Maxim Lighting International

What Maxim Lighting International does

Maxim Lighting International, Inc. is a privately held US lighting fixture manufacturer and distributor headquartered in City of Industry, California. The company designs, manufactures, and distributes residential and commercial lighting fixtures and systems, operating across three differentiated brand portfolios: Maxim Lighting (the core brand offering broad residential and commercial fixtures), ET2 Contemporary Lighting (a modern/contemporary designer line), and Studio M Lighting (an additional style-segment brand). Each brand maintains its own dedicated e-commerce site — maximlighting.com, et2online.com, and studiomlighting.com — and the corporate parent (maximgroupco.com) consolidates them under a single platform with integrated ordering and dealer communication portals.

The business model is built on a brand-segmented wholesale and direct distribution strategy: the company sells fixtures through its brand-aligned websites (each with a "Place Order" portal), suggesting a mix of direct-to-consumer and dealer/contractor channels. Maxim Lighting and ET2 Contemporary Lighting are both registered trademarks of Maxim Lighting International, Inc., providing legal brand protection in the style-segmented lighting category where design identity carries significant commercial value. The three-brand structure allows the company to address distinct aesthetic and price segments within residential and commercial lighting without forcing cross-brand cannibalization of positioning.

There is no disclosed information in the source material regarding revenue, headcount, funding history, ownership structure, leadership team, or AI/digital technology investments. The firm has been operating under the Maxim Lighting name since 1970, with the Maxim Lighting International, Inc. corporate entity referenced in a 2010 copyright notice, indicating a long-established business that has maintained private ownership without public listing or disclosed institutional investors.

Name

Maxim Lighting International

Legal name

Maxim Lighting International, Inc.

Website

https://maximgroupco.com

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

Lighting Fixtures Manufacturing

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

Keywords

• Residential lighting fixtures
• Commercial lighting fixtures
• Contemporary lighting design
• Lighting manufacturer
• Decorative lighting products

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Core offering

Maxim Lighting International designs, manufactures, and distributes residential and commercial lighting fixtures and systems. The company operates a multi-brand portfolio consisting of Maxim Lighting (core lighting brand), ET2 Contemporary Lighting (contemporary/modern designer line), and Studio M Lighting (additional lighting solutions brand), collectively serving traditional, contemporary, and architectural lighting segments.

Product overview

Maxim Lighting International is a lighting manufacturer operating as a platform of three distinct brands: Maxim Lighting (core brand), ET2 Contemporary Lighting (contemporary/modern line), and Studio M Lighting (additional brand). These brands collectively offer residential and commercial lighting fixtures across different style segments.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Crystorama: Crystorama is a US-based decorative lighting manufacturer specializing in chandeliers, sconces, and other indoor fixtures. It is a direct peer to Maxim Lighting as a similarly sized mid-market manufacturer with product overlap in the indoor decorative category.
• Kichler Lighting: Kichler Lighting is a US-based decorative and landscape lighting manufacturer offering residential fixtures and fans. It is a direct peer to Maxim Lighting as a similarly sized mid-market manufacturer with an overlapping product portfolio of indoor and outdoor fixtures.
• Visual Comfort & Co. Visual Comfort & Co. is a US-based decorative lighting manufacturer offering designer and architectural fixtures across residential and commercial segments. It is a direct peer to Maxim Lighting, particularly the ET2 Contemporary Lighting sub-brand, given its focus on designer-oriented, style-driven fixtures.
• Quoizel: Quoizel is a US-based decorative lighting manufacturer serving residential and commercial markets. It is a direct peer to Maxim Lighting as a mid-sized manufacturer with a comparable product mix of indoor and outdoor fixtures and similar distribution channels.
• Feiss (Murray Feiss): Feiss (now part of Generation Lighting) is a US-based decorative lighting brand offering indoor and outdoor fixtures. It is a direct peer to Maxim Lighting as a similarly sized mid-market manufacturer with overlapping product categories and a designer-oriented brand positioning.
• Generation Lighting: Generation Lighting (formerly Sea Gull Lighting) is a US-based decorative and architectural lighting manufacturer offering residential and commercial fixtures. It is a direct peer to Maxim Lighting as a similarly sized mid-market manufacturer with a multi-brand portfolio (Sea Gull, Generation, Feiss) serving overlapping customer bases.
• Hinkley Lighting: Hinkley Lighting is a US-based decorative and landscape lighting manufacturer serving residential and commercial customers. It is a direct peer to Maxim Lighting as a similarly sized mid-market manufacturer with comparable product breadth and channel distribution.
• Progress Lighting: Progress Lighting is a US-based residential and commercial lighting manufacturer with a broad portfolio of indoor and outdoor fixtures. It is a direct peer to Maxim Lighting as a mid-market manufacturer with similar product breadth and distribution.

Broad incumbents

• Acuity Brands: Acuity Brands is a large publicly-traded US lighting and building solutions company operating brands like Lithonia Lighting and Juno. It is a broad incumbent peer to Maxim Lighting that operates in the same commercial and residential lighting market but at much larger scale and with broader product and services portfolio.
• Signify (Philips Lighting): Signify (formerly Philips Lighting) is the world's largest lighting company offering a full range of conventional, LED, and connected lighting products. It is a broad incumbent peer to Maxim Lighting that competes in the same residential and commercial fixture categories but at global scale and with significantly broader technology and services capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/maxim-lighting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxim Lighting International