New London Landmarks

Name

New London Landmarks

Legal name

New London Landmarks, Inc.

Website

https://newlondonlandmarks.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

New London Landmarks is a 501(c)(3) nonprofit that preserves New London, Connecticut's historic buildings, districts, and cultural heritage through education, advocacy, rehabilitation, and its whale plaque documentation program for property owners.

Ownership category

akta.pro rank

Product category

Historic Preservation Services

NAICS

Historical Sites (71212), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Historic Preservation & Landmarks Conservation (BPAGAHAE)

akta.pro secondary industries

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI), Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

Keywords

• Historic preservation services
• Historic building rehabilitation
• Building history research
• Heritage plaque program
• Preservation advocacy campaigns

Headquarters

HQ city

New London

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Fees: Annual membership fees that provide supporters with access to benefits including discounts on whale plaque purchases.
2. Donations: General donations from individuals, organizations, and foundations supporting historic preservation efforts in New London.
3. Whale Plaque Program: Revenue from historic whale plaque sales including research, title search, narrative writing, delivery, and installation services. Over 500 buildings in New London have received these plaques.
4. Grant Funding: Funding from foundations, state agencies, and organizations including Connecticut Humanities, All Souls Unitarian Universalist Congregation, and other grant programs for preservation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

New London Landmarks is a 501(c)(3) nonprofit that preserves and promotes New London's historic character through education, advocacy, research, and direct rehabilitation of historic structures. Its primary tangible offering is the Whale Plaque program, which provides physical historic marker plaques (featuring a blue whale on a white background) for buildings at least 50 years old, including title search research and a written narrative tracing the building back to its original owner, along with delivery and installation.

Product overview

New London Landmarks is a 501(c)(3) non-profit organization offering preservation services rather than a technology product. The organization operates as a unified service portfolio centered on historic preservation, consisting of: Historic Whale Plaques (the primary tangible product - physical plaques with written narratives about building history), Rehabilitation Services (direct building restoration projects), Education Programs (walking tours, community events), Advocacy Campaigns (protecting endangered buildings), Archives & Research (historical document access), Historic District Information (National Register documentation), Grants & Funding Guidance (tax credits, loan programs), Preservation Tips & Resources, Capture New London (photo documentation project), and NL Speaks (pandemic-era community storytelling). These services are integrated through the organization's mission to preserve and promote New London's historic character through education, advocacy, and rehabilitation.

Differentiator

Problem solved

Functional benefit

Products and services

• Historic Whale Plaques Physical historic marker plaques for buildings at least 50 years old in New London. The package includes a title search tracing the property back to its original owner, a written narrative about the building's history, delivery, and installation. Over 500 buildings in New London have received these plaques.
• Rehabilitation Services Direct building rehabilitation services undertaken by the organization to save endangered historic structures. Work includes asbestos abatement, electrical and heating system replacement, roof work, and structural repairs.
• Archives & Research Services Research appointment service providing access to the organization's archives, including building histories, maps, photos, architectural drawings, and other historical documents. Appointments available by phone at (860) 442-0003 or email at [email protected].
• Education Programs Community education programming including walking tours, presentations, lectures, and events such as Jane's Walk. Designed to share New London's architectural and cultural history with residents and visitors.

Quantifiable outcome

• Over 500 buildings received historic whale plaques with documented title searches and narrative histories.
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• National Park ServicecoreStrategic or Co-development PartnerFederal agency overseeing the National Register of Historic Places, Preservation Briefs, and Federal Historic Tax Credits (up to 20% of construction costs). New London Landmarks connects property owners with NPS resources and federal preservation programs.
• Thames River Heritage ParkminorStrategic or Co-development PartnerPartner organization working to promote heritage tourism and preservation of sites along the Thames River in New London and the region.
• Connecticut State Historic Preservation OfficecoreStrategic or Co-development PartnerState office providing interactive maps, historic designation resources, and technical assistance for properties in historic districts. Administers both National and State Register of Historic Places listings for New London properties.
• Preservation ConnecticutcoreStrategic or Co-development PartnerStatewide nonprofit providing technical assistance, maintenance and repair grants, and educational resources for historic property owners. Offers resources for homeowners and guides to preservation best practices.
• Historic New EnglandminorStrategic or Co-development PartnerNew England's oldest historic preservation organization providing resources including the Edward F. Gerber Grant for urban preservation and homeowners guides.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Connecticut State Historic Preservation Office: State government office administering National and State Register listings, historic rehabilitation tax credits, and survey/planning grants for Connecticut. A key institutional partner and overlapping service provider in the same preservation ecosystem.
• Historic New England: New England's oldest and largest historic preservation organization, offering statewide resources, the Edward F. Gerber Grant for urban preservation, and homeowners guides. Broader regional incumbent operating at scale across the same historic-preservation category.
• National Park Service (Historic Preservation): Federal agency administering the National Register of Historic Places, Preservation Briefs, and Federal Historic Tax Credits. Direct counterpart that enables property owners to access federal preservation programs via organizations like New London Landmarks.
• National Trust for Historic Preservation: National-scale private nonprofit leading advocacy, grant-making, and public education for historic preservation in the U.S. Comparable in mission (education, advocacy, rehabilitation) but operating at national scale and offering broader programs.

Direct peers

• New London County Historical Society: Local historical society operating in the same New London, CT market, focused on collecting, preserving, and interpreting local history. Comparable in geographic focus and educational programming, with potential overlap on archival/research services.
• Preservation Connecticut: Statewide nonprofit providing technical assistance, maintenance and repair grants, and educational resources for historic property owners. Direct peer given overlapping mission around Connecticut historic preservation, grants navigation, and homeowner guidance.
• Thames River Heritage Park: Local partner organization promoting heritage tourism and preservation of sites along the Thames River in the New London region. Comparable in mission around heritage interpretation and community-driven tourism development.
• Connecticut Trust for Historic Preservation: Connecticut-focused nonprofit advocating for preservation of historic places, offering resources and education comparable to New London Landmarks. Mission and operating geography directly overlap.

Regional players

• 1772 Foundation: Foundation providing grant funding for historic preservation projects, particularly targeting historic properties and nonprofits undertaking rehabilitation. Comparable as a funder/ecosystem participant in the same historic-preservation category.
• Connecticut Humanities: State humanities council and current core funder of New London Landmarks via SHARP grants. State-level peer/funding partner operating in the cultural heritage and humanities space with overlapping grant programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCt7jry0-4aF_ABXE772jw9Q
• Facebookfacebook.com/newlondonlandmarks
• Instagraminstagram.com/newlondonlandmarks
• LinkedInlinkedin.com/company/new-london-landmarks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New London Landmarks