hotelaria brasil

What hotelaria brasil does

Hotelaria Brasil Ltda. is a privately-held Brazilian hospitality holding company founded in 2003 and headquartered in São Paulo. It operates as a multi-brand hotel management group structured around three divisions: HB Hotéis (administration of leisure, corporate, and resort properties), Ventura Resorts (timeshare and fractional ownership management), and Unna Hospitality (hoteltech solutions for independent operators). The company manages a portfolio of 15+ hotels across Brazil under proprietary brands (Matiz in midscale/upscale, I am Design as a lifestyle boutique concept, I am Boutique, and Gran Paradiso) and international franchise brands (Hampton by Hilton as master franchisor for Brazil, plus Ramada, Tryp, and Days Inn under Wyndham). Properties are concentrated in São Paulo state, Rio de Janeiro, Brasília, Paraná, and resort destinations such as Campos do Jordão and Igaratá.

The business model combines hotel room revenue across owned and managed properties, recurring management and consulting fees for hotel investors (covering concept, construction advisory, and operations), event and banquet services, and ancillary revenue from F&B, spa, parking, and pet-friendly fees. Distribution is multi-channel: direct website booking, the Omnibees booking platform, Hilton Honors and Wyndham Rewards loyalty programs, major OTAs, and a dedicated investor portal. Marketing relies on seasonal campaigns (Black Friday, HB Week, Consumer Week) with discounts up to 55%, a Clube HB loyalty program, and partnerships with Embratur and the Brasil Convention & Visitors Bureau. Pricing is unit-based and destination-dependent, with starting nightly rates ranging roughly R$206 to R$564. The company was recognized by Hilton Worldwide in 2019 as the best hotel development company in the Americas and Caribbean. Revenue, headcount, and ownership structure beyond legal name are not publicly disclosed.

Name

hotelaria brasil

Legal name

Hotelaria Brasil Ltda.

Website

https://hotelariabrasil.com.br

Company type

Private

Founded year

2003

Operating status

Operating

Short description

Hotelaria Brasil is a privately-held Brazilian hospitality holding founded in 2003 that manages 15+ multi-brand hotels across Brazil through HB Hotéis, Ventura Resorts, and Unna Hospitality, serving leisure and corporate travelers as master franchisor for Hampton by Hilton in Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Revenue: Primary revenue from guest room bookings across owned and managed properties under proprietary brands (Matiz, I am Design, I am Boutique) and international franchise brands (Hampton by Hilton, Ramada by Wyndham, Tryp by Wyndham, Days Inn by Wyndham). Revenue is generated through direct website bookings, OTA channels, and franchise brand distribution platforms.
2. Hotel Management & Consulting Fees: Revenue from administering and consulting on hotel properties for investors. Services include hotel concept development, technical advisory for construction, operational management, and performance optimization. Structured through three divisions: HB Hotéis (leisure, corporate, resort operations), Ventura Resorts (timeshare/multiproprietorship management), and Unna Hospitality (technology solutions for independent hotels).
3. Event & Banquet Services: Revenue from hosting corporate events, weddings, social celebrations, and conferences across event spaces in hotel properties. Venues include flexible halls with capacities from 60 to 220 people, with catering and audiovisual services.
4. Ancillary Hotel Services: Additional revenue streams including restaurant dining (Rick's restaurant, Obeijú restaurant), spa and wellness treatments (Spa Igaratá with 10 treatment rooms), parking, pet fees, and specialized packages such as 'Estacione e Voe' (Park & Fly) starting at R$507.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hotelaria Brasil is a hospitality holding company that manages multi-brand hotels across Brazil through three divisions: HB Hotéis (hotel administration), Ventura Resorts (timeshare/multiproprietorship management), and Unna Hospitality (hoteltech). The company operates proprietary brands (Matiz, I am Design, I am Boutique) and franchise properties under international brands (Hampton by Hilton, Days Inn, Ramada, Tryp), offering hotel rooms, event venues, and ancillary services to leisure and corporate travelers, plus management and investment advisory services to hotel property investors.

Product overview

Hotelaria Brasil is a multi-brand hotel holding company operating since 2003 in the luxury, lifestyle, upscale, midscale, and economy segments. The company is structured around three main divisions: HB Hotéis (hotel operations and administration), Ventura Resorts (timeshare/fractional ownership management), and Unna Hospitality (a hoteltech platform for independent hotel operators). Under HB Hotéis, the company operates proprietary brands including Matiz Hotels & Resorts (urban hotels and resort properties), I am Design Hotel (lifestyle boutique), and I am Boutique Hotel. Additionally, it holds master franchise rights for Hampton by Hilton in Brazil and manages franchise properties under Wyndham brands (Days Inn, Ramada, Tryp), alongside strategic partnerships with Marriott, IHG, and Hyatt. The portfolio covers leisure, corporate, and resort properties across Brazil, with a booking integration via Omnibees.

Differentiator

Problem solved

Functional benefit

Brands

• Matiz: Hotel brand offering comfort and hospitality across multiple locations in Brazil
• I am Design
• I am Boutique
• Gran Paradiso by Ventura Resorts

Products and services

• HB Hotéis (Hotel Administration Services) Core hotel management division administering leisure, corporate, and resort properties under proprietary and franchise brands, serving hotel investors and property owners.
• Matiz Hotels & Resorts

Quantifiable outcome

• Recognized as the best hotel development company in the Americas and Caribbean by Hilton Worldwide in 2019
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorHotelaria Brasil operates three properties under Wyndham brands: Ramada by Wyndham Brasília Alvorada, Tryp by Wyndham Brasília Nações, and Days Inn by Wyndham Cascavel. These franchise relationships provide access to Wyndham's global distribution system (Wyndham Rewards loyalty program) and brand standards.
• Hilton WorldwidecoreChannel Partner/ Reseller/ DistributorHotelaria Brasil is the master franchisor of Hampton by Hilton in Brazil, managing properties including Hampton by Hilton Guarulhos Airport and Hampton by Hilton Caraguatatuba Serramar. In 2019, Hilton recognized Hotelaria Brasil as the best hotel development company in the Americas and Caribbean for the Hampton by Hilton Guarulhos Airport project.
• Marriott InternationalminorChannel Partner/ Reseller/ DistributorMentioned as one of the international hotel chain partnerships (alongside IHG and Hyatt) for potential brand affiliation opportunities within the Hotelaria Brasil portfolio.
• InterContinental Hotels Group (IHG)minorChannel Partner/ Reseller/ DistributorMentioned as one of the international hotel chain partnerships alongside Marriott and Hyatt for brand affiliation within the Hotelaria Brasil managed portfolio.
• Hyatt HotelsminorChannel Partner/ Reseller/ DistributorMentioned as one of the international hotel chain partnerships alongside Marriott and IHG for brand affiliation within the Hotelaria Brasil managed portfolio.
• OmnibeescoreTechnology or IntegrationOmnibees is the booking technology platform partner providing inventory management, channel distribution, and reservation engine services for Hotelaria Brasil properties.
• Embratur (Instituto Brasileiro de Turismo)minorGTM or Marketing PartnerNational tourism promotion body partnering with Hotelaria Brasil for tourism development and promotion of Brazilian hospitality offerings.
• Brasil Convention & Visitors BureauminorGTM or Marketing PartnerIndustry association supporting MICE (meetings, incentives, conferences, and events) tourism, partnering with Hotelaria Brasil's event venue portfolio.
• Forum de Operadores Hoteleiros do BrasilminorGTM or Marketing PartnerIndustry trade association of Brazilian hotel operators, collaborating on best practices and industry standards.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Atlantica Hotels: Atlantica is Brazil's largest independent hotel management company, operating multi-brand hotels across economy, midscale, upscale, and luxury segments with franchise agreements similar to Hotelaria Brasil's portfolio. Both companies pursue asset-light hotel management with end-to-end investor services and operate proprietary plus international franchise brands.
• Intercity Hotels: Intercity is a Brazilian hotel chain focused on business and corporate travelers, operating in similar urban markets (São Paulo, Rio, Brasília) where Hotelaria Brasil's Matiz brand is present. Both serve corporate travel demand with airport and business-district properties.
• Nobile Hotéis: Nobile is a Brazilian hotel chain operating across midscale and upscale segments with both owned and franchised properties. Comparable in geographic focus (Brazil), multi-segment positioning, and brand portfolio strategy, though smaller scale than Hotelaria Brasil.
• Brazilian Hospitality Group (BHG): BHG is a Brazilian hotel management holding operating multiple proprietary and franchise brands across Brazilian markets. Like Hotelaria Brasil, BHG combines owned/managed hotels with franchise partnerships and offers hotel administration services to investors in Brazil.

Broad incumbents

• Wyndham Hotels & Resorts: Wyndham is a franchisor for three of Hotelaria Brasil's properties (Days Inn Cascavel, Ramada Brasília Alvorada, Tryp Brasília Nações) and a core channel partner. Wyndham operates globally with broad midscale and economy focus, overlapping with Hotelaria Brasil's franchise and own-brand positioning.
• Hyatt Hotels: Hyatt is a strategic partner for Hotelaria Brasil brand affiliations, with global upscale and luxury focus and selective presence in Brazil. Comparable as both a potential brand affiliation channel and a competitive operator in upscale/luxury tiers.
• AccorHotels: Accor is the largest international hotel operator in Brazil, with deep presence across luxury (Fairmont, Sofitel), midscale (Novotel, ibis), and economy tiers. Competes with Hotelaria Brasil across segments but operates at significantly larger scale and with broader geographic and brand reach.
• Hilton Worldwide: Hilton is Hotelaria Brasil's master franchise partner for Hampton by Hilton in Brazil and a key franchisor for several managed properties. Hilton operates directly in Brazil across luxury, upscale, and midscale segments, creating both partnership and competitive overlap.
• Marriott International: Marriott is mentioned as a strategic partner for Hotelaria Brasil brand affiliations and operates luxury and upscale hotels across Brazil. As a global incumbent, Marriott represents both a partnership channel and a competitive operator in overlapping segments.
• InterContinental Hotels Group (IHG): IHG is a strategic partner for Hotelaria Brasil brand affiliations and operates midscale through luxury brands globally and in Brazil. Overlap with Hotelaria Brasil in midscale and upscale segments through franchise and competitive dynamics.

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/matizigarata.resort
• LinkedInlinkedin.com/company/hotelaria-brasil

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hotelaria brasil