LocalRep Pty Ltd

What LocalRep Pty Ltd does

LocalRep Pty Ltd is an Australian private company founded in July 2011 by Stuart Towers and John McNally that provides outsourced, locally-based sales representation for suppliers of veterinary, pet, and equine products across Australia and New Zealand. The core service consists of a network of 15 territory managers working 2-3 days per week visiting veterinary clinics, pet stores, and rural/equine merchants on behalf of 2-4 non-competing supplier clients, with each manager living within 90-120 minutes of their assigned territory. Supporting the field operation is a cloud-based CRM from ReallySimpleSystems.com that tracks interactions across 2,000+ veterinary clinics and equivalent numbers of pet stores and rural merchants, producing weekly reports with visit notes, outcomes, and market intelligence that can be exported into client-owned CRM systems.

The company generates revenue primarily through a usage-based, pay-per-call pricing model where clients are charged per meaningful sales call made on their behalf, with a no-call-no-fee structure that shifts execution risk away from the client. Pricing benchmarks suggest $104-$130 per call compared to $120,000-$150,000 annual cost for a full-time sales person, positioning LocalRep as a cost-efficient alternative for both lean startups and major multinational animal health companies. The customer base spans enterprise clients (Boehringer Ingelheim, MSD/Merck Animal Health, Zoetis, Elanco, Virbac, Dechra), mid-market firms (Chemical Essentials, GlobalVet, Pharmachem, Central Pet), and startups (Life Bioscience, Knose), with several relationships exceeding a decade.

Beyond the core outsourced-sales product, LocalRep offers a Reporting Services module, a Sales Force Effectiveness (SFE) pay-per-call offering, CRM implementation and integration consulting, telemarketing, and market intelligence and analytics. The business is bootstrapped with no disclosed external funding and remains founder-led, with the two co-founders maintaining active operational roles and growing the team organically over 11+ years.

Name

LocalRep Pty Ltd

Legal name

LocalRep Pty Ltd

Website

https://localrep.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

LocalRep Pty Ltd is an Australian company founded in 2011 that provides outsourced, locally-based sales representation across veterinary clinics, pet stores, and rural/equine merchants in Australia and New Zealand on a pay-per-call basis, serving animal health suppliers from startups to multinational enterprises.

Ownership category

akta.pro rank

Product category

Veterinary Field Sales Outsourcing

NAICS

Veterinary Services (541940), Support Activities for Animal Production (1152)

SIC

Services-Help Supply Services (7363), Agricultural Services (700)

akta.pro primary industry

Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)

akta.pro secondary industry

Veterinary Distributor Value-Added Services (3PL, Cold Chain, Returns) (HLAMAIAG)

Keywords

• Outsourced sales representation
• Veterinary sales services
• Territory management solutions
• Animal health distribution
• Field sales outsourcing

Headquarters

HQ city

Neutral Bay

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Per-Call Sales Representation: Clients are charged per meaningful sales call made on their behalf. No call... no fee model. Whether territory managers make 2 or 5 calls per day is irrelevant to the client. Inclusive of travel, communication, and incidental selling costs.
2. Outsourced Sales Management: Full outsourcing of sales force including recruitment, training, management, sick leave, holidays, long service leave, and parental leave coverage. Pricing based on number of meaningful calls made.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

LocalRep provides outsourced sales representation for companies supplying the veterinary, pet store and rural/equine markets across Australia and New Zealand. Locally based territory managers visit veterinary clinics, pet stores and rural merchants on behalf of 2-4 non-competing supplier clients, typically working 2-3 days per week. The offering is supported by a cloud-based CRM (ReallySimpleSystems.com) that delivers weekly call reports, interactive visit mapping and market intelligence to client suppliers.

Product overview

LocalRep provides an outsourced sales representation service for the veterinary, pet store, and equine supplier sectors across Australia and New Zealand. The core offering consists of locally-based territory managers who work 2-3 days per week visiting clinics and stores on behalf of 2-4 non-competing supplier companies. This is supported by the Reporting Services module providing weekly CRM-based call reports, the Sales Force Effectiveness (SFE) module offering a pay-per-call pricing model, and CRM Integration using ReallySimpleSystems.com for activity tracking. Additional services include Telemarketing for telephone-based sales support and Market Intelligence and Analytics for collecting and analyzing sales data to inform client strategy. The product portfolio operates on a 'no call, no fee' basis for the shared representation model, with exclusive representation options also available.

Differentiator

Problem solved

Functional benefit

Products and services

• Outsourced Sales Representation Locally based territory managers conduct face-to-face sales calls at veterinary clinics, pet stores and rural/equine merchants on behalf of 2-4 non-competing supplier clients across Australia and New Zealand. Coverage is scalable from a single territory to national reach, with shared or sole representation options, and is designed for animal health suppliers that need field sales coverage without full-time sales headcount.
• Reporting Services Weekly cloud-based CRM reports detailing who was visited, when, what was discussed, outcomes and actions required for each sales call. Includes clinic and store profiling data such as number of vets, species interests and competitor products stocked, and is delivered to animal health supplier clients for direct insight into market activity and trends.
• Sales Force Effectiveness (SFE) Pay-per-call sales effectiveness service where clients are charged per meaningful sales call made on their behalf. Includes call quality measurement, CRM-based tracking, and KPI management to evaluate the performance and value of the field sales team.
• Telemarketing Services Telephone-based sales support provided alongside face-to-face field sales representation. Complements the in-person territory manager model by enabling outreach between visits and supporting targeted campaigns informed by field visit data.

Quantifiable outcome

• 11+ years in operation with 16,366+ sales calls made across ANZ
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• ReallySimpleSystemscoreTechnology or IntegrationCloud-based CRM provider used by LocalRep for 5+ years. Provides the infrastructure for tracking 2000+ vet clinic interactions and similar numbers of pet stores and rural merchants. Enables weekly reporting of sales call activity, visit notes, and market intelligence. True to its name, the system is easy to use, flexible, and customizable.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Vetstoria: Veterinary clinic technology provider (online booking, practice management) serving the same vet clinic customers LocalRep visits. Different business model (SaaS vs services) but overlapping customer base and industry.
• Kynetec: Animal health market research and data analytics provider serving the same multinational clients as LocalRep. Not a sales services competitor but adjacent in data-driven market intelligence that complements outsourced field sales.
• Proagrica: Animal health and agriculture data platform providing CRM and supply chain solutions. Adjacent rather than directly competitive — overlaps with LocalRep's CRM/reporting layer and serves many of the same animal health clients.

Broad incumbents

• IQVIA: Global contract sales organization with a significant animal health practice, much larger scale and broader geography, but directly overlapping on outsourced pharma/vet sales representation. Could compete for any Tier-1 animal health client seeking ANZ coverage.
• Inizio Engage: Healthcare-focused contract sales organization formed from Ashfield; serves animal health companies globally. Comparable in service offering (outsourced field sales) but at materially larger scale and broader geographic reach, including ANZ coverage.
• Syneos Health: Global CRO and contract sales organization with animal health capabilities. Operates a comparable outsourced sales force model at much greater scale, serving the same multinational animal health clients that LocalRep serves today.

Direct peers

• Advantage Solutions: Large US-headquartered field marketing and sales services company with comparable outsourced rep model for consumer goods and pharmaceutical companies. Demonstrates the scalability of the outsourced field sales model beyond a single geography.
• Crossmark Australia: Field marketing and retail sales services provider with strong ANZ presence offering outsourced territory-based representation. Comparable operating model — locally based reps covering fragmented retail and pharmacy channels on behalf of brand owners.
• Creative Activation: ANZ-based field marketing and sales activation agency providing outsourced rep services to brand owners in fragmented retail and specialty channels. Operates a similar territory-manager model with shared-representation across non-competing clients.
• CM Group Australia: Australia's largest field sales and merchandising agency operating across AU/NZ with a comparable outsourced territory-based representation model. Closely comparable on business model (per-call/per-visit outsourced reps) and geographic footprint, though oriented to consumer goods rather than animal health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/localrep-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LocalRep Pty Ltd