What Habegger does

Habegger AG is a privately-held Swiss full-service provider in live communication, founded in 1982 and headquartered in Regensdorf (Zurich), Switzerland, with a workforce in the 101–250 range. The company plans and executes physical, hybrid, and digital events, exhibitions and trade shows, experience spaces (visitor centers, museums, retail), film productions (including Extended Reality and livestream studios), and venue construction and renovation services. Its operating model relies on an in-house team of specialists drawn from over 40 professional fields working in a modular, interdisciplinary configuration, which the company cites as a primary differentiator against competitors.

Habegger monetizes through project-based professional services contracts with enterprise clients, with pricing not publicly disclosed and all engagements handled via direct sales engagement. Its named reference customers include Swiss Life (insurance, corporate kick-off events), Swisscom (telecommunications, annual general meeting), and Art on Ice (entertainment/sport events), indicating a Swiss enterprise-led customer base with recurring annual engagements layered on top of one-off projects. The company positions itself as the leading Swiss service provider in live communication, with international project execution capability (notably specialized power management for large-scale international events) delivered partly through its membership in the AV Alliance global network.

The business operates a multi-channel marketing footprint (multi-language website, active LinkedIn/Facebook/Instagram/YouTube presence, an Academy publishing whitepapers on international events and sustainable event planning, and direct phone/email contact) and maintains no app, no public API, and no AI-specific product surface. Revenue figures, ownership structure details, funding history, and management team composition are not disclosed in available sources, limiting financial transparency.

Name

Habegger

Legal name

Habegger AG

Website

https://habegger-group.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Habegger AG is a privately-held Swiss full-service live communication provider, founded in 1982 and headquartered near Zurich, delivering events, exhibitions, experience spaces, film productions, and venue services to enterprise clients across Switzerland and internationally.

Ownership category

akta.pro rank

Product category

Live Event and Exhibition Services

NAICS

Broadcasting and Content Providers (516), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

akta.pro secondary industry

On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)

Keywords

• Live event production
• Event management services
• Exhibition design construction
• Experience space design
• Corporate event services

Headquarters

HQ city

Regensdorf

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Services Revenue: Full-service live communication services including corporate events, hybrid events, digital events, public events, sport events, broadcast services, and general assemblies. Revenue generated through project-based service contracts with enterprise clients.
2. Exhibition and Experience Space Services: Design and execution of trade shows, custom installations, visitor centers, museums, and retail experience spaces. Project-based revenue from design, construction, and installation services.
3. Film Production Services: Extended reality productions, livestream studios, animation films, image films, commercial films, and TV production. Revenue generated through production service contracts.
4. Venue Services: Venue facelifting, new construction, and renovation services for event venues.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Habegger is a Swiss live communication service provider that plans, designs and executes events, exhibitions, experience spaces, venues and film productions. The company delivers corporate, hybrid, digital, public and sporting events, builds trade-show and custom exhibition stands, creates permanent experience spaces such as visitor centres and museums, and runs Power Management for international large-scale events. It serves as an end-to-end, single-source provider that draws on 101–250 in-house specialists from more than 40 professional fields.

Product overview

Habegger Switzerland is a leading Swiss full-service provider in live communication, offering a modular, interdisciplinary portfolio of event, exhibition, experience space, film production, and venue services. The company delivers projects physically, hybrid, and digitally, with specialists in over 40 different professions. The core offerings include Corporate Events, Hybrid Events, Digital Events, Public Events, Sport Events, and Broadcast Services under the Events category; Trade Shows and Custom Exhibits under Exhibitions; Visitor Centers, Museums, and Retail under Experience Spaces; Venue Facelifting, New Construction, and Renovation under Venue services; and Extended Reality, Livestream Studios, Animation Films, Image Films, Commercial Films, and TV Production under Film Production. Additional services include General Meeting solutions, Power Management for international large-scale events, and an Academy providing educational content.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Live MattersminorStrategic or Co-development PartnerPartnership with Live Matters, a live communication industry network/platform. Live Matters logo appears alongside Habegger's on their website, indicating a collaborative relationship within the live communication industry ecosystem.
• AV AlliancecoreStrategic or Co-development PartnerAV Alliance membership connects Habegger with a global network of audio-visual production companies. This alliance enables international project collaboration and provides access to a broader pool of resources and expertise for cross-border event production.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Messe Frankfurt: German-headquartered global trade fair organizer with its own exhibition venues worldwide. Comparable in the exhibitions and venue pillar but operates at materially larger scale and with own-venue infrastructure Habegger does not have.
• Freeman: Large US-based full-service brand experience company specializing in exhibitions, events, and trade show production. Comparable in service mix to Habegger but significantly larger scale and primarily North American focus.
• Koelnmesse: German trade fair organizer operating Cologne-based exhibition venues and producing global trade shows. Overlaps with Habegger's exhibitions and venue services but on a much larger scale with own-facility focus.

Emerging players

• Cvent: Cloud-based event management, registration, and venue sourcing platform serving corporate event planners. Comparable to Habegger's hybrid/digital event offerings but as a software vendor enabling in-house teams rather than a production agency.
• Bizzabo: Software platform for event management, registration, and hybrid/digital event experiences. Comparable to Habegger in serving hybrid and digital event needs but competes via a technology-led, self-service model rather than full-service production.

Direct peers

• Jack Morton Worldwide: Global brand experience agency producing corporate events, exhibitions, and immersive brand activations for enterprise clients. Comparable to Habegger in serving large enterprises with integrated live communication programs.
• MCH Group: Swiss-headquartered live marketing company operating major exhibition venues (e.g., Messe Basel, Messe Zürich) and events. Directly comparable domestic peer operating across exhibitions, events, and venue services in Switzerland.
• GL Events: France-based global provider of integrated event solutions spanning venue management, trade shows, and event production. Closely mirrors Habegger's full-service model across events, exhibitions, and venue services.
• George P. Johnson Experience Marketing: Global experience marketing agency focused on events, exhibitions, and brand activations for enterprise technology and B2B clients. Comparable to Habegger in scope of integrated live communication services for large brands.
• MCI Group: Switzerland-headquartered global events, meetings, and association management company. Directly comparable to Habegger as a full-service live communication provider with international reach serving enterprise and association clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/HabeggerSwitzerland/videos
• Facebookfacebook.com/HabeggerAG
• LinkedInlinkedin.com/company/habegger-ag
• Instagraminstagram.com/habegger.switzerland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habegger