Latitud Hoteles

What Latitud Hoteles does

Latitud Hoteles is a privately-held hotel group founded in 2009 that operates a portfolio of six boutique hotels and pousadas concentrated in Búzios, Brazil, with a regional office in Buenos Aires, Argentina. The portfolio spans differentiated concepts: Gammel Dansk (recently renovated), Latitud Buzios, Barra da Lagoa, Pousada Lestada (a colonial-style property in operation for over 30 years), Villa Mercedes Pousada & Spa (adults-only, spa-led), and Aroma do Mar (design hotel). The group serves leisure travelers as its primary customer, with secondary segments covering families, adults-only guests, and business travelers drawn to Búzios as a resort destination.

The operating model is built on a cloud-based hotel management platform with Bookassist as the booking engine, PCI DSS and GDPR compliant, and a centralized reservation manager (Booking Engine v3) supporting both the group website and selected third-party inventory partners such as Bukly.com. Core revenue streams are accommodation, on-site gastronomy, and spa/wellness services at properties positioned for those offerings. Distribution is weighted toward direct channels (brand website, WhatsApp, phone), an unusual stance for a small chain that signals active effort to reduce OTA dependence and capture higher margin per booking; the company has publicly warned customers about impersonation scams to defend that direct channel.

The business is small and owner-operated, with 11-50 employees and no disclosed external funding. Commercially it has expanded into Argentina via a Buenos Aires office led by General Manager Maximilien Jouault, indicating intent to access Argentine demand for Búzios and potentially to source additional regional leisure demand. There is no evidence of M&A, capital markets activity, or AI-driven pricing or personalization tooling; growth so far has come from organic portfolio refresh, new segment positioning, and direct-channel investment.

Name

Latitud Hoteles

Legal name

Latitud Hoteles

Website

https://latitudhoteles.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Latitud Hoteles operates and manages six boutique hotels and pousadas in Búzios, Brazil, with a regional office in Buenos Aires, Argentina. The group serves leisure, family, and adults-only travelers through direct booking channels, on-site gastronomy, and spa services.

Ownership category

akta.pro rank

Product category

Hotel and Pousada Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Budget Hotel Chains & Franchises (THAGABAM), Value Inn / No-Frills Hotels (THAGABAL)

Keywords

• Hotel accommodation services
• Pousada hospitality
• Spa and wellness services
• Leisure travel lodging
• Direct booking reservations

Headquarters

HQ city

Armação dos Búzios

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Services: Core revenue from room rentals across 6 properties (pousadas and hotels) in Búzios, Brazil. Revenue generated through nightly and extended stay bookings with varying room types including doubles, triples, quadruples, family rooms, suites, and lofts.
2. Gastronomy and Food Services: Restaurant and buffet services included in some room packages and available as add-on services. Breakfast buffet (optional) at Aroma do Mar and other properties. Minibar services in rooms with additional costs.
3. Spa and Wellness Services: Spa services offered at Villa Mercedes Pousada & Spa, providing additional revenue from wellness treatments and relaxation services

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Latitud Hoteles operates and manages a portfolio of six hotels and pousadas in Búzios, Brazil (with a regional office in Buenos Aires, Argentina), selling overnight accommodation in varied room configurations (double, triple, quadruple, family, suite, loft) along with on-site gastronomy, breakfast buffets, minibar services, and spa treatments at Villa Mercedes Pousada & Spa. Bookings are accepted direct via the company's multilingual website (Bookassist engine), property phone lines, central call center, WhatsApp, and per-property Bukly.com pages.

Product overview

Latitud Hoteles is a hotel chain operating 6 properties (pousadas and hotels) in Buzios, Brazil: Gammel Dansk (recently renovated pousada), Latitud Buzios (family-oriented hotel), Barra da Lagoa (boutique hotel near Rua das Pedras), Pousada Lestada (colonial-style pousada with nature garden), Villa Mercedes Pousada & Spa (adults-only spa property), and Aroma do Mar (design hotel). Properties offer accommodations ranging from Double to Quintuple rooms, with amenities including outdoor pools, spa services, free WiFi, and gastronomy. The chain operates in Portuguese, English, and Spanish languages.

Differentiator

Problem solved

Functional benefit

Brands

• Gammel Dansk: Fully renovated pousada located 900m from Rua das Pedras featuring rooms with satellite TV and outdoor swimming pool.
• Latitud Buzios
• Barra da Lagoa
• Pousada Lestada
• Villa Mercedes Pousada & Spa
• Aroma do Mar

Products and services

• Pousada Gammel Dansk A fully renovated pousada located 900m (about 10 minutes) from Rua das Pedras in Búzios, featuring new rooms, a heated pool with sea-view deck, and Double, Triple, and Quadruple configurations with unique design. Targeted at leisure travelers seeking renovated, design-led accommodation close to Búzios' main pedestrian street.
• Latitud Buzios Hotel A fully renovated family-oriented hotel in Búzios (170km from Rio de Janeiro) offering spacious family rooms, a distinctive central garden, and access to 23 local beaches. Suitable for families and groups seeking a central, garden-style property.
• Barra da Lagoa Hotel A boutique hotel strategically located on Humaitá hill in Búzios, approximately 150 meters from Rua das Pedras, featuring modern design and Double, Triple, Family, and Quadruple room types. Targeted at travelers who prioritize proximity to Búzios' main commercial and dining corridor.
• Pousada Lestada A colonial-style pousada with over 30 years operating in Búzios, featuring a notable native garden of trees and plants, and Double, Triple, Quadruple, and Quintuple room configurations. Suitable for travelers seeking a tranquil, nature-immersed colonial property.
• Villa Mercedes Pousada & Spa An adults-only pousada and spa located on the famous João Fernandes beach in Búzios, with all rooms overlooking Ossos bay and close to Azeda and Azedinha beaches. Includes on-site spa and wellness services, swimming pool, and preserved natural surroundings. Targeted at couples and adults seeking a quiet, premium wellness retreat.
• Aroma do Mar Pousada A design pousada on Estrada da Usina, approximately 1km from Búzios center and near Rua das Pedras, featuring two outdoor pools (one heated), a solarium, bar/lounge, free WiFi, Smart TVs, and 24-hour reception. Room types span Double Standard, Double Deluxe, Suite with hydromassage, Triple Deluxe, Family, Quadruple Deluxe, and Quintuple Loft. Suitable for couples, families, and design-conscious travelers seeking a central, amenity-rich stay.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

One partnership is on record.

• BookassistcoreTechnology or IntegrationOnline reservations partner providing the booking engine for the Latitud Hoteles website. Bookassist is certified compliant with PCI DSS (Payment Card Industry Data Security Standards). All online reservation information is sent securely and protected against third-party disclosure. The partnership enables secure online booking functionality across all six properties.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grupo Mabu: Brazilian hotel group operating resort and business hotels primarily in southern Brazil. Comparable as a multi-property independent Brazilian chain with resort and leisure positioning in regional destinations.
• Tauá Resort: Brazilian resort chain focused on leisure and family destinations. Comparable as a domestic leisure/resort hotel operator with multiple properties and family/adults-only segment targeting.
• Nobile Hotéis: Brazilian mid-market hotel chain operating multiple properties across leisure and business destinations. Directly comparable as a similarly scaled independent Brazilian chain with diversified property types and a direct-booking focus.
• Bristol Hotéis & Resorts: Brazilian hotel chain operating hotels and resorts across multiple states. Comparable as a similarly scaled multi-property Brazilian hotel group serving leisure and business travelers.
• Grupo Othon: Brazilian hotel group with a long-standing multi-property portfolio including coastal and business hotels. Comparable as a legacy independent Brazilian chain with beach/leisure properties and group-wide brand.

Broad incumbents

• Hotelaria Brasil (Bourbon/Intercity): Brazilian hotel management company operating Bourbon, Intercity, and other brands across Brazilian cities. Comparable as a broader incumbent with similar segment mix and competitive overlap in Brazilian leisure and business lodging.
• Atlantica Hotels: One of the largest Brazilian hotel management companies operating dozens of properties under multiple brands. Comparable as a much larger incumbent in the same Brazilian lodging space, providing scale benchmarks for distribution, OTA leverage, and procurement.
• Pestana Hotel Group: Largest Portuguese-origin hotel group with significant Brazilian resort and city presence. Comparable as a broader incumbent active in Brazilian leisure destinations with overlapping resort and beach properties.
• Accor (Brazil): Global hotel major with an extensive Brazilian portfolio spanning economy to luxury brands. Comparable as the dominant scaled incumbent competing in the same Brazilian leisure and resort segments Latitud targets.
• Vila Galé Hotéis: Luso-Brazilian resort-focused hotel chain with multiple Brazilian beach/resort properties. Comparable as a larger resort-oriented operator competing for similar leisure guests in Brazilian coastal destinations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com//latitudehoteis
• Instagraminstagram.com//latitudehoteis
• TikToktiktok.com/@/@latitudehoteis
• LinkedInlinkedin.com/company/latitud-hoteles

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latitud Hoteles