Maison Boutarin

What Maison Boutarin does

Maison Boutarin (legal entity: SAS Ail Shake) is a French artisanal food producer founded in 2017 and headquartered in Crest, Drôme, that specializes in transforming IGP-certified Drôme white garlic into premium black garlic using a Japanese-inspired low-temperature maturation process lasting over 30 days, without additives or preservatives. The company's product portfolio centers on whole black garlic heads (conventional and organic), black garlic pastes, and an expanding line of value-added co-developed specialties including smoked fleur de sel, mustard, mayonnaise variants, jams and jellies (apricot, cherry, strawberry, quince), an edible smoked 'crayon' seasoning, and black garlic-coated cashews. Production is anchored in the Drôme terroir and supported by five co-development partnerships with regional specialty producers (Les Délices du Bompart, Domaine des Terres Rouges, OCNI Factory, Happy Hours en Biovallée, Aix & Terra).

The company operates a hybrid go-to-market model serving three customer segments. Direct-to-consumer sales are executed through the maisonboutarin.fr e-commerce site and a physical boutique in Crest open limited hours, with products shipped nationally and to select European countries (Belgium, Germany, Luxembourg, Netherlands) via Colissimo. A parallel B2B motion targets professional chefs and fine dining restaurants — including named users Georges Blanc, Chef Bonnet, Chef Jean-Michel Bardet, and Chef Vernet — as well as fine food retailers and epiceries across France, with customized products and a dedicated corporate-gifts offering. Pricing is unit-based and publicly disclosed, with most SKUs in the €8-€19 range.

Maison Boutarin is founder-controlled (Fanny Boutarin listed as publication/webmaster contact), privately held as a SAS with €5,000 registered capital, and operates with 1-10 employees. The company has no external funding rounds and no disclosed revenue. Recognition is concentrated in French regional food awards (Épicure Or 2018 and 2024, Épicure 2021, Meilleur Bio 2022), and brand positioning emphasizes 'the premium reference for French black garlic' combining Japanese know-how with local French terroir.

Name

Maison Boutarin

Legal name

SAS Ail Shake

Website

https://maisonboutarin.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Boutarin is a French artisanal producer, founded in 2017 in Crest, Drôme, that transforms IGP-certified local white garlic into premium black garlic via Japanese-style low-temperature maturation and sells it to home cooks, chefs, and fine food retailers through e-commerce, a boutique, and B2B channels.

Ownership category

akta.pro rank

Product category

Artisanal Black Garlic and Specialty Foods

NAICS

Seasoning and Dressing Manufacturing (31194), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Aromatic Alliums & Dehydrated Vegetables (Garlic, Onion, Shallot, Celery) (AFAJANAH)

akta.pro secondary industries

Condiments, Sauces & Dressings (CRADAAAB), Mayonnaise & Aioli Manufacturing (AFAKADAB)

Keywords

• Black garlic production
• Artisanal French condiments
• Culinary specialty foods
• Garlic maturation processing
• Premium gourmet products

Headquarters

HQ city

Crest

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. E-commerce sales (B2C): Direct online sales to individual consumers through the maisonboutarin.fr website. Products are shipped via Colissimo to customers in France and internationally.
2. Professional/B2B sales: Sales to chefs, restaurateurs, and fine food retailers. Products are customized and sold in larger quantities to professionals.
3. Physical retail boutique: Direct sales at their physical boutique location, open certain days of the week for walk-in customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Maison Boutarin produces and sells premium black garlic and derived culinary products (whole heads, paste, mustard, mayonnaise, fleur de sel, seasoning pencil, jams, jellies, coated cashews, and peeled garlic with recipe cards) made from IGP-certified Drôme white garlic transformed via Japanese low-temperature maturation of more than 30 days. Products are sold direct-to-consumer through an e-commerce shop and a physical boutique, and to professional chefs, restaurateurs, and fine food retailers via dedicated B2B channels and reseller partnerships.

Product overview

Maison Boutarin is a premium French black garlic producer operating under SAS Ail Shake, transforming IGP Drôme white garlic into black garlic using traditional Japanese low-temperature maturation methods. The company offers a diverse portfolio of products centered around black garlic (ail noir), including whole black garlic heads (conventional and organic), black garlic paste (conventional and organic), specialty condiments (smoked fleur de sel, mustard, mayonnaise variants, seasoning pencil), preserves (jams and jellies with black garlic), prepared foods with recipes (peeled garlic with recipe cards), and complementary products (organic cashews, shallots, white garlic). Products are sold both direct-to-consumer through their e-commerce platform and to professionals (chefs, restaurants, retailers). The company collaborates with local artisans and partners including Les Délices du Bompart, Domaine des Terres Rouges, OCNI Factory, and Happy Hours en Biovallée for co-branded specialty products.

Differentiator

Problem solved

Functional benefit

Products and services

• Ail noir tête (sachet jaune 1 tête) — Black Garlic Head Premium whole black garlic head sold in a yellow sachet (1 head), produced from IGP Drôme white garlic transformed via Japanese low-temperature maturation over 30+ days. Targeted at individual consumers and chefs for use in cooking and garnishes.
• Ail noir bio tête (sachet kraft 2 têtes) — Organic Black Garlic Head Organic black garlic heads (2 heads, 120g) packaged in kraft paper, made from FR-BIO-01 certified organic white garlic. Sold at €16.50; aimed at organic-conscious consumers and chefs.
• Pâte d'ail noir — Black Garlic Paste 100% black garlic culinary paste in a 100g jar with smooth texture, fine granularity, and full aromatic balance. Sold at €19.50; for use as a spread, ingredient, or finishing product.
• Pâte d'ail noir bio — Organic Black Garlic Paste Organic black garlic paste in an 80g jar, FR-BIO-01 certified. Sold at €23.50; for premium organic consumers and chefs.
• Fleur de Sel Ail Noir Fumé — Smoked Black Garlic Sea Salt Smoked black garlic fleur de sel finishing salt in a glass jar, sold at €8.00. Used as a finishing seasoning for meats, vegetables, and seafood.
• Moutarde à l'ail noir — Black Garlic Mustard Black garlic mustard (Maison Boutarin x Domaine des Terres Rouges), sold at €8.50. Combines traditional French mustard production with black garlic for use as a condiment.
• Mayonnaise à l'ail noir (Domaine des Terres Rouges) — Black Garlic Mayonnaise Black garlic mayonnaise (180g) made with Maison Boutarin black garlic and Domaine des Terres Rouges, sold at €8.50. Creamy black garlic condiment for general culinary use.
• Mayonnaise à l'ail noir — Aix&Terra/Maison Boutarin Black garlic mayonnaise (140g) created in collaboration with Aix&Terra, ideal for crudités, seafood, eggs mimosa, meats, and fishes. Priced at €6.40 on promotion.
• Crayon à l'ail noir fumé — Smoked Black Garlic Seasoning Pencil Smoked black garlic edible seasoning pencil (18g) created with OCNI Factory, smoked with oak wood, certified organic. Sold at €12.00; sharpened and shaved onto dishes for finishing.
• Coffret Ail Noir d'Exception — Exceptional Black Garlic Gift Set Premium black garlic gift set featuring a curated selection of products, sold at €16.50. Targeted at gifting use cases (personal and corporate gifting).
• Confiture fraise et ail noir — Strawberry and Black Garlic Jam Strawberry and black garlic jam (50g) produced by Les Délices du Bompart, made with 54% strawberries and Maison Boutarin black garlic from IGP Drôme. Sold at €3.80.
• Confiture cerise et ail noir — Cherry and Black Garlic Jam Cherry and black garlic jam (50g) produced by Les Délices du Bompart, awarded Epicure d'Or prize. Made with 54% cherries from Alsace. Sold at €3.80.
• Confiture abricot et ail noir — Apricot and Black Garlic Jam Apricot and black garlic jam (50g) produced by Les Délices du Bompart, made with apricots from a family farm at Cliousclat. Sold at €3.80.
• Gelée coing et ail noir — Quince and Black Garlic Jelly Quince and black garlic jelly (50g) produced by Les Délices du Bompart, ideal as an accompaniment for cheese platters.
• Cajou ail noir bio — Organic Black Garlic Cashews Organic black garlic cashews (115g) created with Happy Hours en Biovallée, made with fair trade cashews (90.5%) coated with Drôme black garlic (6.9%). Sold at €5.50; won 3 awards (Meilleur Produit Bio 2025, Meilleure Nouveauté 2024, Meilleur Produit Innovant 2024).
• Ail noir dégoussé pelé et recette — Peeled Black Garlic Cloves with Recipe Card Ready-to-use peeled black garlic cloves (50g) bundled with a recipe card by a featured chef or culinary blogger. Available in multiple recipe variants: chicken (Chef Laurent Vernet, La Maison, Lyon), tuna rillettes, spaghetti (Sophie Turbigo), cheese platter, and sautéed potatoes. Each sold at €12.50.
• Échalote Jermor, filet de 500g — Jermor Shallots Jermor shallots (500g) from Drôme, valued for fine flesh and mild, slightly sweet flavor. Sold at €3.00; used as a complementary allium product alongside black garlic.
• Ail Blanc, filet de 1kg — IGP Drôme White Garlic Raw IGP Drôme white garlic (1kg), naturally sweeter than other varieties, sold at €8.00. Marketed for gratin dauphinois, fries, and salads.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Les Délices du BompartcoreStrategic or Co-development PartnerArtisanal jam and preserve producer founded in 2005 by Claire Tincelin Salomon, located in La Roche-sur-Grâne, Drôme. They produce confitures (apricot, cherry, strawberry) and gelée (quince) with Maison Boutarin's black garlic. Partnership combines local Drôme products with traditional recipes.
• Domaine des Terres RougescoreStrategic or Co-development PartnerPremium mustard, oil, and vinegar manufacturer based in Alsace (Mietesheim). Produces black garlic mayonnaise using Maison Boutarin's black garlic. Combines traditional French condiment expertise with black garlic innovation.
• OCNI FactoryminorStrategic or Co-development PartnerInnovative food product manufacturer creating edible seasoning products. Partnered to create smoked black garlic 'crayon' (pencil) - a unique seasoning format that can be sharpened and shaved onto dishes. Product certified organic.
• Happy Hours en BiovalléeminorStrategic or Co-development PartnerArtisanal roaster and manufacturer of dried fruits, nuts, and premium blends based in Eurre, Drôme. Created black garlic coated cashews - fair trade certified. Product won multiple awards: Meilleur Produit Bio 2025, Meilleure Nouveauté 2024, Meilleur Produit Innovant 2024.
• Aix & TerraminorStrategic or Co-development PartnerCulinary artisan producer creating gourmet products. Co-produced black garlic mayonnaise with Maison Boutarin's black garlic ingredient.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• The Black Garlic Company: UK-based specialty producer and retailer of black garlic products including heads, paste, and condiments. Most directly comparable European competitor in the premium black garlic category.
• Happy Hours en Biovallée: Artisanal roaster and snack producer in Drôme co-developing organic black garlic-coated cashews with Maison Boutarin. Comparable regional Drôme-based artisan food producer with premium/award-winning positioning.
• Les Délices du Bompart: French artisanal jam/preserve producer in Drôme co-producing black garlic jams and jellies with Maison Boutarin. Comparable regional artisan food producer using local terroir and similar B2B retail channels.
• Black Garlic International: Specialty black garlic brand offering whole heads, paste, and condiments internationally. Comparable direct competitor in the same product category, though with broader geographic distribution.
• Alélor: French condiment producer (mustards, sauces) with B2B chef focus and premium positioning. Comparable as a French specialty condiment brand serving foodservice and gourmet retail.
• Domaine des Terres Rouges: French artisanal mustard, oil, and vinegar maker producing black garlic condiments in partnership with Maison Boutarin. Operates in the same French fine food/condiment category with comparable premium positioning and B2B chef partnerships.
• Aix & Terra: French culinary artisan producer of gourmet condiments and sauces, with co-branded black garlic mayonnaise with Maison Boutarin. Comparable as a French premium condiment co-development partner and D2C brand.

Broad incumbents

• Bénédicta: Major French mayonnaise and prepared sauce brand. Comparable on the mayonnaise/SKU category where Maison Boutarin competes, but operates at mass-market scale rather than artisan premium positioning.
• Fallot: Established French artisan mustard producer (Maison Fallot) in Burgundy. Comparable as a French artisanal condiment brand serving both fine food retail and professional kitchens, though operating at significantly larger scale and broader portfolio.
• Maille: Iconic French premium mustard brand (Unilever-owned). Comparable as a French gourmet mustard/condiment brand targeting chefs and gourmet consumers, though at much larger scale and mass-premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maison-boutarin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Boutarin