Mobilog Ag
Mobilog AG is a Swiss automotive logistics provider and AMAG Group subsidiary that delivers vehicle logistics, parts distribution, tyre/wheel storage, and same-day transport services to vehicle importers, dealers, and approximately 1,700 garages across Switzerland via four integrated business units and a B2B platform.
- Company typePrivate
- Founded2021
- HeadquartersBuchs, Switzerland
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Mobilog Ag does
Mobilog AG is a Swiss automotive logistics services provider, founded in 2021 as a wholly-owned subsidiary of AMAG Group and headquartered in Buchs ZH. The company operates four integrated business units serving vehicle importers, dealers, garages, and workshops across Switzerland: Car Logistics handles customs processing, incoming inspection, technical preparation, and remarketing of imported new vehicles; Parts Logistics warehouses and distributes spare parts with same-day and overnight delivery; Räderhotel (Tyre Hotel) stores up to 300,000 tyres and wheels across five locations and offers pick-up, return, balancing, and cleaning services; and Transport runs same-day delivery using a 120-vehicle fleet covering 30,000 km daily to reach approximately 1,700 garages twice per day.
The company combines physical logistics assets with a proprietary B2B platform at b2b.mobilog.ch that supports online order placement, shipment tracking, and electronic delivery notifications. Operational technology includes barcode-based individual identification for tyres and wheels (yielding zero inventory discrepancies), electronic proof-of-delivery across the fleet, a proprietary chemical-free Wheel Cleaning Machine for the tyre hotel operations, automated warehouse storage with fire protection for hazardous goods, and rail-based long-haul transport for 750 wagons annually. Certifications include DIN ISO 9001 (quality) and DIN ISO 14001 (environmental management).
Revenue is generated through customized service packages across the four business units, billed on multi-year contracts to B2B customers, with no publicly disclosed pricing. Throughput volumes are material: approximately 100,000 vehicles processed annually, nearly 1 million tyre/wheel movements, 20,000 daily order items, and up to 2,500 daily garage stops. As the dedicated logistics competence centre of AMAG Group — Switzerland's largest automotive importer — Mobilog captures both captive intra-group demand and external dealer/garage business within a Swiss-only operating geography.
Mobilog Ag firmographics
Firmographics- Name
- Mobilog Ag
- Legal name
- mobilog AG
- Website
- https://mobilog.ch
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mobilog AG is a Swiss automotive logistics provider and AMAG Group subsidiary that delivers vehicle logistics, parts distribution, tyre/wheel storage, and same-day transport services to vehicle importers, dealers, and approximately 1,700 garages across Switzerland via four integrated business units and a B2B platform.
- Ownership category
- akta.pro rank
Mobilog Ag industry classification
Industry- Product category
- Automotive Logistics Services
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), General Freight Trucking (4841), Warehousing and Storage (493), Tire and Tube Merchant Wholesalers (423130)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Vehicle Port Processing & Terminal Operations (PDI, Marshaling, Stevedoring) (TLADAJAE)
- akta.pro secondary industries
- Cross-Border Vehicle Logistics & Customs/Compliance (VIN, Documentation) (TLADAJAL), Used Vehicle, Remarketing & Auction Logistics (TLADAJAJ)
Keywords
Where Mobilog Ag is headquartered
LocationHeadquarters
- HQ city
- Buchs
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
Mobilog Ag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Car Logistics Services: Full service for imported new vehicles including customs clearance, technical preparation, and on-time delivery. Also includes vehicle modifications, remarketing, and subscription model handling.
- Tyre Hotel Services: Storage services for tyres and wheels with pick-up and return service. Also includes wheel balancing and wheel cleaning services. Capacity of 300,000 tyres/wheels across 5 locations.
- Transport Services: Same-day delivery services for vehicles, spare parts, wheels, and tyres. Includes special transport, dangerous goods transport, and return logistics using 120 delivery vehicles and trucks.
- Parts Logistics Services: Warehousing and delivery of spare parts to garages. Services up to 25,000 order items daily with twice-daily deliveries to 1,700 garages plus overnight service for reorders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized service packages based on logistics requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Mobilog Ag product offering
Product offeringCore offering
Mobilog AG provides integrated automotive logistics services for the Swiss market across four business units: Car Logistics (customs clearance, technical preparation, modification, and remarketing of imported new vehicles), Parts Logistics (warehousing and twice-daily delivery of spare parts to garages), Räderhotel / Tyre Hotel (seasonal storage, pick-up, cleaning, and balancing of tyres and wheels), and Transport (same-day vehicle, parts, and tyre delivery via its own fleet). Customers place orders and track shipments through a tailor-made B2B platform, with notifications for drivers and dispatchers.
Product overview
Mobilog AG operates as a unified logistics services provider for the Swiss automotive sector, offering four integrated core service lines: Car Logistics (customs, PDI, vehicle preparation), Parts Logistics (warehousing and distribution), Räderhotel (tyre/wheel storage and management), and Transport (same-day delivery fleet). These services are unified under a B2B Platform that provides customers with digital order management, tracking, and notification capabilities. The company, founded in 2021, processes approximately 100,000 vehicles annually, handles nearly 1 million tyre/wheel movements, and operates with a fleet of 120 delivery vehicles serving 1,700 garages across Switzerland through 20 delivery points.
Differentiator
Problem solved
Functional benefit
Brands
- B2B Platform: A B2B platform for fulfilment of customer orders including shipment of parts, general cargo and vehicles.
Products and services
- Car Logistics Professional customs processing, incoming processing, and technical preparation of imported new vehicles, including vehicle modifications, technical refurbishment, remarketing support, and subscription model handling for vehicle dealers and importers across Switzerland. Processes approximately 100,000 vehicles annually.
- Parts Logistics Warehousing and delivery of automotive spare parts to garages and workshops across Switzerland. Receives, processes, and stores parts according to customer specifications, with same-day and overnight delivery capabilities and hazardous goods handling. Serves up to 1,700 garages twice daily with capacity for up to 25,000 order items per day.
- Räderhotel (Tyre Hotel) Professional seasonal storage, pick-up, and return of tyres and wheels for garages, workshops, and fleet operators across Switzerland. Includes wheel cleaning using a proprietary automated Wheel Cleaning Machine (chemical- and granulate-free) and wheel balancing services. Capacity of 300,000 tyres/wheels across 5 locations, with nearly 1 million tyre/wheel movements annually and a barcode identification system delivering zero inventory discrepancies.
- Transport Same-day and special transport of vehicles, spare parts, wheels, and tyres across Switzerland. Includes dangerous goods transport and return logistics, with a fleet of 120 delivery vehicles and trucks, electronic proof of delivery, and roughly 30,000 km daily coverage. Orders placed by 12 noon are delivered same-day, with twice-daily deliveries to 1,700 garages.
- B2B Platform (Customer Portal) Customer-facing B2B online platform at b2b.mobilog.ch enabling registered business customers (dealers, garages, workshops) to place orders for parts, general cargo, and vehicle transport, and to track shipment status with electronic notifications for drivers and dispatchers. Streamlines order management across all four Mobilog business units.
Quantifiable outcome
- Zero inventory discrepancies in tyre storage
- +3 more outcomes
Companies that use Mobilog Ag
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Mobilog Ag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mobilog Ag partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AMAG GroupcoreMobilog AG is a subsidiary of AMAG Group, Switzerland's largest automotive import and distribution company. As part of the AMAG Group, mobilog serves as the logistics competence centre for vehicle and parts logistics within the broader automotive group. The company was founded in 2021 as part of AMAG's strategic logistics reorganization.
Scale indicators13 records
Recent moves7 records
Expansion highlights4 records
Mobilog Ag competitors and assessment
Company assessmentBroad incumbents
- Rhenus Logistics: European contract logistics and automotive transport provider with multi-modal solutions; comparable to Mobilog's integrated transport and warehousing capabilities for automotive customers, but at broader sector and geography scope.
- Geodis: Global logistics provider with dedicated automotive vertical covering finished vehicle, aftermarket parts, and reverse logistics; overlaps with Mobilog's combined Car Logistics, Parts Logistics, and Transport service lines.
- Alliance Automotive Group: European distributor of automotive parts to independent garages with regional warehousing and delivery fleets; directly comparable business model to Mobilog's Parts Logistics in serving thousands of garages with same-day delivery.
- Imperial Logistics (Imperial Automotive): Pan-African and European logistics group with a dedicated automotive business handling finished vehicles and aftermarket parts; comparable integrated automotive logistics model though operating in different geographies.
- LKQ Corporation: Large auto parts distribution platform serving repair shops and dealers across Europe with warehousing and delivery; comparable to Mobilog's Parts Logistics unit in terms of serving garage customers with parts supply.
- BLG Logistics (BLG Automobile Logistics): Major European provider of finished vehicle logistics, technical vehicle processing, and supply-chain services for the automotive industry; overlaps with Mobilog's Car Logistics PDI and vehicle transport capabilities.
- CEVA Logistics: Global 3PL with a sizable automotive finished-vehicle and parts logistics division serving OEMs and dealers; comparable to Mobilog as an automotive-focussed logistics provider but operating across many geographies and customer segments rather than a single country.
Direct peers
- Schnellecke Logistik: German automotive logistics specialist handling finished vehicle processing, PDI, and parts sequencing for OEMs; directly comparable to Mobilog's Car Logistics and Parts Logistics business units, though at a much larger cross-border scale.
- Euromaster: Pan-European tyre and vehicle maintenance network with seasonal tyre storage ("tyre hotel") services; the closest direct analogue to Mobilog's Räderhotel business unit, though operating at retail branch scale rather than as a pure B2B storage operator.
Regional players
- Planzer Transport: Swiss parcel and freight logistics company with national B2B distribution and same-day capabilities; the most directly comparable Swiss competitor to Mobilog for parts delivery and general cargo transport to business customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mobilog Ag social profiles
Digital presenceMobilog Ag compliance and trust
Trust signalCompliance2 records
Mobilog Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobilog Ag leadership team
Management profileNumber of profiles
Mobilog Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobilog Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobilog Ag
What does Mobilog Ag do?
Mobilog AG provides integrated automotive logistics services for the Swiss market across four business units: Car Logistics (customs clearance, technical preparation, modification, and remarketing of imported new vehicles), Parts Logistics (warehousing and twice-daily delivery of spare parts to garages), Räderhotel / Tyre Hotel (seasonal storage, pick-up, cleaning, and balancing of tyres and wheels), and Transport (same-day vehicle, parts, and tyre delivery via its own fleet). Customers place orders and track shipments through a tailor-made B2B platform, with notifications for drivers and dispatchers.
Is Mobilog Ag a public or private company?
Mobilog Ag is a private company. It is classified as corporate owned and is currently operating.
When was Mobilog Ag founded?
Mobilog Ag was founded in 2021. It employs 501 to 1,000 people.
Where is Mobilog Ag based?
Mobilog Ag is headquartered in Buchs, Switzerland, in the Europe region.
How does Mobilog Ag make money?
Four revenue lines are on record. Car Logistics Services are the primary driver. The others are tyre Hotel Services, transport Services and parts Logistics Services.
Who are Mobilog Ag's main competitors?
Broad incumbents on record are Rhenus Logistics, Geodis, Alliance Automotive Group, Imperial Logistics (Imperial Automotive), LKQ Corporation, BLG Logistics (BLG Automobile Logistics) and CEVA Logistics. Direct peers are Schnellecke Logistik and Euromaster. Planzer Transport is listed as a regional player.
Does Mobilog Ag have an API?
No public API is recorded for Mobilog Ag.
What industry is Mobilog Ag in?
Mobilog Ag's product category is Automotive Logistics Services. Its primary akta.pro industry code is TLADAJAE, Vehicle Port Processing & Terminal Operations (PDI, Marshaling, Stevedoring), with a secondary code of TLADAJAL, Cross-Border Vehicle Logistics & Customs/Compliance (VIN, Documentation). Its NAICS code is 42311 and its SIC code is 5010.