MTB MISSOULA

What MTB MISSOULA does

MMBC (Missoula Mountain Bike Coalition), formerly MTB Missoula, is a 501(c)(3) nonprofit organization founded in 1990 (originally as Low Impact Mountain Bikers) and headquartered at 150 E Pine St, Missoula, MT 59802. The organization is dedicated to building, maintaining, and advocating for mountain bike trails and related recreational infrastructure in the Missoula, Montana area. It maintains a network of more than 100 miles of trails and coordinates approximately 1,800 volunteer hours per year, operated by a small professional staff of four supported by an all-volunteer board of approximately 12 directors. Executive Director Carolyne Whelan and Field Program Manager Nic Hertzler lead day-to-day operations.

The organization's core services include trail construction and maintenance, volunteer coordination, advocacy with public land agencies, and youth mountain bike education programs. The 2022 mission expansion formally added youth outreach to its scope, and recent programmatic investments include the Marshall Mountain double black tech trail project and an expanding Youth MTB Library program. The organization runs no software or technology product; its "platform" is the physical trail network and the volunteer/donor community that sustains it.

MMBC's revenue model is donation- and sponsorship-driven, drawing from individual memberships, individual donations, and business sponsorships. Financial figures are not publicly disclosed. The organization operates on a nonprofit membership-and-fundraising model typical of regional outdoor recreation advocacy groups, with no commercial customers, contracts, or transactional revenue lines.

Name

MTB MISSOULA

Legal name

Missoula Mountain Bike Coalition

Website

https://mtbmissoula.org

Company type

Private

Founded year

1990

Operating status

Operating

Short description

MMBC is a Missoula-based 501(c)(3) nonprofit that builds and maintains 100+ miles of mountain bike trails, coordinates ~1,800 annual volunteer hours, and runs youth mountain bike education programs for the local riding community.

Ownership category

akta.pro rank

Product category

Trail Stewardship and Mountain Bike Advocacy

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

akta.pro secondary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

Keywords

• Trail maintenance services
• Mountain bike advocacy
• Youth cycling programs
• Community ride events
• Trail building services

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership and Donations: The organization operates as a 501(c)(3) nonprofit and relies on community financial support through membership fees and donations to fund trail stewardship, advocacy, and outreach programs.
2. Business Sponsorships: Local business sponsors provide financial and material support for trail work and events. The organization actively recruits business sponsors with a pitch deck and sponsorship tiers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Missoula Mountain Bike Coalition (MMBC) is a 501(c)(3) nonprofit that builds and maintains mountain bike trails in the Missoula, Montana region, operates a youth MTB bike library for under-served riders, advocates for continued bike access on public lands, and hosts group rides, races, and community events. The organization delivers approximately 1,800 hours of volunteer service per year across more than 100 miles of local and backcountry singletrack, and provides design and stewardship expertise to nearby trail projects on National Forest and State Park lands.

Product overview

Missoula Mountain Bike Coalition (MMBC) is a 501(c)3 non-profit organization offering a unified set of advocacy and stewardship services rather than a tech product platform. The core offerings consist of Trail Building and Maintenance (with dig days, alpine clearing, and chainsaw training), the Youth MTB Library (outreach program providing bikes to under-served youth), Marshall Mountain Development (trail construction project), Community Events and Rides (Friday Night Ride Series, group rides, races), and Trail Advocacy (policy work for mountain bike access). These programs collectively fulfill MMBC's mission to promote mountain biking through trail stewardship, advocacy, community building, and youth outreach.

Differentiator

Problem solved

Functional benefit

Brands

• Youth MTB Library: A mountain bike library program providing bikes for under-experienced local youth.

Products and services

• Trail Building and Maintenance Volunteer-driven stewardship program that maintains over 100 miles of local and backcountry singletrack, plus urban bike parks, through dig days, alpine clearing, and USFS-approved chainsaw training. Geared toward mountain bikers and trail users in the Missoula area.
• Youth MTB Library Mountain bike library program that loans bikes and equipment to under-experienced local youth, including Title 1 school students, Native American, and refugee youth, to remove barriers to entry into the sport.
• Marshall Mountain Development Trail construction project developing Missoula's first sanctioned double black tech trail at Marshall Mountain, including design, fundraising, and infrastructure build-out.
• Community Events and Rides Group ride series, races, and community gatherings including the Friday Night Ride Series, women's+ dig nights, and beginner-friendly guided rides that build community among Missoula-area riders.
• Trail Advocacy Policy and planning work to protect mountain bike access to backcountry trails and National Forest lands, including participation in land management collaboratives and multi-use trail etiquette initiatives.

Quantifiable outcome

• Built Missoula's first public, sanctioned bike-specific trails
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Missoula Storage CityminorGTM or Marketing PartnerLocal business sponsor supporting MMBC trail work and community events. Logo appears on sponsor sections of the website.
• Zilla StateminorGTM or Marketing PartnerLocal business sponsor. Logo appears on sponsor sections of the website.
• 3RiversPDminorGTM or Marketing PartnerLocal business sponsor. Logo appears on sponsor sections of the website.
• 1% For The PlanetminorGTM or Marketing PartnerEnvironmental partner program that supports MMBC's trail stewardship and environmental conservation efforts.
• Greern SourceminorGTM or Marketing PartnerLocal business sponsor. Logo appears on the trail work page as a supporter of volunteer events.
• Burns Street BistrominorGTM or Marketing PartnerLocal business sponsor that provides refreshments for volunteer dig days.
• Pie Hole MissoulaminorGTM or Marketing PartnerLocal pizza restaurant sponsor that provides food for volunteer events.
• United States Forest Service (USFS)coreStrategic or Co-development PartnerFederal land management agency that provides authorization and oversight for trail building and maintenance on National Forest lands. MMBC conducts trail work under USFS permits and protocols.

Scale indicators3 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Gallatin Valley Bicycle Club: Bozeman-area Montana cycling nonprofit offering trail advocacy, events, and community rides. Comparable peer in the same Montana market with overlapping recreational cycling and advocacy mission.
• Evergreen Mountain Bike Alliance: Washington-state mountain bike advocacy nonprofit delivering trail building, volunteer stewardship, rides, and advocacy. Closely comparable to MMBC in mission, structure, and community-led operating model, differing primarily in geography.
• Bend Bike Club: Central Oregon mountain bike and gravel advocacy nonprofit running trail work, advocacy, and community events. Comparable in mission, member-supported revenue model, and signature-event hosting.
• Bellingham Mountain Bike Coalition: Community-led mountain bike advocacy nonprofit in the Pacific Northwest. Closely comparable in mission, volunteer-driven trail stewardship, youth programming, and event-led community engagement model.
• Southwest Montana Mountain Bike Association (SWMMBA): Regional Montana mountain bike advocacy organization providing trail maintenance, advocacy, and community programming. Operates in overlapping Montana geography with a similar nonprofit, volunteer-driven model.
• Bitterroot Backcountry Trails: Montana-based nonprofit focused on backcountry trail stewardship and volunteer-powered trail work. Comparable mission and operating model focused on multi-use trail maintenance and access advocacy.
• Wild Rockies Mountain Bike Alliance: Regional mountain bike advocacy nonprofit focused on backcountry and public-land trail access in the Northern Rockies. Comparable in mission, public-lands advocacy focus, and volunteer trail stewardship.

Others

• National Interscholastic Cycling Association (NICA): National youth mountain biking league organizing scholastic racing and coach development. Relevant ecosystem peer — MMBC engages with NICA through the Missoula Mammoths team and youth outreach, making NICA a complementary rather than directly competing organization.

Broad incumbents

• PeopleForBikes: National bicycling advocacy and industry coalition formed via merger with IMBA. Operates the broader advocacy, policy, and grantmaking layer that local mountain bike nonprofits like MMBC plug into and benefit from.
• International Mountain Bicycling Association (IMBA): National umbrella organization for mountain biking advocacy, trail stewardship, and land access. Operates as the broad incumbent whose model and chapter structure MMBC's local work patterns mirror, providing analogous programs (advocacy, trail building, community events) at a national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/msomtbco
• YouTubeyoutube.com/@msomtbco
• Facebookfacebook.com/msomtbco
• Instagraminstagram.com/msomtbco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MTB MISSOULA