Mountain Luxury Properties
Mountain Luxury Properties is a boutique, independently owned real estate brokerage founded in 2020 that uses approximately 22 dual-licensed agents across California and Nevada to provide luxury and residential buyer/seller representation across the entire Lake Tahoe basin and Truckee market.
- Company typePrivate
- Founded2020
- HeadquartersSouth Lake Tahoe, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mountain Luxury Properties does
Mountain Luxury Properties is an independently owned, boutique full-service real estate brokerage founded in 2020 by Gregory Ochoa and headquartered in Tahoe City, California, with additional offices in South Lake Tahoe, California, and Zephyr Cove, Nevada. The firm operates approximately 22 dual-licensed (California and Nevada) agents plus an office manager, serving both buyer and seller representation across residential and commercial real estate spanning the entire Lake Tahoe basin and Truckee market, including South Lake Tahoe, Tahoe City, Zephyr Cove, Incline Village, Glenbrook, Homewood, Tahoma, Stateline, Kirkwood, Carson City, Minden, and Gardnerville. Service mix spans luxury and lakefront estates (with listings reaching $25 million), general residential transactions, and investment property advisory, with curated concierge positioning for ultra-high-net-worth clients.
The firm generates revenue through standard brokerage commissions on closed transactions (rates not publicly disclosed), supplemented by a free home valuation tool and MLS-integrated property search portal that funnel prospects to licensed agents. Technology infrastructure is intentionally lightweight: the website is built on the Luxury Presence real estate platform and integrated with four regional MLS feeds (South Tahoe Association of REALTORS, Incline Village Board of REALTORS, Northern Nevada Regional MLS, and Tahoe Sierra MLS) — an unusual level of cross-jurisdictional data coverage that supports unified CA/NV listing presentation. Distribution relies on direct agent representation for enterprise/luxury transactions and on the MLS-powered portal for general residential leads.
According to NNRMLS, the firm ranked among the Top 5 brokerages by total gross sales volume and #1 by average sales price in 2024 across the Glenbrook-to-Stateline corridor, while founder Gregory Ochoa placed #2 individually with $77M in 2024 sales volume (career total exceeding $325M) and the Moore Team maintains a documented Tahoe Sierra MLS production streak dating to 2005. The firm has closed 16 lakefront transaction sides since 2020 and earned third-party media coverage in outlets including Dwell, LUX EXPOSÉ, Leverage Global Partners, and Tahoe Daily Tribune. The company is privately held with no disclosed institutional ownership, funding rounds, or acquisition history.
Mountain Luxury Properties firmographics
Firmographics- Name
- Mountain Luxury Properties
- Legal name
- Mountain Luxury Properties
- Website
- https://mountainlux.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mountain Luxury Properties is a boutique, independently owned real estate brokerage founded in 2020 that uses approximately 22 dual-licensed agents across California and Nevada to provide luxury and residential buyer/seller representation across the entire Lake Tahoe basin and Truckee market.
- Ownership category
- akta.pro rank
Mountain Luxury Properties industry classification
Industry- Product category
- Luxury Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where Mountain Luxury Properties is headquartered
LocationHeadquarters
- HQ city
- South Lake Tahoe
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mountain Luxury Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission — Seller Representation: Agents list properties for sellers and earn a commission (typically a percentage of the sale price) upon successful transaction close. Featured listings range from $72,000 land parcels to $25,000,000 luxury estates.
- Real Estate Commission — Buyer Representation: Agents represent buyers in acquiring properties, earning a commission split. The firm serves clients from first-time homebuyers to high-net-worth individuals.
- Home Valuation Services: Free instant home valuation tool offered to generate leads and attract prospective sellers and buyers, supporting the core transaction revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard full-service brokerage commission (not publicly disclosed) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Mountain Luxury Properties product offering
Product offeringCore offering
Mountain Luxury Properties is a boutique, independently-owned real estate brokerage that provides full-service residential and commercial property sales across Lake Tahoe, California and Nevada. Its ~22 licensed agents deliver buyer representation and seller representation, leveraging four regional MLS feeds and an online property search portal. The firm specializes in luxury and lakefront transactions (listings up to $25M) while also serving first-time buyers and general residential clients through the same concierge service model.
Product overview
Mountain Luxury Properties is a boutique, independently-owned real estate brokerage offering a unified platform of services centered on luxury home sales across Lake Tahoe, CA and NV. The product portfolio consists of core brokerage services (residential and commercial sales, buyer/seller representation), supported by complementary digital tools including a Home Valuation Tool for instant property estimates, a Home Search Portal for browsing MLS listings, Neighborhood Guides for local market information, and educational Buyer's and Seller's Guides. A Lake Tahoe Daily Blog provides market insights. The company ranked Top 5 in 2024 for total gross sales volume and #1 for highest average sales price (Glenbrook to Stateline) according to NNRMLS, with 16 lakefront transaction sides since 2020.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Brokerage Services Full-service luxury real estate brokerage providing residential and commercial property sales, buyer representation, and seller representation across Lake Tahoe, CA and NV. Licensed agents in both California and Nevada serve clients ranging from first-time buyers to ultra-high-net-worth individuals, with listings ranging from sub-$100K land parcels to $25M luxury estates.
- Home Valuation Tool Free instant property valuation tool that allows users to estimate their home's market value based on address and property details. Provided as a lead-generation offering to prospective sellers and buyers in the Lake Tahoe market.
Quantifiable outcome
- Top 5 brokerage by gross sales volume in 2024 (NNRMLS, Glenbrook to Stateline)
- +3 more outcomes
Companies that use Mountain Luxury Properties
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Mountain Luxury Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mountain Luxury Properties partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- South Tahoe Association of REALTORS MLScoreProperty listings are syndicated through and governed by the South Tahoe Association of REALTORS MLS data feed, which powers the California-side property listings on the firm's website.
- Incline Village Board of REALTORScoreNevada lakefront and Incline Village area listings are powered by the Incline Village Board of REALTORS MLS data feed.
- Northern Nevada Regional MLScoreNorthern Nevada property listings (Zephyr Cove, Stateline, Gardnerville, Minden, Carson City, Reno area) are sourced through NNRMLS.
- Tahoe Sierra Multiple Listing ServicecoreTahoe City, Truckee, Homewood, and Tahoma area listings are sourced through the Tahoe Sierra MLS.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Mountain Luxury Properties competitors and assessment
Company assessmentBroad incumbents
- Compass: National tech-enabled real estate brokerage expanding aggressively into luxury and resort markets including Tahoe. Competes for the same agents and HNW clients at scale but as part of a much wider national portfolio.
- Engel & Völkers: International luxury-focused brokerage franchise with offices in North Lake Tahoe. Targets the same luxury buyer pool as Mountain Luxury Properties but operates as part of a global network with broader geographic reach.
- Christie's International Real Estate: Luxury real estate network leveraging the Christie's auction brand; competes for ultra-high-net-worth sellers of trophy estates in resort markets including Tahoe. Comparable in luxury specialization though with global brand backing.
- Berkshire Hathaway HomeServices: Large national brokerage network with affiliated brokerages serving the Lake Tahoe / Truckee corridor. Overlaps on luxury and lakefront mandates, though with broader geographic and price-point coverage.
- Coldwell Banker: Established national real estate brand with significant Tahoe / Sierra presence. Competes across price points but overlaps materially with Mountain Luxury in the upper end of the Lake Tahoe market.
Others
- Luxury Presence: Real estate website platform used by Mountain Luxury Properties (and hundreds of other luxury brokerages). Included as an ecosystem / technology-enabler peer rather than a direct competitor.
Direct peers
- Sotheby's International Realty: Global luxury real estate franchise with active presence in the Lake Tahoe region (Sierra Sotheby's International Realty). Competes directly with Mountain Luxury Properties for ultra-high-net-worth listings and buyers in the same trophy-property segment.
- Chase International: Long-established Lake Tahoe / Truckee luxury brokerage with deep regional roots. Directly comparable in geographic focus (Tahoe basin), luxury positioning, and reliance on a curated agent team.
- The Agency: Boutique-style luxury real estate firm with a strong HNW brand and selective agent model. Closely comparable in boutique positioning, luxury specialization, and reliance on brand-driven referrals.
Regional players
- Dillon Six / Tahoe Mountain Resorts Realty: Regional Lake Tahoe boutique real estate brokerage. Competes for the same local luxury and lakefront mandates but with a smaller footprint; useful as a regional scale comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mountain Luxury Properties social profiles
Digital presenceMountain Luxury Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mountain Luxury Properties leadership team
Management profileNumber of profiles
Profiles3 records
Mountain Luxury Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mountain Luxury Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mountain Luxury Properties
What does Mountain Luxury Properties do?
Mountain Luxury Properties is a boutique, independently-owned real estate brokerage that provides full-service residential and commercial property sales across Lake Tahoe, California and Nevada. Its ~22 licensed agents deliver buyer representation and seller representation, leveraging four regional MLS feeds and an online property search portal. The firm specializes in luxury and lakefront transactions (listings up to $25M) while also serving first-time buyers and general residential clients through the same concierge service model.
Is Mountain Luxury Properties a public or private company?
Mountain Luxury Properties is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mountain Luxury Properties founded?
Mountain Luxury Properties was founded in 2020. It employs 11 to 50 people.
Where is Mountain Luxury Properties based?
Mountain Luxury Properties is headquartered in South Lake Tahoe, United States, in the North America region.
How does Mountain Luxury Properties make money?
Three revenue lines are on record. Real Estate Commission — Seller Representation is the primary driver. The others are real Estate Commission — Buyer Representation and home Valuation Services.
Who are Mountain Luxury Properties's main competitors?
Broad incumbents on record are Compass, Engel & Völkers, Christie's International Real Estate, Berkshire Hathaway HomeServices and Coldwell Banker. Luxury Presence is listed as an others. Direct peers are Sotheby's International Realty, Chase International and The Agency. Dillon Six / Tahoe Mountain Resorts Realty is listed as a regional player.
Does Mountain Luxury Properties have an API?
No public API is recorded for Mountain Luxury Properties.
What industry is Mountain Luxury Properties in?
Mountain Luxury Properties's product category is Luxury Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 5312 and its SIC code is 6531.