Make It Event

What Make It Event does

Make It Event (legal entity: MAKE IT GROUP) is a privately held French audiovisual services provider headquartered at 16 rue des Caillères, 44330 Le Pallet, operating since 2017 with a team of 1-10 employees. The company delivers audiovisual equipment rental, permanent AV integration, creative scenography, and custom metal fabrication for event organizers, hospitality venues (CHR), leisure parks, and sports venues across Western France (Nouvelle-Aquitaine and Pays de la Loire). The offering is organized into three sub-brands: Make It Event (equipment rental covering sound, lighting, video, LED screens, structures, rigging, and cabling), Make It Création (scenario writing, scenography, artistic direction led by Christophe Dagobert with 25 years of experience), and Make It Fabrik (in-house custom metal structure and technical furniture fabrication).

The core technology stack is professional-grade third-party AV hardware, including L-Acoustics and Martin Audio sound systems, Shure and Sennheiser microphones, MA Lighting consoles, and proprietary modular LED screens up to 120 m² with pixel pitches of 1.9 to 3.9 mm. Differentiated capability sits in the in-house Make It Fabrik fabrication unit, which allows bespoke structural and scenic elements that pure rental competitors typically outsource. Notable deployed projects include light shows for FC Nantes matches, immersive shows for Vulcania, audiovisual support for Hellfest OFF and Vendée Globe, and permanent sound/lighting installations for restaurants (Le Cinq, Vinya) and nightclubs (Le Black Shelter, Moon Social Club).

The business operates a direct B2B sales model with quote-based, project-by-project pricing. Equipment rentals follow a usage-based day-rate model with coefficient multipliers for extended rentals (1 day = 1.0x up to 20 days = 4.6x); integration, scenography, and fabrication services are priced as professional services or one-time project fees. Customer acquisition is primarily through direct contact (phone 02 49 09 69 09, email, website quote requests) and a portfolio website showcasing 30+ realized projects. No third-party distribution channels, no disclosed revenue, no external funding, and no institutional ownership are recorded; the firm appears to be founder/owner-operated with a regional geographic footprint.

Name

Make It Event

Legal name

MAKE IT GROUP

Website

https://make-it-event.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Make It Event (MAKE IT GROUP) is a French audiovisual services firm in Le Pallet providing equipment rental, permanent AV integration, creative scenography, and custom metal fabrication for event organizers, hospitality venues, leisure parks, and sports venues across Western France.

Ownership category

akta.pro rank

Product category

Audiovisual Equipment Rental and Event Production Services

NAICS

Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAAAG

Event Production & Technical Services (Staging, Lighting, Sound, Video)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYHSACAFAF

Audio-Visual Equipment Rentals (Sound, Projection, Screens)

Home & Personal Services/Event & Personal Concierge Services/Event Rentals (Tents, Furniture, Decor)

SECONDARYTHAHAEAC

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Event Production & Technical Services (AV, Staging, Lighting, Rigging)

Keywords

• Audiovisual equipment rental
• Event production services
• LED screen rental
• AV system integration
• Custom event fabrication

Headquarters

HQ city

Le Pallet

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Rental: Rental of audiovisual equipment including sound systems, lighting, LED screens, video processors, and structures. Equipment rental forms the core revenue stream with day-rate pricing and coefficient multipliers for extended rental periods.
2. Audiovisual Integration Services: Design and installation of permanent audiovisual solutions for restaurants, bars, leisure venues, and event spaces. Includes custom wiring, equipment positioning, and system calibration.
3. Creative Design and Scenography: Custom creation and concept development for events and permanent installations, including artistic direction, scenario writing, and scenic design. Led by artistic director with 25 years experience.
4. Custom Fabrication: Design and manufacture of custom metal structures, technical furniture, event stands, and scenic elements through Make It Fabrik division.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Make It Event provides audiovisual equipment rental and technical production services for professional events and venues. The company rents sound systems, lighting, LED screens, video processors, structures, rigging, and cabling, and also delivers permanent audiovisual integration for restaurants, bars, leisure venues, and event spaces. Additional capabilities include custom metal fabrication (Make It Fabrik) and creative scenography and artistic direction (Make It Création).

Product overview

Make It Event operates as an audiovisual equipment rental and event services company organized into distinct service pillars. The core offering includes equipment rental (Location) covering sound systems, lighting, video, structures, rigging, and cabling. LED screen rental (Écrans LED) provides modular displays up to 120 m². Make It Fabrik handles custom structure fabrication and installation. Make It Création offers creative direction and artistic services. Integration and Prestation services address permanent installations and live event production respectively. The company serves venues, event organizers, hospitality businesses, and leisure parks across France.

Differentiator

Problem solved

Functional benefit

Brands

• Make It Création: Event creation, design, and artistic direction services including custom scenarios, scenography, production management, and show creation.
• Make It Fabrik

Products and services

• Location de Matériel Audiovisuel (Audiovisual Equipment Rental) Rental of sound systems, lighting, LED screens, video processors, structures, rigging, and cabling for events of all sizes. The catalog includes professional-grade brands such as L-Acoustics, Martin Audio, Shure, Sennheiser, and MA Lighting. Targets professional event organizers, sports clubs, hospitality venues, and trade show organizers in Western France.
• Écrans LED (Modular LED Screen Rental) Modular LED screen rental offering screens up to 120 m² with pixel pitch from 1.9 to 3.9 mm, suitable for high-resolution display at indoor and outdoor events with high visibility in daylight conditions.
• Make It Fabrik (Custom Fabrication) In-house design, fabrication, and installation of custom metal structures, technical furniture, event stands, and scenographic installations for event professionals. Provides bespoke structural solutions not typically available from pure rental competitors.
• Make It Création (Creative Design and Scenography) Creative design, artistic direction, and scenography services including custom scenario creation, show conception, technical engineering, project management, and artistic coordination for immersive experiences and live shows. Led by Artistic Director Christophe Dagobert with 25 years of scenography experience.
• Intégration (Audiovisual System Integration) Design and installation of permanent audiovisual solutions for restaurants, bars, leisure venues, and event spaces, including custom wiring, equipment positioning, and system calibration.
• Prestation (Event Production and Technical Support) Event production and technical support services including sound, lighting, video, and stage management delivered directly to live event venues for professional events.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Habegger: Swiss event services company providing sound, lighting, video, and staging for live events across the DACH region. Comparable AV rental and event production services to Make It Event, with geographic focus on Switzerland rather than France.

Broad incumbents

• PRG (Production Resource Group): Global leader in entertainment and event production services with comprehensive AV, lighting, and rigging offerings. Comparable on core AV rental and event production services but operates at vastly larger scale.
• GL Events: Listed French group providing integrated event solutions including venue management, exhibition services, and AV/staging. Overlaps with Make It Event on event production services but operates at much broader scale and scope.
• Solotech: Canadian-headquartered AV rental and production services firm serving concerts, corporate events, and immersive experiences. Comparable in equipment rental and event production, though operating primarily in North America rather than France.

Direct peers

• DUSHOW: Leading French audiovisual equipment rental and event technical services company (sound, light, video, stage). Directly comparable to Make It Event as a French-language, B2B AV rental operator serving concerts, corporate events, and live productions.
• Magnum: French event production and technical services firm delivering AV, staging, and scenography for live events. Overlaps with Make It Event across event production and creative direction.
• Novelty Group: Major French AV rental provider offering sound, lighting, video, and stage solutions for events of all sizes. Closely comparable business model and service mix to Make It Event's core equipment-rental offering.
• B Live Group: French event production and technical services provider serving corporate, cultural, and live entertainment clients. Comparable to Make It Event in integrated event production and AV service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/makeitevent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make It Event