Jufa Hotels Osterreich Gmbh

What Jufa Hotels Osterreich Gmbh does

JUFA Hotels Österreich GmbH is a privately held Austrian hotel group founded in 1991 by Gerhard Wendl and headquartered in Graz. It operates approximately 60 hotel and apartment properties across Austria, Germany, Liechtenstein, and Switzerland, positioning itself as the Austrian market leader in family tourism. Individual properties range from 3-star to 4-star ratings and include city hotels (Vienna, Hamburg, Graz), alpine resorts (Schladming, Wipptal, Werfenweng), thermal/wellness hotels (Bad Radkersburg), and culturally distinctive conversions (the Bernkastel-Kues hotel was created by revitalizing a former secondary school). Customer segments span families with children (primary), corporate seminars and conferences (Vienna City offers 7 seminar rooms, 1,400 m², capacity 600), school groups, sports teams, couples, and active outdoor travelers.

The business model is direct-to-consumer led, with revenue generated from hotel accommodation (nightly room rates ranging from ~€86 for a basic double to ~€238 for a suite), on-site food and beverage (regional cuisine, à la carte restaurants, wine tastings), seminar and event hosting (professional services revenue), and ancillary services such as breakfast buffets sold to external guests (€21/€24 adults). Distribution runs through the proprietary jufahotels.com booking platform, the JUFA Reisecenter call center, and a dedicated sales motion for groups and schools. Activity-focused packages (Rauszeit for summer and winter, Ski for Free/Less, Schladming-Dachstein Sommercard) and the JUFA Friends Club loyalty program support monetization. The technology stack is a WordPress-based website with an integrated booking system; no public API or proprietary AI/ML capability is disclosed.

In July 2025, EOSS Industries, a Styrian industrial and technology group active in Life Sciences, Future Commerce, and Smart Communication, acquired a stake in JUFA Hotels (letter of intent July 2025; Austrian Federal Competition Authority clearance October 2025), securing the company's continuation. The group employs approximately 1,500 people across its network and operates an emerging asset-light model: the new Werfenweng property is owned by K100 Projektmanagement und Beteiligung GmbH while JUFA acts as operator, and recent reopenings (Hochrindl, Knappenberg, Pöllau, Schloss Röthelstein, Seckau) alongside new openings (Bernkastel-Kues, Werfenweng) reflect a deliberate footprint rationalization and expansion strategy under the new ownership structure.

Name

Jufa Hotels Osterreich Gmbh

Legal name

JUFA Hotels Österreich GmbH

Website

https://jufahotels.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

JUFA Hotels is a privately held Austrian hotel group founded in 1991, operating approximately 60 family-focused 3- and 4-star properties across Austria, Germany, Liechtenstein, and Switzerland, serving leisure families, corporate seminars, schools, and sports teams through direct online booking and centralized reservation channels.

Ownership category

akta.pro rank

Product category

Family Hotel Chain and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Family hotel accommodations
• Hotel chain operations
• Conference seminar hotels
• Wellness spa hotels
• Alpine tourism services

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Core revenue from overnight stays across ~60 hotel locations in Austria, Germany, Liechtenstein, and Switzerland. Room categories range from single rooms to family rooms and apartments, with half-board and full-board options.
2. Seminar and Event Hosting: Revenue from hosting corporate seminars, workshops, team events, and conferences. JUFA Hotel Wien City offers 7 seminar rooms with capacity up to 600 people and 1,400 m² of event space.
3. Food and Beverage: On-site restaurants, trattorias, cafes, and bars. Regional cuisine with emphasis on local suppliers. Vienna location offers a la carte restaurant, bistro, traditional Viennese cafe, and wine tastings.
4. Breakfast Buffet (External Guests): Breakfast buffet available to external non-hotel guests: Adults €21.00 (external €24.00), Children 6-15.9: €16.00, Young children 4-5.9: €7.50

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

JUFA Hotels operates a network of nearly 60 hotels and apartments across Austria, Germany, Liechtenstein, and Switzerland, offering family-focused accommodations with regional cuisine, indoor and outdoor play areas, wellness facilities, and activity packages. The portfolio includes 3-star to 4-star properties ranging from city hotels (Vienna, Hamburg, Graz) to mountain resorts (Schladming, Wipptal, Werfenweng), spa and thermal hotels, and rural country hotels, supplemented by seminar and conference facilities, the Rauszeit activity packages, and the Friends Club loyalty program.

Product overview

JUFA Hotels operates as Austria's market leader in family tourism, offering a portfolio of nearly 60 hotel and apartment properties across four countries (Austria, Germany, Liechtenstein, Switzerland). The portfolio includes individual branded properties ranging from 3-star to 4-star ratings, supplemented by activity packages (Rauszeit offerings covering summer and winter experiences), wellness services (Ayurveda), seminar and conference facilities, a loyalty program (Friends Club), and a centralized booking center. Individual properties such as JUFA Hotel Schladming, JUFA Hotel Wien City, JUFA Hotel Wipptal, and the new JUFA Hotel Werfenweng represent the core hospitality offering, while specialized offerings like Ski for Free/Ski for Less packages, seminar hotels with digital event solutions, and the Ayurveda Centre at Stift Gurk serve as differentiated add-on modules. The group positions itself on regionality, sustainability, and social value, with each location individually designed around family-friendly rooms, indoor/outdoor play areas, and regional culinary integration.

Differentiator

Problem solved

Functional benefit

Brands

• JUFA Friends Club: Loyalty program offering exclusive discounts, early access to limited offers, and secret deals for registered members.

Products and services

• JUFA Hotels (Hotel Chain) Network of 3-star to 4-star family-friendly hotels offering accommodation with regional cuisine, indoor and outdoor play areas, wellness facilities, and activity packages for families, school groups, sports teams, and seminar participants.
• JUFA Apartments

Quantifiable outcome

• Ski for free program offers free ski tickets with hotel stays at selected properties
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Wyndham Hotels & Resorts: Global mid-scale hotel franchisor with strong European footprint. Adjacent incumbent competing for the same family and SME travel budgets across Europe via franchised properties.
• Accor: Global hospitality group operating multiple brands from luxury to mid-scale across Europe. Broader incumbent with overlapping capabilities in family and conference travel but vastly larger scale.
• TUI Group / TUI Hotels & Resorts: European tourism conglomerate with hotel operations and package holidays in similar Alpine and Mediterranean destinations. Comparable on family holiday packages and tour-integrated hotel offerings.
• Best Western Hotels & Resorts: Global mid-scale hotel brand with deep DACH penetration through member hotels. Competes broadly with JUFA across the same customer segments but as part of a much larger, franchised global portfolio.

Direct peers

• Maritim Hotels: German full-service hotel group operating city and resort hotels across Germany with strong conference and family business. Directly comparable on German-speaking full-service and seminar positioning.
• H-Hotels: German mid-scale hotel group operating multiple brands across Germany, Austria, and Switzerland with comparable regional full-service positioning. Direct competitor in DACH mid-scale family and business travel.
• Falkensteiner Hotels & Residences: Austrian family-oriented hotel and residence group with wellness positioning and resort properties across Austria, Italy, and Croatia. Comparable as a direct Austrian peer with overlapping family-tourism and 4-star resort positioning.
• Lindner Hotels: German family-owned hotel group with sport, conference, and resort properties. Overlaps with JUFA on family/sports positioning and full-service mid-to-upscale German-speaking market presence.
• Leonardo Hotels: European mid-scale and upscale hotel group with strong presence in Germany, Austria, and Switzerland. Competes directly with JUFA in the mid-scale full-service segment, especially in city locations.

Regional players

• Dormero Hotel Group: German hotel group focused on design and full-service urban hotels in Germany and select European cities. Comparable on German-speaking full-service positioning though more city-centric than JUFA's mixed resort/city model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JUFAholidays
• LinkedInlinkedin.com/company/jufa-hotels
• Instagraminstagram.com/jufaholidays
• TikToktiktok.com/@jufahotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jufa Hotels Osterreich Gmbh