Aix & Terra

What Aix & Terra does

Aix & Terra is a French artisanal food producer and restaurateur founded in 2010 in Aix-en-Provence by Marina and Richard Alibert, now headquartered at its manufacturing facility 'La Manufacture' in Saulce-sur-Rhône, Drôme provençale. The company designs and produces a portfolio of 53+ proprietary recipes across truffle preparations, olive oils and vinegars, sauces and condiments, appetizer spreads, sweet delicacies, gift boxes and spirits — manufactured in-house without colorants or preservatives and sourced from IGP/AOP-protected Provençal producers including Maison Boutarin (black garlic), Pierrot (Menton lemons) and Chabert & Guillot (nougat), with recipe co-development led by Michelin-starred chef Julien Allano.

The business operates a vertically integrated, multi-channel model. Direct-to-consumer revenue flows through an e-commerce storefront (free Colissimo shipping over €70, payment in 4x, loyalty programme at 1.5 points per €2) and through six owned table-épicerie restaurant-retail locations in Aix-en-Provence, Marseille, Nice, Romans-sur-Isère, Mornas and Cannes, plus the Saulce-sur-Rhône Manufacture restaurant. Wholesale revenue is generated through a network of 255+ third-party distributors across France, and a third revenue stream — culinary education — runs through the École des Chefs (created 2021), offering individual workshops, corporate team-building and professional training, executed by executive chef Vincent Faure.

The company is privately held and founder-owned, with no disclosed external funding. Its most visible enterprise partnership is a 2024 co-branded collaboration with the Élysée Présidence de la République (Sauce vierge – Dîner à l'Élysée, Pack duo confits à fromages). Operating geographies are limited to France (Provence-Alpes-Côte d'Azur and Auvergne-Rhône-Alpes regions), and headcount is in the 11–50 range. Distribution, product and education assets are tightly aligned around a single Provençal-terroir brand positioning, with no disclosed AI/ML, software or digital-platform capabilities beyond a standard e-commerce site, newsletter and social channels.

Name

Aix & Terra

Legal name

Aix & Terra

Website

https://aixetterra.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Aix & Terra is a privately held French artisanal food producer and restaurateur that designs and manufactures 53+ Provençal specialty recipes in Drôme provençale, selling through DTC e-commerce, 6 owned table-épicerie restaurants and 255+ distributors to consumers and corporate culinary-training clients across France.

Ownership category

akta.pro rank

Product category

Artisanal Specialty Food Products

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Seasoning and Dressing Manufacturing (31194), Food Manufacturing (311)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Specialty Condiments, Sauces & Pickles Wholesale (AFAIAIAJ)

akta.pro secondary industries

Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ), Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC), Mayonnaise & Aioli Manufacturing (AFAKADAB)

Keywords

• Artisanal food manufacturing
• Provençal specialty products
• Truffle food products
• Culinary education services
• Restaurant épicerie

Headquarters

HQ city

Saulce-sur-rhône

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Artisanal Food Products Sales: Sale of manufactured food products including truffle specialties, sauces, condiments, spreads, olive oils, vinegars, jams, creams, and gift boxes through online store, physical table-épiceries, and distributor network.
2. Restaurant/Dining Services: Revenue from 6 table-épicerie locations serving Provençal cuisine with tapas, ravioles, and signature dishes. Also includes private event bookings and restaurant privatization services.
3. Culinary Education: Revenue from École des Chefs cooking school offering workshops for individuals, team building for companies, and professional training programs for culinary professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aix & Terra manufactures artisanal Provençal specialty food products (truffle preparations, olive oils, vinegars, sauces, condiments, appetizer spreads, sweet delicacies, gift boxes, and spirits) at La Manufacture in Drôme provençale using 53+ in-house recipes without colorants or preservatives. It distributes these products through its own e-commerce site, six table-épicerie restaurant locations across Provence, the École des Chefs culinary school, and a network of 255+ third-party distributors in France.

Product overview

Aix & Terra is an artisanal French food company and restaurateur based in Provence, operating as both an e-commerce epicerie fine and restaurant chain. The company offers a unified portfolio of Provençal specialty food products organized across categories including truffle preparations, olive oils and vinegars, sauces and condiments, appetizer spreads, sweet delicacies, and gift boxes. Beyond retail, the company operates 6 table-épicerie restaurant locations throughout France, a culinary school (École des Chefs) established in 2021, and an in-house manufacturing facility (La Manufacture) producing 53+ original recipes without additives. The business model integrates direct-to-consumer e-commerce sales with experiential retail-restaurant locations, loyalty program membership, and culinary education services.

Differentiator

Problem solved

Functional benefit

Brands

• Ecole des Chefs: Cooking school established in 2021 at the Manufacture, offering culinary workshops for individuals and professional training for chefs, led by Vincent Faure (executive chef) and Julien Allano (godfather and partner).

Products and services

• Truffe (Truffle Products) Artisanal preparations based on black winter truffle (Tuber melanosporum) and summer truffle (Tuber aestivum), including olive oil preparations with actual truffle pieces, truffle salt, truffle mustard, truffle honey, and truffle creams. Targeted at fine food consumers and gift buyers.
• Huiles d'Olive et Vinaigres (Olive Oils and Vinegars) Infused olive oils (truffle, basil, lemon, garlic, chili) and fruit vinegars (fig, raspberry, pomegranate) produced in-house at La Manufacture. Targeted at home cooks and gourmet consumers seeking Provençal pantry staples.
• Sauces et Condiments (Sauces and Condiments) Sauces and condiments including barbecue sauce, parmesan cream with Menton lemon, aïoli, pesto, mayonnaises (including black garlic), tartare sauce, arrabbiata, and specialty mustards. Targeted at home cooks and gourmet consumers.
• Recettes Apéritives (Appetizer Spreads) Aperitif spreads including tapenade, Artichonade Bio (56% artichoke), eggplant caviar, roasted pepper spread, sun-dried tomato delight, anchovy spread, sardine spread, and onion confit. Targeted at hosts and entertaining consumers.
• Délices Sucrés (Sweet Delicacies) Jams, marmalades, chocolate spreads (including with speculoos and Montélimar nougat), caramel creams, mango cream, almond and pistachio cream, and honey with truffle. Targeted at gourmet consumers and gifting.
• Coffrets et Packs (Gift Boxes and Packs) Curated gift sets including apéro Bio sets, truffle duo packs, prestige Bio boxes, and custom-composable boxes, starting at €9.50. Targeted at gift buyers, corporate gifting, and seasonal occasions (Valentine's, Christmas, Mother's/Father's Day).
• Alcool & Spiritueux (Spirits) Spirits including Limoncello made with IGP Menton lemon and organic single malt whisky from Distillerie du Vercors. Targeted at adult consumers; subject to age verification at point of sale.
• École des Chefs (Culinary Cooking School) Culinary cooking school offering hands-on workshops for individuals and groups, corporate seminars and team-building events, and professional training for chefs. Directed by executive chef Vincent Faure, with Michelin-starred chef Julien Allano as godfather and partner.
• Tables-Épiceries (Restaurant-Épicerie Locations) Six restaurant locations combining épicerie fine dining with retail access, located in Saulce-sur-Rhône (La Manufacture), Aix-en-Provence, Marseille, Nice, Romans-sur-Isère, Mornas, and Cannes. Serves Provençal cuisine including tapas, ravioles, and signature dishes; also offers restaurant privatization for private events.

Quantifiable outcome

• 10+ year supplier partnerships with local Provençal producers
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Élysée Présidence de la RépubliqueflagshipStrategic or Co-development Partner · 1 January 2024Official partnership resulting in exclusive products like 'Sauce vierge – Dîner à l'Élysée' and 'Pack duo confits à fromages – aix&terra x Élysée Présidence de la République'. Products feature recipes created in collaboration with the Élysée kitchens.
• Maison BoutarincoreTechnology or IntegrationPartnership with local producer Maison Boutarin located a few kilometers from the Manufacture. Provides black garlic (ail noir) made through slow maturation at low temperature, producing unique flavors of prune, licorice and balsamic notes. Used in products like Mayonnaise à l'ail noir.
• Chabert & Guillot (Nougat de Montélimar)coreTechnology or IntegrationCollaboration with reference nougat producer from Drôme provençale. Used in 'Crème de chocolat au Nougat de Montélimar' products. Reference producer where tradition and excellence are passed down with passion.
• Pierrot (Menton Lemon Producer)coreTechnology or Integration10-year collaboration with Menton lemon producer Pierrot for IGP Menton lemons used in products like Houmous au citron de Menton de l'Élysée. Collaboration highlighted in La Gazette newsletter 'Soleil pressé' article.
• Julien Allano (Chef Étoilé)flagshipStrategic or Co-development PartnerMichelin-starred chef from Le Clair de la Plume à Grignan serves as godfather (parrain) and partner. Co-develops recipes including 'Julien Allano par aix&terra' sauce and condiment line. Regularly visits the Manufacture to cook with teams. Created signature products like Aïoli bio doux, Ketchup de carotte, Caramel aux épices.
• Ravioles Mère MauryminorChannel Partner/ Reseller/ DistributorFeatured partner with co-branded products. Listed in the partners section of the website.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Oliviers & Co: French specialty retailer focused on Provençal olive oils, vinegars, condiments, and gourmet gift sets sold via own boutiques, e-commerce, and international distribution. Closely comparable product categories and channels to Aix & Terra.
• Atelier des Chefs: French hands-on cooking school network offering individual and corporate culinary workshops across France. Directly comparable to Aix & Terra's École des Chefs in culinary-education offering, target audience, and B2B team-building revenue stream.
• Maille: Iconic French mustard and condiments brand (now Unilever-owned), sold through retail, foodservice, and e-commerce. Comparable to Aix & Terra in core sauce/condiment manufacturing and French specialty positioning, though at much larger scale.
• Maison Fossier: Historic French artisanal biscuit/confectionery brand originating in Reims, sold through own-boutique, e-commerce, and a French distributor network. Comparable to Aix & Terra as a heritage regional French food brand with multi-channel retail and a strong provenance story.
• Comtesse du Barry: French gourmet food brand specializing in foie gras, condiments, and Provençal-style specialties sold through its own retail boutiques and e-commerce. Directly comparable to Aix & Terra as a French artisanal specialty-food brand with own-store and online distribution.
• Maison Bremond: Provençal gourmet food brand specializing in olive oils, vinegars, condiments, and tapenades from local producers, sold via e-commerce and select retail. Direct comparability on Provençal provenance, artisanal condiments, and producer relationships.
• Le Comptoir de Mathilde: French artisanal chocolate spreads, jams, and gourmet gift-box brand sold via e-commerce and specialty retailers. Comparable to Aix & Terra in artisanal spreads/sweet delicacies, gift-box format, and online + distributor wholesale motion.

Broad incumbents

• Hédiard: Historic Parisian luxury gourmet food house with own boutiques, fine foods (jams, condiments, oils), and gifting business. Overlapping French premium specialty positioning and multi-channel retail distribution.
• Fauchon: Iconic Parisian luxury gourmet food brand with own boutiques, restaurants, hotels, and international e-commerce. Comparable business model (French specialty food + own-retail + dining), but at significantly larger scale and global footprint.

Emerging players

• Maison La Bougie: Smaller French artisanal specialty brand focused on Provençal-sourced products and gift boxes sold via e-commerce and select retail. Comparable in artisanal Provençal positioning and gift-box SKU strategy at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/117793374953958
• Instagraminstagram.com/aixetterra
• Xx.com/aixetterra
• LinkedInlinkedin.com/company/aixetterra

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aix & Terra