Industry Training Works

What Industry Training Works does

Industry Training Works (ITW) is a New Zealand Private Training Establishment founded in 2008 and headquartered in Tokoroa. The firm delivers NZQA-accredited workplace safety, first aid, and equipment-operation training courses to staff in high-risk industries including construction, manufacturing, warehousing, forestry, utilities, and civil works. Its portfolio spans twelve course categories, including breathing apparatus, chemical safety, confined space and atmospheric testing, crane operations, fire and emergency response, first aid, forklift operation, general health and safety, working at heights, mobile elevating work platforms (MEWPs), permit to work, and wheels/tracks/rollers endorsements, plus a ConstructSafe Tier 1 assessment service, occupational health monitoring, and a consultancy arm branded Industry Safety & Security Solutions. Courses are mapped to specific NZQA unit standards with credit reporting within three weeks of competency achievement.

The company's core technology consists of a training delivery platform with eLearning capabilities and three purpose-built physical training facilities in Kinleith (head office), Kawerau, and Te Awamutu. These facilities are equipped with confined-space rigs, height-safety equipment, and permit-to-work stations to support practical, hands-on scenario training. Distribution is sales-led via direct phone (0800 ITW 5669), email enquiries, website bookings, and on-site delivery at customer premises, complemented by self-paced eLearning courses for remote learners. The firm is directed by Bob and Lyn, who were acknowledged for 50 years of combined service at the EMS Honours Night, and the company holds NZQA PTE registration and ConstructSafe-accredited test-centre status.

Revenue is generated primarily through per-person course fees (NZ$150-570), group/onsite packages (NZ$3,100-5,000), bundled package deals, equipment hire of MEWPs (scissor lifts, self-propelled knuckle booms, vertical lifts) on a usage-based rental model, and H&S consultancy engagements. The firm serves the Bay of Plenty, Waikato, and broader Central North Island regions of New Zealand with no identified parent company, no external investment, and no public-market listing.

Name

Industry Training Works

Legal name

Industry Training Works Ltd

Website

https://itw.org.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Industry Training Works is a NZQA-accredited Private Training Establishment delivering workplace safety, first aid, and equipment-operation training for high-risk industries across New Zealand's Central North Island from three training centres since 2008.

Ownership category

akta.pro rank

Product category

Workplace Safety Training

NAICS

Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education & Training Providers (EDABALAI)

akta.pro secondary industries

Working at Heights, Fall Protection & Scaffolding (EDABAEAH), Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM)

Keywords

• Workplace safety training
• First aid courses
• Forklift operator certification
• Confined space training
• Height safety training

Headquarters

HQ city

Tokoroa

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Training Courses: Public scheduled courses and group bookings for NZQA-accredited workplace safety training including first aid, heights training, confined spaces, forklift operations, crane operations, fire safety, and more. Pricing varies by course duration and format (in-person or eLearning).
2. Machine Hire: Mobile Elevating Work Platform (MEWP) hire including scissor lifts, self-propelled knuckle booms, and vertical lifts for half day, full day, and weekend use.
3. Health & Safety Consultancy: Workplace audits, tailored training courses, height safety management consulting, security management, and sustainability/environmental safety services.
4. ConstructSafe Assessments: Tier 1 Foundation Health and Safety assessment for construction site workers at $150 + GST per assessment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Industry Training Works is a NZQA-registered Private Training Establishment that delivers accredited workplace health and safety training courses across New Zealand. The company offers instructor-led and eLearning courses covering first aid, heights safety, confined spaces, forklift operations, crane operations, fire safety, mobile elevating work platforms, permit to work, breathing apparatus, and wheels/tracks/rollers. Training is delivered at three purpose-built training centres and on customer worksites.

Product overview

Industry Training Works is a NZQA-registered Private Training Establishment offering a portfolio of workplace safety training courses and consultancy services. The core offering consists of instructor-led and eLearning training courses organized into 12 main categories covering breathing apparatus, chemical safety, confined spaces, crane operations, fire & emergency, first aid, forklift operations, health & safety, heights safety, MEWPs, permit to work, and wheels/tracks/rollers equipment. Additional services include health & safety consultancy, occupational health monitoring, equipment hire (MEWPs), ConstructSafe certification assessments, and bundled training packages. The company operates training centers in Kinleith, Kawerau, and Te Awamutu, with mobile training available at client worksites. Courses are delivered as workshops combining theory and practical hands-on training, with most courses aligned to NZQA unit standards for formal qualification credits.

Differentiator

Problem solved

Functional benefit

Brands

• Industry Safety & Security Solutions: A division providing comprehensive safety and security services including workplace audits, emergency response planning, and security management.

Products and services

• Breathing Apparatus Training

Quantifiable outcome

• Certification provided within 3 weeks of course completion where competency is achieved

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Zero Heights SafetyminorStrategic or Co-development PartnerPartnership for equipment fit testing and review services. ITW's qualified team inspects customer equipment, recommends replacements, and provides on-site fit testing and product demonstrations for height safety equipment including harnesses and helmets.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• New Zealand Red Cross: Major NZ provider of workplace first aid and CPR training. Direct competitor on the workplace first aid training category with greater national brand recognition and broader geographic coverage than ITW.
• Vertical Horizonz New Zealand: New Zealand-based training provider specializing in working at heights, MEWPs, and confined space training. Direct competitor on the same niche course categories ITW highlights as differentiators, serving overlapping forestry, construction, and industrial customers.
• Safety 'n Action: NZQA-accredited private training establishment offering workplace safety training across New Zealand. Comparable in regulatory status, course catalog, and customer segments, with overlapping offerings in first aid, heights, and health and safety representative training.
• St John New Zealand: One of New Zealand's largest first aid training providers with national reach. Directly comparable for workplace first aid training courses (Unit Standards 6400/6401/6402), competing for the same corporate and SMB first aid training budgets.
• Site Safe New Zealand: New Zealand's primary construction-focused health and safety training and accreditation body. Directly comparable as a workplace safety training provider serving NZ construction and industrial sectors, with overlapping offerings in site safety, ConstructSafe-equivalent accreditation, and height safety training.
• Impac (formerly IMPAC): New Zealand workplace health and safety training and consultancy provider offering NZQA-aligned courses across high-risk industries. Directly competes with ITW on confined spaces, heights, first aid, and hazardous substances training delivered to the same customer base.

Regional players

• TEACH-LEARN GROW (TLG): New Zealand workplace safety training provider offering courses in confined spaces, heights, and first aid. Regional peer serving overlapping customer verticals (forestry, construction, industrial) in parts of NZ, with similar course pricing and delivery model.
• Australian Training Institute: Australian workplace safety and high-risk training provider with comparable course categories (heights, confined spaces, first aid, MEWPs) and similar business model. Useful trans-Tasman comparable given ITW's eLearning global availability and possible Australia expansion path.

Broad incumbents

• Competenz: Industry training organization supporting workforce development across multiple trades and industries in New Zealand. Comparable as a broader industry training provider with deeper institutional relationships and government-linked funding, though less specialized in EHS-specific compliance training.

Others

• WorkSafe New Zealand: Government regulator for workplace health and safety in New Zealand. Not a direct competitor but defines the regulatory framework and unit standards that ITW's training is aligned to, and influences demand through enforcement of the Health and Safety at Work Act 2015.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ITWNZ
• LinkedInlinkedin.com/company/industry-training-works

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industry Training Works