Masonry Restoration, Inc.

What Masonry Restoration, Inc. does

Masonry Restoration, Inc. (MRI) is a privately held, family-owned masonry and concrete restoration contractor headquartered at 9522 W. Schlinger Avenue in Milwaukee, Wisconsin. Founded in 1993 by William and Karen Forrer and now in its fifth generation of family operation, the firm delivers masonry restoration, concrete repair, waterproofing, and building envelope services for historic, commercial, institutional, and municipal structures across Wisconsin, Minnesota, and Northern Illinois. Its client base spans healthcare (Mayo Clinic, Medical College of Wisconsin, Johnson Controls), financial services (Northwestern Mutual), higher education (UW-Milwaukee, UW-Madison), and municipal/government entities (Milwaukee Housing Authority, Village of Wind Point), with projects ranging from $5,000 to $5 million+ and more than 600 projects completed annually.

The company's service portfolio is organized into four categories: Concrete Repair (parking structure repairs, membranes and coatings, structural concrete repair, epoxy and urethane injections, precast panel repair, balcony repair), Masonry Restoration (repointing and tuckpointing, masonry rebuilding, stone and terra cotta restoration, structural steel repair, flashing remediation), Waterproofing and Protection (sealant replacement, facade cleaning, coatings, glazing and window gasket replacement, EIFS repair), and Building Repair (facade inspection, historic preservation, leak investigation, facade stabilization). Notable technical capabilities include advanced 3D laser scanning for precise reconstruction within one-eighth of an inch of original dimensions, mortar analysis and material matching for historic preservation, and OSHA 10-certified crews staffed with many second- and third-generation tradespeople.

MRI operates on a project-based, sales-led commercial model with no publicly listed pricing. Engagements are initiated through direct outreach, specifications from structural engineers, and quote requests, then priced individually based on scope, complexity, and scale. Revenue is generated through one-time project contracts ranging from $5,000 to $5 million+. Go-to-market relies on professional reputation, word-of-mouth referrals among engineers, property managers, and building owners, industry association memberships (BOMA, PFMA, AFE, WHEA, WHTP), and a project-portfolio-driven website with a Request a Quote conversion path. The company is privately held with no institutional investors or parent company identified.

Name

Masonry Restoration, Inc.

Legal name

Masonry Restoration, Inc.

Website

https://masonryrestorationinc.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Masonry Restoration, Inc. is a family-owned, fifth-generation masonry and concrete restoration contractor in Milwaukee, Wisconsin that delivers masonry repair, waterproofing, and building-envelope services to healthcare, education, financial, municipal, and commercial clients across the Midwest, executing 600+ projects annually.

Ownership category

akta.pro rank

Product category

Building Restoration Services

NAICS

Masonry Contractors (23814)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Building Envelope Restoration (Roofing, Siding, Windows & Doors) (HSAPAOAH)

akta.pro secondary industries

Masonry Repointing & Mortar Joint Repair (HSAGALAH), Stone Masonry Repair & Restoration (HSAGALAJ), Structural Repair & Framing Reconstruction (HSAPAOAG)

Keywords

• Masonry restoration services
• Concrete repair services
• Building envelope restoration
• Historic preservation services
• Waterproofing and coatings

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Masonry and Restoration Services: Project-based service revenue generated from large-scale restoration and repair projects for commercial, institutional, municipal, and historic buildings. Revenue is earned through one-time project engagements ranging from $5,000 to $5 million+. Services include masonry restoration, concrete repair, waterproofing, and building envelope repair.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Masonry Restoration, Inc. is a masonry and concrete restoration contractor delivering building envelope repair, historic preservation, waterproofing, and structural concrete services across commercial, institutional, healthcare, educational, and municipal buildings. Services are organized into four core categories: Concrete Repair, Masonry Restoration, Waterproofing and Protection, and Building Repair. Projects are individually scoped and contracted, with engagements ranging from $5,000 to $5 million+ across Wisconsin and the broader Midwest.

Product overview

Masonry Restoration, Inc. (MRI) is a family-owned masonry and concrete restoration contractor serving Wisconsin and beyond. The company offers four core service categories: Concrete Repair Services (including parking structure repairs, membranes and coatings, structural concrete repair, epoxy/urethane injections, precast panel repair, and balcony repair), Masonry Restoration Services (including repointing/tuckpointing, masonry rebuilding, stone and terra cotta restoration, structural steel repair, and flashing remediation), Waterproofing & Protection Services (including sealant replacement, facade cleaning, waterproofing and coatings, glazing/window gasket replacement, and EIFS repair), and Building Repair Services (including facade inspection, historic preservation, leak investigation and testing, and facade stabilization). The company operates as a unified service business rather than a platform-plus-modules architecture, with individual service offerings that can be deployed independently or in combination for comprehensive building envelope restoration projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Concrete Repair Services Comprehensive concrete repair services addressing structural issues including parking structure repairs and maintenance, membranes and coatings, structural concrete repair, epoxy and urethane injections, precast panel repair, and balcony repair for commercial, institutional, and residential buildings.
• Masonry Restoration Services Masonry restoration services including repointing and tuckpointing, masonry rebuilding, stone and terra cotta restoration, structural steel repair, and flashing remediation for historic and contemporary structures.
• Waterproofing and Protection Services Waterproofing and protection services including sealant replacement, facade cleaning, waterproofing and coatings, glazing and window gasket replacement, and EIFS repair for building envelope integrity.
• Building Repair Services Building envelope repair and diagnostic services including facade inspection for buildings five stories or greater, historic preservation with mortar analysis, leak investigation and testing, and facade stabilization.

Quantifiable outcome

• Over 600 projects completed annually
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Others

• Cathedral Stone Products: Manufacturer of masonry restoration materials and systems used in historic preservation tuckpointing and stone repair — adjacent supplier enabling comparable restoration work.
• PROSOCO: Lawrence, KS-based manufacturer of masonry cleaners, sealers, and preservation products used by restoration contractors — adjacent ecosystem participant serving the same building owners.

Regional players

• JF Ahern Co. Wisconsin-based mechanical and facility services contractor with adjacent building envelope capabilities serving similar institutional and industrial customers in the same geography.

Direct peers

• Western Specialty Contractors: St. Louis-headquartered national contractor offering masonry restoration, concrete repair, waterproofing, and facade services — directly comparable in service breadth and Midwest presence to MRI.
• Wiss, Janney, Elstner Associates (WJE): Northbrook, IL-based engineering and architecture firm specializing in building envelope investigation and restoration, including historic masonry and concrete repair — closely comparable customer base and project types.
• Bone Dry Masonry: Indianapolis-based masonry repair and waterproofing contractor with residential and commercial operations — overlapping tuckpointing, foundation, and waterproofing services.
• Lymtal International: Florida-based national masonry and building envelope restoration contractor providing tuckpointing, stone restoration, waterproofing, and historic preservation — highly comparable service capabilities.
• Pullman Services Corporation: National structural and specialty contractor providing concrete and masonry restoration, building envelope, and parking structure repair — direct overlap in core service categories.
• STRUCTURAL Group: National specialty contractor providing structural and masonry restoration, waterproofing, and building envelope repair services to commercial, institutional, and industrial owners.
• McGill Restoration: Fargo, ND-based masonry and concrete restoration contractor serving the upper Midwest — comparable regional focus, service mix, and customer profile (property managers, building owners, institutions).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/masonry-restoration-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masonry Restoration, Inc.