Mfc Hawaii

What Mfc Hawaii does

MFC Hawaii (The Maui Fin Company) is a privately held watersports equipment manufacturer founded in 1986 by Pio Marasco and headquartered at 375 W. Kuiaha Road in Haiku, Maui, Hawaii. The company designs and sells high-performance fins, hydrofoils, boards, bags, and accessories for surf, windsurf, SUP, wing, and foil sports, serving professional athletes, competitive amateurs, and dedicated recreational riders worldwide. Its product portfolio spans four core lines — Surf Fins (thrusters, quads, XXL, and JS epoxy-resin constructions), Windsurf Fins (wave, freewave, freeride, freestyle, and racing), SUP Fins (developed with Naish), and a modular Hydrofoil family (HYDROS II for surf/kite/wing foiling and HELIOS for windsurfing/wing/SUP foiling) — supported by traction pads, board bags, and a 'Build Your Own Foil' configurator.

The company's technology base rests on composite materials engineering: Carbon Twill layups with PVC cores and G33 Bio Resin, built via Resin Transfer Molding (RTM). MFC was the first fin company to introduce CNC machine shape technology (1992) and molded prepreg technology (1999), and in 2020 won a JEC Composites Award for a closed-loop thermoset recycling program developed with Cobra International and Aditya Birla Chemicals. Manufacturing is outsourced to Cobra International; design and product development remain in Hawaii.

MFC operates a hybrid go-to-market combining direct e-commerce (mfchawaii.com), OEM board-manufacturer partnerships (Naish, Goya, Quatro, Starboard, RRD, Tabou, Fanatic, KT Surfboards — some spanning 25+ years), an international distributor network, and US retail stores. Pricing is premium and perpetual-license (one-time purchase), ranging from approximately $90 for SUP accessories to $2,710 for top-tier HYDROS II carbon foil packs, with heavy discounting on legacy inventory. Revenue, funding, and ownership details are not publicly disclosed; the company is founder-controlled with 1–10 employees.

Name

Mfc Hawaii

Legal name

MFC Hawaii

Website

https://mfchawaii.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Watersports Fins and Hydrofoils

NAICS

Sporting and Athletic Goods Manufacturing (33992)

akta.pro primary industry

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

akta.pro secondary industry

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

Keywords

• Watersports fin manufacturing
• Hydrofoil components
• Composite surf equipment
• Windsurf board fins
• Stand up paddle fins

Headquarters

HQ city

Haiku

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hydrofoil Products: Modular hydrofoil systems including HYDROS II and HELIOS product lines. Products include front wings, back wings, masts, and fuselages sold as complete packs or individual components. Premium-priced carbon and aluminum options.
2. Surf Fins: Complete range of surf fins including thrusters, quads, XXL fins, and JS fins. Includes signature lines for professional athletes like Matt Meola and Kai Lenny.
3. Windsurf Fins: Comprehensive windsurf fin catalog covering wave, freeride, freestyle, racing, and freewave categories. Includes signature fins for professional athletes like Gollito Estredo, Victor Fernandez, and Kevin Pritchard.
4. SUP Products: Stand Up Paddle fins, paddle bags, and board bags for the SUP market segment.
5. Accessories: Traction pads, board bags, travel bags, car straps, shoulder straps, and fin bags. Complementary products supporting core fin and hydrofoil sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

MFC Hawaii designs, manufactures, and sells high-performance composite fins (surf, windsurf, SUP), modular hydrofoil systems (HYDROS II and HELIOS), and related accessories (traction pads, board bags, paddle bags, travel bags, harnesses). Products are built with proprietary manufacturing technologies including CNC machining and molded prepreg, using advanced composite materials such as Carbon Twill, PVC core, and G33 Bio Resin. The offering targets professional and advanced amateur watersports athletes across surfing, windsurfing, stand-up paddleboarding, wing foiling, and kite foiling disciplines.

Product overview

Mfc Hawaii (Maui Fin Company) is a watersports equipment manufacturer founded in 1986, specializing in high-performance fins and hydrofoils. The company operates as a product portfolio spanning four core product lines: Surf Fins (Thrusters, Quads, XXL, JS fins with athlete signatures), Windsurf Fins (Wave, Freewave, Freeride, Freestyle, Racing categories), SUP Fins (developed with Naish), and Hydrofoils (Hydros II and Helios systems). The product architecture features modular hydrofoil systems (Helios for windsurfing/wing/SUP, Hydros II for surf/kite) where interchangeable wings and components allow customization. Supporting products include traction pads, board bags, and accessories. The company also operates a 'Build Your Own Foil' customization platform and a sustainability-focused closed-loop recycling program.

Differentiator

Problem solved

Functional benefit

Brands

• JS Fins: A collaboration with JS Industries producing surf fins using epoxy resin instead of poly resin, marketed as one of the only fin constructions in the surfing world to use this material.

Products and services

• HYDROS II Hydrofoil System
• HELIOS Hydrofoil System
• Surf Fins
• Windsurf Fins
• SUP Fins
• Hydrofoil Components
• Surf Accessories
• SUP Accessories
• Hydrofoil Board Bags
• 2024 Windsurf Fins
• New Wave Harness III Hard Shell Series

Quantifiable outcome

• 34 professional world titles achieved by athletes using MFC equipment
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• NaishcoreStrategic or Co-development PartnerLong-standing cooperation between Naish and MFC team for windsurfing fin development. Since 2018, Naish SUP boards (Alana, Hokua, Nalu, Mana, Touring, Glide ranges) include MFC fins. Athletes Kai Lenny, Michi Schweiger, and Robby Naish provide influential feedback for fin development. Custom Naish Limited Edition graphics with Bio-Resin construction.
• Goya WindsurfingcoreStrategic or Co-development PartnerCollaboration between Francisco Goya, Keith Teboul, Lalo Goya, and Jason Diffin. Francisco Goya has worked with MFC since 1989 as rider and distributor for Argentina, developing signature fin designs. Goya boards equipped with MFC fins for optimal board-fin performance matching.
• Quatro WindsurfingcoreStrategic or Co-development PartnerSince 1994, Quatro has featured MFC fin setups for every model in their board range. Keith Teboul has worked with Pio Marasco for nearly 20 years on fin design for Quatro/Goya and KT Surfing lines. Headquarters at heart of wavesailing, Maui's North Shore.
• StarboardmajorStrategic or Co-development PartnerStarboard equips 2017 Ultrakode boards (80, 86, 93, 99, 105) with MFC TF setup. Rider Boujmaa Guiloul provides testing feedback. Long history of innovation in board design and construction.
• RRDmajorStrategic or Co-development PartnerSince 1996, RRD has offered MFC fins for their board range. Roberto Ricci states MFC delivers consistent quality and performance level over 21+ years of partnership.
• FanaticmajorStrategic or Co-development PartnerFirst brand collaboration with MFC in 1994. Fins developed alongside riders and shapers to maximize board performance. Team riders include Victor Fernandez, Klaas Voget, and Gollito Estredo.
• TaboumajorStrategic or Co-development PartnerHead shaper Fabien Vollenweider chose MFC TF setup for Tabou boards. Partnership focuses on performance matching for Tabou's Pocket Wave series and all-round wave boards.
• Pritchard WindsurfingminorStrategic or Co-development PartnerMatt and Kevin Pritchard (multiple world championship titles between them) provide Maui visitors with MFC fins to test in their boards. Kevin Pritchard developed K One Wave fin for free riders.
• KT SurfboardscoreStrategic or Co-development PartnerKeith Teboul brings unique combination of talents to KT Surfboards. Continuation of Quatro relationship with emphasis on production and custom world combination.
• Cobra InternationalcoreTechnology or IntegrationManufacturing partner enabling MFC's transition from custom fin development to mass production at highest technology level without loss of quality. Expertise in RTM and composite manufacturing.
• Aditya Birla ChemicalscoreTechnology or IntegrationPartnership for sustainable closed-loop recycling initiative. Provides recyclable epoxy systems (Epotec YDL5552-THR9351, Epotec YDL5540-THR9151) using proprietary Recyclamine technology for thermoset composite recycling.
• AwakeminorStrategic or Co-development PartnerElectric sports industry collaboration. Awake and MFC share love for extreme water sports and through mutual development, creativity, and quality, push boundaries in electric sports segment. MFC provides fins for Awake electric surfboards.
• Siver WindsurfingminorStrategic or Co-development PartnerLevi Siver brand offering guided windsurfing and surfing tours on Maui's north shore. Provides exclusive wave sailing sessions and coaching using MFC equipment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Axis Foils: Modular hydrofoil maker with interchangeable front wings and fuselages — same plug-and-play thesis as MFC's HELIOS/HYDROS but with established European manufacturing and broader distribution.
• Lift Foils: Hydrofoil systems maker including electric foil boards, overlapping with MFC's foiling hardware and accessories category and targeting similar high-end foiling athletes.
• FCS: Global market leader in surfboard fin systems (FCS II, FCS II Performer, etc.) and a direct competitor to MFC across thruster, quad, and longboard surf fins. Compares on product, channel (global surf retailers and OEM), and customer base.
• Neil Pryde: Long-established windsurf sail and board rig maker whose windsurf fin and foil categories directly overlap with MFC's windsurf product line, particularly for racing and freewave segments.
• True Ames: Heritage surf fin maker with deep roots in California shaping culture, comparable specialty positioning and OEM surf fin supply, competing with MFC for premium independent shapers and stores.
• Futures Fins: California-based surf fin manufacturer (F6, John John Florence, EA series) competing head-to-head with MFC in high-performance surf fins, including Signature Pro model lines and similar athlete-sponsorship-led marketing.
• Armstrong Foils: Premium hydrofoil brand offering mast, fuselage, and wing component systems for surf, kite, wing and SUP foiling. Direct competitor to MFC HYDROS II and HELIOS modular foil families.
• North Sails Windsurf: Premium windsurf hardware brand (sails, boards, foils) overlapping with MFC's windsurf fin and HELIOS windsurf foil lines, sharing elite athlete-driven marketing model.

Broad incumbents

• Cabrinha: Major board-and-foil incumbent across kite, wing, and surf with their own foil lines and complete package offerings; competes with MFC in wing and kite foil hardware as a broader category generalist.
• Fanatic: MFC's longest-tenured OEM partner (since 1994) and a major board manufacturer across windsurf, SUP and foil categories. Broader incumbent with overlapping component supply and complementary (rather than directly competitive) end-product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/mfchawaii
• LinkedInlinkedin.com/company/mfc-hawaii
• Instagraminstagram.com/mfchawaii

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mfc Hawaii