Lemon Jelly Arts

What Lemon Jelly Arts does

Lemon Jelly Arts is a children's performing arts education franchise operating across the Midlands region of the United Kingdom under Lemon Jelly Franchise Limited. The company serves children aged 3-16 through weekly performing arts classes (drama, dance, singing, musical theatre), one-to-one LAMDA exam coaching, and seasonal holiday workshops. Its core offering is structured by age tiers — Jelly Tots (3-5), Academy (5-7 and 8-10), and FUSION (11+) — with a three-term curriculum cycle (Production, Technique, Performance) and an integrated LAMDA qualification pathway delivered at registered exam centres inside partner schools (Leicester Grammar School, Spratton Hall School). Operations are run from four physical training academy locations at Great Glen, Enderby, Rugby (Houlton School), and Uppingham, plus in-school delivery during school hours.

The underlying technology stack is third-party SaaS rather than proprietary: GoKollab powers the parent community platform (communications, LAMDA log books, attendance updates) and Franscape handles the billing portal with monthly direct debit collection. Customer acquisition relies on a two-week free taster trial, school partnerships, word-of-mouth referrals supported by a 20% sibling discount, and location-specific social media presence on Facebook, Instagram, and TikTok.

The business model combines recurring subscription revenue from weekly classes (£49-£72/month by age group and location) with pay-as-you-go LAMDA coaching (£25 per 30-minute session; £250 per week-long intensive course) and unit-priced holiday workshops (£32 daily; £160-£260 for multi-day intensives). Customers commit via a one-month deposit with a 30-day cancellation notice and 12-month billing. Revenue is distributed across many individual consumer accounts with no enterprise concentration, and the franchise is operated by independent owner/principals including co-founder Kelle Garner (Great Glen) and Hannah Bakewell (Uppingham/Enderby). No external institutional funding, revenue figures, or headcount are disclosed.

Name

Lemon Jelly Arts

Legal name

Lemon Jelly Franchise Limited

Website

https://www.lemonjellyarts.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Lemon Jelly Arts is a UK Midlands children's performing arts franchise offering weekly drama, dance, and LAMDA classes plus holiday workshops for ages 3-16 across four regional locations and partner schools.

Ownership category

akta.pro rank

Product category

Children's Performing Arts Education

NAICS

Fine Arts Schools (61161), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE)

akta.pro secondary industries

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI), Music Exam Prep & Certification (ABRSM, Trinity, RCM, AP Music Theory) (EDAMANAJ)

Keywords

• Children performing arts
• Drama dance classes
• LAMDA exam preparation
• Performing arts franchise
• Holiday performing workshops

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Weekly Class Subscriptions: Monthly direct debit payments for ongoing weekly performing arts classes. Customers pay monthly with a deposit, billed across 12 months for consistency. Pricing varies by age group and session length.
2. LAMDA Lessons: One-to-one LAMDA coaching sessions at £25 per 30-minute session. Additionally, LAMDA intensive courses priced at £250 per week-long course.
3. Holiday Workshops: One-time purchase holiday workshop programs. Daily workshops at £32 or intensive multi-day courses priced £160-£260.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Lemon Jelly Arts delivers children's performing arts education through weekly drama, dance, musical theatre, and singing classes for ages 3–16, one-to-one LAMDA coaching and intensive LAMDA courses, plus themed school-holiday workshops. Classes run at four Midlands franchise locations and partner schools, with LAMDA exams conducted at registered exam centres. Revenue is generated via monthly direct-debit subscriptions for weekly classes and pay-as-you-go fees for LAMDA sessions and holiday workshops.

Product overview

Lemon Jelly Arts is a children's performing arts education company operating as a franchise across the Midlands, UK. The offering consists of Weekly Classes (core product) for children aged 3-16 structured by age groups (Jelly Tots 3-5yrs, Academy 5-7yrs, Academy 8-10yrs, and FUSION 11+), LAMDA Lessons (one-to-one exam coaching), and Holiday Workshops (including LAMDA courses, musical theatre, and media workshops). The company also offers School Workshops, After School Clubs, and a Two Weeks Free Taster promotional offering. Classes are held at multiple franchise locations across Leicestershire and Warwickshire (Great Glen, Enderby, Rugby, Uppingham) with LAMDA exams administered at partner schools. The portfolio operates as a unified performing arts education programme with structured progression from early years through teenage years.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Classes Structured performing arts training for children aged 3–16 delivered in age-grouped cohorts (Jelly Tots 3–5yrs, Academy 5–7yrs, Academy 8–10yrs, FUSION 11+), covering drama, dance, musical theatre, and singing with term-based progression.
• LAMDA Lessons One-to-one LAMDA coaching sessions covering acting, Verse & Prose, and Public Speaking syllabi, delivered in 30-minute slots during school hours at partner schools.
• Holiday Workshops Performing arts workshops during school holidays for children aged 7–15, including LAMDA preparation courses, musical theatre workshops (e.g., Six vs Hamilton), and Green Screen & Podcasting workshops.
• School Workshops Performing arts workshops delivered at partner schools on themed topics including Anti-Bullying, Social skills, Climate Change, World Book Day, and Dance & Musical Theatre.

Quantifiable outcome

• LAMDA exams available from around age 8 upwards with certificates recognized worldwide

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• LAMDA (London Academy of Music and Dramatic Art)coreStrategic or Co-development PartnerLemon Jelly Arts is a registered LAMDA exam centre and authorized provider of LAMDA lessons and courses. They offer one-to-one LAMDA coaching, intensive LAMDA courses, and exam entry for students. LAMDA certificates are recognized worldwide and exams are available from around age 8 upwards.
• Leicester Grammar SchoolcoreImplementation/ SI/ Consulting PartnerHost venue for weekly performing arts classes and LAMDA lessons for Leicester Grammar School pupils. LAMDA exams are conducted at this location.
• Spratton Hall SchoolcoreImplementation/ SI/ Consulting PartnerHost venue for LAMDA lessons and courses. LAMDA exams are conducted at this registered exam centre location.
• Uppingham SchoolminorImplementation/ SI/ Consulting PartnerClasses held at Uppingham School Sports Centre for the Uppingham location franchise.
• Everyone Active EnderbyminorImplementation/ SI/ Consulting PartnerCommunity venue partner hosting weekly classes at Enderby location in partnership with Brockington College.
• Houlton SchoolminorImplementation/ SI/ Consulting PartnerCommunity venue partner hosting weekly classes at Rugby location.
• GoKollabcoreTechnology or IntegrationThird-party community platform used for parent communications, class updates, LAMDA log books, and teacher-parent interaction. Members access via the GoKollab platform.
• FranscapecoreTechnology or IntegrationBilling and portal management platform used for class bookings, payment processing (direct debits), and administrative management across the franchise.
• LJ Shop (Bridie Grace)minorOEM/ Whitelabel/ Licensing PartnerOnline merchandise store providing branded Lemon Jelly uniform items including T-shirts, hoodies, and leggings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Trinity College London: Alternative speech-and-drama examination board competing with LAMDA. Some UK performing-arts schools offer Trinity as a substitute pathway, so it is an adjacent/ecosystem peer relevant to Lemon Jelly's credentialing choice.
• LAMDA (London Academy of Music and Dramatic Art): Examination board and partner of Lemon Jelly, providing the LAMDA syllabus and credentials. Not a competitor but a tightly coupled ecosystem partner whose brand recognition underpins Lemon Jelly's exam pathway.

Broad incumbents

• Italia Conti Academy of Theatre Arts: Historic London performing-arts school offering part-time weekend and holiday programmes for children alongside its full-time training. Broader incumbent offering an overlapping LAMDA-style credentialed pathway.
• Sylvia Young Theatre School: Established London full-time and part-time performing-arts school for school-age children. A broader incumbent that overlaps on the children's drama/singing training segment.

Direct peers

• Stagecoach Performing Arts: UK's largest children's performing-arts franchise offering weekly drama, dance and singing classes for ages 4–18 across hundreds of locations. Closest direct competitor with an established franchise model.
• Little Voices: UK drama and singing tuition franchise for children aged 5–18, with LAMDA exam preparation and small-group lessons — directly comparable in product mix and pedagogy.
• Anna Fiorentini Performing Arts School: London-based performing-arts school offering drama, dance and singing classes plus agency representation for children. Comparable multi-disciplinary children's performing-arts offering.
• Helen O'Grady Drama Academy: International drama-franchise operating across the UK, focused on confidence-building drama classes for children. Comparable franchise structure and LAMDA-adjacent curriculum.
• Razzamataz Theatre Schools: UK performing-arts franchise for ages 4–18 offering dance, drama and singing, structured by age groups — directly comparable age-tiered product and franchise footprint.
• Perform: UK drama, dance and singing workshops for children aged 4–12, delivered through after-school sessions — direct competitor for the weekly-class and after-school-club segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LemonJellyllp
• Instagraminstagram.com/lemonjellyarts
• LinkedInlinkedin.com/company/lemon-jelly-arts-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon Jelly Arts