La Boucle
La Boucle is a French eco-responsible caterer founded in 2013, based in Villeurbanne and operating from a production laboratory in Bron to deliver meal trays, breakfasts, and full-service event catering to corporate and private clients across the Lyon metropolitan area and Nord Isère.
- Company typePrivate
- Founded2013
- HeadquartersVilleurbanne, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What La Boucle does
La Boucle (legal legal entity: SAS La Boucle) is a private French catering company founded in 2013 and headquartered at 9 rue Henri Rolland in Villeurbanne, operating primarily across the Lyon metropolitan area and Nord Isère. The company runs a 300m² production laboratory in Bron from which it executes an average of 60 deliveries per day within a 20 km radius, producing a broad portfolio that includes meal trays (plateaux-repas), breakfast and coffee breaks, brunch, sharing boards, cocktail and buffet services, beverages, live culinary animations, and equipment rental, plus full-service catering for corporate events (seminars, receptions, inaugurations, salons, Christmas events) and private celebrations (weddings, birthdays, family gatherings). Order intake flows through a WooCommerce e-commerce storefront, phone ordering, and a quote-based enterprise channel staffed by dedicated project managers.
The business is differentiated structurally by an eco-responsible operating model rather than by technology in the software sense. Meal trays are 100% homemade from fresh, local, and seasonal ingredients (90% of products sourced locally or from France, predominantly via a Drôme-region agricultural cooperative), and delivered in reusable glass jars and stainless steel cutlery that are recovered and washed using Granuldisk technology (water plus ceramic granules), achieving less than 10% container breakage and a 10x reduction in water and detergent consumption versus conventional washing. Insulated thermal boxes with heating plates maintain serving temperature during last-mile delivery, and event capacity spans 2 to 2,000 guests. There are no AI/ML, API, or proprietary software assets disclosed; the technology stack is operational rather than algorithmic.
Commercially, La Boucle operates a horizontal go-to-market across enterprise B2B, private B2C events, and individual home delivery, with no disclosed external funding (share capital of €11,840), no named anchor customer logos, and no parent company. Pricing is quote-based for events with a 30% deposit on orders above €5,000 HT and a €50 HT per-hour per-staff overtime charge, supplemented by transparent equipment unit rates, a €27.50 TTC tasting fee, and seasonal promotions. The company holds the 'Lyon Ville Équitable et Durable' label for over three consecutive years and partners with Tribüc and an ESAT for waste sorting, cutlery reconditioning, and inclusion employment. Affiliated entities under the same business group include Monsieur B (a bistronomic restaurant in Bourgoin-Jallieu), Maison B (a Mas Provençal in Provence), and Villa Les Amandiers (a Provençal Airbnb rental), suggesting an emerging multi-vertical hospitality ecosystem beyond the core Lyon catering business.
La Boucle firmographics
Firmographics- Name
- La Boucle
- Legal name
- SAS LA BOUCLE
- Website
- https://laboucle-traiteur.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Boucle is a French eco-responsible caterer founded in 2013, based in Villeurbanne and operating from a production laboratory in Bron to deliver meal trays, breakfasts, and full-service event catering to corporate and private clients across the Lyon metropolitan area and Nord Isère.
- Ownership category
- akta.pro rank
La Boucle industry classification
Industry- Product category
- Catering Services
- NAICS
- Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where La Boucle is headquartered
LocationHeadquarters
- HQ city
- Villeurbanne
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
La Boucle business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Meal tray delivery (Plateaux-repas): Delivery of hot or cold meal trays to enterprises and individuals in Lyon region. Meals consist of starter, main course, and dessert plus bread, served in reusable glass jars. Covers business lunches, seminars, meetings, and private meals.
- Catering for private and corporate events: Full-service catering for weddings, receptions, cocktail parties, buffets, brunches, and birthday celebrations. Includes personalized menus, on-site service by professional staff, and culinary animations.
- Breakfast and coffee break catering: Corporate breakfast and coffee break services delivered to workplaces. Includes pastries, coffee, and customized sweet/savory options.
- Equipment rental: Rental of event equipment including tents (barnums), furniture, tableware, and decorative items as part of full-service catering packages.
- Beverages and wine cellar: Sale of beverages including wines, champagnes, beers, and hot drinks as add-on to meal catering services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tasting fee for individual clients (particuliers) |
| Unit Pricing | Multi-year contract | Equipment deposit/consignment pricing |
| Subscription | Multi-year contract | Professional client deposit terms |
| Unit Pricing | Pay-as-you-go | Summer promotional discount |
| Unit Pricing | Pay-as-you-go | Overtime charges |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
La Boucle product offering
Product offeringCore offering
La Boucle is a Lyon-based catering company (traiteur) delivering eco-responsible meal trays (plateaux-repas), breakfasts, brunches, cocktails and buffets for corporate events (seminars, receptions, inaugurations, salons, Christmas events) and private celebrations (weddings, birthdays, home delivery). All cuisine is 100% homemade using fresh, local, and seasonal ingredients, served in reusable glass jars and stainless steel cutlery that are recovered, washed via Granuldisk technology, and reused. The company provides full-service event support including delivery, on-site staffing, equipment rental, and culinary animations.
Product overview
La Boucle is a catering company (traiteur) offering a comprehensive portfolio of food service products and event catering solutions primarily serving Lyon, Villeurbanne, and Nord Isère regions. The core offering centers on meal trays (plateaux-repas) available in hot and cold formats, supplemented by breakfast delivery, brunch, cocktail & buffet services, and sharing boards. The company operates an eco-responsible model emphasizing 100% homemade cuisine using fresh, local, seasonal products. Additional offerings include culinary live animations (plancha, pinsa, cocktail bars), equipment rental (tents, tableware, furniture), and full-service catering for weddings and private events. La Boucle also operates restaurant brands including Monsieur B (bistronomic restaurant in Bourgoin-Jallieu) and Maison B (Provençal villa rental), though these are separate ventures. Delivery areas span Lyon, Villeurbanne, Bron, Vénissieux, Bourgoin-Jallieu, Saint-Quentin-Fallavier, and broader Nord Isère region.
Differentiator
Problem solved
Functional benefit
Products and services
- Plateaux-repas (Meal Trays) Hot and cold meal trays delivered for corporate lunches, business meetings, seminars, and events. Made from fresh, local, seasonal products and 100% homemade, served in reusable glass jars (starter, main course, dessert plus bread) and recovered after use.
- Petits-déjeuners (Breakfast Delivery)
Quantifiable outcome
- Less than 10% container breakage rate through systematic recovery and reuse
- +4 more outcomes
Companies that use La Boucle
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
La Boucle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Boucle partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TribücoreTribü is an adapted enterprise (ESAT) that handles complete waste sorting and recycling for La Boucle, including glass, cardboard, crates, and organic waste. This partnership supports professional inclusion of people with disabilities while ensuring responsible waste management.
- ESAT (Établissement et Service d'Aide par le Travail)corePartnership with ESAT for reconditioning reusable cutlery and waste sorting. Supports professional inclusion of people with disabilities in the workforce. La Boucle also works with ESAT for cleaning, sorting, and reusing glass jars and cutlery.
- Monsieur B RestaurantminorRelated bistronomic restaurant in Bourgoin-Jallieu, operated under the same business group. Logo displayed as affiliated brand on La Boucle website.
- Maison BminorMas Provençal property in Provence available for rental/reservation. Affiliated brand under the same business group.
- Villa Les AmandiersminorProvençal villa available through Airbnb for rental. Affiliated brand under the same business group.
- Agricultural Cooperative (vegetable supplier)coreMain vegetable supplier is an agricultural cooperative, enabling traceability and local sourcing. The majority of products come from the Drôme region.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
La Boucle competitors and assessment
Company assessmentDirect peers
- Lenôtre: French premium caterer offering event catering, plateaux-repas, and corporate/private receptions across France — directly comparable business model to La Boucle's traiteur + corporate event mix, though operating at national scale.
- Dalloyau: Historic French traiteur and patisserie offering event catering, plateaux-repas, and home delivery — directly comparable in product mix (meal trays + event catering) to La Boucle, with a similar Parisian/multi-city footprint.
- Maison Fossier: French specialty traiteur and patisserie offering plateaux-repas, receptions, and event catering with strong regional identity — comparable in SME traiteur scale and event/meal-tray mix.
- Potel et Chabot: High-end French event caterer specializing in corporate receptions, weddings, and gala dinners — overlapping corporate/private event catering model with La Boucle, but focused on the luxury end of the market.
- Traiteur Maison Bon: Regional French traiteur offering plateaux-repas, corporate event catering, and private celebrations — directly comparable SME-scale traiteur model to La Boucle, with similar operational structure.
Broad incumbents
- Fauchon: Iconic French gourmet food and catering brand offering event catering, meal trays, and luxury food products — comparable in catering services but with a much broader retail, hospitality, and international footprint than La Boucle.
- Elior Group: Major French-headquartered contract caterer serving corporate, education, and event segments — comparable in French corporate catering market but with institutional scale and diversified verticals.
- Sodexo: Global corporate catering and food services giant with significant presence in French corporate meal delivery and event catering — overlapping end markets but operating at vastly greater scale and breadth than La Boucle.
Emerging players
- Popchef: French tech-enabled corporate catering platform offering meal trays, event catering, and digital ordering for businesses — overlapping product lines with La Boucle but with a stronger software/ordering stack targeting the same enterprise clients.
- Frichti: Digital-first prepared meal delivery operator serving offices and individuals in major French cities — overlapping with La Boucle's plateaux-repas and home delivery lines but with an app/tech-led model and venture backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
La Boucle social profiles
Digital presenceLa Boucle financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Boucle leadership team
Management profileNumber of profiles
Profiles1 record
La Boucle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Boucle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Boucle
What does La Boucle do?
La Boucle is a Lyon-based catering company (traiteur) delivering eco-responsible meal trays (plateaux-repas), breakfasts, brunches, cocktails and buffets for corporate events (seminars, receptions, inaugurations, salons, Christmas events) and private celebrations (weddings, birthdays, home delivery). All cuisine is 100% homemade using fresh, local, and seasonal ingredients, served in reusable glass jars and stainless steel cutlery that are recovered, washed via Granuldisk technology, and reused. The company provides full-service event support including delivery, on-site staffing, equipment rental, and culinary animations.
Is La Boucle a public or private company?
La Boucle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Boucle founded?
La Boucle was founded in 2013. It employs 11 to 50 people.
Where is La Boucle based?
La Boucle is headquartered in Villeurbanne, France, in the Europe region.
How does La Boucle make money?
Five revenue lines are on record. Meal tray delivery (Plateaux-repas) is the primary driver. The others are catering for private and corporate events, breakfast and coffee break catering, equipment rental and beverages and wine cellar.
Who are La Boucle's main competitors?
Direct peers on record are Lenôtre, Dalloyau, Maison Fossier, Potel et Chabot and Traiteur Maison Bon. Broad incumbents are Fauchon, Elior Group and Sodexo. Emerging players are Popchef and Frichti.
Does La Boucle have an API?
No public API is recorded for La Boucle.
What industry is La Boucle in?
La Boucle's product category is Catering Services. Its primary akta.pro industry code is HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 722320 and its SIC code is 5810.