Commerce: Adjacent South Bay beach city chamber with parallel membership tiers, signature community events, and visitor-promotion function. Directly comparable operating model serving a similar coastal small-business base.
• Torrance Chamber of Commerce: Larger South Bay chamber with tiered membership, signature events, and visitor promotion. Comparable governance structure (501(c)(6), elected board, paid staff) and event-driven revenue model, though serving a more diversified commercial base.

Market position

Strengths5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HermosaChamber
• Instagraminstagram.com/hermosachamber
• LinkedInlinkedin.com/company/hermosachamber

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hermosa Beach Chamber of Commerce