Kona Natural Soap Company, Llc

What Kona Natural Soap Company, Llc does

Kona Natural Soap Company, LLC is a privately-held Hawaiian artisanal products company founded in 2005 by Marty and Greg, operating from a five-acre farm and manufacturing facility in Holualoa on the Island of Hawaii (Big Island). The company produces handcrafted natural soap bars (over 25 varieties at $9 each), 100% Kona coffee ($28/8oz), award-winning Hawaiian chocolate ($12-$20), kukui nut oil ($17-$27), branded apparel, and accessories — all manufactured manually with no automation, using cold-processed soap making and a 48-hour stone grinding process for chocolate. Its production is farm-integrated: 1,500 on-site cacao trees and 300 coffee trees supply ingredients directly into the soap and chocolate product lines, with chocolate having won 'Best in World' at the 2019 Salon Du Chocolat in Paris.

The company operates an exclusively direct-to-consumer business model through three channels: a Shopify-powered e-commerce storefront (konanaturalsoap.com) shipping to the US mainland, Alaska, Hawaii, Canada, Mexico, Europe, Australia, and New Zealand; a single retail storefront at Alii Gardens Marketplace in Kailua-Kona (open Tuesday-Saturday 10AM-5PM); and a paid farm tour experience at the Holualoa site that doubles as experiential marketing. There is no third-party retail, wholesale, or marketplace distribution. Revenue mechanics combine unit-priced one-time purchases, a subscription program offering 10% savings on repeat orders, and farm tour fees. Customer segments include natural/organic skincare consumers (primary), coffee connoisseurs, chocolate connoisseurs, Hawaii visitors and souvenir shoppers, and loyalty/subscription customers — all individual consumers or small businesses with no enterprise or B2B accounts disclosed.

The company is founder-owned, bootstrapped, and employs 1-10 people. It has no external investors, no disclosed funding rounds, no patents, and no regulatory actions. Key partnerships include Shopify (e-commerce platform and Planet carbon-neutral shipping), Google Analytics, USPS and UPS (logistics), and Hawaiian Airlines HawaiianMiles (loyalty marketing). Carbon-neutral shipping via Shopify Planet has removed 57,917 kg of shipping emissions to date. The company derives a meaningful brand premium from its vertically integrated farm-to-product narrative, Hawaiian cultural heritage (Honu sea turtle petroglyph branding), and third-party award recognition in the craft chocolate category.

Name

Kona Natural Soap Company, Llc

Legal name

Kona Natural Soap Company LLC

Website

https://konanaturalsoap.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Kona Natural Soap Company is a Hawaii-based, founder-owned artisanal producer of handcrafted natural soaps, kukui nut oil, 100% Kona coffee, and award-winning Hawaiian chocolate, sold direct-to-consumer via Shopify, a Kailua-Kona retail store, and farm tours from a five-acre Holualoa farm.

Ownership category

akta.pro rank

Headquarters

HQ city

Kailua Kona

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales via Shopify storefront of soaps ($9/bar), kukui nut oil ($17-$27), Kona coffee ($28), chocolate bars ($12-$20), gift boxes ($50-$65), apparel ($25-$60), and accessories. Subscription model available for repeat orders with 10% savings.
2. Retail Storefront: Retail store sales at Alii Gardens Marketplace, 75-6129 Ali'i Drive, Kailua-Kona. Store open Tuesday-Saturday 10AM-5PM.
3. Farm Tours: Paid farm tours at the Kona Coffee Chocolate Farm (78-6749 Mamalahoa Hwy, Holualoa HI 96725) serve as both a revenue stream and experiential marketing channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kona Natural Soap Company manufactures and sells handmade cold-processed natural soaps (over 25 varieties), pure kukui nut oil, 100% Kona coffee, and award-winning Hawaiian chocolate bars, along with branded apparel, accessories, and gift boxes. All production is performed by hand at the company's five-acre farm and production facility in Holualoa, Hawaii, with farm tours offered as both a revenue stream and experiential marketing channel. Products are sold direct-to-consumer via a Shopify online storefront and a retail shop at Alii Gardens Marketplace in Kailua-Kona.

Product overview

Kona Natural Soap Company is a handcrafted natural products company based in Kailua-Kona, Hawaii, founded in 2005. The company offers a diverse product portfolio centered around handmade natural soaps (over 25 varieties using essential oils and Hawaiian ingredients), pure Kukui Nut Oil for skincare, 100% Kona Coffee from their farm, and award-winning Hawaiian chocolate (won Best in World at 2019 Salon Du Chocolat in Paris). They also sell branded apparel (t-shirts, hoodies, caps) featuring their Hawaiian turtle logo and accessories (aprons, tote bags, soap dishes, earrings, license plate frames). The company offers gift box sets and runs farm tours at their Holualoa location. All products are handmade without automation, featuring sustainable base oils (olive, palm kernel, coconut, kukui nut oil) and essential oil scents with no synthetic fragrances or artificial preservatives. The company operates a retail store at Alii Gardens Marketplace and ships products directly from Hawaii.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Hawaiian Soaps Handmade cold-processed natural soap bars in over 25 scent varieties including orange lavender, sage lavender lemongrass, lavender eucalyptus, tea tree mint, coffee cacao, and others. Made without synthetic fragrances or artificial preservatives, hand-cut and cured for 4-6 weeks. Sold at $9 per 3.5 oz bar.
• 100% Kukui Nut Oil 100% pure Kukui Nut Oil grown and processed entirely on the Big Island of Hawaii, available unscented or with essential oil blends (lavender, grapefruit, peppermint, lemongrass). Used for daily moisturizing, hair care, massage therapy, and aromatherapy. Sold at $17-$27 for a 2oz glass bottle with subscription savings.
• 100% Kona Coffee Farm-direct, small-batch 100% Kona Coffee available in Dark Roast and Medium Roast, whole bean only. Sustainably grown on volcanic slopes on the company's farm in Holualoa, Hawaii. Sold at $28 per 8oz with subscription savings of 10%.
• Hawaiian Chocolate Bar Award-winning Hawaiian chocolate bars crafted from rare Upper Amazon Trinitario/Forestero hybrid cacao beans, available in 50% cacao (milk chocolate) and 70% dark chocolate. Uses 48-hour stone grinding process for velvety smooth texture. Sold at $12 per bar.
• Roasted Cacao Beans Pure chocolate roasted cacao beans grown and produced on the Big Island of Hawaii, sold at $15 per package.
• Dark Cocoa Chips 70% Cacao Dark cocoa chips with 70% cacao content, sold at $20 per package.
• Bamboo Gift Boxes Solid bamboo gift boxes available in 4-bar and 6-bar sets including Lavender Gift Box Set, Hawaiian Made Set, Custom Soap Bar Sets, and Citrus Set. Sold at $50-$65 per box.
• Hawaiian Sea Turtle Apparel Premium cotton apparel featuring Hawaiian Sea Turtle Petroglyph branding, including T-shirts ($30), ball caps ($25), and hoodies ($55-$60) in various colors.
• Hawaiian Sea Turtle Accessories Branded accessories including canvas aprons ($49), tote bags ($45), bamboo soap dishes with sea turtle logo ($10), Koa wood earrings ($20), and turtle logo license plate frames ($12).
• Orphans Sustainable Soap Remnants Eco-friendly orphan soaps made from remnants and cuttings of the soap-making process, each with unique mix of scents, colors, and essential oils. Zero-waste sustainable option sold at $7 per bar.
• Kona Coffee Chocolate Farm Tour Paid farm tour experience at the Holualoa farm location (78-6749 Mamalahoa Hwy), where visitors tour the cacao and coffee orchards and observe the chocolate-making process. Serves as both a revenue stream and experiential marketing channel.

Quantifiable outcome

• 57917 kg of shipping emissions removed (carbon-neutral shipping)
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the company's online storefront at konanaturalsoap.com. Provides the technology infrastructure for product listings, checkout, payments, and order management. Also enables the Shopify Planet carbon-neutral shipping program.
• USPS (United States Postal Service)coreChannel Partner/ Reseller/ DistributorPrimary shipping carrier for all US orders. Ships every day via USPS — most orders arrive in 3–5 business days. Flat rate shipping of $15 to US mainland and Alaska, $9.50 to Hawaii. International orders via USPS or UPS.
• UPSminorChannel Partner/ Reseller/ DistributorRecommended shipping carrier for international orders due to faster delivery times (3–5 days) compared to USPS for international destinations.
• Hawaiian Airlines (HawaiianMiles)minorGTM or Marketing PartnerHawaiianMiles buy & fly loyalty program partnership allowing customers to earn HawaiianMiles when purchasing products, providing cross-promotional marketing and customer loyalty benefits.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ethique: NZ-based solid bar personal-care brand (shampoo/conditioner/soap bars) with sustainability-led positioning, vegan formulations and subscription — comparable on sustainability story and bar-format product.
• Dr. Bronner's: Family-run natural soap company using organic, fair-trade oils with strong brand storytelling around sustainability — directly comparable in positioning (vegan, all-natural, multi-scent soap bars) but at far greater scale.
• Dr. Squatch: DTC men's natural soap brand with subscription model, multi-scent bars, and bold brand identity — closely mirrors Kona's DTC, subscription-driven, e-commerce-first soap GTM.

Regional players

• Greenwell Farms: Big Island Kona coffee estate with farm tours, retail store, and direct online sales — comparable on farm-tour-as-marketing, single-estate Kona coffee positioning, and Big Island footprint.
• Koa Coffee: Premium Kona and Hawaiian coffee brand with direct-to-consumer online sales — comparable on premium 100% Kona positioning and DTC e-commerce distribution.
• Honolulu Coffee Company: Hawaii-based premium coffee brand with cafe retail and online sales — directly comparable on 100% Kona coffee merchandising, Hawaiian provenance story, and tourist-driven retail.

Broad incumbents

• L'Occitane en Provence: Global botanical skincare brand with origin/heritage storytelling and farm-sourced ingredients — comparable on provenance-led marketing but with a global retail footprint and far larger portfolio.
• Hawaiian Host: Established Hawaii macadamia chocolate brand with broad retail distribution and tourist-channel sales — comparable on Hawaiian-origin chocolate and souvenir/tourist-channel GTM.
• Mrs. Meyer's Clean Day: SC Johnson-owned natural-ingredient household and personal-care brand — overlapping natural-ingredient, scent-driven positioning but at mass-market scale and broader category.

Emerging players

• Manoa Chocolate Hawaii: Hawaii-based craft chocolate maker using Hawaiian cacao with award recognition — directly comparable on bean-to-bar craft chocolate and Hawaii-origin cacao positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kona-natural-soap-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kona Natural Soap Company, Llc