HOSPITALITY TRAINING SOLUTIONS LIMITED

What HOSPITALITY TRAINING SOLUTIONS LIMITED does

Hospitality Training Solutions Limited (HTS) is a UK-based private training and licensing consultancy specialising in personal alcohol licence qualifications and licensing application services for the hospitality industry. Founded in 2016 and headquartered in Manchester with a registered address in Morecambe, the company describes itself as one of the largest providers of the BIIAB-accredited APLH Level 2 personal alcohol licence course in the UK. Core products include APLH Level 2 (online and classroom), Scottish SCPLH and SCPLH Refresher courses, Food Safety Level 2 e-learning, First Aid at Work training, and Mock Exam resources. Complementing these are two professional services: a Personal Licence Application Service (£130) and a Premises Licence Application Service (£750 plus VAT plus disbursements).

The technology platform is built around BIIAB-administered online examinations that deliver instant results, differentiating from competitors using paper-based exams that can take up to seven days. The e-learning system supports free same-day resits and three-day certificate delivery for online courses. Classroom courses are held at partner hotel venues across six UK cities (Leeds, Liverpool, London, Manchester, Preston, Lancaster), with premises licence applications filed throughout England and Wales.

HTS generates revenue through one-time course fees and professional services fees, distributed primarily through a direct-to-consumer e-commerce website, partner hotel venues, and word-of-mouth referrals. The customer base spans enterprise hospitality brands (Centre Parcs, Park Plaza, Nandos, Merlin Entertainments, Wingstop, Clayton Hotels, Penta Hotels, Derby County) and SMBs (bars, restaurants, independent hotels). The company is privately held, founder-owned, and has no disclosed funding rounds, acquisitions, or ownership changes.

Name

HOSPITALITY TRAINING SOLUTIONS LIMITED

Legal name

Hospitality Training Solutions Limited

Website

https://hospitalitytrainingsolutions.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hospitality Training Solutions Limited is a UK-based private training and licensing consultancy that delivers BIIAB-accredited personal alcohol licence courses (APLH and SCPLH), licensing application services, and compliance training to the hospitality industry, including enterprise chains and SMBs.

Ownership category

akta.pro rank

Product category

Hospitality Training and Licensing Consultancy

NAICS

Professional and Management Development Training (611430), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hospitality & Food Service (EDABALAO)

akta.pro secondary industry

Bar & Beverage (Bartending/Mixology/Coffee/Tea) (EDAOAKAH)

Keywords

• Personal alcohol licence training
• Hospitality licensing consultancy
• Premises licence applications
• APLH level 2 courses
• Food safety training

Headquarters

HQ city

Morecambe

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-Learning Course Sales: Online personal alcohol licence courses sold directly to individuals with instant access upon payment. Course includes exam and certificate.
2. Classroom Course Delivery: Full-day face-to-face tutor-led courses held at venues across UK cities including Manchester, Leeds, Liverpool, London, Preston, and Lancaster. Includes instant results and same-day resit.
3. Personal Licence Application Service: End-to-end application handling including DBS check and council submission. Price includes basic DBS and council fee.
4. Premises Licence Application Service: Complete premises licence application handling including documentation, council liaison, newspaper advertisements, and objection negotiation. Fee is 750 GBP plus VAT plus disbursements.
5. Food Safety Training: Online food safety level 2 course for food handlers in catering, manufacturing, or retail settings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hospitality Training Solutions delivers BIIAB-accredited APLH Level 2 personal alcohol licence training through e-learning and classroom formats, alongside licensing consultancy services for personal and premises licence applications in the UK. The company serves both individual hospitality professionals seeking personal qualification and hospitality businesses requiring end-to-end licensing support, with instant exam results as a differentiator versus competitors using paper-based assessments.

Product overview

Hospitality Training Solutions offers a portfolio of training and licensing consultancy services for the UK hospitality industry. The core offering centres on BIIAB-accredited personal alcohol licence courses (APLH Level 2) available as e-learning or classroom delivery, with companion Scottish licence qualifications (SCPLH and SCPLH Refresher). Supporting services include Food Safety Level 2 e-learning and First Aid at Work courses. The company also provides two distinct application handling services: Personal Licence Application (DBS check and council submission) and Premises Licence Application (full application management for alcohol sales, entertainment, and late-night refreshment venues). Mock exam resources are available for both English and Scottish licence assessments. All products are delivered through the company's UK-wide training network with instant exam results as standard.

Differentiator

Problem solved

Functional benefit

Products and services

• APLH Award for Personal Licence Holders (Level 2) The BIIAB APLH Level 2 qualification course that enables learners to apply for a personal licence required to authorise alcohol sales. Available as e-learning or classroom delivery with instant exam results and free same-day resit.
• Scottish Personal Licence (SCPLH) Scottish Certificate for Personal Licence Holders qualification for individuals requiring a personal licence in Scotland.
• SCPLH Refresher Training Refresher course for holders of the Scottish Certificate for Personal Licence Holders requiring renewal.
• First Aid at Work Courses First aid training courses available for private bookings at times and locations convenient to businesses.
• Food Safety Level 2 Online food safety training course approved by RoSPA and CPD, designed for food handlers in catering, manufacturing, or retail settings.
• Personal Licence Application Service Application handling service that obtains DBS checks and submits personal licence applications to local councils on behalf of learners, typically completing within 3-4 weeks.
• Premises Licence Application Service Complete premises licence application preparation and submission service including liaison with licensing authorities, police, environmental health, and fire departments, with a fee of £750 plus VAT.
• Mock Exam Online practice exams for both England and Wales APLH and Scottish SCPLH assessments to help learners prepare for the actual certification exam.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BIIABcoreTechnology or IntegrationBIIAB is the awarding body administering APLH assessments. HTS serves as one of the largest providers of BIIAB online personal alcohol licence courses. Assessments are carried out via multiple-choice exam administered by BIIAB, making the qualification nationally recognised.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TQUK (Training Qualifications UK): UK awarding body offering regulated qualifications including personal licence and food safety. Comparable as an alternative credentialing pathway to BIIAB and a competitor in the regulated training ecosystem.
• Highfield Qualifications: Major UK awarding body and training provider offering personal licence, food safety and first aid qualifications. Comparable through overlapping product categories and nationally-recognised accreditation, but operating at significantly larger scale and broader scope than HTS.
• BIIAB: The awarding body whose APLH qualification underpins HTS's core offering. BIIAB sets the qualification standard and works with multiple approved centres, making it both a critical partner and a potential broad incumbent in personal licence training.
• Virtual College: UK e-learning platform covering food safety, first aid, and regulatory compliance courses sold to hospitality and other sectors. Comparable in online delivery model and overlapping product categories, but operates as a multi-sector broad incumbent.

Direct peers

• The Mandatory Training Group: UK online training provider offering statutory and mandatory training courses including food safety and health & safety, marketed to hospitality businesses. Comparable in digital delivery model and target customer base.
• CPL Training: One of the UK's largest providers of personal licence (APLH) and hospitality compliance training, offering both online and classroom delivery. Directly comparable to HTS in target customer, qualification type and product mix.
• TIPS UK (Training for Intervention ProcedureS): International alcohol awareness and server training provider with UK operations offering programmes to hospitality operators. Comparable in serving the same alcohol-compliance training niche, though using a different curriculum framework.
• Flow Training (Flow Hospitality): UK hospitality-focused training provider offering personal licence, food safety and first aid courses to pubs, bars and restaurants. Comparable in vertical specialism and product portfolio.

Emerging players

• iHASCO: UK provider of online compliance training (health & safety, food hygiene, first aid) sold to SMEs and enterprises including hospitality operators. Comparable in online compliance training model and overlapping product categories.
• My Learning Cloud: UK-based online training provider serving hospitality and other regulated sectors with compliance e-learning. Comparable in digital delivery model and target verticals, though typically serving a broader mix of regulated industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/licencetrainer
• Facebookfacebook.com/aplhlevel2
• Instagraminstagram.com/aplhlevel2
• LinkedInlinkedin.com/company/hospitality-training-solutions-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOSPITALITY TRAINING SOLUTIONS LIMITED