LIGA Lindengut-Garage AG

What LIGA Lindengut-Garage AG does

LIGA Lindengut-Garage AG is a privately-held, multi-brand automotive dealership headquartered in Wil, Canton St. Gallen, Switzerland, with additional operations in Vaduz, Liechtenstein. The company represents nine passenger and commercial vehicle brands — Mercedes-Benz, Volkswagen, Volkswagen Commercial Vehicles, Fiat, Fiat Professional, Alfa Romeo, Abarth, Jeep, and Honda — selling new, demonstration, and pre-owned vehicles through physical showrooms and an online marketplace (413+ vehicles listed at time of scrape). It is a certified AMAG fleet partner offering corporate fleet management and a Mercedes-Benz Classic Partner for vintage vehicles.

The business operates an integrated service ecosystem anchored by certified workshops for Mercedes-Benz and Volkswagen (including body and paint), a dedicated Reifen Center with online booking (radtermin.ch/liga) and storage capacity for 16,000 tires, the LIGA Autowasch Center described as the largest indoor car wash in Switzerland, LIGA Classic Cars for vintage vehicle service, and a 24-hour roadside assistance program covering Switzerland and Europe. Technology consists of standard online booking and inventory platforms; no proprietary AI, model, or data platform is evident. Supporting functions include a parts warehouse (Ersatzteillager), new vehicle preparation team (Neuwagenbereitstellung), marketing, and administration, plus one apprentice.

Revenue is generated from new and used vehicle sales (one-off transactions, CHF 33,990 to CHF 175,900 per unit), service and repair (professional services), tire sales/fitting/storage (transactional and annual subscriptions), car wash (transactional), fleet management (multi-year enterprise contracts via AMAG partnership with CA Auto Finance Suisse SA leasing), parts sales, and roadside assistance. The customer base combines high-volume retail consumers across Eastern Switzerland and Liechtenstein with a smaller enterprise fleet book. No revenue figure is disclosed; headcount inferred from the published contact directory is approximately 60-70 employees.

Name

LIGA Lindengut-Garage AG

Legal name

Lindengut-Garage AG

Website

https://liga.ch

Company type

Private

Founded year

1970

Operating status

Operating

Short description

LIGA Lindengut-Garage AG is a privately-held Swiss multi-brand automotive dealership in Wil, selling and servicing new and used vehicles across Mercedes-Benz, Volkswagen, Jeep, Fiat, Alfa Romeo, Abarth, and Honda for consumers and corporate fleets in Eastern Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Automobile Dealers (4411)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Chassis Cab Conversion & Vocational Body Integration (IMACAGAI)

Keywords

• Automotive dealership services
• Vehicle sales service
• Fleet management services
• Tire center services
• Auto repair maintenance

Headquarters

HQ city

Wil

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used passenger cars and commercial vehicles across multiple brands (Mercedes-Benz, Volkswagen, Jeep, Fiat, Alfa Romeo, Abarth). Includes demonstration vehicles and pre-registered cars.
2. Service and Repair: Maintenance, repair, and inspection services for vehicles. Includes certified body and paint work for Mercedes-Benz and Volkswagen. Offers summer/winter check packages.
3. Tire Sales and Services: Sale of tires from multiple brands (Continental, Pirelli, Goodyear, Bridgestone, ESA) with tire fitting, balancing, wheel changes, and seasonal storage services.
4. Car Wash and Detailing: Indoor car wash center described as the largest and most modern in Switzerland.
5. Classic Car Services: Specialized service and care for classic/collector vehicles through LIGA Classic Cars department.
6. Fleet Management Services: Corporate fleet management including fleet policy consulting, vehicle selection, lease optimization, and ongoing fleet administration.
7. Parts and Accessories: Sale of replacement parts and accessories through parts warehouse department.
8. 24-Hour Roadside Assistance: Emergency road assistance service for customers in Switzerland and Europe.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

LIGA Lindengut-Garage AG operates a multi-brand automotive dealership in Eastern Switzerland, selling new and used passenger and commercial vehicles across Mercedes-Benz, Volkswagen, Jeep, Fiat, Alfa Romeo, and Abarth. The company also provides certified vehicle service and repair, body and paint work, tire sales and seasonal storage, an indoor car wash center, classic car servicing as a Mercedes-Benz Classic Partner, 24-hour roadside assistance, and dedicated fleet management services for corporate clients as a certified AMAG fleet partner.

Product overview

LIGA Lindengut-Garage AG is a multi-brand automobile dealership offering a comprehensive portfolio of passenger vehicles and commercial vehicles across nine brands: Mercedes-Benz, Volkswagen, Volkswagen Nutzfahrzeuge, Fiat, Fiat Professional, Alfa Romeo, Abarth, Jeep, and Honda. The company operates as both a vehicle sales dealer and a full-service automotive center. The product portfolio consists of core vehicle sales (new, demonstration, and used vehicles) supported by an integrated ecosystem of services including vehicle maintenance and repair, certified bodywork and painting (Mercedes-Benz and Volkswagen certified), 24-hour roadside assistance, a dedicated tire center with online booking capability, indoor car wash center, classic car services, and fleet management solutions for business customers. The company serves as a certified fleet partner of AMAG and positions itself as a comprehensive automotive service provider for the eastern Switzerland region.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercedes-Benz Vehicles New and used Mercedes-Benz passenger vehicles including GLA, GLC, GLB, GLE, CLA, A-Class, E-Class, S-Class, and AMG performance variants, in petrol, diesel, hybrid, and fully electric powertrains. Sold through the Wil SG Mercedes-Benz showroom.
• Volkswagen Vehicles Volkswagen passenger vehicle lineup including ID.3, ID.4, ID.5, ID.7, ID.Buzz electric vehicles, and Golf, Polo, Tiguan, Touareg, Passat, and T-Roc models. Sold through the VW showroom at Toggenburgerstrasse 146, Wil SG.
• Jeep Vehicles Full Jeep SUV lineup including Compass, Renegade, Grand Cherokee, Wrangler, and Avenger, available in e-Hybrid, plug-in hybrid, and fully electric variants.
• Fiat Vehicles Fiat passenger vehicles including the Fiat 500 series (including the 500 Hybrid Torino special edition) and other models in the Fiat lineup.
• Alfa Romeo Vehicles Alfa Romeo passenger vehicles including Giulia, Stelvio, and Tonale models.
• Abarth Vehicles Abarth performance vehicles including the Abarth 600e, the strongest series production Abarth to date.
• Volkswagen Commercial Vehicles (Nutzfahrzeuge) Volkswagen commercial vehicle range including Transporter, Caddy, Crafter, Multivan, Caravelle, and Amarok for business and fleet customers.
• Service & Repair Vehicle maintenance, repair, and inspection services for all brands sold, with certified technicians, genuine parts, and online appointment booking. Includes MOT inspections and seasonal check packages.
• Body & Paint Work (Carrosserie & Lackierarbeiten) Certified bodywork and painting services for Mercedes-Benz and Volkswagen vehicles, including accident repair, dent removal, and professional painting.
• 24-Hour Roadside Assistance (24H Pannendienst) 24-hour emergency roadside assistance service for breakdowns in Switzerland and across Europe, available by phone.
• Tire Center (Reifen Center) Comprehensive tire services including tire sales (Continental, Pirelli, Goodyear, Bridgestone, ESA house brand), fitting, balancing, summer/winter wheel changes, seasonal storage (capacity for up to 16,000 tires with pre-storage cleaning and condition check), and wheel alignment. Online booking via radtermin.ch/liga.
• Car Wash Center (Autowasch Center) Indoor car wash facility described as the largest and most modern indoor car wash center in Switzerland, offering interior and exterior vehicle cleaning and detailing services.
• LIGA Classic Cars Specialized service and care for classic and vintage vehicles, delivered as a Mercedes-Benz Classic Partner, including classic parts sourcing and restoration support.
• Fleet Management (Flottenpartner) Certified fleet partner of AMAG providing fleet management services for small to large corporate fleets, including fleet analysis, vehicle selection, fleet policy creation, lease optimization, total cost of ownership (TCO) calculation, and ongoing fleet administration, delivered by dedicated corporate account managers.
• New Vehicles (Neuwagen) Sale of new vehicles across all represented brands with online search, configuration, and promotional pricing offering up to 65% savings compared to list prices.
• Used Vehicles (Occasionen) Sale of pre-owned vehicles with quality assurance, available through the Occasions Center and the online vehicle marketplace.

Quantifiable outcome

• 24-hour roadside assistance coverage in Switzerland and Europe
• +3 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AMAGcoreChannel Partner/ Reseller/ DistributorLIGA is a certified fleet partner (zertifizierter Flottenpartner) of AMAG, Switzerland's largest automotive importer and leasing company. This partnership enables LIGA to provide comprehensive fleet management services to corporate customers under the AMAG fleet program, including fleet vehicle procurement, fleet policy consulting, and lease optimization.
• Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorOfficial brand partner for Mercedes-Benz vehicles, including Mercedes-Benz passenger cars, Mercedes-AMG performance vehicles, and Mercedes-Benz commercial vehicles. Also certified as Mercedes-Benz Classic Partner for classic vehicle services.
• VolkswagencoreChannel Partner/ Reseller/ DistributorOfficial brand partner for Volkswagen passenger vehicles and Volkswagen Commercial Vehicles (Nutzfahrzeuge). Partnership acquired in 2017 when LIGA took over City Garage Wil and the VW brand.
• JeepcoreChannel Partner/ Reseller/ DistributorOfficial brand partner for Jeep vehicles including the full Jeep lineup: Renegade, Compass, Grand Cherokee, and Wrangler. Offers new Jeep models with e-Hybrid and fully electric variants.
• Fiat and Fiat ProfessionalcoreChannel Partner/ Reseller/ DistributorOfficial brand partner for Fiat passenger vehicles and Fiat Professional commercial vehicles. Offers the Fiat 500 lineup including the new 500 Hybrid Torino special edition.
• Alfa RomeocoreChannel Partner/ Reseller/ DistributorOfficial brand partner for Alfa Romeo vehicles including Giulia, Stelvio, Tonale, and other models from the Italian heritage brand.
• AbarthcoreChannel Partner/ Reseller/ DistributorOfficial brand partner for Abarth performance vehicles, including the new Abarth 600e - the most powerful series production vehicle in Abarth history.
• AstaraminorChannel Partner/ Reseller/ DistributorPartnership for showroom operations with Astara, which represents Fiat | Abarth, Alfa Romeo, and Jeep brands. New showrooms opened in 2025.

Scale indicators5 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Volkswagen AG: OEM parent of VW and VW Commercial, two of LIGA's core retail brands acquired via the City Garage Wil acquisition in 2017. Sets electric vehicle rollout (ID. family) strategy and franchise economics that drive a large share of LIGA's new vehicle volume.
• AMAG Group AG: Switzerland's largest automotive importer and dealer group, and LIGA's certified fleet partner. Represents VW Group, Stellantis, and other brands at national scale; LIGA operates as a downstream retail partner within AMAG's fleet and distribution ecosystem.
• Mercedes-Benz AG: OEM of LIGA's flagship franchise brand and operator of Mercedes-Benz Classic Partner program. Owns the franchise standards, vehicle allocation, and increasingly the agency/D2C sales strategy that defines LIGA's largest revenue line.
• Emil Frey AG: Switzerland's largest multi-brand automotive dealer group, representing numerous OEMs across the country. Operates at far greater scale than LIGA with full national coverage and a broad portfolio of premium and volume brands, making it the dominant incumbent against which regional dealers like LIGA compete.
• Porsche Schweiz AG: Premium sports/luxury OEM with direct Porsche Centre retail operations in Switzerland. Competes for premium customer wallet share in Eastern Switzerland and represents both a competitor and a potential franchise extension for LIGA.
• Stellantis N.V. Global OEM parent of Fiat, Alfa Romeo, Jeep, Abarth, and Fiat Professional — four of the brands LIGA retails. Sets franchise terms, vehicle allocation, and retail strategy that directly shape LIGA's economics for those brands.
• BMW (Schweiz) AG: Competing premium OEM that LIGA does not currently represent. Functions as a competitor brand for premium retail share in Eastern Switzerland and illustrates a potential franchise expansion vector for LIGA.

Direct peers

• Hedin Mobility Group: European multi-brand automotive retail and distribution group operating across multiple markets with a comparable business model of multi-brand dealership plus service, parts, and fleet offerings. Highly analogous operating model to LIGA but at substantially larger European scale.
• Auto Marti AG: Multi-brand Swiss automotive dealership group operating across multiple locations with new/used vehicle sales, service, and body shop offerings — directly comparable multi-brand, multi-site operating model to LIGA.

Others

• Derendinger AG: Swiss automotive parts, accessories, and workshop equipment distributor. Directly comparable to LIGA's parts warehouse (Ersatzteillager) operations and serves the same independent workshop ecosystem; an adjacent rather than directly competing player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LIGA_Wil
• Facebookfacebook.com/liga.sg
• LinkedInlinkedin.com/company/liga-lindengut-garage-ag
• Instagraminstagram.com/liga.ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIGA Lindengut-Garage AG